What CASHétPay does

CASHétPay, legally CASHet Entertainment, is a West Hollywood-based fintech founded in 2012 that provides a corporate Mastercard payment system purpose-built for film, television, and live touring production accounting. The platform serves as a digital purchasing and accounts payable solution for production accountants at major studios, streaming companies, TV networks, cable broadcasters, and independent productions. Its customer base includes Netflix, Disney, Warner Bros., HBO, BBC, Amazon, Hulu, Universal, Marvel, Lionsgate, and other marquee entertainment enterprises, with the company claiming to be the "#1 total payments solution" for North American film and TV production and serving 2,500+ productions annually.

The technology stack is a cloud-based, real-time payment and expense management platform with native integrations into EP Software (Classic Vista, Global Vista, Smart Accounting) and Cast & Crew's PSL software—the dominant production accounting platforms in the industry. Core products include the CASHét Production Credit Card with customizable spend profiles and merchant restrictions, the CASHétPay AP payment approval and release service, the PCEDA digital petty cash envelope approval system, virtual E-Payments (ePay), a Travel Card module, and iOS/Android mobile applications. The system is PCI-certified, bank-level penetration tested, and audited by major studios, with proprietary AML/OFAC/KYB/KYC vendor vetting. Card issuing is licensed from Mastercard International; UK operations are powered by a partnership with FCA-authorized Equals Money.

CASHét operates a transaction-based revenue model, retaining a spread between interchange revenue earned on card spend and a cash rebate of up to 1% returned to productions on qualifying spend. There are no set-up or monthly handling fees. Distribution is primarily direct enterprise sales to production accounting and AP teams, supplemented by industry referrals, client logos on the website, and a self-serve client portal. The company is founder-owned and privately held, with no disclosed institutional funding rounds, and operates across the US, Canada, and—as of 2024—the United Kingdom.

Name

CASHétPay

Legal name

CASHet Entertainment

Website

https://cashet.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

CASHétPay provides a corporate Mastercard payment and expense management platform purpose-built for film, television, and live touring production accounting. It serves major studios, streaming platforms, broadcasters, and independent productions with P-cards, AP automation, and production-software integrations.

Ownership category

akta.pro rank

Product category

Production Payment Services

NAICS

Credit Card Issuing (522210), Credit Card Issuing (52221), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Card Issuing Platforms (Issuer Processing) (FSAGABAD)

akta.pro secondary industries

Virtual Card Issuance & Tokenized Corporate Cards (THACAJAA), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Corporate payment cards
• Production expense management
• Accounts payable automation
• Entertainment industry payments
• Virtual credit cards

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Credit Card Transaction Rebate: CASHét earns revenue through cash rebates generated from credit card spending on the CASHét Mastercard. Rebates of up to 1% are earned on all qualifying spend, with no limit. The company pays vendors by credit card where possible, increasing rebate revenue.
2. Cash Rebate on Card Spend: Production costs generate cash rebates of up to 1% of every dollar spent. All spend qualifies including rental fees, hotels, rental cars, airfare. Spend thresholds may apply for full rebate. Revenue derived from interchange fees on card transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

CASHétPay provides a complete MasterCard-based corporate payment system designed specifically for film, television, and live touring productions. The platform bundles corporate purchase cards, virtual cards, an AP payment approval service (CASHétPay), a digital petty cash envelope approval system (PCEDA), a travel card, and mobile applications with native integration to major production accounting software (EP Software and Cast & Crew PSL). Productions earn cash rebates of up to 1% on all qualifying spend via interchange fee revenue, with no set-up or monthly handling fees.

Product overview

CASHét is a unified platform offering a complete MasterCard™ payments system designed specifically for film and television production. The core offering consists of the CASHét Production Credit Card with real-time P-Card controls and the CASHétPay AP payment approval service. These are complemented by the PCEDA digital envelope approval system, Travel Card, E-Payments (ePay) virtual cards, and Mobile App. The platform integrates directly with major production accounting software (EP Software, Cast & Crew PSL) and offers a cash rebate of up to 1% on all spending. In 2024, CASHét expanded internationally through a partnership with Equals Money for UK market operations.

Differentiator

Problem solved

Functional benefit

Products and services

• CASHét Production Credit Card A corporate MasterCard designed specifically for film and television production, providing real-time P-Card expense control with customizable spend profiles, transaction limits, merchant restrictions, and department-specific controls in a cloud-based, real-time environment. Used by production accounting teams at major studios, streamers, and independent productions.
• CASHétPay AP Payment Approval Service A secure service for approving and releasing accounts payable payments digitally, maintaining the existing AP workflow while maximizing rebate opportunities by paying vendors by credit card where possible. Used by AP and production accounting teams at studios and production companies.
• PCEDA (Petty Cash Envelope Digital Approval) A dynamic, 100%-digital approval system for processing CASHét P-card envelopes that eliminates hard-copy receipts and top sheets while mimicking current production and studio approval flows.
• CASHét Travel Card A dedicated MasterCard for production travel needs with physical or virtual card options, detailed travel reports accessible to authorized personnel, maximizing rebate while helping prevent fraud.
• CASHét E-Payments (ePay) Virtual Card Solution A virtual card solution for one-time transactions or defined parameters for billing and rebilling, enabling convenient payment for crew hotel stays, large online supplier orders, or fast purchases during production.
• CASHét Mobile App A mobile application for iPhone and Android that enables cardholders to check balances, upload receipts, temporarily block cards, and allows administrators to view all cards and override-block any card for security.
• CASHét International (UK) International expansion of CASHét's MasterCard payment system for UK and multi-currency productions, provided in partnership with Equals Money, featuring multi-currency account options and 3D Secure messaging.

Quantifiable outcome

• Cash rebate increase of 4-5X compared to traditional payment methods
• +3 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• Equals MoneycoreStrategic or Co-development Partner · 1 January 2024Partnership with Equals Money (Equal Money International Ltd) to provide complete Mastercard payment system for UK and international productions. Equals Money provides the card issuing infrastructure (authorized by FCA) while CASHét provides the production-specific software and services. Multi-currency account options and 3D Secure messaging for online purchases included.
• Exactuals (City National Bank)coreTechnology or IntegrationExactuals, a subsidiary of City National Bank, serves as CASHétPay's integrated partner for making non-card related payments including check issuance and ACH payments. CASHétPay chose Exactuals after significant testing and research for their payment processing capabilities.
• EP Software (Entertainment Partners)coreTechnology or IntegrationCASHét has dynamic integration with EP software products including Classic Vista, Global Vista, and Smart Accounting for efficient and streamlined workflow with both P-card and CASHétPay. Core integration partnership enabling production accounting synchronization.
• Cast & Crew PSL SoftwarecoreTechnology or IntegrationCast & Crew's PSL (Production Software List) software integrates dynamically with CASHétPay for efficient workflow. Integration enables automated P-card entry and synchronized production accounting.
• Mastercard InternationalcoreOEM/ Whitelabel/ Licensing PartnerMastercard licensing agreement allowing CASHét to issue corporate Mastercard products. The CASHét Corporate Mastercard is issued pursuant to license by Mastercard International Inc. Core infrastructure partnership for card issuing.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Wise Business: Wise Business offers multi-currency accounts and international payment products to SMBs and enterprises. It is a broad incumbent in the cross-border corporate payments space where CASHét is expanding via Equals Money.
• Brex: Brex is a large corporate-card and spend-management platform issuing Visa/Mastercard cards to startups and enterprises. It is a broad incumbent that competes for the same corporate-card wallet as CASHét but serves a much wider set of verticals rather than specializing in production.
• Ramp: Ramp is a fast-growing corporate card and AP automation platform. While not vertical-specific, it competes directly for production-company spend management budgets and represents the broader trend of generalist platforms encroaching on specialized workflows.
• Divvy (now BILL Spend & Expense): Divvy, now part of BILL, is a corporate card and expense management platform. As an established competitor in the same corporate-card-plus-AP category, it represents the kind of scaled incumbent CASHét may face as it grows.

Others

• Entertainment Partners (EP): Entertainment Partners is the dominant production-accounting software vendor (Classic Vista, Global Vista, Smart Accounting). It is a critical integration partner for CASHét and a potential competitive threat if EP ever chose to bundle payments within its software stack.

Emerging players

• Tipalti: Tipalti is an AP automation and mass-payout platform handling supplier payments, virtual cards, and global payouts. It is comparable to CASHétPay's AP-approval functionality and is increasingly being used by media and entertainment back offices.
• Spendesk: Spendesk offers corporate cards, virtual cards, and AP/invoice management primarily to European mid-market companies. It is comparable to CASHét's integrated card-plus-AP approach and represents a European benchmark.
• Airwallex: Airwallex provides multi-currency business accounts, corporate cards and cross-border payments to global businesses. It overlaps with CASHét's AP, virtual-card, and multi-currency capabilities, particularly relevant as production companies internationalize.
• Pleo: Pleo is a European corporate card and expense management company targeting SMBs and mid-market. Comparable to CASHét in combining corporate cards with spend controls and AP workflows, with similar European expansion ambitions.

Direct peers

• Equals Money: Equals Money is a FCA-authorized e-money institution issuing multi-currency corporate cards and payment accounts for businesses. It is both CASHét's UK partner and a direct peer offering similar Mastercard-issued corporate cards, FX wallets, and spend controls to enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CASHetCreditcard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASHétPay