What Geeks Who Drink LLC does

Geeks Who Drink LLC is a privately held, Denver-based entertainment company founded in 2006 by John Dicker. It is described as the largest producer of live pub trivia entertainment in the United States, operating a B2B venue-partnership model under which bars, breweries, restaurants, and entertainment venues pay to host its trivia programming rather than charging players. The company maintains 985+ active venue partnerships across 34+ US metropolitan markets and runs 800+ weekly events under sub-brands including GWD Classic (a seven-round, two-hour flagship trivia format), Small Batch Trivia, Theme Quizzes (Harry Potter, Star Wars, Marvel Cinematic Universe, Game of Thrones), Quiz for a Cause (charity events), and the licensed Jeopardy! Bar League (in partnership with Sony Pictures Television and TimePlay). Additional formats include Boombox Bingo (music-themed bingo) and themed bingo nights.

The technology stack centers on three proprietary digital tools: a Digital Answer System at play.geekswhodrink.com that allows players to submit answers electronically during live events; the Boombox Bingo digital card generator combined with curated music playlists; and the Jeopardy! Bar League digital platform powered by TimePlay's interactive gaming technology. Content production is described as award-winning and fact-checked, forming a multi-format trivia library that supports both live venue play and the House Party digital quiz product sold through shop.geekswhodrink.com.

Revenue is generated through four streams: recurring venue partnership fees for weekly trivia programming; private event hosting for corporate parties, weddings, birthdays, and charity functions; one-time digital product sales of House Party quiz packs; and merchandise sales through an online storefront. Distribution operates through three channels: a venue partner network (985+ US venues including national chains such as Buffalo Wild Wings, Dave & Buster's, and Alamo Drafthouse), direct sales for private events, and an e-commerce storefront for digital products and merchandise. The company is bootstrapped with no institutional funding, no parent company, and no disclosed acquisitions or leadership changes.

Name

Geeks Who Drink LLC

Legal name

Geeks Who Drink LLC

Website

https://geekswhodrink.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Geeks Who Drink LLC is the largest US producer of live pub trivia, running 800+ weekly events at 985+ partner bars and venues across 34+ US markets under recurring B2B venue agreements, with licensed Jeopardy! Bar League events and a House Party digital product line.

Ownership category

akta.pro rank

Product category

Pub Trivia Entertainment

NAICS

Amusement Arcades (713120), Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industries

Social/Free-to-Play Bingo Lounges (In-Venue) (MPAEAGAC), Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery) (MPAFAIAD)

Keywords

• Pub trivia entertainment
• Live trivia hosting
• Bar entertainment programming
• Private event trivia
• Music themed bingo

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Partnership Fees: Bars and venues pay Geeks Who Drink to host weekly trivia nights, providing entertainment that drives customer engagement and alcohol sales.
2. Private Event Hosting: Corporate parties, weddings, birthdays, and other private events are hosted for a fee, providing customized trivia and bingo entertainment.
3. Digital Products (House Party): Sale of digital quiz packs (House Party) that customers can purchase and play independently at any location.
4. Merchandise (Shop): Sale of branded merchandise including apparel and accessories through the Geeks Who Drink shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Geeks Who Drink produces and hosts live, hosted pub trivia entertainment on a recurring basis at bars, breweries, restaurants, and entertainment venues across the United States. The company also develops themed trivia and bingo formats, runs private and corporate events, and offers a digital at-home quiz product (House Party) for consumers. Its content is delivered through trained hosts at partner venues, supported by proprietary digital platforms for scoring, music bingo, and league play.

Product overview

Geeks Who Drink LLC operates a pub quiz and trivia entertainment platform with multiple game formats. The core offerings include GWD Classic (seven-round, two-hour flagship trivia), Small Batch Trivia (a condensed casual version), Jeopardy! Bar League (a partnership with Sony Pictures Television and TimePlay), and Boombox Bingo (music-themed bingo). The company also provides Theme Quizzes for pop-culture fandoms, Quiz for a Cause charity events, and Private Events for corporate or personal gatherings. Digital tools include the Trivia: Digital Answer System and House Party downloadable quizzes. Additional offerings encompass Dave & Buster's partnerships, themed bingo nights, and merchandise. The platform hosts over 800 weekly events at venues across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• GWD Classic: The flagship trivia format featuring seven far-ranging, fast-and-furious rounds of trivia over two hours
• Small Batch Trivia
• Jeopardy! Bar League
• Boombox Bingo
• Theme Quizzes
• House Party
• Quiz for a Cause

Products and services

• GWD Classic (Weekly Hosted Pub Trivia) Weekly hosted, multi-round pub trivia nights delivered by trained Geeks Who Drink hosts at partner venues; built for bar, brewery, and restaurant operators seeking a recurring traffic-driving entertainment amenity.
• Small Batch Trivia Premium, themed trivia format for venues that want a higher-end or specialty quiz night experience; offered alongside the standard weekly trivia.
• Theme Quizzes Suite of pop-culture- and franchise-themed trivia quizzes (such as Harry Potter and TV-themed formats) marketed to fan communities and partner venues.
• Jeopardy! Bar League Licensed league-format Jeopardy!-branded trivia competition delivered at participating bars and entertainment venues, in partnership with Sony Pictures Television.
• Boombox Bingo Music-themed live bingo game played at partner venues using a proprietary digital platform, offering an alternative nightly entertainment format to trivia.
• Theme Bingo Themed music bingo nights (decade- or genre-based) delivered at partner venues as a variant of the company's bingo product line.
• Quiz for a Cause Hosted trivia format designed for nonprofit, school, and community fundraisers, pairing the standard quiz experience with a charitable hook.
• Dave & Buster's Trivia Branded, multi-location trivia programming partnership with Dave & Buster's, delivered as a recurring entertainment amenity across the chain's venues.
• House Party (At-Home Trivia) Digital at-home trivia product that replicates the hosted pub trivia experience for consumer purchase, allowing individuals to run a Geeks Who Drink-style quiz party without going to a venue.
• Private Events (Hosted Trivia & Bingo) Custom-hosted trivia or music bingo events delivered at private functions for corporate, wedding, school, and community clients.
• Special Events Standalone large-format trivia events such as tournaments, festivals, and branded activations offered outside the regular weekly venue programming.
• The Geek Elite Annual championship competition gathering top-performing teams from the company's weekly trivia network into a culminating live event.

Quantifiable outcome

• 800+ weekly events across 985+ venues
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Sony Pictures TelevisionflagshipStrategic or Co-development PartnerPartnership with Sony Pictures Television and TimePlay to bring official JEOPARDY! branded quiz games to local bars nationwide through the Jeopardy! Bar League program. This flagship partnership combines the prestige of Jeopardy! with the casual pub atmosphere.
• TimePlayflagshipTechnology or IntegrationTechnology partner enabling the Jeopardy! Bar League digital platform that allows bars to host official Jeopardy! quiz show experiences using TimePlay's interactive gaming technology.
• Dave & Buster'scoreChannel Partner/ Reseller/ DistributorGeeks Who Drink provides trivia programming at select Dave & Buster's locations, combining arcade entertainment with pub quiz experiences.
• Alamo DrafthousecoreChannel Partner/ Reseller/ DistributorMultiple Alamo Drafthouse locations host various Geeks Who Drink game formats including Glass Half Full, Video Vortex, and special themed events.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Stump! Trivia: Regional pub trivia operator running weekly hosted trivia nights at partner bars. Comparable business model targeting the same venue-partner and player segments.
• Trivia Mafia: Denver-based live pub trivia operator running weekly bar trivia nights with similar game-format structures and host-driven delivery. Direct head-to-head competitor in the same U.S. markets.
• Sporcle: Long-running trivia platform spanning online quizzes and live pub trivia (Sporcle Live). Direct overlap in trivia content, audience, and venue-based delivery.
• The Big Quiz Thing: Live-hosted trivia and game-show entertainment for bars, corporate events, and private parties. Competes for the same venue partners and private-event budgets as Geeks Who Drink.
• Pour House Trivia: U.S. pub trivia franchise hosting weekly trivia nights at bars and restaurants with comparable host networks, venue-partnership economics, and themed-event formats.

Broad incumbents

• Buzztime (MTY Food Group): Provider of in-venue interactive entertainment and trivia content for bars and restaurants across a much larger hospitality footprint. Broader scope than GWD, but overlapping venue-engagement use case.
• TimePlay: Interactive entertainment technology platform used by bars and live venues, including as GWD's technology partner on Jeopardy! Bar League. Adjacent competitor for venue-side trivia and game-show technology.

Emerging players

• PlayRoom Entertainment: Live trivia and game-show event provider serving bars and corporate clients. Comparable format offering in the same hosted-event category with overlapping buyer segments.
• Trivia Crack (Etermax): Mobile trivia app with millions of users offering on-demand digital trivia. Different delivery channel, but substitutes for in-person trivia time and competes for the same trivia-engaged consumer.

Others

• Name That Tune (Fremantle): Iconic music-trivia TV IP now revived by Fremantle. Thematically related through bar-friendly trivia/gaming formats but operates as a media property rather than a venue-services business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/geekswhodrink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geeks Who Drink LLC