NeuroGym

What NeuroGym does

NeuroGym is a privately held, direct-to-consumer brain training and mindset coaching company founded by John Assaraf and operating from Rancho Santa Fe, California. Its core product is an AI- and audio-driven mental fitness platform built around the proprietary Innercise methodology — guided mental and emotional exercises designed to retrain limiting beliefs through repetition, visualization, subliminal messaging, hypnotherapy, and mindfulness. The platform combines 300+ (Gold) or 625+ (Platinum) brain training audio exercises, 40+ PhD-level AI coaches, live expert training sessions, and a members-only community, with onboarding driven by a Neuro-Fitness Assessment that generates a personalized training plan. The technology stack is built on top of OpenAI's ChatGPT (via Custom GPTs in the AI Acceleration Bundle) and proprietary audio content branded as Brain Activation Sound Technology.

NeuroGym monetizes through a multi-tier subscription model — Gold Membership at $47/month and Platinum Membership at $97/month — supplemented by à la carte brain retraining programs (Winning the Game of Fear $397, Procrastination $197, Weight Loss, Money, Business), bundled offers (Having It All at $174.60), the Innercise book (Amazon bestseller), and digital products including the AI Acceleration Bundle ($7.99). The company distributes globally through its website, the Apple App Store, major book retailers, an affiliate program, and live virtual events including the annual Brain-A-Thon (1M+ attendees claimed) and the AI Shift Event. Founder John Assaraf's personal brand — built on two NYT bestselling books, appearances in eight films including The Secret, and features in NYT, CNN, Ellen, and Larry King Live — is a primary acquisition channel. The company reports 92,350+ members worldwide and operates with 1–10 employees, suggesting a high-leverage, content-and-distribution-led model rather than a headcount-intensive one.

Name

NeuroGym

Legal name

NeuroGym LLC

Website

https://myneurogym.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

NeuroGym is a privately held brain training and mindset coaching platform that delivers neuroscience-based Innercise audio exercises, 40+ AI coaches, and live expert training to individuals and entrepreneurs seeking personal growth, with subscription, program, and book revenue streams.

Ownership category

akta.pro rank

Product category

Online Brain Training and Mindset Coaching

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAJAB

Mindfulness-Based Coaching & Training (MBSR/MBCT-style)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAJAA

Guided Meditation Instruction (1:1 & Group)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Brain training platform
• Mindset coaching
• Neuroscience-based training
• Personal development
• AI life coaching

Headquarters

HQ city

Rancho Santa Fe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Subscription Memberships (Gold & Platinum): Monthly and annual subscription tiers providing access to brain training Innercises, AI coaches, live training sessions, expert programs, and community access. Gold at $47/month (300+ Innercises, 10+ AI coaches) and Platinum at $97/month (625+ Innercises, 42+ AI coaches, 4 live sessions/month).
2. One-Time Program Purchases: Individual brain training programs sold at various price points including Winning the Game of Fear ($397), Winning the Game of Procrastination ($197), Winning the Game of Money, Having It All Bundle ($174.60), and other specialized programs.
3. Digital Product Bundles: AI Acceleration Bundle sold as a one-time purchase for $7.99 (limited time), including eBook, Custom GPTs, and supplementary guides.
4. Book Sales: Physical and digital sales of the Innercise book (Amazon, Barnes & Noble, IndieBound, 800-CEO-READ) with companion bonuses including audio tracks and training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

NeuroGym operates a neuroscience-based brain training and mindset coaching platform that delivers the proprietary Innercise methodology through audio exercises, personalized Neuro-Fitness Assessments, 40+ PhD-level AI coaches, and live expert training sessions. Members subscribe to Gold ($47/month) or Platinum ($97/month) tiers to access 300+ to 625+ brain training Innercises plus success courses, or buy topic-specific programs (Winning the Game of Fear, Procrastination, Money, Weight Loss, Business), bundles (Having It All, AI Acceleration), and the Innercise book to retrain limiting beliefs and build mental fitness.

Product overview

NeuroGym is a neuroscience-based brain training and mindset coaching company offering a platform-plus-programs architecture. The core is the NeuroGym Brain Training Platform — an AI and human-powered mental fitness system delivering proprietary Innercise protocols (300+ exercises in Gold, 625+ in Platinum) through audio-based brain training, supported by 40+ PhD-level AI coaches and live expert coaching. The platform is powered by the Innercise Methodology, a neuroscience-informed brain retraining system that combines repetition, visualization, subliminal messaging, hypnotherapy, and mindfulness. Around this core, NeuroGym distributes topic-specific programs including the Winning the Game of series (Fear, Money, Weight Loss, Procrastination, Business), Having It All Bundle, and 7 Days to a Millionaire Mindset — each addressing distinct mental blocks. The company also offers the AI Acceleration Bundle (a digital marketing toolkit with Custom GPT tools), the Innercise book, and hosts events including the annual Brain-A-Thon and AI Shift. Membership is available in Gold ($47/month) and Platinum ($97/month) tiers, with individual programs sold à la carte starting at $19.95. The company reports 92,350+ members worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Innercise®: NeuroGym's proprietary brain training methodology using guided mental and emotional exercises to retrain limiting beliefs and strengthen mental fitness.
• Neuro-Fitness™

Products and services

• NeuroGym Brain Training Platform Primary AI and human-powered brain training platform offering neuroscience-based Innercise protocols, AI coaching, live expert training, and community support for individuals seeking mindset improvement.
• Innercise Methodology NeuroGym's proprietary brain training methodology using guided mental and emotional exercises, repetition, neuroscience-informed protocols, Brain Activation Sound Technology, visualization, subliminal messaging, hypnotherapy, and mindfulness to retrain limiting beliefs.
• Neuro-Fitness Assessment Personalized assessment that evaluates a user's current obstacles, limitations, and goals and generates a customized brain training plan; serves as the onboarding diagnostic for the NeuroGym platform.
• Winning the Game of Fear 4-level brain retraining system that uses cognitive neuroscience and psychology to eliminate deeply rooted fears, develop confidence, and build beliefs and habits to achieve goals.
• Winning the Game of Procrastination 6-level brain retraining system targeting habitual procrastination, designed to eliminate the emotional patterns and subconscious habits that cause delay and self-sabotage.
• Winning the Game of Money 12-level brain retraining system designed to reprogram subconscious beliefs about money, helping users break free from financial self-doubt, fear, and lack of confidence to achieve greater financial success.
• Winning the Game of Weight Loss 12-level body-transforming audio program using evidence-based cognitive neuroscience and psychology methodologies to retrain the brain for sustainable weight loss and healthy habits.
• Winning the Game of Business Brain retraining program targeting entrepreneurs and business owners to build a successful business mindset using NeuroGym's evidence-based brain training methods.
• Having It All Bundle Comprehensive brain retraining bundle that helps users identify innermost goals and create a roadmap for achieving them using NeuroGym's neuroscience-based methodology, including main program, productivity training, Values Based Living, and 3 months of VIP coaching.
• Exceptional Life Coaching (VIP Community) VIP online community offering daily coaching and support from John Assaraf and Mark Waldman, with exclusive live expert trainings every two weeks covering finance, relationships, health, and other life areas.
• 7 Days to a Millionaire Mindset Brain training program focused on developing a millionaire-level financial mindset through neuroscience-based methods that target subconscious conditioning limiting earning and wealth accumulation.
• Life On Target Mini e-book accelerator program with three science-based methods to beat procrastination and overwhelm, a goal manifestation technique, and a fill-in-the-blank goal planning outline.
• AI Acceleration Bundle Digital marketing toolkit containing an AI Marketing Machine eBook, three Custom GPT tools for building Ideal Client Avatar and marketing assets, an AI Cheat Sheet PDF, and a Neuroscience guide for adapting to AI; works with free ChatGPT.
• Innercise Book #1 Amazon best-selling book by John Assaraf presenting the Innercise methodology—a neuroplasticity-based process for strengthening mindset and upgrading mental/emotional skills. Available in print and audio.

Quantifiable outcome

• 98% of members report being more confident and having fewer limiting beliefs within 7 days of training
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mindvalley: Mindvalley is the closest direct peer — a D2C personal transformation platform selling subscription-based programs in mindset, health, and performance with AI-personalization, very similar GTM to NeuroGym's subscription-plus-program stack.
• Robbins Research International: Tony Robbins's company sells high-ticket mindset and performance coaching programs, books, and live events — a near-identical business model to NeuroGym's premium programs and Platinum membership tier in the personal transformation category.
• Hay House: Hay House publishes self-help books and offers online courses, coaching, and events in mindset and personal development. It is a direct peer in the publishing-plus-coaching-plus-events model that NeuroGym operates around John Assaraf's books and programs.

Broad incumbents

• Headspace: Headspace is a well-funded incumbent in the mental wellness and brain training space offering subscription meditation and focus content. It competes with NeuroGym in the audio-based mind-training category but at much broader scale and with deeper clinical backing.
• Calm: Calm is a leading meditation and mental fitness subscription app with content similar to NeuroGym's audio Innercises. It is a broader incumbent in the wellness/brain training category where NeuroGym also competes for consumer attention and subscription dollars.

Emerging players

• BetterUp: BetterUp is an AI-powered coaching and mental fitness platform targeting individuals and enterprises. It overlaps with NeuroGym's coaching-plus-content model but skews B2B and is better capitalized, making it an emerging threat rather than a direct D2C peer.
• Insight Timer: Insight Timer is a large free/paid meditation and mindfulness audio platform with guided tracks and community features, overlapping NeuroGym's audio Innercise library and community-led growth approach at a much larger scale.
• Simple Habit: Simple Habit offers short, on-demand guided meditations and wellness content via subscription — an emerging player in the same audio brain training and mindfulness space where NeuroGym competes for consumer wallet share.
• Mindbodygreen: Mindbodygreen is a wellness media and education platform offering courses, content, and coaching in mindset and health — an emerging player in the wellness coaching and content space that overlaps NeuroGym's editorially-driven acquisition channels.

Others

• Noom: Noom is a behavior-change subscription platform applying psychology and coaching to drive outcomes (initially weight loss). It overlaps thematically with NeuroGym's 'Winning the Game of Weight Loss' program in the mindset-and-habit-change category, though its core delivery is coach-led CBT rather than audio brain training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MyNeuroGym
• YouTubeyoutube.com/@Neurogym
• Facebookfacebook.com/NeuroGym
• LinkedInlinkedin.com/company/neurogym
• Instagraminstagram.com/neurogym

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeuroGym