Demo Duck
Demo Duck is a Chicago-based video production agency founded in 2011 that produces animated, live action, and mixed media explainer videos for enterprise, startup, healthcare, nonprofit, and government clients, with over 3,400 projects completed to date.
- Company typePrivate
- Founded2011
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Demo Duck does
Demo Duck is a Chicago-based explainer video production company founded in 2011 that produces animated, live action, and mixed media video content for enterprise, startup, healthcare, nonprofit, education, and government clients. The company operates from a West Town studio and has produced over 3,400 videos for clients including GEICO, Google, Netflix, Dropbox, Rippling, Northwestern Mutual, ConnectWise, Blue Cross Blue Shield, FEMA, UNHCR, and IBM.
The firm's technical capabilities span 2D animation, 3D animation using Cinema 4D and Blender, cel (hand-drawn) animation, motion graphics, kinetic typography, character animation with rigging, stop motion, live action production, and mixed media combining animation with live footage. A multidisciplinary in-house team of writers, animators, designers, editors, directors, and producers executes projects across formats including animated explainers, live action explainers, commercial spots, customer testimonials, video series, branded content, animated product videos, and homepage videos.
Demo Duck runs a project-based services business with one-time project fees ranging from $10,000-$15,000 per video series episode to $35,000-$50,000+ for live action explainers, with package pricing available for multi-video engagements. The go-to-market is sales-led, relying on direct website engagement, portfolio showcasing, blog content, YouTube distribution, and third-party editorial recognition (b2w, awesomic, overskies in 2025-2026). The company is privately held by founder Andrew Follett with no disclosed institutional funding.
Demo Duck firmographics
Firmographics- Name
- Demo Duck
- Legal name
- Demo Duck, Inc.
- Website
- https://demoduck.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Demo Duck is a Chicago-based video production agency founded in 2011 that produces animated, live action, and mixed media explainer videos for enterprise, startup, healthcare, nonprofit, and government clients, with over 3,400 projects completed to date.
- Ownership category
- akta.pro rank
Where Demo Duck is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Demo Duck business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Video Production Services: Project-based video production services including animated explainer videos, live action productions, mixed media, and video series. Revenue is generated through one-time project fees based on video type, length, style, and complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Animated Explainer Video Production |
| One time/ perpetual license | Pay-as-you-go | Live Action Explainer Video Production |
| Unit Pricing | Pay-as-you-go | Video Series Production |
| One time/ perpetual license | Pay-as-you-go | Customer Testimonial Video Production |
| One time/ perpetual license | Pay-as-you-go | Branded Video Production |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Demo Duck product offering
Product offeringCore offering
Demo Duck is a Chicago-based explainer video production agency that creates animated, live action, and mixed media video content for businesses and organizations. The company produces explainer videos, brand commercials, customer testimonials, video series, branded content, animated product videos, and homepage videos on a project basis. Services span 2D animation, 3D animation, cel animation, motion graphics, kinetic typography, stop motion, and live action production, often combined as mixed media.
Product overview
Demo Duck is an explainer video production company that functions as a full-service creative agency rather than a software platform. The company offers a unified portfolio of video production services organized around different production styles and video formats. The core offerings include Animated Explainer Video Production (using 2D animation, motion graphics, character animation, kinetic typography, and 3D elements), Live Action Explainer Video Production (for testimonials, narrative work, and docu-style productions), and Mixed Media Explainer Video Production (combining animation with live action footage). Additional services include Commercial Video Production for brand advertising, Customer Testimonial Video Production for social proof, Video Series Production for multi-episode campaigns, Branded Video Content for authentic storytelling, Animated Product Videos for showcasing products, and Homepage Videos for SEO and conversion optimization. The company was founded in 2011 and has produced over 3,400 animated videos for clients including GEICO, Rippling, Netflix, Google, and FEMA.
Differentiator
Problem solved
Functional benefit
Products and services
- Explainer Video Production Video production service that analyzes problem, solution, features/benefits, and how-it-works content to explain a company, product, or service to target audiences in two minutes or less. Available in animated, live action, and mixed media formats, and is targeted at B2B marketing teams, founders, and brand managers across enterprise, startup, healthcare, nonprofit, and education segments.
- Animated Explainer Video Production Animation-based explainer video production using 2D animation, motion graphics, kinetic typography, and character animation to build brand-aligned worlds and tell engaging stories. Production runs approximately 8-10 weeks for animation with a total timeline of 10-12 weeks including revisions, and higher-end animated explainers typically cost $20,000-$25,000. Targeted at marketing teams and founders seeking animated content for product launches, brand awareness, and educational explainers.
- Live Action Explainer Video Production Live action video production including narrative work, customer testimonials, and docu-style productions that demonstrate tangible products or connect emotionally with audiences. Typical timeline is 10-12 weeks and pricing ranges from $35,000-$50,000+ due to additional moving parts including talent, locations, and scheduling. Targeted at enterprise and brand marketers who need on-camera storytelling.
- Mixed Media Explainer Video Production Production that combines animation and live action footage (along with other mediums) within a single video, executed by an in-house team of designers, directors, animators, and editors. Designed for clients who want to blend stylistic approaches for greater engagement.
- Commercial Video Production Brand advertising and commercial video production for product launches, awareness campaigns, and promotional materials distributed across TV, digital, and social platforms. Targeted at marketing teams and brand managers running integrated campaigns.
- Customer Testimonial Video Production Video production featuring customer interviews and lifestyle b-roll that build authentic social proof. Includes a one-day shoot, customer interviewing, and editing into a cohesive narrative over a 6-8 week production timeline. Pricing typically ranges $14,000-$20,000 with travel fees billed separately outside Chicago.
- Video Series Production Multi-video campaigns of three or more episodes designed to build brand awareness through a unified series concept. Pricing typically $10,000-$15,000 per episode depending on concept, with package pricing available to reduce per-video costs. First episode takes 10 weeks and subsequent episodes roll out 1-3 weeks apart.
- Branded Video Content Production Authentic, entertaining video content that advances specific brand messages or missions without overt sales pitches, typically under 60 seconds and targeted at core audiences. Pricing typically $20,000-$30,000 depending on style, length, and usage, with 8-12 week production timelines.
- Animated Product Video Production Motion graphics and animation-based product videos that communicate how products work and their benefits using custom environments, characters, and graphics that simplify complex ideas. Designed to break free of real-world production constraints.
- Homepage Video Production Video content designed for website homepages that explains a company, product, or service in two minutes or less to keep visitors engaged and improve SEO performance. Targeted at startups and enterprise brands seeking homepage conversion optimization.
Quantifiable outcome
- Demo Duck's animated explainer video for Crazy Egg helped generate an extra $21,000 per month in new income and increased conversion rates by 64%.
- +2 more outcomes
Companies that use Demo Duck
Customer profileNamed customers40 records
Segments5 records
Ideal customer profiles5 records
Demo Duck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Demo Duck partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Demo Duck competitors and assessment
Company assessmentDirect peers
- Sandwich Video: Los Angeles-based explainer video agency known for viral brand films (Dollar Shave Club, Slack). Same business model as Demo Duck: animated and live-action explainers for tech and consumer brands at premium price points.
- Wyzowl: UK-based explainer video agency producing animated and live-action videos for SMBs and enterprises. Closely comparable service portfolio, pricing model, and target customer segments to Demo Duck.
- Vidico: Australia-based video production agency focused on explainer videos, brand stories, and product videos for tech startups and enterprise. Same horizontal GTM targeting SaaS and tech brands.
- Broadcast2World (b2w): Animated explainer video company serving enterprise and B2B clients globally. Frequently listed alongside Demo Duck in industry rankings and offers directly overlapping service lines.
- Superside: Tech-enabled creative production company offering scalable video, design, and animation services to enterprise. Competes in the same enterprise explainer/video space but with a subscription-based model rather than project pricing.
- Epipheo: Cincinnati-based animated explainer video studio serving enterprise, healthcare, and tech clients. Directly comparable service offering, customer mix, and project-based pricing model.
- Yum Yum Videos: Animated explainer video agency serving global enterprise clients with similar 2D/3D animation capabilities and pricing tiers to Demo Duck.
- Explainly: Indianapolis-based animated explainer video studio serving B2B and SaaS clients with comparable animation services and pricing structure.
Emerging players
- Kurzgesagt: High-end animated video production studio known for educational explainer content with massive YouTube reach. Adjacent business model with premium animation quality; competes for the same high-end enterprise explainer budgets.
- Veed.io: AI-powered video creation and editing platform. Not a direct competitor today, but represents the AI-native disruption that could compress the long tail of explainer video production. Relevant as a forward-looking peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Demo Duck social profiles
Digital presenceDemo Duck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demo Duck leadership team
Management profileNumber of profiles
Profiles10 records
Demo Duck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demo Duck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demo Duck
What does Demo Duck do?
Demo Duck is a Chicago-based explainer video production agency that creates animated, live action, and mixed media video content for businesses and organizations. The company produces explainer videos, brand commercials, customer testimonials, video series, branded content, animated product videos, and homepage videos on a project basis. Services span 2D animation, 3D animation, cel animation, motion graphics, kinetic typography, stop motion, and live action production, often combined as mixed media.
Is Demo Duck a public or private company?
Demo Duck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Demo Duck founded?
Demo Duck was founded in 2011. It employs 11 to 50 people.
Where is Demo Duck based?
Demo Duck is headquartered in Chicago, United States, in the North America region.
How does Demo Duck make money?
One revenue line is on record: video Production Services.
Who are Demo Duck's main competitors?
Direct peers on record are Sandwich Video, Wyzowl, Vidico, Broadcast2World (b2w), Superside, Epipheo, Yum Yum Videos and Explainly. Emerging players are Kurzgesagt and Veed.io.
Does Demo Duck have an API?
No public API is recorded for Demo Duck.