Yarrow Group

Name

Yarrow Group

Legal name

Crystal Creek Hospitality

Website

https://yarrowgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Yarrow Group is a privately held hospitality owner-operator, founded in 2012, that runs a portfolio of five independently branded boutique hotels across Jackson WY, Charleston SC, Boston MA, Sedona AZ, and Fort Collins CO under its Crystal Creek Hospitality brand.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Urban & Downtown Full-Service Hotels (THAGAAAA), Hotel & Resort Restaurants (THAFACAH), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

Keywords

• Hotel management services
• Hospitality operations
• Boutique hotel properties
• Independent hotel brand
• Hotel and restaurant operations

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Yarrow Group owns and operates hotels and restaurants. Through its Crystal Creek Hospitality division, it operates independently spirited and branded hotels across five U.S. locations in Jackson WY, Charleston SC, Boston MA, Sedona AZ, and Fort Collins CO. The company provides lodging and food and beverage services directly to travelers and guests at its owned properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Crystal Creek Hospitality Hotel — Jackson, WY

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Direct peers

• Sage Hospitality Group: Owner and operator of independent and soft-branded boutique/lifestyle hotels across the US, including properties in destination markets. Directly comparable to Yarrow in independent boutique positioning, F&B-driven operating model, and similar multi-property scale.
• MCR Hotels: One of the largest privately-held US hotel owner-operators, with a portfolio spanning independent boutique and branded lifestyle hotels (e.g., TWA Hotel, The High Line). Comparable to Yarrow in independently positioned, owner-operated boutique hotels across multiple markets.
• Noble House Hotels & Resorts: Privately-held owner and operator of boutique and luxury independent hotels and resorts in distinctive US destinations. Highly comparable to Yarrow's "independently spirited" positioning, F&B-driven model, and destination-led portfolio strategy.
• Pyramid Global Hospitality: Operator and third-party manager of independent, lifestyle, and soft-branded hotels and resorts across the US. Comparable to Yarrow in operating boutique assets in leisure markets with strong F&B programming.
• Highgate Hotels: Major US hotel owner, operator, and manager with a portfolio that includes independent lifestyle and boutique properties. Comparable to Yarrow in multi-market independent hotel operation and integrated F&B programming.
• Benchmark Global Hospitality: Owner, operator, and third-party manager of independent, lifestyle, and resort hotels with strong resort and destination exposure. Directly comparable to Yarrow's resort-area boutique operations in markets like Jackson Hole and Sedona.

Broad incumbents

• Hersha Hospitality Trust: Public REIT focused on lifestyle and boutique hotels in gateway urban and leisure markets. Comparable to Yarrow in boutique/lifestyle positioning, though at materially larger, public-market scale.
• Pebblebrook Hotel Trust: Public REIT focused on independent and lifestyle hotels and resorts in urban and resort destinations. Comparable in destination-boutique positioning, but at much larger, public-REIT scale than Yarrow.
• Kimpton Hotels & Restaurants (IHG): Boutique hotel and restaurant brand operating urban and resort properties across the US, now part of IHG. Comparable to Yarrow in boutique positioning and integrated hotel-and-restaurant model, though at much larger scale with brand affiliation.
• Autograph Collection Hotels (Marriott): Marriott's curated collection of independent luxury and boutique hotels, each with a distinct local identity. Highly comparable to Yarrow's "independently spirited" thesis, though operated under Marriott's distribution and loyalty umbrella - the dominant competitive alternative for independent boutique owners.

Market position

Customer concentration

• LinkedInlinkedin.com/company/the-yarrow-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yarrow Group