What Asobu does

Asobu, operated by parent company Ad-N-Art Inc., is a Montreal-based designer and brand owner of premium insulated drinkware founded as a family business in the 1990s. The company designs its products in Canada and manufactures them abroad using 100% recycled stainless steel and double-wall vacuum-insulation construction, with a proprietary Puramic™ ceramic inner coating on special-edition SKUs. Its portfolio spans water bottles (Orb, Aspen, Metro, Cosmic, Orbit, Mighty Flask, Alpine Flask, Le Baton), tumblers (Marina, Aqualina, Super Sippy), coffee and tea equipment (Pour Over, Cold Brew, Coffee Express, Pick Me Up, Ultimate, Infinite, Tower Mug), barware (Frosty Beer Koozie, Whiskey Koozie, Multi Can Cooler), pet hydration (Barky, Travel Dog Bottle), and character-driven novelty lines (Bestie and Fuzzie collections) with removable silicone animal-head lids.

Asobu serves individual B2C consumers across general hydration, fitness, coffee/tea enthusiast, and pet-owner use cases, with no disclosed enterprise or B2B customer base. The company makes money almost entirely through unit-priced hardware sales at price points from $19.99 to $80+, generating revenue through four channels: its own DTC e-commerce storefront (asobubottle.com) with shipping to 50+ countries, the Amazon marketplace, and major mass retailers including Walmart and Costco. Marketing is conducted via email newsletter (10% first-order incentive), an affiliate program, organic social, and a meaningful earned-media footprint anchored by Oprah's Favorite Things 2017 and Good Morning America features.

The company is privately held with no disclosed institutional funding, no subsidiaries, no M&A history, and no executive team surfaced in the data. Certifications and compliance (FDA, EU, California Prop 65, SGS, BPA/lead/PFAS-free) are positioned as a quality and safety differentiator.

Name

Asobu

Legal name

Ad-N-Art Inc.

Website

https://asobubottle.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Asobu (Ad-N-Art Inc.) is a Montreal-based drinkware brand founded in the 1990s that designs and sells premium double-wall vacuum-insulated bottles, tumblers, coffee/tea equipment, barware, and pet hydration products. It serves individual consumers globally through its DTC e-commerce site, Amazon, and major retailers including Walmart and Costco.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Direct Product Sales: Asobu generates revenue through direct-to-consumer sales of premium insulated drinkware including water bottles, tumblers, travel mugs, coffee makers, and pet water bottles. Products are sold at various price points from $19.99 to $80+ through the company's e-commerce platform and Amazon marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Asobu manufactures and sells premium insulated drinkware including water bottles, tumblers, travel mugs, coffee and tea brewing equipment, barware (koozies), and pet water bottles. Products feature double-wall vacuum insulation (12-hour hot / 24-hour cold retention), proprietary Puramic™ ceramic lining on select lines, BPA/lead/PFAS-free materials, and 100% recycled stainless steel construction. The brand sells through its own e-commerce platform, Amazon, and major retailers, shipping globally to over 50 countries.

Product overview

Asobu is a premium drinkware brand offering a diverse portfolio of insulated water bottles, tumblers, travel mugs, coffee/tea brewing equipment, barware, and pet products. The product line is organized into several key collections: the Bestie Collection (character-themed bottles with removable silicone heads in various sizes including Mini, standard, Sippy Tumblers, and Foodie containers); the Fuzzie Collection (soft-textured drinking cups); the core Insulated Bottle line (Orb, Aspen, Metro, Cosmic, Orbit, Marina, Aqualina, Mighty Flask, Alpine Flask, Le Baton); the Coffee & Tea collection (Pour Over, Cold Brew, Coffee Express, Pick Me Up, Ultimate Mug, Infinite Mug, Tower Mug); Barware (Frosty Beer Koozie, Whiskey Koozie, Multi Can Cooler); and Pet Products (Barky Dog Water Bottle, Travel Dog Water Bottle). All products feature double-wall vacuum insulation technology with 12-hour hot/24-hour cold retention, 100% recycled stainless steel construction, and BPA/lead/PFAS-free materials. The brand operates under parent company Ad-N-Art Inc. based in Montreal, Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Puramic™: Proprietary ceramic-lined inner coating technology used in special edition bottles for superior temperature retention.

Products and services

• Bestie Collection Character-themed insulated water bottles, food containers, and accessories featuring playful animal designs with removable silicone heads. Available in standard 16 oz and 6.7 oz Mini versions, with double-wall vacuum insulation. Targeted at consumers who want stylish, collectible hydration products.
• Fuzzie Collection Soft-textured 12 oz drinking cups with fuzzy exterior design and playful character names. Part of the fun drinkware category targeting younger demographics.
• Orb Water Bottle 14 oz insulated water bottle with spherical/orb-shaped design. Features Puramic ceramic inner lining option and is available in multiple colors including Pastel Special Editions.
• Aspen Bottle 20 oz insulated water bottle with cylindrical design that fits standard cup holders. Available in multiple colors and Pastel Special Edition finishes.
• Metro Bottle 22 oz insulated water bottle with modern profile design, pop-up straw, and Puramic ceramic lining option. Cup-holder compatible for on-the-go use.
• Cosmic Bottle 32 oz large-capacity insulated water bottle with easy-open lid, pop-up straw, convenient handle, and Puramic option. Cup-holder compatible.
• Orbit Bottle 30 oz insulated water bottle with cylindrical design, easy-open lid, and pop-up straw. Cup-holder compatible for active lifestyles.
• Marina Tumbler Insulated tumbler available in 17-28 oz sizes with easy-grip design. Available in multiple colors including Pastel Collection finishes.
• Aqualina Tumbler 20 oz insulated coffee tumbler with ceramic-lined option (Puramic) and easy-clean design. Available in various colors including Recycled Stainless Steel variant.
• Pour Over Coffee Maker Manual pour-over drip coffee maker with reusable filter design. Available in multiple finishes including Wood, Marble, and metallic options.
• Cold Brew Coffee Maker Portable cold brew coffee brewing system with carafe, stainless steel strainer, and multiple color options including Natural Wood and Marble finishes.
• Coffee Express Tumbler 12 oz ceramic-lined travel tumbler with leak-proof pop-open lid, Puramic ceramic interior, and cup-holder compatibility.
• Pick Me Up Ceramic Travel Mug 22 oz extra-large spill-proof coffee mug with Puramic ceramic finish. 100% spill-proof design available in multiple colors.
• Ultimate Mug 12 oz compact insulated mug with simple cylindrical design. Available in various finishes including Wood and Marble options.
• Infinite Mug 16 oz insulated coffee mug with infinity-shaped design. Available in various colors including Powdered Pink and Wood finishes.
• Tower Mug 20 oz tall insulated travel mug. Available in Recycled Stainless Steel variant. Fits standard cup holders.
• Frosty Beer Koozie Insulated beer cooler/sleeve with multiple versions (Frosty Beer, Frosty Beer 2.0). Available in various colors and finishes including Wood, Marble, Sparkling, and Shimmery options.
• Whiskey Koozie (On The Rocks) Insulated whiskey/drink glass sleeve with glass component. Available in Wood, Plaid, and Marble finishes.
• Multi Can Cooler Insulated can cooler compatible with multiple can sizes. Available in Sparkling Black, Sparkling Pink, Sparkling Silver, and Sparkling Teal finishes.
• Barky Dog Water Bottle Specialized pet water bottle with built-in bowl design. Features removable/detachable bowl for easy on-the-go drinking. Available in Pastel Special Edition colors.
• Travel Dog Water Bottle Portable dog water bottle with detachable insulated bowl for outdoor adventures, hiking, and travel. Lightweight and portable.
• Accessories & Replacement Parts Replacement lids, straws, gaskets, carafes, and accessories for Asobu drinkware products. Includes Bestie character head replacements and gift cards ($10+).

Quantifiable outcome

• 12 hours hot retention / 24 hours cold retention with vacuum insulation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Contigo: Mass-market spill-proof travel mugs and water bottles. Direct pricing overlap with Asobu's mid-tier SKUs and strong presence in mass channels, but with a more functional (less design-led) positioning.
• CamelBak: Owned by Vista Outdoor; broad hydration portfolio (bottles, reservoirs, packs). Adjacent rather than direct — overlaps in insulated bottles but the core is outdoor/active hydration.

Direct peers

• Owala: Owned by Trove Brands; a fast-growing insulated water bottle brand with distinctive FreeSip lid, sold primarily through mass retail and Amazon. Direct overlap with Asobu's Metro/Cosmic bottles in price and channel.
• Hydro Flask: Owned by Helen of Troy; sells premium vacuum-insulated stainless steel water bottles, tumblers, and coolers in overlapping price and channel segments. Hydro Flask is the most direct analogue to Asobu's core drinkware business.
• S'well: Design-forward insulated bottle and tumbler brand with a fashion-led positioning. Direct comparison to Asobu's premium design language and price band ($25–$45).
• Takeya: Premium insulated drinkware and cold-brew coffee maker brand. Overlap with Asobu in vacuum bottles and cold-brew product lines, with similar mass-retail and DTC distribution.
• Simple Modern: Insulated drinkware brand with broad SKU coverage including character/themed lines and tumblers, sold direct-to-consumer and via Amazon — closely comparable in assortment breadth and pricing to Asobu.
• Yeti: Public premium outdoor/drinkware brand with vacuum-insulated Rambler bottles, tumblers, and koozies. Yeti is the premium-price benchmark that Asobu's $25–$80 range is benchmarked against.
• Stanley (PMI Worldwide): Iconic drinkware brand owned by PMI Worldwide; competes head-to-head in insulated tumblers, bottles, and koozies with mass-retail distribution (Walmart, Target, Costco) — a direct channel and product overlap with Asobu.
• BruMate: Insulated drinkware brand with a strong product line of multi-can coolers, tumblers, and barware — closely comparable to Asobu's barware koozie offering and overall category breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=3NEV93raoaQ
• Xx.com/ADrinkware_
• Facebookfacebook.com/asobubottle
• LinkedInlinkedin.com/company/asobu-bottle

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asobu