EI Design

What EI Design does

EI Design is a corporate learning and eLearning services company headquartered in Noida, India, with operations dating to 2002 and a stated 30-year heritage. The firm delivers end-to-end enterprise learning solutions spanning learning strategy and advisory, managed learning services, custom eLearning development, learning technology platforms, immersive AR/VR experiences, and accessibility/localization services. Its proprietary technology stack comprises four named platforms — Quizbiz (gamified mobile learning), CyberTest (virtual assessment), XR Optimus (extended reality content), and LearNow (agile cloud learning) — layered with AI capabilities including AI content generation, AI roleplays, predictive analytics for L&D, and AI-powered insights dashboards. The company positions AI explicitly as augmentation on top of human instructional expertise rather than as a replacement, marketing a 'human-AI partnership' model.

The business serves enterprise and government customers across 26 verticals including BFSI, pharma and healthcare, manufacturing and logistics, government and public sector, education, aviation, retail, energy and utilities, technology, and defense. Named enterprise references include Boeing, World Bank Group, Aramco, NAB, Orica, Regeneron, Anglo American, Suncorp, Australia Post, Cenovus Energy, Coles, and Australian Catholic University, with both current and former engagements in evidence. Pricing is quote-based and not publicly disclosed; engagements are customized by scope, scale, and complexity and structured as multi-year enterprise contracts, with sales driven through a dedicated enterprise field-sales motion and content-marketing/lead-generation pipeline rather than self-serve channels.

In 2026, EI Design merged with MPS Europa and Liberate Learning to form a unified global brand, Liberate, and the company is now operating under the Liberate name with a stated 10M+ learners empowered and 600+ global awards and rankings including 430 Brandon Hall Group Awards. The combined entity is led by Founder, CMD and Chief Learning Strategist Asha Pandey, with Subramani K. serving as COO, and received a strategic investment of INR 8.73 crore from Rodney Charles Beach, founder of the Liberate Group, in October 2025. The company is privately held with no disclosed venture capital or public-market listing in the source materials.

Name

EI Design

Legal name

Liberate Global

Website

http://eidesign.net/

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

EI Design (now operating as Liberate) is an India-headquartered corporate learning and eLearning services company delivering custom content, managed learning services, AI-powered learning, immersive AR/VR, and proprietary platforms (Quizbiz, CyberTest, XR Optimus, LearNow) to enterprise and government clients across 26 verticals worldwide.

Ownership category

akta.pro rank

Product category

Corporate eLearning Services

NAICS

Computer Training (611420), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

AR/VR & Immersive Learning Content Development (EDAGAKAI)

akta.pro secondary industries

Adaptive Learning & Personalization Engines (EDAFAFAB), AR-Guided Learning & On-the-Job Performance Support (Step-by-Step Overlays) (EDAFAJAF)

Keywords

• Custom eLearning development
• Managed learning services
• Corporate learning solutions
• AI-powered learning
• Immersive learning platforms

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom eLearning Development: Tailored learning experiences designed for specific client needs, including scenario-based learning, gamification, microlearning, video-based learning, simulations, and personalized learning solutions
2. Managed Learning Services: End-to-end management of learning operations including learning strategy, operations, staff augmentation, delivery, facilitation, and technology platform support
3. AI-Powered Learning Solutions: AI-augmented learning solutions including content generation, roleplays, predictive analytics, and insights dashboards
4. Learning Technology Solutions: LMS & LXP management, learning portals, platform solutions, and authoring tools expertise
5. Immersive Learning (AR/VR): Experiential learning solutions including AR/MR, VR, virtual tours, and learning metaverse experiences
6. Learning Delivery Solutions: Virtual instructor-led training, blended learning programs, and in-person ILT delivery

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

EI Design provides custom eLearning development, managed learning services, and AI-powered learning solutions for corporate and government organizations. The company builds bespoke digital learning content, immersive AR/VR experiences, and proprietary learning platforms that help enterprises train employees, partners, and customers. Following its merger with MPS Europa and Liberate Learning, the company now operates as part of Liberate, a global learning transformation group.

Product overview

EI Design, now operating under the unified brand Liberate alongside MPS Europa and Liberate Learning, offers a comprehensive portfolio of learning solutions. The company provides managed learning services, strategy and advisory solutions, AI-powered learning, learning technology platforms, custom eLearning development, workforce training programs, learning delivery solutions, immersive AR/VR experiences, and accessibility services. Key proprietary platforms include Quizbiz (gamified mobile learning), CyberTest (virtual assessment), XR Optimus (extended reality content), and LearNow (agile cloud learning). With over 30 years of experience, the company serves 26 industry verticals and has empowered 10 million learners, supported by 600 global awards and rankings.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Learning Services

Quantifiable outcome

• 10M+ learners empowered through delivered learning solutions
• +2 more outcomes

Named customers25 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Degreed: Degreed is a learning experience platform (LXP) focused on skills development, content aggregation, and AI-driven personalization — intersects with Liberate's adaptive/AI capabilities but as a SaaS-native LXP rather than custom services.
• 360Learning: 360Learning is a collaborative learning platform with AI-powered authoring tools targeting enterprise L&D teams — competes with Liberate's AI-Powered Learning and custom eLearning with a SaaS-first, lower-cost authoring model.

Broad incumbents

• Cornerstone OnDemand: Cornerstone OnDemand is a major enterprise talent and learning management platform (Cornerstone Galaxy) — competes with Liberate's LearNow LMS and platform services, but serves as a broader HR/talent suite rather than custom content specialist.
• Skillsoft: Skillsoft is a global enterprise learning platform offering content libraries, Skillsoft Percipio, and AI-led learning experiences — competes with Liberate's AI-Powered Learning and platform offerings, but as a much larger incumbent with off-the-shelf rather than custom focus.
• GP Strategies: GP Strategies is a larger, publicly-listed corporate performance and learning services provider with global delivery — overlaps with Liberate in managed learning services and custom content but operates at much broader scale and broader service portfolio.
• Pluralsight: Pluralsight is a large technology skills training platform for enterprises and individuals — overlaps with Liberate's Technology & Services vertical training, but competes through standardized tech content rather than custom enterprise learning solutions.

Direct peers

• SweetRush: SweetRush is a custom learning solutions provider offering gamified, scenario-based, and immersive corporate training — closest direct competitor in the custom eLearning services category with comparable verticals and engagement model.
• Infopro Learning: Infopro Learning provides managed learning services and custom content development for global enterprises across BFSI, pharma, and manufacturing — comparable service mix and delivery model to Liberate's managed learning and custom eLearning lines.
• CommLab India: CommLab India is an India-headquartered custom eLearning and managed learning services company — directly comparable in delivery model, geography, customer verticals, and rapid eLearning / custom development service mix.
• Allen Interactions: Allen Interactions is a US-based custom eLearning and immersive learning content developer serving enterprise customers across regulated industries — directly comparable business model, service mix, and customer profile to Liberate (EI Design).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EIDesignLearn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EI Design