DeviceAtlas
DeviceAtlas is a Dublin-based device intelligence platform that identifies and verifies connected devices in real time via HTTP header parsing, serving thousands of businesses including Netflix, Adobe, and Nielsen across AdTech, analytics, security, and operator use cases.
- Company typePrivate
- Founded2008
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What DeviceAtlas does
DeviceAtlas Limited is a Dublin-based private device intelligence platform founded in 2008 that identifies and verifies connected devices in real time using HTTP header parsing, User-Agent string analysis, and Client Hints processing. The platform covers 110,000+ devices from 5,000+ manufacturers with 220+ device properties, refreshed with 30-40 new device additions daily, and processes trillions of API requests per annum through a global customer base of thousands of businesses. Its product portfolio spans five lines: DeviceAtlas for Web, DeviceAtlas for Apps, Device Map (TAC/IMEI-indexed intelligence for mobile operators), DeviceAssure (device authenticity verification for fraud prevention), and DeviceAtlas Discover (a free JavaScript analytics library).
The underlying technology is organized into three layers—device identification, device characterization, and device verification—protected by a patented accuracy assurance method that uses weighted trust reconciliation across data sourced from device manufacturers, mobile operators, testing organizations, and premium partners such as IDC. DeviceAtlas serves marquee enterprise customers including Netflix, Adobe, Nielsen, Microsoft Advertising, Yahoo, and Acoustic, with solutions spanning AdTech targeting, web optimization, analytics, OTT streaming, IoT, eCommerce, gaming, reverse logistics, and device insurance.
The company monetizes through three primary revenue streams: cloud subscriptions (Standard and Premium tiers with monthly and annual billing, capped at 1M and 5M requests per month respectively), enterprise licenses priced per data center or availability zone on an annual basis, and OEM licensing for B2B product integration with pricing tied to distribution scale. The go-to-market motion combines a self-serve product-led growth layer for cloud and developer tools with direct enterprise field sales for large-scale deployments. The company is privately held with no disclosed funding rounds, operates from Dublin, Ireland, and is led by CTO Ronan Cremin.
DeviceAtlas firmographics
Firmographics- Name
- DeviceAtlas
- Legal name
- DeviceAtlas Limited
- Website
- https://deviceatlas.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DeviceAtlas is a Dublin-based device intelligence platform that identifies and verifies connected devices in real time via HTTP header parsing, serving thousands of businesses including Netflix, Adobe, and Nielsen across AdTech, analytics, security, and operator use cases.
- Ownership category
- akta.pro rank
DeviceAtlas industry classification
Industry- Product category
- Device Intelligence
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)
- akta.pro secondary industry
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
Keywords
Where DeviceAtlas is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
DeviceAtlas business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Cloud Subscription (Standard & Premium): Cloud-based access to DeviceAtlas services with Standard and Premium tiers. Standard permits B2C web content usage for single website; Premium offers broader sublicensing options for up to 50 websites. Both tiers offer monthly or annual billing.
- Enterprise License: Licensed per data center or availability zone with no internal use restrictions. Priced based on scale of deployment. Annual subscription model.
- OEM Licensing: Available for B2B product integration where DeviceAtlas is embedded in third-party solutions. Priced based on nature and degree of distribution of the product or service leveraging DeviceAtlas.
- DeviceAssure Evaluation: 14-day evaluation period for DeviceAssure software with usage limits (10,000 requests for Web library, 1,000 for Native library) before converting to paid license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cloud Standard Edition - Monthly or Annual subscription with 1M requests/month limit |
| Subscription | Annual | Cloud Standard Edition - Annual subscription |
| Subscription | Monthly | Cloud Premium Edition - Monthly or Annual subscription with 5M requests/month limit |
| Subscription | Annual | Enterprise License - Annual subscription per data center/availability zone |
| Subscription | Annual | OEM License - Annual subscription for B2B product integration |
| Freemium | Pay-as-you-go | 14-Day Evaluation Period - Free trial |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
DeviceAtlas product offering
Product offeringCore offering
DeviceAtlas operates a device intelligence platform that identifies, characterizes, and verifies connected devices in real time by analyzing HTTP headers, User-Agent strings, and Client Hints. The platform covers 110,000+ devices from 5,000+ manufacturers across 220+ device properties, and is delivered as cloud APIs, enterprise downloadable software, OEM-embedded components, and client-side JavaScript libraries for web optimization, ad targeting, analytics enrichment, and fraud prevention.
Product overview
DeviceAtlas is a device intelligence platform offering a portfolio of five interconnected products: DeviceAtlas for Web and DeviceAtlas for Apps provide core device detection and characterization for web and native app environments; Device Map delivers TAC/IMEI-indexed intelligence for mobile operators; DeviceAssure offers device authenticity verification for fraud prevention; and DeviceAtlas Discover provides supplementary web traffic analytics. The platform covers 110,000+ devices from 5,000+ manufacturers with 220+ device properties, processing device identification through HTTP headers and User-Agent string analysis.
Differentiator
Problem solved
Functional benefit
Brands
- DeviceAssure: Verify the authenticity of devices accessing content and services
- DeviceAtlas Discover
- Device Map
Products and services
- DeviceAtlas for Web
- DeviceAtlas for Apps Device intelligence solution for native mobile applications, providing device detection, targeting, and reporting capabilities within the apps environment for app developers and publishers.
- Device Map Fine-grained device intelligence indexed by TAC/IMEI codes for mobile network operators, enabling device identification, network traffic analysis, and device inventory maintenance.
- DeviceAssure Device authenticity verification solution that detects cloned IMEIs, emulators, rooted devices, and software-modified phones for fraud prevention and security use cases.
- DeviceAtlas Discover JavaScript-based analytics tool providing rich insights about web traffic patterns and device usage that standard analytics platforms do not capture, embeddable in client web pages.
Quantifiable outcome
- Reduce mobile bounce rates through optimized content delivery
- +4 more outcomes
Companies that use DeviceAtlas
Customer profileNamed customers6 records
Segments10 records
DeviceAtlas technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
DeviceAtlas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AfiliasminorHistorically, Afilias web properties provided considerable levels of device data due to their worldwide footprint and exposure to diverse devices. This partnership contributed to the data foundation prior to 2021.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
DeviceAtlas competitors and assessment
Company assessmentDirect peers
- 51Degrees: Direct competitor offering device detection APIs and datasets for web, apps, and advertising — the closest functional alternative to DeviceAtlas's core identification service.
- ScientiaMobile (WURFL): Long-established device description repository (WURFL) with commercial APIs for device detection — directly competes with DeviceAtlas's database and detection APIs across web and mobile.
- MaxMind: Provides IP intelligence and device/location data used in fraud prevention and ad tech; overlaps with DeviceAtlas on the device-and-context intelligence layer in fraud and digital advertising.
Emerging players
- Adjust: Mobile measurement and analytics platform using device data for attribution; overlapping use cases in fraud prevention and device-level analytics for AdTech buyers.
- AppsFlyer: Mobile attribution and marketing analytics with device-level intelligence; competes for the same analytics-device-intersection budget in AdTech.
- Branch: Mobile linking and measurement platform; uses device data for attribution and deep linking, intersecting with DeviceAtlas's apps/web device intelligence layer.
- Singular: Marketing analytics and attribution platform with device-level intelligence for fraud prevention and unified measurement; partial overlap with DeviceAtlas's analytics customer segment.
- White Ops (HUMAN): Bot/fraud detection vendor directly competing with DeviceAtlas's DeviceAssure and bot identification capabilities for invalid traffic filtering.
- Fingerprint (Fingerprint Pro): Device fingerprinting API for fraud prevention and user identification; competes with DeviceAssure on device authentication though uses PII-adjacent signals.
Others
- Mpilefy/IAB Tech Lab Open Measurement: Industry standards body that influences how device signals are exposed; indirectly shapes DeviceAtlas's detection accuracy and signal availability across the AdTech stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DeviceAtlas social profiles
Digital presenceDeviceAtlas financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeviceAtlas leadership team
Management profileNumber of profiles
DeviceAtlas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeviceAtlas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeviceAtlas
What does DeviceAtlas do?
DeviceAtlas operates a device intelligence platform that identifies, characterizes, and verifies connected devices in real time by analyzing HTTP headers, User-Agent strings, and Client Hints. The platform covers 110,000+ devices from 5,000+ manufacturers across 220+ device properties, and is delivered as cloud APIs, enterprise downloadable software, OEM-embedded components, and client-side JavaScript libraries for web optimization, ad targeting, analytics enrichment, and fraud prevention.
Is DeviceAtlas a public or private company?
DeviceAtlas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DeviceAtlas founded?
DeviceAtlas was founded in 2008. It employs 51 to 100 people.
Where is DeviceAtlas based?
DeviceAtlas is headquartered in Dublin, Ireland, in the Europe region.
How does DeviceAtlas make money?
Four revenue lines are on record. Cloud Subscription (Standard & Premium) is the primary driver. The others are enterprise License, OEM Licensing and deviceAssure Evaluation.
Who are DeviceAtlas's main competitors?
Direct peers on record are 51Degrees, ScientiaMobile (WURFL) and MaxMind. Emerging players are Adjust, AppsFlyer, Branch, Singular, White Ops (HUMAN) and Fingerprint (Fingerprint Pro). Mpilefy/IAB Tech Lab Open Measurement is listed as an others.
Does DeviceAtlas have an API?
Yes. DeviceAtlas offers Enterprise APIs and Cloud Service APIs for device detection and intelligence. The Enterprise API includes download options, documentation, code examples, and performance specifications. The Cloud Service API includes download, documentation, cloud service endpoints, and Google Sheets integration. A Client API is also available under MIT License. Additional APIs include DeviceAssure APIs, REST API, and User-Agent Client Hints support. Usage limits for Cloud Standard: 1,000,000 requests/month, 100,000/day; Cloud Premium: 5,000,000 requests/month, 500,000/day. Developer documentation is at deviceatlas.com/resources/enterprise-apis.
What industry is DeviceAtlas in?
DeviceAtlas's product category is Device Intelligence. Its primary akta.pro industry code is MPAHAJAE, Device & App Lifecycle Management (Build, QA, Release, A/B Testing), with a secondary code of HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity). Its NAICS code is 5182 and its SIC code is 7370.