Butler Automotive Group

What Butler Automotive Group does

Butler Automotive Group, operating under the legal entity Kiefer Automotive Group, is a family-owned multi-franchise automobile dealership group founded in 1976 by Chuck Butler in Southern Oregon. The group runs four franchised rooftops — Butler Ford, Butler Acura, Butler Hyundai, and Butler Kia — in Ashland, with Kiefer Automotive Group headquartered at 5000 Crater Lake Avenue in Medford. It also operates Butler Collision Center in Ashland, a factory-certified auto body shop with I-CAR Platinum and Gold certifications and an in-house rental fleet for loaner vehicles. The service arm employs factory-trained technicians including five senior master technicians and supports all makes and models, independent of the franchise sales mix.

The company generates revenue across five transactional streams: new-vehicle sales, certified pre-owned and used-vehicle sales, service and repair, collision repair, and finance-and-insurance products supported by an in-house lending desk and extended service contracts. Pricing is quote-based and unit-driven, with no disclosed subscription or recurring pricing tier; vehicles under $15,000 are merchandised as a distinct value-tier segment. The go-to-market is a traditional sales-led physical-retail model — customers visit showrooms or pre-shop inventory online via DealerOn-powered websites for each sub-brand (butlerford.com, butleracura.com, butlerkia.com, butlercollisionrepair.com), then complete transactions in-store with F&I handled through ExactTransact. The technology stack is standard for U.S. franchised dealers: DealerOn web platform, Google Analytics/AdWords/AdSense/DoubleClick for acquisition and remarketing, and CarFax for vehicle history verification. There is no proprietary software, in-house AI, or patent estate referenced.

The customer base is exclusively individual retail consumers across Southern Oregon — Medford, Ashland, Grants Pass, and Klamath Falls — with no commercial, fleet, or B2B segment disclosed. The group supports a portfolio of local charities and institutions (Boys and Girls Club, SOU, Jackson County Search and Rescue) as part of community positioning. The business is privately held under family ownership, with no external parent, no private equity involvement, no funding rounds, and no public listing indicated in the data; it employs 120+ professionals across its Ashland and Medford locations.

Name

Butler Automotive Group

Legal name

Kiefer Automotive Group

Website

https://butlerman.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Butler Automotive Group is a family-owned multi-franchise automobile dealer (legal entity Kiefer Automotive Group) operating Butler Ford, Butler Acura, Butler Hyundai, Butler Kia, and Butler Collision Center in Ashland and Medford, Southern Oregon, serving individual retail consumers with new and used vehicle sales, service, collision repair, and in-house financing since 1976.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned vehicle sales across multiple franchises including Ford, Acura, Hyundai, and Kia. Revenue generated from the margin between acquisition and sale prices.
2. Service and Repair: Full-service maintenance and repair for all makes and models. Factory-trained technicians with 5 senior master techs on staff.
3. Collision Repair: Factory certified auto body shop certified for Ford, Acura, Hyundai, Lincoln, Chevrolet, Buick, GMC, Nissan, and Honda. I-CAR Platinum and Gold certified facility.
4. Finance and Insurance: In-house financing options and extended service contracts for vehicle purchases.
5. Car Rental: Rental vehicles available while customer vehicles are being serviced or repaired.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Butler Automotive Group is a family-owned automobile dealership group in Southern Oregon that sells new and pre-owned vehicles through franchise dealerships for Ford, Acura, Hyundai, and Kia. It also operates a factory-certified collision repair center, a full-service maintenance and repair department staffed by factory-trained technicians, an in-house vehicle financing program, and a rental fleet for service-loaner and collision-loaner use.

Product overview

Butler Automotive Group is a family-owned automotive dealership group offering new and used vehicle sales, service and repair, and car rental agencies operating in Southern Oregon. The company operates multiple dealership sub-brands including Butler Ford and Butler Acura (new vehicle dealerships), a full-service collision center (Butler Collision Center), and certified pre-owned vehicle programs. Services include vehicle maintenance and repair with factory-trained technicians, collision repair, and in-house financing solutions. The group sells vehicles across multiple body styles including sedans, coupes, SUVs, trucks, hatchbacks, and minivans from brands such as Ford, Acura, Hyundai, Kia, Chevrolet, Jeep, Nissan, Toyota, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Butler Ford: Ford automobile dealership offering new Ford vehicles, certified pre-owned inventory, and full service and repair capabilities.
• Butler Acura
• Butler Hyundai
• Butler Kia
• Butler Collision Center

Products and services

• Butler Ford Dealership Ford franchise dealership offering new Ford vehicles, certified pre-owned inventory, and used car sales for individual vehicle buyers at the Ashland, Oregon location. Sales / Service phone: 541-482-2521.
• Butler Acura Dealership Acura franchise dealership offering new Acura vehicles, certified pre-owned inventory, and used car sales for individual vehicle buyers at the Ashland, Oregon location. Sales phone: 541-482-1489.
• Butler Collision Center Factory-certified auto body shop providing collision repair services for multiple vehicle brands including Ford, Acura, Hyundai, Lincoln, Chevrolet, Buick, GMC, Nissan, and Honda, operating from an I-CAR Platinum and Gold certified repair facility in Ashland, Oregon.
• Vehicle Service and Maintenance Full-service vehicle maintenance and repair department staffed by factory-trained technicians including 5 senior master technicians, providing service for all vehicle makes and models for individual vehicle owners.
• Butler Auto Finance In-house vehicle financing program that processes credit applications and payments for buyers of vehicles from Butler dealerships, with an online finance application and online payment processing through the ExactTransact platform.
• Certified Pre-Owned (CPO) Vehicle Program Certified pre-owned vehicle inventory program across Butler dealerships offering quality-assured used cars with verified vehicle history reports integrated via CARFAX for individual used-car buyers.
• Vehicle Rental Services Car rental service operated by Butler Automotive Group that provides replacement rental vehicles to customers while their own vehicles are being serviced or repaired at the dealership.

Quantifiable outcome

• 4.8 stars at Butler Ford, 4.9 stars at Butler Acura, 4.8 stars at Butler Hyundai, 4.8 stars at Butler Kia based on customer reviews

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Southern Oregon Boys and Girls ClubminorOthersCommunity charity supported by Butler Automotive Group as part of local community outreach
• Ethan Jostad FoundationminorOthersLocal foundation receiving support from Butler Automotive Group
• Rogue Gallery and Art CenterminorOthersLocal art organization supported by Butler Automotive Group
• Jackson County Search and RescueminorOthersEmergency services organization receiving support from Butler Automotive Group
• Southern Oregon UniversityminorOthersLocal university receiving support from Butler Automotive Group
• Central Point Rotary ClubminorOthersLocal service organization supported by Butler Automotive Group
• Rose Circle Mentoring NetworkminorOthersLocal mentoring organization receiving support from Butler Automotive Group
• GooglecoreGTM or Marketing PartnerUsing Google Analytics, AdSense, AdWords, and DoubleClick for website analytics, advertising, and remarketing campaigns
• CarFAXcoreTechnology or IntegrationProviding vehicle history reports for all vehicles in inventory to build customer trust

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Penske Automotive Group: International franchised automotive and commercial truck retailer with diversified OEM relationships. Comparable diversified dealership model with premium-brand mix including imports.
• Hendrick Automotive Group: Largest privately held U.S. dealer group (~140 dealerships). Same family/privately-owned multi-franchise structure as Butler, operating across most major OEM brands with full service and F&I operations.
• Asbury Automotive Group: Multi-franchise U.S. dealer group operating new vehicles, used vehicles, F&I, and service/collision. Closely mirrors Butler's full-stack retail-service model at a national scale.
• Sonic Automotive: Public franchised dealer group with new and used vehicle sales, EchoPark used-car stores, and in-house F&I. Operates an integrated retail-and-service platform similar to Butler's structure.
• Group 1 Automotive: Multi-franchise U.S./U.K. auto retailer operating new-vehicle sales, service, and F&I across ~200 dealerships. Same diversified dealership group model with overlapping OEM franchises (Ford, Hyundai, Kia).
• Berkshire Hathaway Automotive: Division of Berkshire Hathaway operating franchised dealerships nationwide. Same multi-brand retail-service model with strong back-office and capital backing, comparable to Butler's full-service dealership footprint.
• AutoNation: Largest U.S. franchised auto retailer with ~250 stores across 19 brands. Highly comparable multi-OEM dealership model with in-house F&I, service, and collision operations; significantly larger scale and broader geographic footprint.

Direct peers

• Lithia Motors: Fortune 500 multi-franchise auto retailer headquartered in Medford, Oregon — Butler's home market. Operates the same Ford franchise model alongside many of the same import brands and is the most directly comparable peer by both business model and geography.

Emerging players

• Carvana: Online-first used-car retailer with home delivery and integrated financing. Competes for the same used-vehicle buyer that Butler serves, particularly within its regional trade area where delivery economics are feasible.
• CarMax: Largest U.S. used-vehicle retailer with a no-haggle pricing model and integrated financing. Directly competes with Butler's certified pre-owned and used-car business and represents the broader shift in used-vehicle retailing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ButlerAutoGroup
• Facebookfacebook.com/ButlerAutoGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butler Automotive Group