Quail Electronics
Quail Electronics is a privately held US manufacturer and distributor of standard and custom power cords, plugs, receptacles, adapters, and cable retention products, serving OEMs, data centers, healthcare facilities, and distributors across 14+ countries. It sells via its own e-commerce site, Amazon, and a rep/distributor network.
- Company typePrivate
- Founded1988
- HeadquartersLivermore, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Quail Electronics does
Quail Electronics, Inc. is a privately held US manufacturer and distributor of power cords and related electronic components, headquartered at 2171 Research Drive in Livermore, California, with 11–50 employees and 40+ years of operating history. The company sells standard and custom power cords, plugs, receptacles, adapters, power strips, bulk wire, and cable retention products through three primary channels: a direct e-commerce storefront at quail.com with an RFQ system for custom configurations, the Amazon Marketplace, and a network of authorized sales representatives and distributors covering 14+ countries. Product breadth spans North American and international cord standards (CCC, CE, UK BS, AS/NZS, JIS, NBR, CEI), hospital-grade "Green Dot" medical cords, server/data center cords, high-voltage/high-current industrial cords, and specialty configurations including RV and EV (SAE J1772) variants.
The company's principal technical differentiators are proprietary Auto-Lock® and Q-Lock locking connector technologies, both registered trademarks, which secure IEC-60320 C13/C14 connections against accidental disconnection while permitting intentional release. Other notable engineering features include 360° rotating power cords and hospital-grade components targeting medical safety requirements. The product portfolio is supported by compliance documentation including RoHS3, China RoHS, UL, REACH, and a large portfolio of CCC certifications for Chinese-market SKUs.
Quail's revenue model is hardware sales: individual unit pricing on standard SKUs (typically $8–$56), quote-based pricing via RFQ for custom cable assemblies (non-refundable and non-cancellable per terms), credit-card surcharges, and open-account terms for qualifying customers. The business serves OEMs (primary), data centers (primary), healthcare/medical facilities (primary), and distributors/resellers — a horizontally segmented B2B mix with no disclosed anchor customers, no institutional funding, and owner-operated ownership structure.
Quail Electronics firmographics
Firmographics- Name
- Quail Electronics
- Legal name
- Quail Electronics, Inc.
- Website
- https://quail.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quail Electronics is a privately held US manufacturer and distributor of standard and custom power cords, plugs, receptacles, adapters, and cable retention products, serving OEMs, data centers, healthcare facilities, and distributors across 14+ countries. It sells via its own e-commerce site, Amazon, and a rep/distributor network.
- Ownership category
- akta.pro rank
Quail Electronics industry classification
Industry- Product category
- Power Cord and Electronic Components Manufacturing
- NAICS
- Electronic Connector Manufacturing (334417), Current-Carrying Wiring Device Manufacturing (335931), Communication and Energy Wire and Cable Manufacturing (33592)
- SIC
- Electronic Connectors (3678), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Cable Assemblies & Wire Harnesses (HDAHAOAB)
- akta.pro secondary industry
- Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)
Keywords
Where Quail Electronics is headquartered
LocationHeadquarters
- HQ city
- Livermore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Quail Electronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Power Cord Sales: Direct sales of standard and custom power cords, IEC connectors, adapters, power strips, and bulk wire to OEMs, distributors, and end-users across domestic and international markets.
- Custom Cable Assemblies: Custom-designed power cord configurations to meet specific OEM application requirements. Custom cable assemblies are non-refundable and non-cancellable per company terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Products - Individual Unit Pricing |
| Other | Multi-year contract | Custom Orders - Quote-Based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Quail Electronics product offering
Product offeringCore offering
Quail Electronics manufactures and distributes power cords, cable assemblies, plugs, receptacles, adapters, power strips, and bulk wire for OEM manufacturers, data centers, healthcare facilities, and industrial customers. The company holds proprietary Auto-Lock® and Q-Lock connector technologies and offers custom cord configurations with same-day shipping on more than one million stocked parts.
Product overview
Quail Electronics is a manufacturer and distributor of electronic and power components, specializing in power cords and related accessories. The product portfolio centers on Power Cords as the core offering, which encompasses multiple sub-categories including North American and International cords, Hospital Grade (Green Dot) cords for medical facilities, High Voltage/High Current industrial cords, Server/Data Center cords, Auto-Lock proprietary locking cords, and Specialty cords for niche applications like EV charging and RV power. Supporting products include Adapters (single, double output, universal, USB), Power Strips (North American, International, Hospital Grade, Universal), Bulk Wire (domestic AWG and international metric gauges), Plugs and Receptacles (NEMA, IEC, international standards), and Cable Retention Products (retaining clamps and safety locks). The company operates as both manufacturer and distributor, offering over 1 million parts in stock with same-day shipping capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- North American Power Cords Power cords configured to NEMA and IEC-60320 standards for North American voltage systems, including 2-conductor, 3-conductor, Auto-Lock, rotating 360-degree, extension, splitter, piggyback, triple tap, and Q-Lock variants for OEM and equipment applications.
- International Power Cords Power cords compliant with international plug standards including Australia (AS/NZS 4417), Europe (CEE 7/7 Schuko), China (GB 15934-2008), UK (BS 1363), Japan/Taiwan (JIS 8303), Brazil (NBR 14136), Italy (CEI 23-16), and other country-specific standards.
- Auto-Lock Power Cords Proprietary Auto-Lock® power cords with internal mechanism that holds IEC-60320-C14 pins to prevent accidental disconnection, available in North American and International variants including C13, C15, and C19 Auto-Lock connectors.
- Hospital Grade Power Cords Medical-grade power cords with Green Dot designation, available in clear, black, grey, and white plug colors and multiple connector types, designed to meet stringent hospital and medical equipment safety standards.
- Server Power Cords Data center and server room power cords including Z-Lock, C14 to C13, C14 to C15, C14 to C19, C20 to C13, C20 to C15, C20 to C19, and colored variants for rack and cable management applications.
- High Voltage and High Current Power Cords Heavy-duty power cords rated for high voltage and high current applications, available in straight blade, locking blade, IEC 60309, and Auto-Lock variants for industrial equipment.
- Specialty Power Cords Application-specific cords including RV power cords, Y/W/Hydra/Medusa splitter cords, piggyback, quick release, fan head, and EV (SAE J1772) power cords for niche and emerging use cases.
- Power Adapters Power adapters in single output, double output, universal, and USB configurations for converting between IEC, NEMA, and international plug and receptacle standards.
- Power Strips Multi-outlet power strips in North American, International (Australian, European, UK), Hospital Grade, and Universal configurations with various cord lengths for distribution of power to multiple devices.
- Bulk Wire Raw wire products in domestic AWG 10-18 gauges and international 1.0mm²-1.5mm² gauges, available in multiple colors for use in custom cable assemblies.
- Plugs and Receptacles Individual electrical plugs, receptacles, and inlets including IEC-60320, NEMA, locking NEMA, IEC 60309, and international standards in hospital grade and standard configurations.
- Cable Retention Products Retaining clamps and safety locks including IEC-320-C13RC, IEC-320-C14RC, IEC-320-C19RC, IEC-320-C20RC, and SAFE-LOCK devices used to secure cable connections against accidental disconnection.
- Custom Cable Assemblies Custom-designed power cord configurations produced to meet specific OEM application requirements, priced via Request for Quotation (RFQ) and governed by non-refundable, non-cancellable terms.
Companies that use Quail Electronics
Customer profileSegments4 records
Ideal customer profiles4 records
Quail Electronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Quail Electronics partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Quail Electronics competitors and assessment
Company assessmentDirect peers
- Volex: Global manufacturer of power cords, cable assemblies, and interconnect products serving medical, data center, and industrial OEMs. Most direct comparable in scale and product breadth to Quail's power cord portfolio.
- GlobTek: Manufacturer of power cords, power supplies, and cable assemblies with extensive international certification footprint (CCC, UL, CE). Highly comparable in OEM/custom model and international coverage.
- Qualtek Electronics: Manufacturer and distributor of power cords, cable assemblies, and wiring devices serving OEM and industrial customers. Direct competitor in standard and custom power cord configurations.
- Stay Online: Specialty manufacturer of custom and standard power cords, jumpers, and data center connectivity products. Closely comparable on custom cord design and data center focus.
- Schurter: Swiss manufacturer of connectors, circuit protection, and power entry modules including IEC inlet/connector lines. Comparable in hospital-grade and industrial connector offerings.
- CUI Devices: Manufacturer of electronic components including connectors, cable assemblies, and power products serving OEM customers. Comparable B2B catalog model with international standard support.
- Interpower: US-based manufacturer and distributor of power cords, cable assemblies, and international plug systems serving OEM and equipment builder customers. Very close comparable in custom and international cord focus.
Broad incumbents
- Tripp Lite (Eaton): Established manufacturer of power protection and connectivity products including power cords, PDUs, and UPS systems. Overlaps with Quail's server/data center cord and power strip categories at much larger scale.
- Mouser Electronics: Large-scale authorized distributor of electronic components including power cords and connectors. Comparable as a multi-channel distribution competitor but at vastly greater scale.
Emerging players
- PHIHONG: Manufacturer of power supplies, adapters, and power cords for OEM customers including data center and EV charging applications. Comparable in adapters and EV cord adjacency.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Quail Electronics social profiles
Digital presenceQuail Electronics compliance and trust
Trust signalCompliance3 records
Quail Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quail Electronics leadership team
Management profileNumber of profiles
Profiles1 record
Quail Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quail Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quail Electronics
What does Quail Electronics do?
Quail Electronics manufactures and distributes power cords, cable assemblies, plugs, receptacles, adapters, power strips, and bulk wire for OEM manufacturers, data centers, healthcare facilities, and industrial customers. The company holds proprietary Auto-Lock® and Q-Lock connector technologies and offers custom cord configurations with same-day shipping on more than one million stocked parts.
Is Quail Electronics a public or private company?
Quail Electronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Quail Electronics founded?
Quail Electronics was founded in 1988. It employs 11 to 50 people.
Where is Quail Electronics based?
Quail Electronics is headquartered in Livermore, United States, in the North America region.
How does Quail Electronics make money?
Two revenue lines are on record. Power Cord Sales are the primary driver. The others are custom Cable Assemblies.
Who are Quail Electronics's main competitors?
Direct peers on record are Volex, GlobTek, Qualtek Electronics, Stay Online, Schurter, CUI Devices and Interpower. Broad incumbents are Tripp Lite (Eaton) and Mouser Electronics. PHIHONG is listed as an emerging player.
Does Quail Electronics have an API?
No public API is recorded for Quail Electronics.
What industry is Quail Electronics in?
Quail Electronics's product category is Power Cord and Electronic Components Manufacturing. Its primary akta.pro industry code is HDAHAOAB, Cable Assemblies & Wire Harnesses, with a secondary code of IMAGAEAF, Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve). Its NAICS code is 334417 and its SIC code is 3678.