Broadcast Radio
Broadcast Radio Ltd is a privately held UK software company that develops the Myriad platform family of professional radio broadcast software, including the Azure cloud-native Myriad Cloud Radio, serving web radio stations, traditional broadcasters, educational institutions, and corporate clients across more than 25 years in the industry.
- Company typePrivate
- Founded1999
- HeadquartersHessle, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Broadcast Radio does
Broadcast Radio Ltd is a privately held UK software company founded in 1997 and headquartered in Hessle, England, that develops professional radio broadcast software and cloud radio services. The company serves radio stations, web broadcasters, educational institutions, corporate communications, and multi-station broadcast groups, offering the Myriad platform family which spans playout automation, music and advertisement scheduling, newsroom systems, audio logging, remote contribution, and digital presence management (websites, streaming, mobile apps, Alexa skills, and listener analytics). Its flagship Myriad Cloud Radio product is positioned as the first professional-grade radio software natively built in Microsoft Azure, enabling 24/7 station operation through a browser without physical studios or on-premise infrastructure.
Underlying technology is centered on a 100% Azure cloud-native architecture using OPUS audio codec and HTML5 web players, with proprietary scheduling logic (Clock-based scheduling, Category Goals, Rule Sets, Deck Rotation) reflecting 25+ years of radio-domain expertise. The AI Voice Links feature integrates optional OpenAI ChatGPT for script refinement and ElevenLabs for voice rendering, generating log-aware spoken radio content; this feature won the NAB Show Product of the Year 2024 award.
Broadcast Radio monetizes through a hybrid model: recurring monthly/annual subscriptions for Myriad Cloud (Basic through Ultimate tiers ranging from $97.74 to $267.73 per month) and Myriad Anywhere, one-time perpetual licenses for legacy desktop software (Myriad Playout, AutoTrack, SmartSign), hardware sales (PC workstations, broadcast mixers, audio codecs, Dante AoIP solutions), and professional services for studio installation and training. Go-to-market is product-led with free trials (7-day Myriad Cloud, 30-day SmartSign) complemented by inside sales for enterprise and custom solutions. Customer segments span internet/web radio, traditional commercial and community broadcasters, schools and universities, corporate/store radio, and large broadcast groups, with distribution via direct website sales, app stores, and broadcast industry events.
Broadcast Radio firmographics
Firmographics- Name
- Broadcast Radio
- Legal name
- Broadcast Radio Ltd
- Website
- https://broadcastradio.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Broadcast Radio Ltd is a privately held UK software company that develops the Myriad platform family of professional radio broadcast software, including the Azure cloud-native Myriad Cloud Radio, serving web radio stations, traditional broadcasters, educational institutions, and corporate clients across more than 25 years in the industry.
- Ownership category
- akta.pro rank
Broadcast Radio industry classification
Industry- Product category
- Radio Broadcasting Software
- NAICS
- Radio and Television Broadcasting Stations (5161), Sound Recording Studios (51224)
- SIC
- Services-Computer Programming Services (7371), Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)
Keywords
Where Broadcast Radio is headquartered
LocationHeadquarters
- HQ city
- Hessle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Broadcast Radio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Operations
Revenue model
- Myriad Cloud Subscription: Recurring monthly or annual subscription for cloud-based radio station hosting, playout, and management. Plans range from Basic to Ultimate with varying feature sets, stream limits, and capacity.
- Myriad Anywhere Subscription: Monthly subscription for web-based remote access to Myriad Playout, with Standard and Pro tiers, plus optional add-ons for News, Schedule, and BR Live Plus.
- Hardware Sales: Sale of broadcast hardware including PC workstations, servers, mixing consoles, audio codecs, phone systems, and I/O devices.
- Studio Installation & Professional Services: Professional engineering services for studio installation, on-site and remote training.
- Software Licenses: One-time perpetual license fees for certain software products such as Myriad Playout, AutoTrack, and SmartSign.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Myriad Cloud Basic - Essential cloud radio tools for starting stations |
| Subscription | Monthly | Myriad Cloud Standard - Advanced voice tracking and scheduling |
| Subscription | Monthly | Myriad Cloud Professional - Live interactive shows and AI Voice Links |
| Subscription | Monthly | Myriad Cloud Ultimate - Full website, Alexa Skills, and Mobile Apps |
| Subscription | Multi-year contract | Myriad Cloud Enterprise - Bespoke solution for large broadcasters |
| Subscription | Multi-year contract | Myriad Cloud Dedicated - VM-hosted dedicated access |
| Freemium | Pay-as-you-go | Free 7-day trial - No credit card required |
| Subscription | Monthly | Anywhere Standard (Self Hosted) - Free for Myriad 5 customers |
| Subscription | Monthly | Anywhere Standard/Pro (Cloud Hosted) - From £22+vat/month |
| Subscription | Monthly | BR Live+ Add-on for Anywhere Pro - £5+vat/month extra |
| Subscription | Monthly | Anywhere Schedule Add-on - £13.95+vat/month |
| Subscription | Monthly | B.R Streaming - Web radio streaming platform |
| Subscription | Monthly | B.R Mobile Apps - iOS & Android with optional streaming |
| Subscription | Monthly | B.R Alexa Skill - Smart speaker integration |
| Subscription | Monthly | BR Live Pro - Professional audio connectivity via browser |
| Subscription | Monthly | BR Encoder Pro - Monthly subscription |
| Subscription | Monthly | Myriad News Add-on - 1-seat and 5-seat journalist plans |
| One time/ perpetual license | Multi-year contract | SmartSign 3 - Free 30-day trial available |
| One time/ perpetual license | Pay-as-you-go | BR Stats - One-time purchase |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Broadcast Radio product offering
Product offeringCore offering
Broadcast Radio develops and sells the Myriad family of professional radio broadcast software, including the flagship Myriad Cloud Radio (a 100% Azure cloud-native radio station platform) and Myriad 6 Playout (desktop playout and automation). The company also offers Myriad Schedule, Myriad Anywhere web remote control, Myriad News, SmartSign 3 studio signage, AutoTrack Pro, BR Encoder, BR Live Pro, BR Stats, and the Broadcast.Radio Portal (website hosting, streaming, mobile apps, Alexa skills). It complements the software with broadcast hardware (PCs, mixers, codecs, phone systems, Dante AoIP) and professional services including studio installation and training.
Product overview
Broadcast Radio offers a comprehensive radio software and services ecosystem built around the Myriad platform family. The core products include Myriad Cloud Radio (Azure-hosted cloud-native radio platform) and Myriad 6 Playout (professional desktop playout software), both supporting AI Voice Links for automated content generation. The product line spans playout and scheduling (Myriad 6 Playout, Myriad 6 Schedule, Myriad Schedule Plus, AutoTrack Pro), remote access (Myriad 6 Anywhere with Schedule and News add-ons), news operations (Myriad 6 News), and specialized solutions (Myriad 6 Split Playout for localized advertising, Myriad 5 Logging for compliance recording). The Broadcast.Radio Portal provides web/cloud services including website hosting, streaming, mobile apps, Alexa skills, BR Live Pro for remote audio contribution, BR Encoder for streaming encoding, and BR Stats for listener analytics. Hardware offerings include studio packages, broadcast mixers, PC workstations, audio codecs, studio phone systems, and Dante AoIP solutions. The company also provides Hybrid Radio solutions combining traditional studio hardware with cloud services for disaster recovery and edge deployment scenarios.
Differentiator
Problem solved
Functional benefit
Brands
- Myriad: Family of professional radio software products including Myriad Playout, Myriad Cloud, Myriad Schedule, Myriad News, Myriad Anywhere, and Myriad Logging
- Myriad Anywhere
- Myriad Cloud
- Broadcast.Radio
- BR Live
- SmartSign
- AutoTrack
Products and services
- Myriad Cloud Radio World's first professional-grade radio software natively hosted in Microsoft Azure cloud. Provides 100% cloud-native playout, scheduling, voice tracking, and live show capabilities via web browser without requiring studios or infrastructure. Targeted at radio stations and broadcast groups looking to operate entirely from the cloud.
- Myriad 6 Playout Professional radio playout and automation software for live and automated shows. Includes AI Voice Links, voice tracking, music scheduling, and SmartInfo panel for dynamic artist and content information. For radio stations needing mission-critical studio automation.
- Myriad 6 Schedule Music, jingle and advert scheduling system built directly into Myriad Playout. Uses Clock-based scheduling with Category Goals and Rule Sets for automated schedule generation. For radio stations needing automated music programming.
- Myriad Schedule Plus Enhanced scheduling module with more Rules, Attributes, and options for fine-tuning station sound. Includes Type, Gender, and Era classification controls.
- Myriad 6 Anywhere Web-based remote access tools for Myriad Playout enabling log editing, voice tracking, live show control, and station administration from any browser. For remote station operators and DJs.
- Myriad 6 News Hybrid newsroom system combining on-site wire feed capture software with cloud portal for journalists to create stories, compile bulletins, and record news content. For radio stations with news programming.
- Myriad 6 Split Playout Localized advert and branding system for multi-regional transmission chains. Plays region-specific adverts, jingles, and content across different geographic areas or platforms. For large broadcast groups and multi-station networks.
- Myriad 5 Logging Multi-channel audio and data logging solution supporting physical audio, virtual audio (Livewire/Dante), web streams, now playing info, tweets, and EPG data with instant playback access. For compliance recording and content reuse.
- SmartSign 3 Multi-screen studio signage solution for Windows PC displaying clocks, now playing info, weather, RSS feeds, smart display tiles triggered by hardware events, and social media analytics. For radio station studios.
- AutoTrack Pro Advanced music and link scheduling system with configurable rules, clocks, and schedule generation for commercial radio stations. Available in Standard, Pro, and SE editions.
- Hybrid Radio Combined cloud and traditional studio solutions offering Studio/Cloud Hybrid, Disaster Recovery, and Edge Appliance configurations for modern radio broadcasters.
- Broadcast.Radio Portal Web platform managing all station digital presence including websites, streaming, mobile apps, Alexa skills, BR Live Pro, encoder, and stats services. For radio stations building their online presence.
- B.R - Websites Radio-specific website building and hosting platform with templates, radio players, schedule displays, presenter pages, news integration, and Myriad playout integration.
- B.R - Mobile Apps Custom radio apps for Android and iOS with live streaming, now playing info, album art, schedule, push notifications, and Apple CarPlay support.
- B.R - Alexa Skill Custom Alexa skill allowing listeners to enjoy station via Alexa-enabled devices with station logo display on screen devices.
- BR Live Pro Browser-based audio connectivity service for multi-location contribution, remote shows, outside broadcasts, and guest interviews with up to five presenters.
- BR Encoder Pro Professional software audio encoder for web radio streaming supporting multiple stations, secondary format streams, and 3rd party VST plugins including Stereotool for enhanced audio processing.
- BR Stats Web radio statistics application monitoring listener habits, geographic data, device usage, and session duration for Shoutcast v2 and Icecast providers.
- Myriad Cloud Contributor Free desktop client for Windows enabling DJs and presenters to contribute live audio streams to Myriad Cloud stations.
- Studio Packages Complete studio packages for broadcasters from compact web radio setups to full-spec digital installations.
- PC Hardware & Servers Rack and tower studio workstations, professional soundcards, software control keyboards, and custom servers certified for Myriad Playout.
- Audio Codecs IP audio codecs for real-time audio connections between sites over standard data links.
- Studio Installation & Training Services Professional engineering services for studio installation, on-site and remote training, and ongoing technical support for radio broadcasters.
Quantifiable outcome
- Myriad Cloud won NAB Show Product of the Year 2024 and RedTech IBC Best In Show 2025
- +2 more outcomes
Companies that use Broadcast Radio
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Broadcast Radio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability6 records
Feature10 records
Broadcast Radio partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Broadcast Radio competitors and assessment
Company assessmentBroad incumbents
- Triton Digital: Broad incumbent in digital audio ad serving, streaming, and podcasting (now part of iHeartMedia) — indirect overlap with Broadcast.Radio Portal and AI Voice Links as the digital distribution and monetization layer for radio.
- WideOrbit: Broad incumbent in radio and TV media tech with traffic, sales automation, and audio streaming tools across the broadcast value chain — overlaps with Myriad in radio station operations but specializes in advertising sales workflow.
Direct peers
- ENCO Systems: Direct competitor in radio playout automation (DAD, Presenter) for traditional AM/FM broadcast stations. ENCO ships similar voice-tracking and automated playout capabilities to many of the same radio operators Broadcast Radio targets.
- Radio.co: Direct competitor in cloud-based internet/web radio station hosting with subscription pricing tiers serving the same SMB web radio segment that Myriad Cloud targets. UK-based competitor with similar product-led growth motion.
- Aiir: Direct competitor providing cloud-based radio automation, scheduling, and station management software for web and traditional radio stations, overlapping with Myriad Cloud Radio and Myriad Schedule functionality.
- RCS (Zetta / GSelector): Direct competitor offering Zetta radio playout automation and GSelector music scheduling, dominant in large commercial radio broadcast groups globally — competes with Myriad Playout and Myriad Schedule for the same enterprise radio workflows.
- OMT (iMediaTouch): Direct competitor in radio playout and automation software (iMediaTouch, MediaTouch), shipping on-premise and cloud deployment options to commercial and community radio stations worldwide.
Emerging players
- Cleanfeed: Emerging audio contribution platform for remote broadcast workflows — partial overlap with BR Live Pro and Myriad Anywhere on browser-based remote presenter connectivity for radio stations.
- Plink Media: Emerging player in cloud radio playout and streaming, serving web and smaller traditional radio operators with a focus on simplified station setup — partial overlap with Myriad Cloud Basic tier.
Others
- StreamGuys: Audio streaming infrastructure provider and CDN serving radio broadcasters with delivery and content management — competes with B.R Streaming and BR Encoder products in the streaming/encoding layer of the Broadcast.Radio stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Broadcast Radio social profiles
Digital presenceBroadcast Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadcast Radio leadership team
Management profileNumber of profiles
Broadcast Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadcast Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadcast Radio
What does Broadcast Radio do?
Broadcast Radio develops and sells the Myriad family of professional radio broadcast software, including the flagship Myriad Cloud Radio (a 100% Azure cloud-native radio station platform) and Myriad 6 Playout (desktop playout and automation). The company also offers Myriad Schedule, Myriad Anywhere web remote control, Myriad News, SmartSign 3 studio signage, AutoTrack Pro, BR Encoder, BR Live Pro, BR Stats, and the Broadcast.Radio Portal (website hosting, streaming, mobile apps, Alexa skills). It complements the software with broadcast hardware (PCs, mixers, codecs, phone systems, Dante AoIP) and professional services including studio installation and training.
Is Broadcast Radio a public or private company?
Broadcast Radio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broadcast Radio founded?
Broadcast Radio was founded in 1999. It employs 11 to 50 people.
Where is Broadcast Radio based?
Broadcast Radio is headquartered in Hessle, United Kingdom, in the Europe region.
How does Broadcast Radio make money?
Five revenue lines are on record. Myriad Cloud Subscription is the primary driver. The others are myriad Anywhere Subscription, hardware Sales, studio Installation & Professional Services and software Licenses.
Who are Broadcast Radio's main competitors?
Broad incumbents on record are Triton Digital and WideOrbit. Direct peers are ENCO Systems, Radio.co, Aiir, RCS (Zetta / GSelector) and OMT (iMediaTouch). Emerging players are Cleanfeed and Plink Media. StreamGuys is listed as an others.
Does Broadcast Radio have an API?
No public API is recorded for Broadcast Radio.
What industry is Broadcast Radio in?
Broadcast Radio's product category is Radio Broadcasting Software. Its primary akta.pro industry code is MPAIAEAJ, Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 5161 and its SIC code is 7371.