Supertype
Supertype is a Singapore-headquartered, founder-owned AI consultancy and product company that builds and deploys production AI systems — LLMs, RAG, deep learning, and agentic frameworks — for Indonesia's largest enterprises, government agencies, and financial institutions, anchored by the Sectors Financial Data Suite.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Supertype does
Supertype is a Singapore-headquartered AI consultancy and product company (100% founder-owned) that builds and deploys production-grade AI systems for Indonesia's largest enterprises, government agencies, and financial institutions. Its core technology stack combines large language models, retrieval-augmented generation (RAG), deep learning, and proprietary agentic AI frameworks (including the LEAVES multi-agent orchestration methodology) to deliver solutions ranging from enterprise chatbots and AI search to predictive maintenance, financial reporting automation, and government intelligence systems. The company has accumulated more than 30 enterprise AI deployments since 2016, with stated near-100% client retention and clients spanning central banking, stock exchanges, audit boards, state-owned enterprises, mining, and automotive.
The commercial model blends high-touch professional services with a productized platform layer. Sectors Financial Data Suite is the flagship product — a financial data API and AI search engine with 99%+ coverage of Indonesia Stock Exchange companies, serving 30,000+ monthly users and powering 500+ financial workflows and AI agents, with 1M+ API invocations recorded. Adjacent products include Periwatch (Agentic Intelligence Suite for government media monitoring), Supertype Summary (programmatic PDF report generation in under 100 seconds), Sectors for Mining/Metals/Minerals, and the Storing data platform. The education arm Algoritma (founded 2016) provides data science training trusted by 500+ companies across Indonesia, Singapore, and Thailand. Additional revenue comes from quote-based multi-year AI consulting contracts (with marquee clients such as Bank Indonesia, IDX, BPK RI, Adaro/Alamtri, Bank BRI, PLN, and Toyota Astra), US$9.99 digital publications, and training programs. Distribution is primarily direct enterprise field sales supplemented by a self-serve Sectors platform, an open-source Coursebook, and a YouTube channel with 250,000+ views serving as a developer funnel.
Supertype firmographics
Firmographics- Name
- Supertype
- Legal name
- Supertype Pte. Ltd.
- Website
- https://supertype.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Supertype is a Singapore-headquartered, founder-owned AI consultancy and product company that builds and deploys production AI systems — LLMs, RAG, deep learning, and agentic frameworks — for Indonesia's largest enterprises, government agencies, and financial institutions, anchored by the Sectors Financial Data Suite.
- Ownership category
- akta.pro rank
Supertype industry classification
Industry- Product category
- Enterprise AI Software and Data Platform
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Documentation & Reporting Automation (Model Cards, Datasheets, Impact Assessments) (HDAAAMAJ), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA)
Keywords
Where Supertype is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Supertype business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AI Consulting and Managed Development Services: Full-suite AI services from algorithm design to engineering, implementation, model serving, and real-world testing. Services include Data Science Consulting, AI & LLM Development, Report Automation & PDF Generation, and Financial Data Science. Works with Indonesia's largest enterprises on critical AI missions with near-100% retention rate.
- Sectors Financial Data Platform Subscription: Financial data API subscription (Sectors Financial API) with 99%+ coverage of Indonesia Stock Exchange companies, used by 500+ financial workflows and AI agents. Serves more than 30,000 monthly users. API invocations exceed 1 million.
- Digital Publications (E-books and Whitepapers): Sale of digital publications including 'The Enterprise AI Agentic Stack' (US$9.99) and 'Blueprints from Agentic Patterns' (US$9.99). Instant digital delivery to email.
- Education and Training Programs: Enterprise training programs including Financial API Workshops (1,000+ in-person students since June 2024), LLM course with 250,000+ YouTube views and 150,000 views on licensed platforms, and Supertype Fellowship peer-to-peer learning platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Blueprints from Agentic Patterns digital publication |
| Subscription | Annual | Sectors Financial API Enterprise tier |
| Other | Multi-year contract | AI Consulting and Managed Development Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Supertype product offering
Product offeringCore offering
Supertype provides enterprise AI consulting and managed development services, from algorithm design through engineering, implementation, model serving, and real-world testing. Its flagship product is the Sectors Financial Data Suite, a financial data API platform with 99%+ coverage of Indonesia Stock Exchange companies that powers 500+ financial workflows and AI agents. The company also offers Periwatch (an Agentic Intelligence Suite for government and media intelligence), Supertype Summary (programmatic PDF report generation), and custom AI agent development via its proprietary LEAVES framework.
Product overview
Supertype is an AI consultancy that operates a multi-product portfolio built around a flagship financial data platform called Sectors. The core offering consists of Sectors Financial Data Suite — a pluggable API infrastructure with 99%+ coverage of Indonesia Stock Exchange companies powering 500+ financial workflows — and its verticals such as Sectors for Mining, Metals & Minerals. Adjacent products include Periwatch (an Agentic Intelligence Suite for government and media intelligence), Supertype Summary (programmatic PDF report generation), Storing (data storage), Supertype Coursebook (open-source learning platform), Supertype Fellowship (peer-to-peer learning with mentorship), and Supertype Collective (developer community platform). Supertype also delivers consulting services including LLM Development, AI Agent development, Data Science Consulting, and Report Automation. The company maintains a product incubator that houses all internally built products, and its sister organization Algoritma provides data science education. The company was founded in 2021 (Algoritma in 2016) and is 100% employee-owned and vendor-neutral.
Differentiator
Problem solved
Functional benefit
Brands
- Sectors Financial Data Suite: Financial data infrastructure enabling financial institutions to automate data workflows, market research, and AI model development with pluggable APIs for AI developers.
- Supertype Coursebook
- Supertype Fellowship
- Supertype Collective
- Supertype Summary
- Periwatch
- Storing
Products and services
- Sectors Financial Data Suite A financial data infrastructure product providing pluggable APIs for AI developers to build financial chatbots and agentic AI models, with 99%+ coverage of Indonesia Stock Exchange companies. Powers 500+ financial workflows and AI agents in production and is used by financial institutions, investment banks, and asset managers.
- Sectors for Mining, Metals & Minerals A specialized vertical of the Sectors Financial Data Suite targeting mining, metals, and minerals companies with tailored financial data and analytics workflows. Built for industry operators such as coal mining companies and heavy industry players.
- Periwatch Agentic Intelligence Suite by Supertype for government agencies, regulatory bodies, and public services, providing a media monitoring engine with real-time ETL pipelines, multilingual AI sentiment scoring (English and Bahasa Indonesia), and advanced graphing and network analysis dashboards.
- Supertype Summary
- Storing
- Supertype Coursebook
- Supertype Fellowship
- Supertype Collective
- Enterprise AI Agents
- LLM Development Services
- Data Science Consulting
- Report Automation and PDF Generation
Quantifiable outcome
- 95% efficiency uplift and 10.5% accuracy uplift in financial reporting (Indonesia Stock Exchange)
- +6 more outcomes
Companies that use Supertype
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles4 records
Supertype technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability14 records
Feature9 records
Supertype partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Sectors Financial Data SuitecoreSectors is the flagship financial data product developed and maintained by Supertype. It serves as the backbone of more than 500 financial data workflows and AI agents, with the Sectors Financial API recording over 1 million invocations. The product provides 99%+ coverage of Indonesia Stock Exchange companies.
- Indonesia Stock Exchange (IDX/Bursa Efek Indonesia)flagshipLong-term strategic partnership for complex analytics automation, financial data reporting, and market insights generation. Supertype developed integrated reporting solutions for IDX, achieving 95% efficiency uplift and transforming the exchange's reporting processes from 10-20 days of manual work to under 120 minutes automated.
- Algoritma (data science education)coreAlgoritma is the education arm of the Supertype Group, established in 2016 as Indonesia's most acclaimed data science school. Trusted by 500+ companies and institutions across Indonesia, Singapore, and Thailand. Includes Algoritma Singapore Pte. Ltd. and PT. Algoritma Data Indonesia as subsidiaries.
- SEGA (goGame)minorSupertype's co-founder Samuel Chan previously served as in-house consultant to SEGA-backed goGame, publisher of Disney Crossy Road and Big Hero 6, prior to founding Supertype.
- SEGA-backed venture in SingaporeminorThe founding team of Supertype met in 2015 having sold their previous chatbot and marketing automation company to a SEGA-backed venture in Singapore (goGame, publisher of Disney Crossy Road, Big Hero 6). This exit preceded the founding of Algoritma (2016) and Supertype (2021).
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Supertype competitors and assessment
Company assessmentBroad incumbents
- C3.ai: Enterprise AI applications platform with a heavy services-led delivery model for large organizations. Comparable to Supertype's combination of pre-built AI applications, customization services, and emphasis on regulated industries.
- S&P Capital IQ Pro: Global institutional financial data, analytics, and workflow platform serving investment professionals. Represents the global incumbent benchmark against which Supertype's vertically-localized Sectors suite must compete for enterprise wallets.
- Palantir Technologies: Large-scale enterprise data and AI platform (Foundry, AIP) with deep government and regulated-industry deployments. Comparable to Supertype's regulated-vertical focus (central banking, sovereign audit, defence-adjacent agencies) and forward-deployed engineering delivery model.
Regional players
- Stockbit: Indonesia's leading retail-investor financial data and social trading platform with comprehensive IDX coverage. The closest direct comp to Supertype's Sectors Financial Data Suite within the Indonesian market, though Stockbit is retail/consumer-led while Sectors is enterprise/API-led.
Direct peers
- H2O.ai: Enterprise AI/ML platform company offering both proprietary AI tooling and consulting/advisory services to financial services and regulated industries. Comparable technology stack (LLM, RAG, predictive models) and customer base overlap with Supertype's Sectors + financial services focus.
- Tiger Analytics: AI and analytics consultancy delivering data science solutions to Fortune 500 enterprises across financial services, retail, and manufacturing. Closely mirrors Supertype's services-led model, vertical specialization, and emphasis on end-to-end AI delivery.
- Slalom: Global technology and business consulting firm with a strong data/AI practice serving regulated industries and government. Comparable to Supertype's services-plus-platform model and its reliance on deep, repeat enterprise relationships rather than pure transactional sales.
- Fractal Analytics: AI solutions company providing analytics, AI engineering, and decision sciences services to enterprises globally. Comparable to Supertype's full-stack AI consulting plus proprietary product offerings (e.g., frameworks for AI agents and decisioning).
- DataRobot: Enterprise AI/ML platform combined with implementation services and a partner-led delivery model. Most comparable to Supertype's blend of proprietary AI tooling (Sectors/LEAVES) plus bespoke consulting for enterprise deployments.
Emerging players
- Writer: Enterprise AI agent platform with proprietary LLMs and guardrails for regulated industries. Comparable to Supertype's LEAVES-style focus on multi-agent enterprise deployments with governance requirements, though at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Supertype social profiles
Digital presenceSupertype financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supertype leadership team
Management profileNumber of profiles
Profiles1 record
Supertype subsidiaries and ownership
Company hierarchySubsidiaries3 records
Supertype funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supertype M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supertype
What does Supertype do?
Supertype provides enterprise AI consulting and managed development services, from algorithm design through engineering, implementation, model serving, and real-world testing. Its flagship product is the Sectors Financial Data Suite, a financial data API platform with 99%+ coverage of Indonesia Stock Exchange companies that powers 500+ financial workflows and AI agents. The company also offers Periwatch (an Agentic Intelligence Suite for government and media intelligence), Supertype Summary (programmatic PDF report generation), and custom AI agent development via its proprietary LEAVES framework.
Is Supertype a public or private company?
Supertype is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supertype founded?
Supertype was founded in 2016. It employs 11 to 50 people.
Where is Supertype based?
Supertype is headquartered in Singapore, Singapore, in the Asia region.
How does Supertype make money?
Four revenue lines are on record. AI Consulting and Managed Development Services are the primary driver. The others are sectors Financial Data Platform Subscription, digital Publications (E-books and Whitepapers) and education and Training Programs.
Who are Supertype's main competitors?
Broad incumbents on record are C3.ai, S&P Capital IQ Pro and Palantir Technologies. Stockbit is listed as a regional player. Direct peers are H2O.ai, Tiger Analytics, Slalom, Fractal Analytics and DataRobot. Writer is listed as an emerging player.
Does Supertype have an API?
Yes. Sectors Financial API provides first-party financial data with 99%+ coverage of Indonesia Stock Exchange companies, pluggable into AI models, financial automation, and data analytics pipelines with 0 code. The API has seen more than 1 million invocations. Sectors AI Search provides a financial search engine powered by LLaMa and natural language query support. Supertype Summary is a programmatic PDF report generation engine that processes millions of app reviews and outputs PDF reports automatically. The company also provides token-based authenticated API services for clients to query and analyze stored data. Developer documentation is at docs.sectors.app.
What industry is Supertype in?
Supertype's product category is Enterprise AI Software and Data Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAAAMAJ, Documentation & Reporting Automation (Model Cards, Datasheets, Impact Assessments). Its NAICS code is 51321 and its SIC code is 7372.