Animalis
Animalis is a French omnichannel pet supplies retailer founded in 1998, selling food, accessories, and care products for dogs, cats, birds, reptiles, fish, and small mammals through physical stores, an e-commerce site, and mobile apps, serving French pet owners.
- Company typePrivate
- Founded1998
- HeadquartersTrélissac, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Animalis does
Animalis is a French omnichannel pet supplies retailer founded in 1998 that sells food, accessories, hygiene products, and care items for dogs, cats, small mammals, birds, reptiles, aquarium fish, and farm/outdoor animals. The company operates a network of physical stores across France, an e-commerce site (animalis.com), dedicated iOS and Android mobile apps, and a same-day Click & Collect 2-hour service, with free home delivery on orders over €69. Its catalog features third-party premium brands (Royal Canin, Trixie, Beaphar, among others) alongside its own private-label lines (Nutrivia, Natura Diet, Animalis Nature) and runs a loyalty program (Animalis+/Carte Plus) offering up to 5% credit back on purchases.
The business model is a one-time-purchase retail operation with promotional pricing (including seasonal Soldes up to 60% off) and a tiered unit-pricing approach across budget and premium SKUs. Revenue is generated entirely through product sales across multiple animal verticals, supplemented by ancillary services including in-store grooming salons (Salons de toilettage), a pet adoption initiative (animalis-adoption.com), and a children/books/gifts category. The customer base is fully B2C and segmented by pet type, with dog and cat owners as the primary segments and aquarium, bird, reptile, and small mammal owners as secondary segments.
Underlying technology is a standard e-commerce retail platform (apparently built on Salesforce Commerce Cloud, based on static asset URLs) with integrated inventory, store locator, and Click & Collect functionality. No proprietary technology, AI capabilities, API offering, or data assets are disclosed. Animalis is privately held with no parent company, no disclosed funding, no public revenue, and no headcount data available in the source material.
Animalis firmographics
Firmographics- Name
- Animalis
- Legal name
- Animalis
- Website
- https://animalis.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Animalis is a French omnichannel pet supplies retailer founded in 1998, selling food, accessories, and care products for dogs, cats, birds, reptiles, fish, and small mammals through physical stores, an e-commerce site, and mobile apps, serving French pet owners.
- Ownership category
- akta.pro rank
Animalis industry classification
Industry- Product category
- Pet Supply Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- akta.pro primary industry
- Pet Supplies Omnichannel (CRAFAEAJ)
- akta.pro secondary industries
- Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)
Keywords
Where Animalis is headquartered
LocationHeadquarters
- HQ city
- Trélissac
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Animalis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Animalis generates revenue through the sale of pet food, accessories, and supplies across multiple animal categories including dogs, cats, birds, rodents, reptiles, fish, and horses. The company operates on a one-time purchase model with occasional promotional pricing and maintains a loyalty program (Carte Plus) that offers up to 5% credit back on purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tiered pricing across product categories with promotional sales |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Animalis product offering
Product offeringCore offering
Animalis is a French omnichannel pet supplies retailer operating physical stores and the animalis.com e-commerce site, selling food, accessories, hygiene, housing, and care products for dogs, cats, small mammals, birds, reptiles, aquarium/fish, and farm/outdoor animals. The offering is complemented by paid in-store grooming services, a pet adoption program, an Animalis+ loyalty card, and a Click & Collect 2h service linking online ordering with store inventory.
Product overview
Animalis is a French omnichannel pet retailer founded in 1998, operating both physical stores and an online e-commerce platform. The core offering is a comprehensive pet supplies catalog covering dogs, cats, small animals (rabbits, guinea pigs, hamsters, rats), birds, reptiles, aquarium/fish, and farm animals. Key product categories include specialized foods (croquettes, pâtées, veterinary diets), toys, bedding/litter, cages/enclosures, hygiene/parasitic treatments, and transport accessories. Animalis operates grooming salons, offers a pet adoption service, and provides a mobile app and loyalty program. The business model combines brick-and-mortar retail with online sales featuring 2-hour Click & Collect and home delivery. The company also sells third-party premium pet food brands including Royal Canin, Hill's, Edgard & Cooper, and its own private label products like Nutrivia and Natura Diet.
Differentiator
Problem solved
Functional benefit
Brands
- Animalis Nature: A sub-brand offering natural products for small animals
- Animalis+
Products and services
- Animalis Online Pet Store French omnichannel pet supplies retailer selling food, accessories, and supplies for dogs, cats, small animals, birds, reptiles, aquarium/fish, and farm/outdoor animals via animalis.com with home delivery and integration to a network of physical stores across France.
- Grooming Salons (Salons de Toilettage)
Quantifiable outcome
- 40,000+ satisfied customers
Companies that use Animalis
Customer profileSegments6 records
Ideal customer profiles4 records
Animalis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Animalis partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Royal CaninminorPremium pet food brand featured prominently on Animalis platform as a recommended brand. Royal Canin specializes in breed-specific and veterinary prescription diets for dogs and cats.
- TrixieminorGerman pet product manufacturer offering a wide range of pet accessories, toys, and housing products sold through Animalis stores and website.
- BeapharminorDutch pet health company providing veterinary health products, supplements, and care items for pets sold through Animalis.
- Animalis AdoptioncoreAnimalis runs an animal adoption initiative (animalis-adoption.com) connecting prospective pet owners with animals in need of homes. This is a core social responsibility and differentiation initiative for the company, supporting animal welfare beyond product sales.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Animalis competitors and assessment
Company assessmentDirect peers
- Maxi Zoo: French omnichannel pet retail chain operated by the Fressnapf Group, offering food, accessories, and services across all major pet categories. Directly comparable to Animalis in geography, category breadth, and omnichannel model.
- Tom & Co: Belgian-origin omnichannel pet retailer with significant French footprint, offering food, accessories, and grooming services. Closely overlaps with Animalis on category breadth and physical-plus-digital retail format in France.
- La Compagnie des Animaux: French pet retail chain focused on food, accessories, and care products across multiple species. Directly comparable as a domestic French pet retail competitor to Animalis.
- Jardiland: Major French specialty retailer with a strong pet supplies category alongside garden/outdoor offerings. Comparable to Animalis as a French physical retail destination for pet owners, though broader in assortment.
- Zooplus: Leading pan-European online pet retailer serving France with a deep multi-species catalog and subscription/loyalty mechanics. Comparable to Animalis on catalog breadth and French customer base, but operates a pure e-commerce model.
Broad incumbents
- Amazon: Dominant French e-commerce marketplace including a substantial pet supplies assortment with Prime delivery. Competes with Animalis on convenience, pricing, and selection, but is a broad incumbent rather than a pet specialist.
- Chewy: Large U.S.-based online pet retailer with autoship, owned brands, and content-led customer engagement. Highly relevant peer on business model and omnichannel playbook, though not active in the French market.
- Pets at Home: UK omnichannel pet retailer with stores, grooming services, and a vet offering. Comparable to Animalis on the omnichannel-plus-services model, but larger and UK-focused.
- Botanic: French specialty retailer spanning garden, home, and pet categories. Comparable to Animalis as a French multi-category physical retailer with overlapping pet assortment, though pet is not its primary focus.
- PetSmart: Large North American omnichannel pet retailer combining stores, grooming, and digital commerce with owned brands. A useful structural benchmark for Animalis on the omnichannel-plus-services model, though geographically separate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Animalis social profiles
Digital presenceAnimalis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animalis leadership team
Management profileNumber of profiles
Profiles1 record
Animalis funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animalis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animalis
What does Animalis do?
Animalis is a French omnichannel pet supplies retailer operating physical stores and the animalis.com e-commerce site, selling food, accessories, hygiene, housing, and care products for dogs, cats, small mammals, birds, reptiles, aquarium/fish, and farm/outdoor animals. The offering is complemented by paid in-store grooming services, a pet adoption program, an Animalis+ loyalty card, and a Click & Collect 2h service linking online ordering with store inventory.
Is Animalis a public or private company?
Animalis is a private company. It is classified as unknown and is currently operating.
When was Animalis founded?
Animalis was founded in 1998. It employs 101 to 250 people.
Where is Animalis based?
Animalis is headquartered in Trélissac, France, in the Europe region.
How does Animalis make money?
One revenue line is on record: product Sales.
Who are Animalis's main competitors?
Direct peers on record are Maxi Zoo, Tom & Co, La Compagnie des Animaux, Jardiland and Zooplus. Broad incumbents are Amazon, Chewy, Pets at Home, Botanic and PetSmart.
Does Animalis have an API?
No public API is recorded for Animalis.
What industry is Animalis in?
Animalis's product category is Pet Supply Retail. Its primary akta.pro industry code is CRAFAEAJ, Pet Supplies Omnichannel, with a secondary code of CRALAHAL, Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters). Its NAICS code is 45991.