What SAMI Bitumen Technologies does

SAMI Bitumen Technologies Pty Ltd is an Australian specialty bitumen manufacturer and supplier, headquartered in Winston Hills, NSW, operating manufacturing and import facilities across New South Wales, Queensland, Western Australia, and Victoria, plus a Port of Brisbane terminal and a NATA-accredited independent testing laboratory (accreditation no. 5598) at the SAMI Technical Centre in Seven Hills, NSW. The company produces a comprehensive portfolio including Australian Standard bitumen grades, polymer-modified binders (SAMIseal, SAMIfalt I-Brid, Velofalt, Polyseal), crumb rubber-modified binders (SAMIseal Crumb Rubber, Crumbflex), bio-binders (SAMIGreen Range, achieving ~65% lower carbon footprint than conventional PMB), bitumen emulsions (SAMIflex, SAMIBioPrime, SAMIFloat, SAMIbond 007), cutback bitumen, crack sealants, and cold-mix asphalt (Pavefix). Proprietary SAMI Bitumen Containers (32,000L capacity with heat-retention) enable distribution to remote geographies including Tasmania and the Northern Territory via multi-modal transport.

SAMI generates revenue through direct sale of bituminous products, NATA-accredited laboratory testing services, technical advisory, and specialized logistics, with quote-based pricing across all streams. Its customer base spans Australian local councils (Central Coast Council, Hobsons Bay City Council), state road authorities (Queensland Department of Transport and Main Roads), and large contractors (Downer, Roadtek, Centre State Asphalting), reached via enterprise field sales, an inside-sales digital channel (My SAMI Portal), and event-driven engagement (AfPA International Flexible Pavement Conference Gold Sponsorship). SAMI is a wholly-owned subsidiary of COLAS SA, the French publicly listed transport infrastructure group operating in 50+ countries and managing 5M+ tonnes of bitumen annually through its 'One COLAS Bitumen' initiative, which provides guaranteed bitumen supply, a 1M+ tonne/year Malaysia refinery feedstock, and global R&D access via Colas Core Centre (France), Tipco (Thailand), Colas USA, and McAsphalt (Canada).

Name

SAMI Bitumen Technologies

Legal name

SAMI Bitumen Technologies Pty Ltd

Website

https://sami.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

SAMI Bitumen Technologies is the largest independent bitumen supplier in Australia, manufacturing specialty binders, emulsions, and bio-binders across NSW, QLD, WA, and VIC, and serving councils, state road authorities, and contractors via direct sales, NATA-accredited testing, and specialized logistics.

Ownership category

akta.pro rank

Product category

Bituminous Products for Road Construction

NAICS

Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Polymer-Modified Asphalt (PMB) & Modified Binders (SBS/Crumb Rubber/Plastomers) (EUALAKAD)

akta.pro secondary industries

Paving-Grade Asphalt Binder (PG/Performance-Graded) (EUALAKAA), Cutback Asphalt & Flux Oils (Rapid/Medium/Slow-Curing) (EUALAKAC), Bitumen Logistics & Terminals (Bulk Storage, Heating, Packaging, ISO Tanks) (EUALAKAI), Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG), Bitumen/Asphalt & Heated Liquid Bulk Transport (TLADALAG)

Keywords

• Bitumen products
• Polymer modified binders
• Bitumen emulsions
• Road construction materials
• Asphalt binders

Headquarters

HQ city

Wilson Hill

HQ country

Barbados

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Bitumen and binder product sales: SAMI generates revenue through the sale of bitumen products including standard grade bitumen, polymer-modified binders, crumb rubber-modified binders, bitumen emulsions, cutback bitumen, crack sealants, cold mix asphalt, and bio binders to road construction and maintenance companies.
2. NATA-accredited laboratory testing services: Independent testing services for bitumen and asphalt materials including rheological testing, viscosity analysis, aging simulations, fatigue and wheel tracking testing. Serves road authorities, contractors, consultants, and researchers.
3. Technical advisory services: Expert technical consultation for bitumen and asphalt needs including product development, quality control, troubleshooting, and research and development support.
4. Logistics and delivery services: Specialized transportation of hot bitumen, polymer-modified blends, and bitumen emulsion to Australian destinations using specialized tanker fleet.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

SAMI Bitumen Technologies manufactures and supplies a comprehensive range of specialty bituminous products for road construction and maintenance, including standard grade bitumen, polymer-modified binders, crumb rubber-modified binders, bitumen emulsions, cutback bitumen, crack sealants, cold mix asphalt and bio binders. The company also operates a NATA-accredited independent testing laboratory (SAMI Technical Centre) and provides specialized logistics and technical advisory services. It is the largest independent supplier of bitumen in Australia, with manufacturing facilities across NSW, Queensland, Western Australia and Victoria, backed by global COLAS Group R&D.

Product overview

SAMI Bitumen Technologies is a bitumen technology company offering a comprehensive portfolio of bitumen-based products organized into distinct categories: standard bitumen grades (Australian Standard Bitumen Grades, SAMIfalt Multigrade, SAMIfalt EME2), polymer-modified binders (SAMIseal PMB Range, SAMIfalt B380, SAMIfalt I-Brid, Velofalt, Polyseal, SAMIseal PBD, SAM C Concentrate, SAMIfalt LC PMB Range), crumb rubber-modified binders (SAMIseal Crumb Rubber Range, Crumbflex), bio binders (SAMIGreen Range), bitumen emulsions (Australian Standard Emulsion Grades, SAMIflex E HR/LX Ranges, SAMIBioPrime, SAMIbond 007, SAMIfloat, SAMIprime K2/K2P, Colmat microsurfacing emulsion, dust suppressant emulsions), cutback bitumen (Australian Standard Grades, SAMI Precoat Premium), crack sealants (SAMIfilla HM, SAMIfilla EC), and cold mix asphalt (Pavefix). The company also provides technical services including NATA-accredited laboratory testing through the SAMI Technical Centre, logistics services for bitumen transport, and technical advisory support. A customer portal (My SAMI Portal) provides direct access to services. As part of the COLAS Group, the company leverages global expertise and operates manufacturing facilities across NSW, Queensland, Western Australia, and Victoria.

Differentiator

Problem solved

Functional benefit

Brands

• SAMIGreen Range: Low carbon polymer-modified binder containing biogenic materials for reduced carbon footprint in road construction.
• SAMIfloat
• SAMIbond 007
• SAMIBioPrime
• Pavefix
• Crumbflex

Products and services

• Australian Standard Bitumen Grades Standard grade bitumen products compliant with Australian standards for road construction and maintenance applications, sold to contractors and road authorities.
• SAMIfalt Multigrade Multigrade bitumen product for asphalt mixes with enhanced performance characteristics, sold to asphalt producers.
• SAMIfalt EME2 High modulus asphalt binder technology developed with COLAS Global Group expertise for enhanced pavement performance in heavy-duty asphalt applications.
• SAMIseal PMB Range (Austroads Standard Grades) Polymer-modified binders conforming to Austroads specifications for spray sealing applications in high-stress road surfaces, sold to road authorities and contractors.
• SAMIfalt B380 High-performance polymer-modified binder specifically designed for asphalt mix applications.
• SAMIfalt I-Brid High-performance hybrid modified binder combining elastomers and plastomers for superior rutting and fatigue resistance in areas with heavy truck traffic.
• Velofalt Polymer-modified binder for asphalt applications providing enhanced durability and performance.
• Polyseal Polymer modified bitumen binder for spray sealing applications with excellent storage stability, early sweeping capability and superior adhesion properties.
• SAMIseal PBD Polymer modified bitumen binder with polybutadiene for High Stress Seals (HSS) and Strain Alleviating Membrane (SAM) applications.
• SAM C Concentrate Highly concentrated bitumen/SBS polymer blend for on-site production of polymer-modified binders in various ratios.
• SAMIfalt LC PMB Range Low carbon emission polymer-modified binder with approximately 50% less carbon footprint than conventional PMB, meeting Austroads A10E and A15E specifications.
• SAMIseal Crumb Rubber Range Crumb rubber modified binders including SAMIseal S45R for sprayed sealing, utilizing recycled end-of-life vehicle tyres.
• Crumbflex (SAMIfalt CRUMBflex) Sustainable hybrid modified binder incorporating SBS and crumb rubber from end-of-life vehicle tyres, reducing carbon footprint by approximately 10%.
• SAMIGreen Range Low carbon polymer-modified binder containing biogenic materials from renewable resources, achieving approximately 65% less carbon footprint than conventional PMB.
• Australian Standard Bitumen Emulsion Grades Full range of standard grade bitumen emulsions including cationic (CSS, CRS, CAM) and anionic (ASS, ARS) varieties for road construction and maintenance.
• SAMIflex E HR Range High solids content polymer modified cationic bitumen emulsion for spray sealing, with polymer modification up to 7% and solids content of 75-78%.
• SAMIflex E LX Range Latex modified high residue bitumen emulsions for spray sealing applications, with residual content between 67-77%.
• SAMIBioPrime Petroleum solvent-free fast penetrating bitumen emulsion with vegetable-derived oil, nearly carbon-neutral with no VOCs, allowing subsequent layers within 1 hour vs 24-72 hours for conventional products.
• SAMIbond 007 Polymer-modified non-tracking tack coat with trackless properties, high shear strength and fast curing for bonding pavement layers.
• SAMIfloat Cationic polymer modified high float emulsion with thixotropic gelly structure for spray sealing, primer seal and graded aggregate sealing.
• SAMIprime K2 Penetrating primer emulsion for use on compacted stabilised base course surfaces, waterproofing and enhancing adhesion.
• SAMIprime K2P Primer emulsion containing SBS polymer modified bitumen base for concrete surfaces and enclosed areas such as tunnels.
• Microsurfacing and Slurry Seal Emulsion (Colmat) Specialty bitumen emulsion for microsurfacing and slurry seal applications with lower spray temperatures and no heat degradation.
• Dust Suppressant Emulsion Dust control products including Dust-A-Side and P-Cat for reducing dust generation on worksites, distributed through Dust-A-Side Australia partnership.
• Australian Standard Cutback Grades Full range of cutback bitumen complying with AS2008 and AS3568 for priming, primer sealing and sealing applications.
• SAMI Precoat Premium Cost effective customized precoat for all aggregate types, effective on wet, dry, dusty or clean aggregates with 6-8 litres/m3 application rate.
• SAMIfilla HM Hot applied elastomeric joint and crack sealant for bituminous and concrete pavements, suitable for cracks 1-40mm wide.
• SAMIfilla EC Cold formulation SBS polymer modified emulsion crack sealer for flexible bituminous pavements, works in damp cracks.
• Pavefix Permanent and instant cold asphalt and concrete pothole repair material requiring no mixing, priming or heating.
• SAMI Technical Centre (STC) - NATA-Accredited Independent Testing Laboratory NATA-accredited (Accreditation no. 5598) independent testing laboratory offering advanced bitumen and asphalt testing, rheological testing, viscosity analysis, aging simulations, fatigue and wheel tracking testing, material performance evaluation and research services to road authorities, contractors, consultants and researchers.
• Logistics Services Specialized transportation of hot bitumen, polymer-modified blends and bitumen emulsion to any Australian destination using a specialized tanker fleet, plus proprietary 32,000L SAMI Bitumen Containers (SBCU) for delivery to remote areas via multi-modal truck/rail/ship transport.
• Technical Advisory Services Expert technical advisory services covering customised bitumen and asphalt solutions, quality control, product development, troubleshooting, and research and development support for road authorities, contractors, consultants and researchers.

Quantifiable outcome

• 65% carbon footprint reduction with SAMIGreen compared to conventional PMB
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• COLAS GroupcoreStrategic or Co-development PartnerCOLAS Group is the parent company of SAMI Bitumen Technologies, providing global support, guaranteed bitumen supply, and technology transfer. COLAS operates in 50+ countries and supports over 5 million tonnes of bitumen annually. COLAS has invested in Malaysia bitumen refinery (1M+ tonnes/year) and a fleet of 7 bulk hot bitumen vessels.
• RMIT UniversitycoreStrategic or Co-development PartnerRMIT collaborated with SAMI on the Toll Drive project in Altona North, providing research and testing support for SAMIBioPrime and SAMIfalt I-Brid products. Professor Filippo Giustozzi (Civil and Infrastructure Engineering Discipline Leader) was involved in initial research and testing of both products.
• Hobsons Bay City CouncilcoreStrategic or Co-development PartnerHobsons Bay City Council partnered with SAMI, RMIT, and RABS/Alex Fraser for the Toll Drive upgrade project using innovative SAMIBioPrime and SAMIfalt I-Brid products, completing works in one week instead of months.
• start2seecoreImplementation/ SI/ Consulting PartnerEnvironmental consultancy specializing in life cycle assessments engaged by SAMI to conduct Environmental Product Declarations (EPDs) for 18 bitumen binders over a two-year process.
• EPD AustralasiacoreImplementation/ SI/ Consulting PartnerCertification body that verified and published SAMI's Environmental Product Declarations for bitumen binders after independent verification process.
• Dust-A-Side AustraliaminorChannel Partner/ Reseller/ DistributorDust-A-Side Australia is the only Australian company providing complete range of dust control products and services. SAMI supplies dust suppressant emulsion products through this partnership.
• Colas Core Centre (France)coreTechnology or IntegrationCOLAS Core Centre in France provides global R&D backing and technical support to SAMI Technical Centre, enabling international research collaboration and technology transfer.
• Tipco (Thailand)coreTechnology or IntegrationTipco's advanced R&D laboratory in Thailand supports SAMI's research and innovation programs through international collaboration within the COLAS network.
• Colas USAcoreTechnology or IntegrationAdvanced bitumen and asphalt laboratories of Colas USA provide global R&D support and benchmarking capabilities for SAMI Technical Centre.
• McAsphalt (Canada)coreTechnology or IntegrationMcAsphalt's advanced bitumen and asphalt research centre in Canada supports SAMI's innovation programs through the COLAS global R&D network.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Boral Limited: Australia's largest integrated building materials and construction materials company with significant asphalt and road surfacing operations. Competes directly with SAMI by offering aggregates, asphalt mixes, and bitumen supply under one vertically integrated roof, and serves the same road authority and contractor customers.
• Holcim Australia: Global construction materials major with Australian aggregate, asphalt, and road surfacing operations. Competes in bitumen supply and integrated paving services, leveraging its global R&D and supply chain scale against SAMI's specialty positioning.
• Downer EDI: Major Australian infrastructure services provider with extensive road construction, asphalt production, and bitumen operations. Downer is both a major customer and competitor to SAMI, with in-house binder supply capability and multi-state road maintenance contracts overlapping SAMI's served market.
• Puma Energy Bitumen: Global downstream energy company with a dedicated bitumen business supplying paving-grade and modified binders across multiple continents. Competes in Australia and Asia-Pacific with commoditised bitumen supply, putting pressure on pricing for SAMI's standard grades.
• CRH Australia (Bitumen Operations): Global building materials group with Australian asphalt and road surfacing operations through legacy businesses. Competes with SAMI on both bitumen supply and downstream asphalt/paving services across the Australian infrastructure market.

Emerging players

• Nynas: Sweden-based specialty bitumen producer with global reach into polymer-modified binders, emulsions, and paving-grade bitumen. Competes with SAMI in the specialty chemistry segment and supplies into Asia-Pacific markets where COLAS and SAMI also operate.

Regional players

• Viva Energy: Australian fuel supplier and refinery operator (Geelong) with a bitumen division serving road construction. Operates as a bitumen supplier through its own refining capacity, overlapping with SAMI's paving-grade and cutback bitumen offerings in the Australian market.
• Tipco Asphalt: Thailand-based specialty bitumen company and COLAS Group affiliate supplying polymer-modified binders and emulsions across Asia. Sister entity within the COLAS network that benchmarks against SAMI on specialty PMB technology and shares R&D resources.

Direct peers

• Fulton Hogan: Trans-Tasman infrastructure company specialising in road construction, asphalt production, and bitumen products. Operates its own bitumen terminals and asphalt plants across Australia and New Zealand, making it a direct competitor to SAMI in polymer-modified binders and sprayed-seal supply.
• Bitu-mill: Australian independent bitumen products manufacturer specialising in polymer-modified binders, emulsions, and cutback bitumen. Closest direct competitor to SAMI in the independent specialty bitumen space, with comparable product portfolio and customer focus on Australian road contractors and councils.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/samibitumen
• LinkedInlinkedin.com/company/sami-bitumen-technologies-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMI Bitumen Technologies