VEED
VEED is a London-based, browser-based AI video creation platform founded in 2018 that combines generative video, auto-subtitles, brand management, and developer APIs to serve content creators, marketing teams, and Fortune 500 enterprises.
- Company typePrivate
- Founded2018
- HeadquartersBenfleet, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What VEED does
VEED is a London-based AI video creation platform founded in 2018 that operates as an all-in-one, browser-based studio combining professional video editing tools with generative AI capabilities. Its core product unifies a video editor, auto-subtitle generator, AI avatars, voice dubbing, image-to-video, and brand asset management within a single workflow, and serves content creators, marketing teams, training and e-learning functions, sales teams, and enterprise organizations. The underlying technology aggregates multiple third-party frontier video models (Google Veo 3.1, OpenAI Sora 2, Kling, Seedance, Hailuo, LTX Video, PixVerse, Wan) alongside VEED's own proprietary Fabric 1.0 model for talking-head and UGC-style generation, supplemented by speech-to-text, text-to-speech, voice cloning, lip sync, and computer vision modules.
The company monetizes through tiered subscriptions (Free, Creator Pro starting at $20/month, Business, Enterprise) layered with a usage-based AI credit system for premium generative features, plus an enterprise sales motion and a developer API program spanning Subtitles, Fabric 1.0, Lip Sync, Background Removal, and Green Screen. Distribution is hybrid: a product-led self-serve web funnel that has reached 12 million monthly users and 100,000 paying subscribers, supplemented by a dedicated enterprise team pursuing Fortune 500 customers. Go-to-market is supported by content marketing, SEO, social channels, affiliate programs, G2 presence, and a mobile app (VEED Shorts on iOS), with Fortune 500 logos (Amazon, Google, Visa, Netflix, Meta, Merck, UBS, P&G, BBC, Target, NBCUniversal) anchoring enterprise credibility. The company is privately held, backed by Sequoia Capital and s16vc via a $35 million round in February 2022, employs 101-250 people, and is currently navigating U.S. congressional scrutiny over AI voice-cloning safeguards.
VEED firmographics
Firmographics- Name
- VEED
- Legal name
- VEED
- Website
- https://veed.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VEED is a London-based, browser-based AI video creation platform founded in 2018 that combines generative video, auto-subtitles, brand management, and developer APIs to serve content creators, marketing teams, and Fortune 500 enterprises.
- Ownership category
- akta.pro rank
VEED industry classification
Industry- Product category
- AI Video Creation Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)
- akta.pro secondary industries
- Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where VEED is headquartered
LocationHeadquarters
- HQ city
- Benfleet
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
VEED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription model (Free, Creator Pro, Business, Enterprise) with monthly and annual billing options. Free tier provides basic access with limited AI credits; paid tiers offer increased AI credits, advanced features, and team collaboration capabilities.
- AI Credits System: Credit-based usage system where AI video generation features consume AI credits based on model complexity. Different AI video models require different credit amounts per generation.
- Enterprise Licensing: Custom enterprise agreements with dedicated support, team management, advanced security, and API access for large organizations requiring scalable video creation infrastructure.
- API Access: Developer API access including Subtitle API, Fabric 1.0 API, Green Screen API, Background Removal API, and Lip Sync API with usage-based or subscription pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic video editing and limited AI features |
| Subscription | Monthly | Creator Pro plan starting at $20/month |
| Subscription | Annual | Business and Enterprise tiers for teams and organizations |
| Subscription | Annual | Promotional 25% off Pro annual subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
VEED product offering
Product offeringCore offering
VEED is a browser-based AI video creation platform that combines multiple AI video generation models with professional video editing tools, automatic subtitle generation in over 100 languages, centralized brand asset management, and developer APIs. The platform enables individuals, marketing teams, and enterprise organizations to produce, edit, brand, and integrate video content without specialized editing expertise or third-party agency support.
Product overview
VEED is an all-in-one AI video creation platform offering a unified platform-plus-modules architecture. The core product is a browser-based video editor combined with AI video generation capabilities. Key modules include: AI Video Generator (text-to-video with multiple models), Auto Subtitle Generator (99.9% accurate transcription), Brand Kit (enterprise branding), Voice Dubber (125+ language translation), AI Avatars with voice cloning, and Image-to-Video AI. VEED provides a suite of AI Video APIs (Fabric 1.0, Subtitle, Lip Sync, Background Removal, Green Screen) for enterprise integration. The platform integrates multiple AI models including proprietary Fabric 1.0, Google Veo 3.1, OpenAI Sora 2, Kling, Seedance, and Hailuo. VEED also offers a mobile app (VEED Shorts) and an AI Playground for model comparison. The platform serves content creators, marketers, and enterprise teams with tools spanning video generation, editing, transcription, translation, and branding.
Differentiator
Problem solved
Functional benefit
Brands
- Fabric 1.0: VEED's proprietary AI video model for generating videos up to 60 seconds with realistic lip sync and motion.
- VEED Motion
- AI Playground
- VEED Shorts
Products and services
- AI Video Generator VEED's primary AI-powered video creation platform that generates videos from text prompts, scripts, or images using multiple leading AI models including Google Veo, OpenAI Sora, Kling, Seedance, and Hailuo, plus VEED's proprietary Fabric 1.0 model. Targeted at content creators, marketers, and teams needing rapid AI-assisted video production.
- Auto Subtitle Generator Automatic subtitle and caption generation tool that delivers claimed 99.9% accuracy across 100+ languages, with export support for SRT, VTT, and TXT formats. Designed for creators, marketers, and enterprises needing multilingual captioning and accessibility compliance.
- Brand Kit Enterprise branding solution that centralizes logos, fonts, color palettes, and templates to enforce consistent visual identity across team-produced video content. Targeted at marketing teams and enterprise organizations producing branded video at scale.
- Video Editor Browser-based video editing suite with timeline editing, trim, merge, crop, text/media/audio insertion, and export capabilities, integrating AI features including auto-subtitles, background removal, and brand kit application. Targeted at individual creators and marketing teams.
- VEED Shorts App Mobile application for iOS that enables creators to produce short-form vertical videos directly from mobile devices. Targeted at individual content creators producing TikTok, Reels, and Shorts-style content.
- Fabric 1.0 API Developer API providing programmatic access to VEED's proprietary Fabric 1.0 AI model for AI video generation tasks. Targeted at enterprise developers and engineering teams building video generation features into their own applications.
- Subtitle API Developer API for automated subtitle and caption generation in 100+ languages. Targeted at enterprise developers integrating multilingual captioning into their platforms.
- AI Lip Sync API Developer API that synchronizes lip movements with generated or dubbed audio in video content. Targeted at enterprise developers building localized or dubbed video workflows.
- Background Removal API Developer API that removes or replaces video backgrounds using AI. Targeted at enterprise developers integrating background replacement into their applications.
- Green Screen API Developer API for green screen / chroma key background replacement in video content. Targeted at enterprise developers and media teams.
Quantifiable outcome
- Reduce video editing time by approximately 60%
- +3 more outcomes
Companies that use VEED
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
VEED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature8 records
VEED partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
VEED competitors and assessment
Company assessmentDirect peers
- Runway: Runway is a direct AI video generation and editing platform offering text-to-video, image-to-video, and professional editing tools — directly competing with VEED's AI Video Generator and AI Playground for the same creator and enterprise audience.
- Pika: Pika is an AI video generation platform offering text-to-video and image-to-video generation, overlapping with VEED's image-to-video and Fabric 1.0 capabilities. Targets creators and marketers with consumer-friendly AI video tools.
- Synthesia: Synthesia is a leader in AI avatar and talking-head video generation with multilingual lip sync, directly competing with VEED's AI Avatars and Voice Dubber for enterprise training, corporate comms, and marketing use cases.
- HeyGen: HeyGen provides AI avatar video generation with multilingual dubbing and lip sync, serving the same enterprise marketing and communications audience as VEED's AI Avatars and Fabric 1.0 products.
- Descript: Descript combines video editing with AI transcription, subtitles, and AI-powered editing features, directly competing with VEED's Video Editor and Auto Subtitle Generator for podcasters, marketers, and content teams.
- CapCut: CapCut is ByteDance's creator-focused video editing platform with AI-powered features (auto-caption, background removal, AI effects), serving the same TikTok/short-form creator segment as VEED with aggressive freemium positioning.
- InVideo: InVideo is an AI-powered video creation platform offering text-to-video, script-to-video, and template-driven editing, directly comparable to VEED's AI Video Generator for SMB marketers and content creators.
- Kapwing: Kapwing is a browser-based collaborative video editor with AI subtitling and editing tools, targeting social media creators and marketing teams in direct overlap with VEED's editor and subtitle workflow.
Broad incumbents
- Canva: Canva is a broad design and visual content platform that has expanded into AI video editing with Magic Studio, including auto-subtitles, text-to-video, and brand kits. Targets the same SMB and marketer base as VEED but operates as a wider design suite.
- Adobe Express: Adobe Express is Adobe's lightweight creator platform with AI video and text effects, positioning as part of Adobe's broader Creative Cloud ecosystem. Overlaps with VEED for SMB marketing and social content teams but lacks VEED's depth in AI avatar generation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
VEED social profiles
Digital presenceVEED financial estimates
Financial estimateRevenue estimate
Valuation estimate
VEED leadership team
Management profileNumber of profiles
Profiles2 records
VEED funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VEED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VEED
What does VEED do?
VEED is a browser-based AI video creation platform that combines multiple AI video generation models with professional video editing tools, automatic subtitle generation in over 100 languages, centralized brand asset management, and developer APIs. The platform enables individuals, marketing teams, and enterprise organizations to produce, edit, brand, and integrate video content without specialized editing expertise or third-party agency support.
Is VEED a public or private company?
VEED is a private company. It is classified as venture growth investor backed and is currently operating.
When was VEED founded?
VEED was founded in 2018. It employs 101 to 250 people.
Where is VEED based?
VEED is headquartered in Benfleet, United Kingdom, in the Europe region.
How does VEED make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are AI Credits System, enterprise Licensing and API Access.
Who are VEED's main competitors?
Direct peers on record are Runway, Pika, Synthesia, HeyGen, Descript, CapCut, InVideo and Kapwing. Broad incumbents are Canva and Adobe Express.
Does VEED have an API?
Yes. VEED offers multiple AI Video APIs including: Fabric 1.0 API for video generation (supports videos up to 60 seconds with lip sync), AI Lip Sync API for automatic lip synchronization, Subtitle API for automated caption generation, Background Removal API and Background Removal Fast API for video background removal, Green Screen API for chroma key effects, and Live Avatar API (waitlist). The APIs are accessible via the API page at veed.io/api and appear to be available for enterprise integration. Developer documentation is at www.veed.io/api.
What industry is VEED in?
VEED's product category is AI Video Creation Software. Its primary akta.pro industry code is MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software), with a secondary code of HDAAACAG, Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains. Its NAICS code is 5132 and its SIC code is 7372.