Futerra
Futerra is a London-headquartered sustainability change agency founded in 2001, serving global enterprise clients across consumer goods, technology, fashion, F&B, and motorsport with bespoke sustainability strategy, creative campaigns, behaviour-change programmes, and training, operating from offices in London, New York, Mexico City, and San Francisco.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Futerra does
Futerra is a London-headquartered sustainability change agency, think tank, and learning academy operating since 2001 under the legal entity Futerra Limited, a UK private limited company. The firm describes itself as pairing 'the logic of strategy with the magic of storytelling,' serving large multinational enterprises across consumer goods, fashion, food and beverage, technology, aviation, motorsport, retail, and luxury sectors. Named enterprise clients include Google, IKEA (Ingka Group), Formula One, British Airways, Sanofi, Panasonic, Mars Petcare, Kao, Danone, Tommy Hilfiger, YNAP, Versuni, Ferrero, Grupo Bimbo, Nestlé Purina, Crocs, Fortescue, Booking.com, Target, Boots, FEMSA Coca-Cola, Sky, Oribe, and PVH, alongside NGOs/IGOs such as Rainforest Alliance, Earthjustice, WWF, and the United Nations.
The company's intellectual property is concentrated in proprietary consulting methodologies rather than software platforms. Core frameworks include the Spheres of Influence Framework (co-developed with Oxford Net Zero), the Low Carbon Lifestyle Wheel (co-authored with BEworks, supported by WBCSD), The Planet Test (with BAFTA's albert), Stories to Save the World, Branding Biodiversity, Values Modes psychographic segmentation, the Awesome Anthropocene Goals, the Honest Product Guide, and Planet Placement. Futerra also operates Solutions Union, an independent charitable foundation (UK charity and US 501c3) running public education campaigns including Climate Heroes, Good Life Goals, and the Solutions Survey with IPSOS. Revenue is generated exclusively through bespoke professional services — sustainability strategy, creative campaigns, behaviour-change programmes, training, and product incubation — sold via direct enterprise sales, long-term partnerships, and referrals, with no publicly disclosed pricing or standardised product offering.
Operationally, Futerra runs from offices in London (HQ at Somerset House), New York (Brooklyn), Mexico City (San Angel), and San Francisco, with work spanning EMEA, North America, Latin America, and Asia. The firm is mission-owned, majority female-owned, and B Corp certified (2024), with no venture funding disclosed. The executive bench includes a Group CEO (Lucy Shea), Co-Founder & Chief Solutionist (Solitaire Townsend), Group CFO/COO (Karen Brennan), Chief Transformation Officer (Matt Sexton), and a regional CEO Mexico (Leticia Rojas), supported by two Non-Executive Directors. Headcount is in the 11–50 band.
Futerra firmographics
Firmographics- Name
- Futerra
- Legal name
- Futerra Limited
- Website
- https://wearefuterra.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Futerra is a London-headquartered sustainability change agency founded in 2001, serving global enterprise clients across consumer goods, technology, fashion, F&B, and motorsport with bespoke sustainability strategy, creative campaigns, behaviour-change programmes, and training, operating from offices in London, New York, Mexico City, and San Francisco.
- Ownership category
- akta.pro rank
Futerra industry classification
Industry- Product category
- Sustainability Consulting
- NAICS
- Environmental Consulting Services (541620)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sustainability & ESG Consulting (BPAHACAK)
- akta.pro secondary industries
- Cause, ESG & Sustainability Communications (MPAAADAL), Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM), ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), Climate Finance Strategy (CapEx planning, green finance, incentives & grants) (EUABAKAG)
Keywords
Where Futerra is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Futerra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sustainability Consulting & Strategy Services: Futerra operates as a change agency offering bespoke sustainability strategy, creative campaigns, behaviour change programmes, and sustainability training to enterprise clients. Revenue is generated through consulting fees and project-based engagements. Clients include major corporations such as Google, IKEA, Formula One, British Airways, Sanofi, Panasonic, and others. The company has operated for over 25 years with long-term client relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels12 records
Futerra product offering
Product offeringCore offering
Futerra is a sustainability change agency that helps global corporations and NGOs develop sustainability strategies, run creative behaviour-change campaigns, and build internal sustainability capability. Its core consulting engagements cover sustainability positioning, brand strategy, communications, training, and product incubation across consumer goods, fashion, technology, aviation, motorsport, and retail sectors. Revenue is generated through bespoke project-based consulting fees and long-term retainer-style engagements with enterprise clients.
Product overview
Futerra is a change agency operating across four interconnected divisions: Change Agency (sustainability strategy and creative consulting), Academy (sustainability training programs), Think Tank (research and reports), and Makes (product incubation). The company also houses Solutions Union, an independent non-profit foundation. These offerings work together as an integrated sustainability consultancy—Change Agency delivers client work while Academy builds internal organizational capability, Think Tank produces research and frameworks, Makes incubates sustainable products, and Solutions Union runs public education campaigns. The company serves global brands including Google, IKEA, Formula One, British Airways, and Panasonic across offices in London, New York, and Mexico City.
Differentiator
Problem solved
Functional benefit
Brands
- Change Agency: Futerra's core creative and consulting division focusing on sustainability strategy and campaigns.
- Academy
- Think Tank
Products and services
- Change Agency Futerra's core sustainability consulting and creative campaigns division. Helps organisations develop sustainability positioning, brand strategy, communications, behaviour change programmes, and stakeholder engagement. Sold as bespoke engagements to enterprise clients across consumer goods, fashion, technology, retail, aviation, and motorsport.
- Academy Bespoke sustainability training programmes for organisations, covering Sustainability 101, Climate Change & Net Zero, Human Rights & Modern Slavery, Waste & Packaging, Biodiversity & Nature, Water Stewardship, Sustainable & Ethical Sourcing, Transparency Beyond Disclosure, Preventing Greenwash, Sustainable Lifestyles & Behaviour Change, and Sustainability Storytelling. Delivered via eLearning, webinars, and face-to-face workshops led by practitioners.
- Think Tank Research and thought leadership division producing reports, whitepapers, and toolkits on sustainability topics including behaviour change, climate storytelling, biodiversity, and sustainable lifestyles. Publishes the Waves Report, Spheres of Influence Framework, Low Carbon Lifestyle Wheel, Stories to Save the World Toolkit, Branding Biodiversity, and The Planet Test.
- Makes Product incubation service that creates sustainable products and brings them to market by ideating solutions with visionary partners and running immersive new-product-development programmes. Notable example: Lovebug, the insect-based cat food co-developed with Mars Petcare, named The Grocer's petcare launch of the year in December 2021.
- Solutions Union Independent charitable foundation (registered UK charity and US 501c3) dedicated to changing the climate and sustainability narrative through culture hacking and public education campaigns. Runs projects including the Solutions Survey (with IPSOS), Climate Heroes (with Rankin), Planet Placement (with BAFTA's albert), Good Life Goals, and the Client Disclosure Reporting Tool used by 175 agencies worldwide.
Quantifiable outcome
- Google diverted 90% of waste from its global data centre operations away from landfills
- +8 more outcomes
Companies that use Futerra
Customer profileNamed customers29 records
Segments3 records
Ideal customer profiles2 records
Futerra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Futerra partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Oxford Net ZerocoreOxford Net Zero is an interdisciplinary research initiative at the University of Oxford focused on achieving net zero emissions equitably and effectively. Futerra collaborated with Oxford Net Zero's Smith School of Enterprise and the Environment to develop the Spheres of Influence Framework — a whitepaper recognising and incentivising corporate climate action beyond traditional Scope 1, 2, and 3 emissions. The framework proposes three spheres: Products and Services, Portfolio of Climate Finance, and Policy and Public Engagement.
- The Exponential Roadmap InitiativeflagshipSolutions House is a collaboration between Futerra and The Exponential Roadmap Initiative, powered by high-ambition partners determined to move climate solutions from the margins into the mainstream. The collaboration created a strategic convening platform during Climate Week, bringing together live and digital moments for action-oriented climate leadership.
- BEworkscoreBEworks is a pioneering behavioural science consultancy applying rigorous experimental methods to real world business and policy challenges. Futerra co-authored the Low Carbon Lifestyle Wheel with BEworks — a report turning IPCC household-level climate insights into specific, high-impact behaviours. Futerra also partners with BEworks to deliver a new behaviour change offer, as described in the Futerra x BEworks Prospectus.
- WBCSD (World Business Council for Sustainable Development)coreWBCSD is a global community of leading businesses working together to accelerate the transition to a sustainable world. WBCSD supported the Low Carbon Lifestyle Wheel — a report helping business leaders, policy makers and solutionists identify the behaviours they can positively influence. Supporting the report aligns with WBCSD's mission to scale science-based climate solutions.
- BAFTA's albert (Planet Placement)corePlanet Placement Guide was created by albert in partnership with Futerra. It looks at how film and television content can help raise awareness about climate change and is used across the world by broadcasters, producers and the entire film and TV industry.
- BSR (Business for Social Responsibility)coreBSR collaborated with Futerra, McDonalds, Walmart, eBay and L'Oreal to develop 'Selling Sustainability – A Primer for Marketers' — a practical guide on successfully selling sustainable products and services, based on three years of Sustainable Lifestyles Frontier Group research.
- IPCC (Intergovernmental Panel on Climate Change)coreFuterra developed 'People Power and the IPCC' — a briefing on behaviours, lifestyles and storytelling based on the IPCC AR6 WGIII report. The Low Carbon Lifestyle Wheel also links each lifestyle behaviour back to IPCC evidence.
- Consumer Goods ForumminorThe Consumer Goods Forum partnered with Futerra on The Honest Product Guide — research investigating the cutting edge of transparency in consumer goods.
- IPSOScoreLeading market research firm IPSOS partnered with Futerra's Solutions Union on the landmark Solutions Survey, uncovering global attitudes to climate change. Based on data from 20,000 people in 27 countries, the survey offers a clear imperative for climate communicators: to start telling the 'solutions story'. Futerra also partnered with Ipsos on 'Does The World Believe We Can Solve Climate Change?' — a global study with 20,000 respondents from 27 countries.
- RankincoreWorld-renowned photographer Rankin partnered with Futerra's Climate Heroes campaign during COP26 to glorify the unsung heroes of climate action in a UK-wide billboard campaign reaching more than 350 million people.
- DanoneminorDanone sponsored the Food Revolution Barometer — a breakthrough report exploring major themes in the expanding public conversation on food and sustainability, powered by three years of social listening by Bloom.
- FIA (Fédération Internationale de l'Automobile)minorFIA, the global governing body of global motorsport, partnered with Futerra on 'What's driving sustainability?' — a report on sustainability in motorsport.
- BAFTA's albertcoreAlbert is the environmental sustainability project of BAFTA (The British Academy of Film and Television Arts). Futerra partnered with albert to create The Planet Test (the Bechdel Test for environmental sustainability), the Planet Placement Guide for the film and TV industry, and other climate communication resources. Planet Placement is now used across the world to help everyone in the industry find the sustainability story.
- Vice MediaminorFuterra partnered with Vice Media and BAFTA on 'Creativity and the Climate' — a digital event exploring how creativity can be harnessed for the climate movement.
Scale indicators12 records
Recent moves6 records
Expansion highlights2 records
Futerra competitors and assessment
Company assessmentDirect peers
- BSR (Business for Social Responsibility): BSR is a global sustainability consultancy and network that advises multinationals on ESG strategy, supply-chain sustainability, and stakeholder engagement. Like Futerra, it pairs strategy advisory with collaborative industry initiatives and published thought leadership.
- Salterbaxter MSL: Salterbaxter is a sustainability communications and strategy consultancy serving global brands across consumer goods, energy, and finance. It is directly comparable to Futerra's Change Agency in combining ESG advisory with creative campaigns and stakeholder communications.
- GlobeScan: GlobeScan is a research and insights consultancy that helps businesses understand consumer and stakeholder attitudes on sustainability. It parallels Futerra's Think Tank, Solutions Survey (with IPSOS), and behaviour-change research capabilities.
- Purpose: Purpose is a creative agency and strategy consultancy that builds social impact movements, campaigns, and brands. It overlaps directly with Futerra's work on sustainability campaigns, behaviour change, and brand strategy for mission-driven organisations.
Broad incumbents
- Edelman: Edelman is a global communications firm with a dedicated sustainability and ESG practice serving Fortune 500 clients. It is a broader incumbent with overlapping capabilities in sustainability communications, strategy, and stakeholder engagement at significantly greater scale than Futerra.
- Havas: Havas is a global advertising and communications group with a sustainability offering through Havas Purpose and Havas Creative. It competes for the same enterprise sustainability narrative and creative work as Futerra but with a much broader portfolio across paid media, creative, and PR.
- Weber Shandwick: Weber Shandwick is a global PR network with a Sustainability practice (including Future 100) advising multinationals on ESG positioning and communications. It is a broader incumbent offering deeper geographic and channel reach than Futerra.
- AKQA: AKQA is a global creative and innovation agency that works on purpose-led brand strategy and sustainability campaigns for major corporates. It overlaps with Futerra on brand storytelling, behaviour change, and sustainability creative work, with broader technology and innovation capabilities.
- ERM (Environmental Resources Management): ERM is a global sustainability consulting firm focused on ESG advisory, climate strategy, and environmental compliance for large enterprises. It is a broader incumbent that overlaps with Futerra's sustainability strategy work but at much greater scale and with deeper technical services.
Emerging players
- Mother London: Mother is an independent creative agency that has built a reputation for purpose-driven brand campaigns. It is an emerging peer in the sustainability-and-creative space, with comparable culture and creative credentials but less ESG-specialised positioning than Futerra.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Futerra social profiles
Digital presenceFuterra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Futerra leadership team
Management profileNumber of profiles
Profiles12 records
Futerra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Futerra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Futerra
What does Futerra do?
Futerra is a sustainability change agency that helps global corporations and NGOs develop sustainability strategies, run creative behaviour-change campaigns, and build internal sustainability capability. Its core consulting engagements cover sustainability positioning, brand strategy, communications, training, and product incubation across consumer goods, fashion, technology, aviation, motorsport, and retail sectors. Revenue is generated through bespoke project-based consulting fees and long-term retainer-style engagements with enterprise clients.
Is Futerra a public or private company?
Futerra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Futerra founded?
Futerra was founded in 2001. It employs 11 to 50 people.
Where is Futerra based?
Futerra is headquartered in London, United Kingdom, in the Europe region.
How does Futerra make money?
One revenue line is on record: sustainability Consulting & Strategy Services.
Who are Futerra's main competitors?
Direct peers on record are BSR (Business for Social Responsibility), Salterbaxter MSL, GlobeScan and Purpose. Broad incumbents are Edelman, Havas, Weber Shandwick, AKQA and ERM (Environmental Resources Management). Mother London is listed as an emerging player.
Does Futerra have an API?
No public API is recorded for Futerra.
What industry is Futerra in?
Futerra's product category is Sustainability Consulting. Its primary akta.pro industry code is BPAHACAK, Sustainability & ESG Consulting, with a secondary code of MPAAADAL, Cause, ESG & Sustainability Communications. Its NAICS code is 541620 and its SIC code is 7311.