Unilock

What Unilock does

Unilock is a North American hardscape manufacturer founded in 1972 and held within the Hengestone Holdings, Inc. corporate family. The company produces concrete pavers and slabs, natural stone pavers, slabs, steps and coping, retaining and garden wall systems (including the U-Cara modular fascia/backer system), outdoor fire features, step units, and pillar caps, organized into both technology platforms (EasyClean integral stain resistance, EnduraColor wear-resistant color layer, EcoTerra cement-free facemix, Elegance, Classic Coat, and Permeable spacer-bar stormwater systems) and curated collections (Umbriano, Beacon Hill, Arcana, Natural Stone). Products are manufactured to exceed ASTM, CSA and European standards, with retaining wall blocks rated at a minimum 5,000 PSI compressive strength, and the company claims the widest selection of pavers and permeable pavers in North America across 13 manufacturing and sales locations spanning the US Midwest, Ohio, Michigan, East Coast and Ontario, Canada.

Unilock distributes primarily through a network of vetted and trained Unilock Authorized Contractors (UACs) backed by a minimum two-year Workmanship Guarantee, supplemented by independent landscape dealers, Outdoor Idea Center showrooms, and segmented digital portals (homeowner, contractor, commercial, builder). GTM motions are hybrid: a channel-led contractor network handles professional installation, while direct-to-consumer touchpoints (website, catalogs, AR/3D visualization apps, DIY guides) drive demand generation at the homeowner level. Customers are highly fragmented across residential homeowners, contractor SMBs, home builders, and commercial architects/engineers, with pricing conducted on a project-quote basis rather than via published list prices or enterprise contracts.

The business model is the sale of branded manufactured hardscape materials (one-time purchase) supported by free catalog distribution, project planning services, and design tools. There is no recurring software or service revenue line. EcoTerra technology is a Red-Dot award winner delivering up to 15% embodied carbon reduction, positioning the company to compete in sustainability-mandated commercial and municipal procurement. Unilock operates as a private, family-owned company with no disclosed external funding rounds or institutional investors, and its stated philosophy emphasizes long employee tenure and promotion from within.

Name

Unilock

Legal name

Unilock

Website

https://unilock.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Unilock is a family-owned North American hardscape manufacturer (founded 1972) producing concrete pavers, wall systems, natural stone and outdoor features under proprietary surface technologies, distributed via a trained Authorized Contractor network and dealer channel serving residential, commercial and builder markets across the US and Canada.

Ownership category

akta.pro rank

Product category

Hardscape Materials

NAICS

Other Concrete Product Manufacturing (32739), Brick, Stone, and Related Construction Material Merchant Wholesalers (42332)

SIC

Concrete, Gypsum & Plaster Products (3270), Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Concrete Pavers, Hardscape & Retaining Wall Systems (IMADAAAE)

akta.pro secondary industry

Pavers & Permeable Paving Blocks (Clay/Concrete) (IMADABAH)

Keywords

• Concrete pavers
• Hardscape materials
• Retaining walls
• Natural stone products
• Outdoor living solutions

Headquarters

HQ city

Georgetown

HQ country

Canada

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardscape Materials Sales: Unilock generates revenue primarily through the sale of concrete pavers, natural stone, porcelain tiles, retaining wall blocks, pool coping, pillar caps, step units, and related hardscape products. Sales occur through a network of Unilock Authorized Contractors and independent dealers.
2. Catalog and Planning Services: The company offers catalogs (including 'Catalog of Dreams'), project planning guides, and design resources to support product sales and customer acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Unilock manufactures and distributes concrete pavers, natural stone pavers/slabs/steps/coping, retaining and garden wall systems, pillar caps, step units, fire pits, and outdoor fireplaces for residential and commercial outdoor living projects. Products are sold primarily through a network of Unilock Authorized Contractors and independent dealers across North America, with supporting direct-to-homeowner services including free estimates, Outdoor Idea Centers, and catalog distribution.

Product overview

Unilock is a premier hardscape manufacturer offering a comprehensive portfolio of outdoor living products. The product lineup centers on concrete pavers and paving stones (including Arcana, Beacon Hill, Courtstone, Town Hall, Umbriano, and many others), natural stone products (pavers, slabs, steps, and coping), wall systems (retaining walls, garden walls, and U-Cara facia/backer systems), and outdoor features (fire pits, fireplaces, and outdoor kitchen components). These products are organized into technology categories (EasyClean for stain resistance, EnduraColor for color durability, EcoTerra for sustainability, Classic Coat for surface protection, and Permeable for water management) and curated collections (Umbriano, Beacon Hill, Arcana, Natural Stone). Unilock also provides proprietary design tools including UView AR landscape visualizer, Uvision 3D Landscape Creator, Speed-Calc Paver Calculator, and Preliminary Wall Design Tool. The company sells primarily through a network of Authorized Contractors and serves residential homeowners, commercial builders, and landscape architects.

Differentiator

Problem solved

Functional benefit

Brands

• EasyClean: Paver technology featuring built-in stain resistance for easier cleanup of spills
• EnduraColor
• Elegance
• EcoTerra
• Classic Coat

Products and services

• Arcana Paver Non-slip concrete paver with silky texture and speckled color palette, used for patios, pool decks, and walkways.
• Architectural Cap and Coping Architectural coping and pillar caps with exposed granite and quartz surface for wall and pillar finishing.
• Artline Paver Modern textured paver designed for pool decks and outdoor patios.
• Barcelona Fireplace Prebuilt antiqued outdoor fireplace reflecting the cues of quarried stone.
• Beacon Hill Flagstone Paver EnduraColor paver with blended colors and distinctive flagstone texture.
• Beacon Hill Smooth Paver Smooth-surfaced paver suited to patios, pools, and walkways.
• Hollandstone Paver Classic rectangular-shaped paver available in a range of colors.
• Porcelain Pavers Porcelain pavers ideal for deck and concrete overlays, offered in multiple colors.
• Umbriano Paver Concrete paver with granite-like surface appearance for sleek, modern projects.
• Eco-Priora Permeable Paver Permeable paver with simple shapes and smooth surface for stormwater management.
• Eco-Priora Premier Permeable Paver EnduraColor permeable paver with simple shape and smooth surface.
• Eco-Promenade EcoTerra Paver Long, linear plank paver manufactured with EcoTerra cement-free facemix technology.
• Brussels Dimensional Stone Wall Antiqued wall stone with timeless warmth, ideal for vertical elements such as pillars and garden walls.
• Estate Wall Retaining System Grand, antiqued wall system recreating the look of aged natural rock.
• Pisa Retaining Wall Segmental retaining wall with built-in setback design for highly stable wall construction.
• Pisa XL Smooth Retaining Wall Large segmental retaining wall system with linear, modern aesthetic.
• Rivercrest Wall Durable retaining wall with natural flagstone look and multiple Reala surface textures.
• U-Cara Fascia Panels Modular fascia panels in various styles to clad U-Cara vertical structures such as seat walls, planters, and outdoor kitchens.
• U-Cara Backer Blocks Structural backbone blocks for U-Cara retaining walls, seat walls, and planters.
• Rivercrest Fire Pit Durable fire pit with natural flagstone look for outdoor living spaces.
• Sunset Fire Pit Fire pit with warm, relaxed feel and aged patina consistent with Brussels Block aesthetics.
• Natural Stone Pavers and Slabs Natural stone surfaces for patios, walkways, and pools.
• Natural Stone Steps Strong, stylish natural stone step units for outdoor spaces.
• Natural Stone Coping Timeless natural stone coping for pool edges, steps, and wall caps.
• UView AR Landscape Visualizer Mobile AR application that enables landscape design visualization, customization, and refinement in real time.
• Uvision 3D Landscape Creator Software for designing landscape projects simultaneously in 3D and 2D.
• Speed-Calc Paver Calculator Productivity tool for calculating paver and wall material requirements.
• Preliminary Wall Design Tool Design tool for estimating straight or curved retaining wall projects.

Quantifiable outcome

• Up to 15% reduction in embodied carbon with EcoTerra products
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EP Henry: EP Henry is a US hardscape manufacturer offering pavers, walls, and outdoor living products through a dealer/contractor channel. Comparable in scale, geographic focus, and product mix to Unilock.
• Pavestone (Quikrete): Pavestone, part of Quikrete, manufactures concrete pavers, retaining wall blocks, and hardscape products distributed through dealers and home improvement retailers. A major direct competitor with similar product categories and contractor-oriented go-to-market.
• Techo-Bloc: Canadian-based premium hardscape manufacturer with concrete pavers, slabs, retaining walls, and outdoor features. Closely comparable to Unilock in premium positioning, North American footprint, and design-forward product strategy.
• Nicolock: Nicolock is a US East Coast-based hardscape manufacturer offering pavers, wall systems, and outdoor features through a dealer network. Directly comparable to Unilock's regional manufacturing and contractor-supported distribution.
• Cambridge Pavingstones: Cambridge Pavingstones produces Armortec-coated concrete pavers and wall systems for residential and commercial hardscape, distributed through dealers and contractors. Similar premium positioning and proprietary surface technology approach.
• Tremron: Tremron Group manufactures concrete pavers, retaining walls, and architectural hardscape products distributed across the US Southeast and beyond. Comparable to Unilock in product categories and contractor-channel go-to-market.
• Belgard (Oldcastle APG): Belgard is Oldcastle APG's hardscape brand offering concrete pavers, retaining walls, and outdoor living products through a similar contractor/dealer channel. Directly comparable to Unilock in product mix, premium positioning, and North American distribution model.

Emerging players

• Rosetta Hardscapes (CMI): Rosetta offers cast-stone landscape products including retaining walls and outdoor living features. Comparable segment overlap to Unilock's wall and fire feature categories, with a focus on natural-stone aesthetics.

Broad incumbents

• Oldcastle APG (parent context): Oldcastle APG (CRH) is the largest US manufacturer of concrete masonry and hardscape products, encompassing Belgard and other brands. A broad incumbent that competes with Unilock across multiple hardscape categories with much greater scale.

Regional players

• Abbotsford Concrete Products: Canadian hardscape manufacturer serving Western Canada with pavers, slabs, and retaining walls. Geographically complementary to Unilock's Ontario focus, with overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UnilockLife
• YouTubeyoutube.com/channel/UCTHSRX5JQyuI21fP1mykoQA
• Facebookfacebook.com/Unilock
• LinkedInlinkedin.com/company/unilock
• Instagraminstagram.com/unilock
• Pinterestpinterest.com/Unilock

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unilock