TimePlay
TimePlay (STREAMSIX Corp.) is a Toronto-based interactive entertainment technology company that turns venue patrons' smartphones into controllers for licensed Hollywood game shows and casual games, deployed primarily across 70+ cruise ships and cinemas.
- Company typePrivate
- Founded2004
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TimePlay does
TimePlay (operating as STREAMSIX Corp. and STREAMSIX Inc.) is a Toronto-based interactive entertainment technology company founded in 2004 that has built a patented platform connecting audience smartphones to a main display for real-time competitive gameplay, without requiring internet connectivity or an app download. The platform turns passive venue patrons into active players and is deployed across cruise ships, cinemas, bars, casinos, and corporate events, with the largest footprint on 70+ cruise ships operated by Norwegian, Carnival, Royal Caribbean, and Princess, running 6,000+ shows annually and engaging 1.7M+ attendees. The product portfolio combines licensed Hollywood game show IP — Deal or No Deal (Banijay), Jeopardy! and Wheel of Fortune (Sony Pictures), Price is Right and Family Feud (Fremantle) — with original casual titles including live trivia and bingo, supporting both free-to-watch and play-to-play monetization models with $44–45 average spend per patron.
The company generates revenue through transaction-based venue licensing and revenue sharing with operators, supplemented by licensing royalties from entertainment IP licensors and consumer subscription fees via Apple App Store and Google Play in-app purchases. TimePlay has built a $10M+ venue net revenue business on cruise ships alone, with documented proof-of-concept expansions into branded cinema campaigns (a Mazda activation delivering 40% increases in test drive requests and 8,000+ bookings) and corporate event gamification (an Intel conference lifting learning retention from 31% to over 80%). The Jeopardy! Bar League sub-brand extends the platform into local bar and restaurant venues through a licensed-operator model, and the company has secondary office presence in Los Angeles alongside its Toronto headquarters at 49 Bathurst Street.
The company is privately held under STREAMSIX Inc. with no disclosed parent or institutional ownership changes since its $8M Series 2 funding round in August 2017 led by Globalive. Leadership consists of Oren Rosen (CEO), Jon Hussman (Founder & Chairman), and Steven Blumenfeld (CTO). Operational scale, active product pipeline (Price is Right, Family Feud), and recurring enterprise venue relationships are tempered by an absence of recent capital events and a small 11–50 employee base, pointing to a steady-state growth profile rather than a hyper-growth trajectory.
TimePlay firmographics
Firmographics- Name
- TimePlay
- Legal name
- STREAMSIX Corp.
- Website
- https://timeplay.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TimePlay (STREAMSIX Corp.) is a Toronto-based interactive entertainment technology company that turns venue patrons' smartphones into controllers for licensed Hollywood game shows and casual games, deployed primarily across 70+ cruise ships and cinemas.
- Ownership category
- akta.pro rank
TimePlay industry classification
Industry- Product category
- Interactive Entertainment Platform
- NAICS
- Amusement Arcades (713120), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Party Games, Activities & Interactive Entertainment (HSACACAJ)
Keywords
Where TimePlay is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
TimePlay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Licensing, Operations, Personnel, Marketing or Sales
Revenue model
- Venue Net Revenue: TimePlay generates revenue by monetizing entertainment within live audience participation shows at venues. Venues pay for the interactive entertainment platform and share in the revenue generated from patron participation. The company has built a $10M+ venue net revenue business with average spend of $44-45 per patron.
- Licensing and Brand Partnerships: TimePlay licenses popular game show IPs including Deal or No Deal, Wheel of Fortune, Jeopardy!, Price is Right, and Family Feud from major Hollywood studios and entertainment brands. These licensing arrangements allow the platform to deliver official interactive shows.
- Application and Subscription Fees: The TimePlay application may require payment of fees as stated in respective sites, programs, and games. Monthly subscriptions can be cancelled at any time with potential refunds available. In-app purchases are processed through Apple iTunes or Google Play services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Venue Licensing Model |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
TimePlay product offering
Product offeringCore offering
TimePlay operates a turnkey interactive entertainment platform that instantly connects patrons' smartphones to a main screen for real-time, competitive game show experiences without requiring internet connectivity or an app download. The company licenses a portfolio of official Hollywood game show titles (Deal or No Deal, Wheel of Fortune, Jeopardy! Bar League) alongside original casual games (Trivia, Bingo) to venue operators across cruise lines, cinemas, bars, casinos, and corporate events, monetizing through venue licensing fees and a share of per-player spend.
Product overview
TimePlay is an award-winning interactive entertainment platform that turns watchers into players by connecting audience smartphones to a main screen for real-time competitive gaming. The core TimePlay platform enables turnkey audience participation experiences that don't require internet or a dedicated app. The product portfolio includes licensed game show experiences (Deal or No Deal, Wheel of Fortune, Jeopardy! Bar League, Price is Right coming soon, Family Feud coming soon) as well as original casual games (Trivia, Bingo). These games are delivered across multiple distribution channels including cruise ships, cinemas, bars, casinos, and corporate events, with both free-to-watch and play-to-play monetization models.
Differentiator
Problem solved
Functional benefit
Brands
- Jeopardy! Bar League: Interactive bar trivia league featuring America's Favorite Quiz Show for local venues.
- Jeopardy! Interactive
Products and services
- TimePlay Interactive Entertainment Platform Award-winning, turnkey interactive entertainment platform that turns audience smartphones into controllers and instantly connects them to a main screen for real-time competitive gameplay, without requiring internet or an app download. Licensed to cruise lines, cinemas, bars, casinos, and corporate event operators to deliver hosted audience-participation shows.
- Deal or No Deal
Quantifiable outcome
- 1.7M+ total attendees engaged across platform deployments
- +5 more outcomes
Companies that use TimePlay
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
TimePlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
TimePlay partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Norwegian Cruise LinecoreFlagship cruise partner deploying TimePlay interactive entertainment across fleet. Part of the 70+ ship deployment generating $10M+ venue revenue annually with 6,000+ shows per year.
- Carnival Cruise LinecoreMajor cruise partner with interactive game show deployment featuring live hosted games with audience participation across their cruise fleet.
- Royal CaribbeancoreMajor cruise partner with mobile-to-main-screen interactive entertainment experiences deployed across their fleet.
- Princess CruisescorePartner cruise line with live interactive entertainment deployment featuring audience engagement through patron smartphones.
- BanijaycoreMajor entertainment studio licensing Deal or No Deal IP for TimePlay's interactive game show platform. Deployed across 80+ countries.
- Sony Pictures EntertainmentcoreLicensor of Jeopardy! and Wheel of Fortune IP for interactive TimePlay deployments including Jeopardy! Bar League venues.
- FremantlecoreEntertainment company licensing Price is Right and Family Feud IP for interactive TimePlay game show experiences.
- SirCorp (SIRC)minorRestaurant and hospitality operator partner for TimePlay interactive entertainment deployments.
- MazdaminorAutomotive brand partnership for cinema-based interactive campaign. Allowed audiences to experience driving via smartphones as steering wheels, delivering 40% increase in test drive requests and 8,000+ bookings.
- IntelminorCorporate event partnership for multi-day Vegas event with 600 attendees. Gamified employee conference content improved retention from 31% to over 80%.
- Jeopardy Productions Inc.coreLicensor of Jeopardy! IP for TimePlay's Jeopardy! Bar League and Jeopardy! Interactive products. Privacy policy discloses data sharing relationship.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
TimePlay competitors and assessment
Company assessmentDirect peers
- Kahoot!: Kahoot! is a publicly traded interactive learning and audience engagement platform that lets hosts run real-time quiz and trivia games that participants join on their phones. Like TimePlay, it transforms passive audiences into active players through mobile-driven gameplay, making it the closest functional comparable in the interactive group-gaming category.
- Mentimeter: Mentimeter is a leading interactive presentation platform that turns passive audiences into contributors via live polls, quizzes, and word clouds on a shared screen. It competes directly for corporate, educational, and event-driven interactive engagement spend, overlapping with TimePlay's corporate and venue use cases.
- Gimkit: Gimkit is a live, device-based quiz game platform where players compete in real time using in-game currency mechanics. Its gamified, device-driven multiplayer format is structurally analogous to TimePlay's interactive group gameplay model for live audiences.
- Poll Everywhere: Poll Everywhere enables live audience polling, Q&A, and interactive activities in presentations and events via participants' phones. It targets the same corporate, conference, and live-event audience-engagement use cases as TimePlay's mobile-to-main-screen platform.
- Slido: Slido (now part of Cisco) is an audience interaction platform for meetings and events offering live polls, Q&A, and quizzes accessed via participants' devices. It competes for the same corporate-event and live-audience engagement budget that TimePlay addresses with its gamified experience layer.
- Crowdpurr: Crowdpurr provides live interactive trivia, polling, and games for events, conferences, and bars, with participants playing via smartphones on a shared main screen. It directly mirrors TimePlay's mobile-to-main-screen, no-app model for venues and live audiences.
- Quizizz: Quizizz is an interactive quiz and game-based learning platform where participants join on personal devices for real-time multiplayer gameplay. While primarily education-focused, its live group-play mechanics and smartphone-based UX overlap meaningfully with TimePlay's live audience gaming model.
- AhaSlides: AhaSlides is an interactive presentation platform offering live polls, quizzes, word clouds, and games that audiences join on their phones. It competes for live-event and corporate engagement budget with a similar no-app-required participation flow to TimePlay.
Broad incumbents
- Main Event Entertainment: Main Event Entertainment operates family entertainment centers featuring bowling, laser tag, arcade games, and group activities. As a broader entertainment venue incumbent, it represents the kind of integrated venue operator that could either partner with or compete against TimePlay for group-entertainment budgets.
- Dave & Buster's: Dave & Buster's is a large publicly traded entertainment venue operator combining food, beverage, and arcade-style games for group outings. As a broad incumbent in venue-based interactive entertainment, it competes for the same out-of-home entertainment dollars that TimePlay's venue partners (cruise, bar, cinema) target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TimePlay social profiles
Digital presenceTimePlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
TimePlay leadership team
Management profileNumber of profiles
Profiles3 records
TimePlay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TimePlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TimePlay
What does TimePlay do?
TimePlay operates a turnkey interactive entertainment platform that instantly connects patrons' smartphones to a main screen for real-time, competitive game show experiences without requiring internet connectivity or an app download. The company licenses a portfolio of official Hollywood game show titles (Deal or No Deal, Wheel of Fortune, Jeopardy! Bar League) alongside original casual games (Trivia, Bingo) to venue operators across cruise lines, cinemas, bars, casinos, and corporate events, monetizing through venue licensing fees and a share of per-player spend.
Is TimePlay a public or private company?
TimePlay is a private company. It is classified as venture growth investor backed and is currently operating.
When was TimePlay founded?
TimePlay was founded in 2004. It employs 11 to 50 people.
Where is TimePlay based?
TimePlay is headquartered in Toronto, Canada, in the North America region.
How does TimePlay make money?
Three revenue lines are on record. Venue Net Revenue is the primary driver. The others are licensing and Brand Partnerships and application and Subscription Fees.
Who are TimePlay's main competitors?
Direct peers on record are Kahoot!, Mentimeter, Gimkit, Poll Everywhere, Slido, Crowdpurr, Quizizz and AhaSlides. Broad incumbents are Main Event Entertainment and Dave & Buster's.
Does TimePlay have an API?
No public API is recorded for TimePlay.
What industry is TimePlay in?
TimePlay's product category is Interactive Entertainment Platform. Its primary akta.pro industry code is HSACACAJ, Party Games, Activities & Interactive Entertainment. Its NAICS code is 713120 and its SIC code is 7900.