Moodo
Moodo is an Israeli private company (MoodoAir Ltd.) that designs smart home aroma diffusers (Moodo, MoodoGo, MoodoAIR) using patented multi-capsule cold-air diffusion, selling direct-to-consumer globally with recurring proprietary fragrance capsules and smart-home voice integration.
- Company typePrivate
- Founded-
- HeadquartersYavne, Israel
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moodo does
Moodo (legal entity MoodoAir Ltd.) is an Israeli private company headquartered in Yavne that designs and sells smart home aroma diffusers under the Moodo, MoodoGo, and MoodoAIR brands. Its core technology is cold-air diffusion using scent-infused solid beads in sealed, fully recyclable capsules, controlled via WiFi-connected IoT devices, a mobile app, and voice assistants. The flagship Moodo device uses patented multi-capsule mixing technology that allows users to combine multiple fragrance pods simultaneously to create custom scent blends; MoodoGo extends the same approach to a USB-powered portable format for vehicles; and MoodoAIR layers HEPA air purification (99.95% efficiency at 0.5µm) on top of the diffusion platform. The company offers 32 curated scents across 11 ambiance families (Beach Party, Mediterranean Dreams, Ashram Spa, Cozzzy, Oriental Delights, Fresh Vibrations, Kanazawa Gardens, Aromatherapy, Winter, Limited Edition, and others), with fragrances sourced through partner perfumers from Grasse, France.
The business model is a direct-to-consumer razor-and-blade structure: one-time hardware revenue at $39.90–$189 per device, recurring consumables revenue from proprietary fragrance capsules priced at $7.50 each or $24.90–$29.90 for 4-packs, and a monthly subscription service offering 30% off capsule purchases plus a complimentary MoodoGO device. Distribution runs primarily through the moodo.co e-commerce storefront with fulfillment from EU and US centers, shipping to 70+ countries, supported by app store listings, regional distributors (Switzerland, South Africa), and earned media from major tech trade shows (CES 2018, IFA 2018). Deep native integrations with Apple Siri Shortcuts, Google Assistant, Amazon Alexa, Samsung SmartThings, and IFTTT give Moodo visibility across the major smart home ecosystems.
The customer base is horizontal and consumer-led, targeting smart home enthusiasts, portable or on-the-go users, health and wellness-focused buyers (particularly via the MoodoAIR purifier), and home decor enthusiasts. Evidence of customer concentration is minimal; the company cites only individual consumer testimonials. The company is privately held with no disclosed institutional funding, no disclosed founders beyond Yoav Avidor (founder) and Eli Ofek (co-founder and CEO), and a headcount in the 1-10 range. The parent-affiliated Agan Aroma partnership provides fragrance ingredient supply and a sustainability narrative tied to Moodo's capsule recycling program.
Moodo firmographics
Firmographics- Name
- Moodo
- Legal name
- MoodoAir Ltd.
- Website
- https://moodo.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moodo is an Israeli private company (MoodoAir Ltd.) that designs smart home aroma diffusers (Moodo, MoodoGo, MoodoAIR) using patented multi-capsule cold-air diffusion, selling direct-to-consumer globally with recurring proprietary fragrance capsules and smart-home voice integration.
- Ownership category
- akta.pro rank
Moodo industry classification
Industry- Product category
- Smart Home Aroma Diffusers
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)
- akta.pro secondary industries
- Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
Keywords
Where Moodo is headquartered
LocationHeadquarters
- HQ city
- Yavne
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Moodo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Hardware Device Sales: One-time hardware revenue from Moodo smart home diffuser, MoodoAIR, and MoodoGo portable diffuser devices. Devices sold directly via e-commerce at $39.90-$189 price points.
- Fragrance Capsule Sales: Recurring consumables revenue from proprietary fragrance capsules sold individually ($7.50) or in packs ($29.90 for 4-capsule families, $24.90 for 4-pack). Capsule lifetime approximately 60 hours at full fan speed.
- Subscription Service: Monthly subscription service providing 30% discount on fragrance purchases, early access to new releases, and complimentary MoodoGO device. Automatic recurring billing until cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MoodoGo Device Only |
| One time/ perpetual license | Pay-as-you-go | MoodoGo Capsule 4-Pack Bundle |
| Unit Pricing | Pay-as-you-go | Individual MoodoGo Capsules |
| Unit Pricing | Monthly | Fragrance Family 4-Capsule Pack |
| Subscription | Monthly | Monthly Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Moodo product offering
Product offeringCore offering
Moodo designs, manufactures, and sells smart home aroma diffusers (Moodo, MoodoGo, MoodoAIR) that use cold-air diffusion and proprietary interchangeable fragrance capsules to deliver customizable scenting. Devices are controlled via a mobile app, voice assistants, and IFTTT, and the company sells recurring consumable capsules, themed scent-family packs, and a monthly subscription service.
Product overview
Moodo is a smart home fragrance technology company offering a product portfolio centered around smart aroma diffusers. The core offering includes the Moodo (original smart home diffuser), MoodoGo (portable vehicle/lifestyle diffuser), and MoodoAIR (combined air purifier and aroma diffuser). These devices use proprietary fragrance capsules that users can mix and customize via the Moodo mobile app or voice assistants. The ecosystem includes 32 unique scents organized into 11 scent families (Beach Party, Winter, Cozzzy, Oriental Delights, Mediterranean Dreams, Fresh Vibrations, Ashram Spa, Limited Edition, The Gardens of Kanazawa, and others), plus an AIR filtration capsule for the MoodoAIR device. All capsules are fully recyclable through Moodo's recycling program. Devices integrate with major smart home platforms (Apple Siri, Google Assistant, Amazon Alexa, Samsung SmartThings) and IFTTT for automation. A subscription service provides recurring deliveries and exclusive perks.
Differentiator
Problem solved
Functional benefit
Brands
- Moodo: Smart home aroma diffuser that allows users to customize scents according to mood using interchangeable fragrance capsules
- MoodoGo
- MoodoAIR
- Moodo App
Products and services
- Moodo Smart Home Aroma Diffuser Wi-Fi connected smart home aroma diffuser that allows users to customize and mix fragrance capsules to create personalized scentscapes; controlled via mobile app and compatible with Apple Siri, Google Assistant, Amazon Alexa, Samsung SmartThings, and IFTTT. Designed for tech-forward consumers and smart home enthusiasts.
- MoodoGo Portable Diffuser Portable USB-powered scent diffuser designed for vehicles and on-the-go use; fits in car cup-holder and uses proprietary MoodoGo fragrance capsules with dry air (no heat, flame, oil, or aerosol). Targeted at commuters, drivers, and mobile lifestyle consumers.
- MoodoAIR Smart Diffuser and Air Purifier Smart aroma diffuser combined with a HEPA air purifier in one device, with three-layered filtration (True HEPA, activated carbon crystals, carbon foam); can operate as purifier or diffuser and covers up to 600 sqft. Built for health-conscious consumers seeking combined air purification and scenting.
- Moodo Fragrance Capsules Proprietary scent-infused solid bead capsules for the Moodo smart home diffuser; 32 different scents organized into 11 theme families of four capsules each (e.g., Beach Party, Mediterranean Dreams, Oriental Delights, Ashram Spa, Fresh Vibrations, Cozzzy). Each capsule provides approximately 60 hours of fragrance at full fan speed and is fully recyclable.
- MoodoGo Capsules Proprietary fragrance capsules designed exclusively for the MoodoGo portable diffuser; use cold-air diffusion with fragrance-infused beads and deliver up to 40 hours of fragrance at max intensity per capsule.
- AIR Capsule (MoodoAIR Filter) Replacement filter capsule for the MoodoAIR device combining True HEPA, activated carbon crystals, and carbon foam layers; 250-hour filter lifespan and 99.95% collection efficiency for 0.5µm particles.
- Moodo Fragrance Subscription Service Monthly subscription service providing recurring fragrance capsule deliveries; subscribers receive 30% discount on all purchases, exclusive coupons, first access to new fragrances, and a complimentary MoodoGO device. Automatic recurring billing until cancelled.
- Moodo Capsule Recycling Program Free capsule recycling program that provides pre-paid shipping labels, washes returned capsules, and refills them with new fragrance instead of producing new plastic. Includes coupon rewards for participation.
Quantifiable outcome
- Covers up to 600 sqft per device
- +3 more outcomes
Companies that use Moodo
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Moodo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
Moodo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Amazon AlexacoreNative voice control integration allowing users to control Moodo device through Amazon Alexa voice commands. Enables automation triggers and routines within Alexa ecosystem.
- Google AssistantcoreFull voice control and smart home integration with Google Assistant. Users can control Moodo devices via Google Home and Android voice commands.
- Apple Siri / Siri ShortcutscoreiOS app compatibility with Siri Shortcuts allowing custom voice phrases in any language to trigger Moodo actions. Supports iPhone and iPad with iOS 12+.
- Samsung SmartThingscoreIntegration with Samsung SmartThings platform for smart home automation scenarios and voice control through Bixby.
- IFTTTcoreRegistered IFTTT service enabling creation of automation applets connecting Moodo with smartphone location, weather, alarm clock, lighting systems, and other apps. Ready-to-use applets available.
- Agan AromacoreParent organization providing environmentally conscious fragrance ingredients from perfumers. Moodo is part of Agan Aroma ecosystem focused on sustainable fragrance production.
- FuterraminorSustainability survey collaborator referenced in recycling program marketing. Consumer research indicates 88% of consumers want brands to help them be environmentally friendly.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Moodo competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moodo social profiles
Digital presenceMoodo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moodo leadership team
Management profileNumber of profiles
Profiles2 records
Moodo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moodo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moodo
What does Moodo do?
Moodo designs, manufactures, and sells smart home aroma diffusers (Moodo, MoodoGo, MoodoAIR) that use cold-air diffusion and proprietary interchangeable fragrance capsules to deliver customizable scenting. Devices are controlled via a mobile app, voice assistants, and IFTTT, and the company sells recurring consumable capsules, themed scent-family packs, and a monthly subscription service.
Is Moodo a public or private company?
Moodo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moodo founded?
Moodo was founded in -1. It employs 1 to 10 people.
Where is Moodo based?
Moodo is headquartered in Yavne, Israel, in the Middle East region.
How does Moodo make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are fragrance Capsule Sales and subscription Service.
Does Moodo have an API?
Yes. Moodo offers a RESTful API that enables developers and users to create their own interfaces and automations. The API can be integrated with home automation platforms like OpenHAB and Home Assistant, allowing users to programmatically control Moodo devices, including adjusting fragrance settings and creating custom automation scenarios.
What industry is Moodo in?
Moodo's product category is Smart Home Aroma Diffusers. Its primary akta.pro industry code is CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers), with a secondary code of CRAIACAC, Candles, Home Fragrance & Diffusers Retail. Its NAICS code is 456120 and its SIC code is 2840.