EI Design
EI Design (now operating as Liberate) is an India-headquartered corporate learning and eLearning services company delivering custom content, managed learning services, AI-powered learning, immersive AR/VR, and proprietary platforms (Quizbiz, CyberTest, XR Optimus, LearNow) to enterprise and government clients across 26 verticals worldwide.
- Company typePrivate
- Founded2002
- HeadquartersNoida, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What EI Design does
EI Design is a corporate learning and eLearning services company headquartered in Noida, India, with operations dating to 2002 and a stated 30-year heritage. The firm delivers end-to-end enterprise learning solutions spanning learning strategy and advisory, managed learning services, custom eLearning development, learning technology platforms, immersive AR/VR experiences, and accessibility/localization services. Its proprietary technology stack comprises four named platforms — Quizbiz (gamified mobile learning), CyberTest (virtual assessment), XR Optimus (extended reality content), and LearNow (agile cloud learning) — layered with AI capabilities including AI content generation, AI roleplays, predictive analytics for L&D, and AI-powered insights dashboards. The company positions AI explicitly as augmentation on top of human instructional expertise rather than as a replacement, marketing a 'human-AI partnership' model.
The business serves enterprise and government customers across 26 verticals including BFSI, pharma and healthcare, manufacturing and logistics, government and public sector, education, aviation, retail, energy and utilities, technology, and defense. Named enterprise references include Boeing, World Bank Group, Aramco, NAB, Orica, Regeneron, Anglo American, Suncorp, Australia Post, Cenovus Energy, Coles, and Australian Catholic University, with both current and former engagements in evidence. Pricing is quote-based and not publicly disclosed; engagements are customized by scope, scale, and complexity and structured as multi-year enterprise contracts, with sales driven through a dedicated enterprise field-sales motion and content-marketing/lead-generation pipeline rather than self-serve channels.
In 2026, EI Design merged with MPS Europa and Liberate Learning to form a unified global brand, Liberate, and the company is now operating under the Liberate name with a stated 10M+ learners empowered and 600+ global awards and rankings including 430 Brandon Hall Group Awards. The combined entity is led by Founder, CMD and Chief Learning Strategist Asha Pandey, with Subramani K. serving as COO, and received a strategic investment of INR 8.73 crore from Rodney Charles Beach, founder of the Liberate Group, in October 2025. The company is privately held with no disclosed venture capital or public-market listing in the source materials.
EI Design firmographics
Firmographics- Name
- EI Design
- Legal name
- Liberate Global
- Website
- https://eidesign.net
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- EI Design (now operating as Liberate) is an India-headquartered corporate learning and eLearning services company delivering custom content, managed learning services, AI-powered learning, immersive AR/VR, and proprietary platforms (Quizbiz, CyberTest, XR Optimus, LearNow) to enterprise and government clients across 26 verticals worldwide.
- Ownership category
- akta.pro rank
EI Design industry classification
Industry- Product category
- Corporate eLearning Services
- NAICS
- Computer Training (611420), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- AR/VR & Immersive Learning Content Development (EDAGAKAI)
- akta.pro secondary industries
- Adaptive Learning & Personalization Engines (EDAFAFAB), AR-Guided Learning & On-the-Job Performance Support (Step-by-Step Overlays) (EDAFAJAF)
Keywords
Where EI Design is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
EI Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom eLearning Development: Tailored learning experiences designed for specific client needs, including scenario-based learning, gamification, microlearning, video-based learning, simulations, and personalized learning solutions
- Managed Learning Services: End-to-end management of learning operations including learning strategy, operations, staff augmentation, delivery, facilitation, and technology platform support
- AI-Powered Learning Solutions: AI-augmented learning solutions including content generation, roleplays, predictive analytics, and insights dashboards
- Learning Technology Solutions: LMS & LXP management, learning portals, platform solutions, and authoring tools expertise
- Immersive Learning (AR/VR): Experiential learning solutions including AR/MR, VR, virtual tours, and learning metaverse experiences
- Learning Delivery Solutions: Virtual instructor-led training, blended learning programs, and in-person ILT delivery
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements based on specific requirements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
EI Design product offering
Product offeringCore offering
EI Design provides custom eLearning development, managed learning services, and AI-powered learning solutions for corporate and government organizations. The company builds bespoke digital learning content, immersive AR/VR experiences, and proprietary learning platforms that help enterprises train employees, partners, and customers. Following its merger with MPS Europa and Liberate Learning, the company now operates as part of Liberate, a global learning transformation group.
Product overview
EI Design, now operating under the unified brand Liberate alongside MPS Europa and Liberate Learning, offers a comprehensive portfolio of learning solutions. The company provides managed learning services, strategy and advisory solutions, AI-powered learning, learning technology platforms, custom eLearning development, workforce training programs, learning delivery solutions, immersive AR/VR experiences, and accessibility services. Key proprietary platforms include Quizbiz (gamified mobile learning), CyberTest (virtual assessment), XR Optimus (extended reality content), and LearNow (agile cloud learning). With over 30 years of experience, the company serves 26 industry verticals and has empowered 10 million learners, supported by 600 global awards and rankings.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed Learning Services
Quantifiable outcome
- 10M+ learners empowered through delivered learning solutions
- +2 more outcomes
Companies that use EI Design
Customer profileNamed customers25 records
Segments10 records
Ideal customer profiles1 record
EI Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature8 records
EI Design partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights6 records
EI Design competitors and assessment
Company assessmentEmerging players
- Degreed: Degreed is a learning experience platform (LXP) focused on skills development, content aggregation, and AI-driven personalization — intersects with Liberate's adaptive/AI capabilities but as a SaaS-native LXP rather than custom services.
- 360Learning: 360Learning is a collaborative learning platform with AI-powered authoring tools targeting enterprise L&D teams — competes with Liberate's AI-Powered Learning and custom eLearning with a SaaS-first, lower-cost authoring model.
Broad incumbents
- Cornerstone OnDemand: Cornerstone OnDemand is a major enterprise talent and learning management platform (Cornerstone Galaxy) — competes with Liberate's LearNow LMS and platform services, but serves as a broader HR/talent suite rather than custom content specialist.
- Skillsoft: Skillsoft is a global enterprise learning platform offering content libraries, Skillsoft Percipio, and AI-led learning experiences — competes with Liberate's AI-Powered Learning and platform offerings, but as a much larger incumbent with off-the-shelf rather than custom focus.
- GP Strategies: GP Strategies is a larger, publicly-listed corporate performance and learning services provider with global delivery — overlaps with Liberate in managed learning services and custom content but operates at much broader scale and broader service portfolio.
- Pluralsight: Pluralsight is a large technology skills training platform for enterprises and individuals — overlaps with Liberate's Technology & Services vertical training, but competes through standardized tech content rather than custom enterprise learning solutions.
Direct peers
- SweetRush: SweetRush is a custom learning solutions provider offering gamified, scenario-based, and immersive corporate training — closest direct competitor in the custom eLearning services category with comparable verticals and engagement model.
- Infopro Learning: Infopro Learning provides managed learning services and custom content development for global enterprises across BFSI, pharma, and manufacturing — comparable service mix and delivery model to Liberate's managed learning and custom eLearning lines.
- CommLab India: CommLab India is an India-headquartered custom eLearning and managed learning services company — directly comparable in delivery model, geography, customer verticals, and rapid eLearning / custom development service mix.
- Allen Interactions: Allen Interactions is a US-based custom eLearning and immersive learning content developer serving enterprise customers across regulated industries — directly comparable business model, service mix, and customer profile to Liberate (EI Design).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
EI Design social profiles
Digital presenceEI Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
EI Design leadership team
Management profileNumber of profiles
Profiles2 records
EI Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EI Design M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EI Design
What does EI Design do?
EI Design provides custom eLearning development, managed learning services, and AI-powered learning solutions for corporate and government organizations. The company builds bespoke digital learning content, immersive AR/VR experiences, and proprietary learning platforms that help enterprises train employees, partners, and customers. Following its merger with MPS Europa and Liberate Learning, the company now operates as part of Liberate, a global learning transformation group.
Is EI Design a public or private company?
EI Design is a private company. It is classified as corporate owned and is currently operating.
When was EI Design founded?
EI Design was founded in 2002. It employs 1,001 to 5,000 people.
Where is EI Design based?
EI Design is headquartered in Noida, India, in the Asia region.
How does EI Design make money?
Six revenue lines are on record. Custom eLearning Development is the primary driver. The others are managed Learning Services, AI-Powered Learning Solutions, learning Technology Solutions, immersive Learning (AR/VR) and learning Delivery Solutions.
Who are EI Design's main competitors?
Emerging players on record are Degreed and 360Learning. Broad incumbents are Cornerstone OnDemand, Skillsoft, GP Strategies and Pluralsight. Direct peers are SweetRush, Infopro Learning, CommLab India and Allen Interactions.
Does EI Design have an API?
No public API is recorded for EI Design.
What industry is EI Design in?
EI Design's product category is Corporate eLearning Services. Its primary akta.pro industry code is EDAGAKAI, AR/VR & Immersive Learning Content Development, with a secondary code of EDAFAFAB, Adaptive Learning & Personalization Engines. Its NAICS code is 611420 and its SIC code is 7371.