Therapy Notebooks
Therapy Notebooks is a Brooklyn-based direct-to-consumer company that designs and sells evidence-based guided mental health notebooks built on clinical therapeutic modalities, serving individual consumers, therapy patients, and wholesale retail partners across the US and internationally.
- Company typePrivate
- Founded2020
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Therapy Notebooks does
Therapy Notebooks is a Brooklyn, NY-based privately held company founded in 2020 by Varshil Patel alongside co-founders Ajay Mehta and Wesley Zhao. The company designs and sells evidence-based guided mental health notebooks that translate established clinical therapeutic modalities — including Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Acceptance and Commitment Therapy (ACT), Cognitive Behavioral Therapy for Insomnia (CBT-I), Written Exposure Therapy, and Behavioral Activation — into structured, self-directed journaling programs for everyday consumers. The product portfolio comprises six standalone notebooks covering anxiety, therapy session preparation, habit formation, depression, insomnia, and trauma processing, developed with input from licensed clinical psychologists, therapists, and psychiatrists and validated through structured customer research, expert review, and iterative user testing.
Therapy Notebooks firmographics
Firmographics- Name
- Therapy Notebooks
- Legal name
- Therapy Notebooks
- Website
- https://shop.therapynotebooks.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Therapy Notebooks is a Brooklyn-based direct-to-consumer company that designs and sells evidence-based guided mental health notebooks built on clinical therapeutic modalities, serving individual consumers, therapy patients, and wholesale retail partners across the US and internationally.
- Ownership category
- akta.pro rank
Therapy Notebooks industry classification
Industry- Product category
- Therapeutic Guided Journals
- SIC
- Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)
- akta.pro primary industry
- Occupational Therapy & Fine-Motor / Sensory Integration Instructional Materials (EDAGAMAG)
Keywords
Where Therapy Notebooks is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Therapy Notebooks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others
Revenue model
- Direct Product Sales: One-time purchase of physical guided notebooks and bundled sets through e-commerce store. Individual products range from $28-$38, with bundled sets offering 20-25% discounts.
- Wholesale & Bulk Orders: Products sold in bulk to retailers and organizations. Customization available for large orders with exclusive editions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Notebooks - $28 to $38 per notebook |
| Unit Pricing | Pay-as-you-go | Bundled Sets - 20-25% discount |
| Unit Pricing | Pay-as-you-go | The Complete Collection - 25% off |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Therapy Notebooks product offering
Product offeringCore offering
Therapy Notebooks designs, develops, and sells physical guided notebooks that translate evidence-based therapeutic techniques (CBT, DBT, ACT, CBT-I, Behavioral Activation, Written Exposure Therapy) into structured self-directed journaling exercises. The company offers six standalone notebooks targeting specific mental health concerns (anxiety, depression, insomnia, trauma, habit-building, and therapy session support) along with bundled sets, sold primarily direct-to-consumer through their Shopify-hosted online store and through 100+ wholesale retail partners.
Product overview
Therapy Notebooks is a direct-to-consumer company selling guided mental health notebooks and journals. The core portfolio consists of six standalone notebook products: The Anti-Anxiety Notebook (CBT-based anxiety management), The Therapy Journal (therapy session preparation and reflection), The Build-a-Habit Guide (habit formation), The Field Guide for Depression (multi-tool depression management with ACT, CBT, DBT, Growth Mindset, Behavioral Activation), The Anti-Insomnia Notebook (CBT-I for sleep improvement), and The After-Trauma Notebook (Written Exposure Therapy for trauma processing). These products are sold individually and bundled into various sets targeting specific mental health needs (anxiety/depression, therapy support, stress management, sleep, everyday self-care). The Complete Collection offers all six notebooks together. All products are evidence-based, developed with licensed therapists and clinical psychologists, and designed for everyday people to practice mental health tools outside of clinical settings.
Differentiator
Problem solved
Functional benefit
Brands
- The Anti-Anxiety Notebook: A guided notebook using Cognitive Behavioral Therapy to help reframe and reset anxious thoughts.
- The Therapy Journal
- The Build-a-Habit Guide
- The Field Guide for Depression
- The Anti-Insomnia Notebook
- The After-Trauma Notebook
Products and services
- The Anti-Anxiety Notebook A guided notebook using Cognitive Behavioral Therapy (CBT) to help users reframe and reset their perspective when feeling overwhelmed and anxious. Contains 100+ CBT-based journal entries for in-the-moment and reflective support.
- The Therapy Journal A guided reflection space designed to help users get the most out of therapy sessions. Features over 70 journaling session prompts, pre and post-session entries, and goal check-ins.
- The Build-a-Habit Guide A research-backed step-by-step program created with habit scientists and experienced clinicians to help users build transformative, everyday habits with staying power.
- The Field Guide for Depression A guide exploring five evidence-based tools for depression (ACT, CBT, Growth Mindset, Behavioral Activation, DBT) that address motivation, internal dialogue, and relationships. Contains over 80 journal entries.
- The Anti-Insomnia Notebook An evidence-based program using Cognitive Behavioral Therapy for Insomnia (CBT-I) to improve sleep quality and quantity. Features a 6-week structured program with 42 sleep log entries.
- The After-Trauma Notebook A guided notebook using Written Exposure Therapy (WET) to help users process, release, and heal from traumatic or stressful memories. Contains 5 weeks of guided journaling sessions.
- The Anxiety & Depression Set Bundle combining The Anti-Anxiety Notebook and The Field Guide for Depression for managing both anxiety and depression concurrently.
- The Therapy Companion Set Bundle of The Anti-Anxiety Notebook and The Therapy Journal designed to support time in and out of therapy sessions.
- The Catalyst for Change Set Bundle combining The Therapy Journal and The Build-a-Habit Guide for creating moments of momentum and making positive changes stick.
- The Stress Management Set Bundle of The Anti-Anxiety Notebook and The Build-a-Habit Guide for in-the-moment stress management and building everyday self-care habits.
- The Sustained Rest Set Bundle of The Anti-Insomnia Notebook and The Build-a-Habit Guide for improving sleep through CBT-I and building sustainable sleep hygiene habits.
- The Everyday Self-Care Set Bundle of three bestselling notebooks designed to build a foundation of self-care.
- The Complete Collection Essential collection of six notebooks covering anxiety, therapy sessions, habits, depression, insomnia, and trauma processing.
Quantifiable outcome
- Over 200,000 people have used Therapy Notebooks products
- +1 more outcomes
Companies that use Therapy Notebooks
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Therapy Notebooks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Therapy Notebooks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify provides the e-commerce platform hosting Therapy Notebooks' online store, enabling product sales and checkout functionality.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Therapy Notebooks competitors and assessment
Company assessmentDirect peers
- Papier: DTC customizable journal and notebook brand with a strong social/Instagram-led brand identity and direct e-commerce model — overlaps with Therapy Notebooks in guided notebooks, gifting use cases, and a similar aesthetic-first positioning.
- Compendium Inc. Independent publishing and gifts company producing guided journals, activity books, and wellness prompts (e.g., 'Letters to My Future Self') sold through wholesale and DTC — directly comparable as a curated, content-led guided-journal publisher.
- Knock Knock: Long-running publisher of guided journals and self-care activity books distributed through indie retailers, museum stores, and national chains — competes for the same bookshelf real estate and mental-wellness gift-occasion shelf space as Therapy Notebooks.
- Intelligent Change: Maker of The Five Minute Journal and The Productivity Planner, Intelligent Change is the most direct analog to Therapy Notebooks — a DTC guided-journal brand selling evidence-based journaling products at similar price points and channels (own site + Amazon + retail).
- The Positive Planner: UK-born guided planner and journal brand focusing on self-care, anxiety, and mental wellbeing — comparable product mix, similar therapeutic journaling approach, and overlapping therapeutic-condition positioning.
Broad incumbents
- Chronicle Books: Independent publisher with a deep wellness/gift/journal catalog (e.g., 'Start Where You Are' journal by Meera Lee Patel) competing in the same gift and guided-journal channel — broad incumbent publishing threat with similar therapeutic-art pairing.
- Moleskine: Iconic premium notebook and journal brand sold in Barnes & Noble, museum shops, and department stores globally — comparable premium journal product category and wholesale retail distribution, though it lacks Therapy Notebooks' clinical/therapeutic content depth.
- Penguin Random House (Life/Wellness Journals): Major trade publisher with wellness and guided-journal imprints (e.g., 'The Daily Stoic Journal', 'The Mindfulness Journal') distributed through every bookstore chain — represents the broad incumbent publishing competitor that can replicate the format at scale.
Emerging players
- Day One (journal app): Premium consumer journaling app with prompts, templates and a mental-health friendly user base — adjacent to Therapy Notebooks' journaling category but digital-only, and representing the platform that could absorb guided CBT-style content.
- Stoic (mental health app): Mental-health and journaling mobile app explicitly built on Stoic philosophy and CBT/reflective prompts — emerging digital-native player in mental-health journaling that overlaps on modalities (CBT, ACT) but competes via smartphone rather than paper.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Therapy Notebooks social profiles
Digital presenceTherapy Notebooks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Therapy Notebooks leadership team
Management profileNumber of profiles
Profiles2 records
Therapy Notebooks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Therapy Notebooks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Therapy Notebooks
What does Therapy Notebooks do?
Therapy Notebooks designs, develops, and sells physical guided notebooks that translate evidence-based therapeutic techniques (CBT, DBT, ACT, CBT-I, Behavioral Activation, Written Exposure Therapy) into structured self-directed journaling exercises. The company offers six standalone notebooks targeting specific mental health concerns (anxiety, depression, insomnia, trauma, habit-building, and therapy session support) along with bundled sets, sold primarily direct-to-consumer through their Shopify-hosted online store and through 100+ wholesale retail partners.
Is Therapy Notebooks a public or private company?
Therapy Notebooks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Therapy Notebooks founded?
Therapy Notebooks was founded in 2020. It employs 1 to 10 people.
Where is Therapy Notebooks based?
Therapy Notebooks is headquartered in Brooklyn, United States, in the North America region.
How does Therapy Notebooks make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale & Bulk Orders.
Who are Therapy Notebooks's main competitors?
Direct peers on record are Papier, Compendium Inc., Knock Knock, Intelligent Change and The Positive Planner. Broad incumbents are Chronicle Books, Moleskine and Penguin Random House (Life/Wellness Journals). Emerging players are Day One (journal app) and Stoic (mental health app).
Does Therapy Notebooks have an API?
No public API is recorded for Therapy Notebooks.
What industry is Therapy Notebooks in?
Therapy Notebooks's product category is Therapeutic Guided Journals. Its primary akta.pro industry code is EDAGAMAG, Occupational Therapy & Fine-Motor / Sensory Integration Instructional Materials. Its SIC code is 2780.