Animalis

What Animalis does

Animalis is a French omnichannel pet supplies retailer founded in 1998 that sells food, accessories, hygiene products, and care items for dogs, cats, small mammals, birds, reptiles, aquarium fish, and farm/outdoor animals. The company operates a network of physical stores across France, an e-commerce site (animalis.com), dedicated iOS and Android mobile apps, and a same-day Click & Collect 2-hour service, with free home delivery on orders over €69. Its catalog features third-party premium brands (Royal Canin, Trixie, Beaphar, among others) alongside its own private-label lines (Nutrivia, Natura Diet, Animalis Nature) and runs a loyalty program (Animalis+/Carte Plus) offering up to 5% credit back on purchases.

The business model is a one-time-purchase retail operation with promotional pricing (including seasonal Soldes up to 60% off) and a tiered unit-pricing approach across budget and premium SKUs. Revenue is generated entirely through product sales across multiple animal verticals, supplemented by ancillary services including in-store grooming salons (Salons de toilettage), a pet adoption initiative (animalis-adoption.com), and a children/books/gifts category. The customer base is fully B2C and segmented by pet type, with dog and cat owners as the primary segments and aquarium, bird, reptile, and small mammal owners as secondary segments.

Underlying technology is a standard e-commerce retail platform (apparently built on Salesforce Commerce Cloud, based on static asset URLs) with integrated inventory, store locator, and Click & Collect functionality. No proprietary technology, AI capabilities, API offering, or data assets are disclosed. Animalis is privately held with no parent company, no disclosed funding, no public revenue, and no headcount data available in the source material.

Name

Animalis

Legal name

Animalis

Website

https://animalis.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Animalis is a French omnichannel pet supplies retailer founded in 1998, selling food, accessories, and care products for dogs, cats, birds, reptiles, fish, and small mammals through physical stores, an e-commerce site, and mobile apps, serving French pet owners.

Ownership category

akta.pro rank

Product category

Pet Supply Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)

Keywords

• Pet supply retail
• Pet food distribution
• Pet accessories sales
• Pet grooming services
• Omnichannel pet store

Headquarters

HQ city

Trélissac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Animalis generates revenue through the sale of pet food, accessories, and supplies across multiple animal categories including dogs, cats, birds, rodents, reptiles, fish, and horses. The company operates on a one-time purchase model with occasional promotional pricing and maintains a loyalty program (Carte Plus) that offers up to 5% credit back on purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Animalis is a French omnichannel pet supplies retailer operating physical stores and the animalis.com e-commerce site, selling food, accessories, hygiene, housing, and care products for dogs, cats, small mammals, birds, reptiles, aquarium/fish, and farm/outdoor animals. The offering is complemented by paid in-store grooming services, a pet adoption program, an Animalis+ loyalty card, and a Click & Collect 2h service linking online ordering with store inventory.

Product overview

Animalis is a French omnichannel pet retailer founded in 1998, operating both physical stores and an online e-commerce platform. The core offering is a comprehensive pet supplies catalog covering dogs, cats, small animals (rabbits, guinea pigs, hamsters, rats), birds, reptiles, aquarium/fish, and farm animals. Key product categories include specialized foods (croquettes, pâtées, veterinary diets), toys, bedding/litter, cages/enclosures, hygiene/parasitic treatments, and transport accessories. Animalis operates grooming salons, offers a pet adoption service, and provides a mobile app and loyalty program. The business model combines brick-and-mortar retail with online sales featuring 2-hour Click & Collect and home delivery. The company also sells third-party premium pet food brands including Royal Canin, Hill's, Edgard & Cooper, and its own private label products like Nutrivia and Natura Diet.

Differentiator

Problem solved

Functional benefit

Brands

• Animalis Nature: A sub-brand offering natural products for small animals
• Animalis+

Products and services

• Animalis Online Pet Store French omnichannel pet supplies retailer selling food, accessories, and supplies for dogs, cats, small animals, birds, reptiles, aquarium/fish, and farm/outdoor animals via animalis.com with home delivery and integration to a network of physical stores across France.
• Grooming Salons (Salons de Toilettage)

Quantifiable outcome

• 40,000+ satisfied customers

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Royal CaninminorOthersPremium pet food brand featured prominently on Animalis platform as a recommended brand. Royal Canin specializes in breed-specific and veterinary prescription diets for dogs and cats.
• TrixieminorOthersGerman pet product manufacturer offering a wide range of pet accessories, toys, and housing products sold through Animalis stores and website.
• BeapharminorOthersDutch pet health company providing veterinary health products, supplements, and care items for pets sold through Animalis.
• Animalis AdoptioncoreStrategic or Co-development PartnerAnimalis runs an animal adoption initiative (animalis-adoption.com) connecting prospective pet owners with animals in need of homes. This is a core social responsibility and differentiation initiative for the company, supporting animal welfare beyond product sales.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Maxi Zoo: French omnichannel pet retail chain operated by the Fressnapf Group, offering food, accessories, and services across all major pet categories. Directly comparable to Animalis in geography, category breadth, and omnichannel model.
• Tom & Co: Belgian-origin omnichannel pet retailer with significant French footprint, offering food, accessories, and grooming services. Closely overlaps with Animalis on category breadth and physical-plus-digital retail format in France.
• La Compagnie des Animaux: French pet retail chain focused on food, accessories, and care products across multiple species. Directly comparable as a domestic French pet retail competitor to Animalis.
• Jardiland: Major French specialty retailer with a strong pet supplies category alongside garden/outdoor offerings. Comparable to Animalis as a French physical retail destination for pet owners, though broader in assortment.
• Zooplus: Leading pan-European online pet retailer serving France with a deep multi-species catalog and subscription/loyalty mechanics. Comparable to Animalis on catalog breadth and French customer base, but operates a pure e-commerce model.

Broad incumbents

• Amazon: Dominant French e-commerce marketplace including a substantial pet supplies assortment with Prime delivery. Competes with Animalis on convenience, pricing, and selection, but is a broad incumbent rather than a pet specialist.
• Chewy: Large U.S.-based online pet retailer with autoship, owned brands, and content-led customer engagement. Highly relevant peer on business model and omnichannel playbook, though not active in the French market.
• Pets at Home: UK omnichannel pet retailer with stores, grooming services, and a vet offering. Comparable to Animalis on the omnichannel-plus-services model, but larger and UK-focused.
• Botanic: French specialty retailer spanning garden, home, and pet categories. Comparable to Animalis as a French multi-category physical retailer with overlapping pet assortment, though pet is not its primary focus.
• PetSmart: Large North American omnichannel pet retailer combining stores, grooming, and digital commerce with owned brands. A useful structural benchmark for Animalis on the omnichannel-plus-services model, though geographically separate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/animalis_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animalis