SLRRRP

What SLRRRP does

SLRRRP (DBA Slrrrp Shots) is a Los Angeles-based beverage manufacturer founded in 2017 that produces pre-made, plant-based gelatin shots across five product lines — Margarita Packs (agave spirit-based), O.G. Packs (vodka-based), Mash-Up Packs (vodka-based novelty flavors), America Packs (vodka-based, patriotic-themed), and Cinnamon Whiskey Hotshots (whiskey-based) — with a portfolio spanning roughly 25 flavor variants available in 50ml full-size (13-15% ABV) and 35ml Mini (8% ABV, malt-based) formats. The underlying technology is a proprietary plant-based gelatin formulation combining carrageenan, gellan gum, and xanthan gum to deliver shelf-stable, vegetarian-friendly shots that require no refrigeration, differentiating the product from animal-gelatin jello-shot alternatives and supporting claims of gluten-free for vodka and agave lines.

Revenue is generated through one-time direct product sales with no disclosed subscription or licensing model; pricing is not publicly disclosed, and wholesale inquiries route through a dedicated distributor portal at slrrrp-distributor.com. Go-to-market is a hybrid of direct-to-consumer ecommerce (shop.slrrrp.com, with delivery in select areas and ecommerce support handled by CWSpirits.com), physical retail and on-premise placement (stores, bars, and restaurants across nearly every US state), and a store locator that drives foot traffic to brick-and-mortar accounts. The primary customer segment is party-goers and celebration enthusiasts seeking portable, ready-to-consume shots for social occasions (tailgates, rooftop parties, beach events, weddings), with a secondary segment of retail and on-premise establishments seeking differentiated, high-margin RTD beverages. The company self-describes as a "small company," operates with 11-50 employees, and has accumulated multiple 2023 industry awards including Double Gold at SIP Awards and San Francisco RTD, Gold at Denver International Spirits, and a 100/100 Perfect Score plus Breakout Brand recognition at Chilled 100.

Name

SLRRRP

Legal name

Slrrrp

Website

https://slrrrp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SLRRRP is a Los Angeles-based beverage manufacturer founded in 2017 that produces pre-made, plant-based gelatin shots across vodka, agave spirit, malt, and whiskey bases, sold direct-to-consumer and through a broad US retail and on-premise network spanning nearly every state.

Ownership category

akta.pro rank

Product category

Pre-made Gelatin Shots

NAICS

Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)

Keywords

• Pre-made gelatin shots
• Alcohol-infused shots
• Ready-to-drink shots
• Plant-based beverages
• Flavored gelatin shots

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of pre-made gelatin shots and minis through online storefront (shop.slrrrp.com) and physical retail locations (stores, bars, restaurants). Delivery available in some locations. No subscription model indicated.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SLRRRP manufactures and sells pre-made, plant-based gelatin shots under the Slrrrp Shots brand in five product lines differentiated by alcohol base: vodka (O.G. Packs, Mash-Up Packs, America Packs), agave spirit (Margarita Packs), whiskey (Cinnamon Whiskey Hotshots), and malt-based Minis. Products are packaged in 50ml shot cups or multipack jars (35ml Minis) made of recyclable food-grade plastic, are vegetarian-friendly, gluten-free on vodka and agave lines, and shelf-stable without refrigeration. The line spans 11+ flavor varieties and is sold to consumers through direct online purchase and broad retail/on-premise placement across the United States.

Product overview

SLRRRP is a pre-made gelatin shots brand positioning itself as the #1 brand of alcohol-infused gelatin shots. The product portfolio consists of five main product lines: Margarita Packs (agave spirit-based, 5 flavors), O.G. Packs (vodka-based, 10 flavors), Mash-Up Packs (vodka-based, 5 unique flavor combinations), America Packs (vodka-based patriotic theme), and Cinnamon Whiskey Hotshots (whiskey-based). Each main line is available in full-size format (50ml, 13-15% ABV) and as Minis (35ml, 8% ABV, malt-based). All products are plant-based/vegetarian-friendly, and the vodka and agave lines are gluten-free. The brand emphasizes premium alcohol, plant-based ingredients, and has won multiple industry awards including Double Gold at SIP Awards and San Francisco RTD Competition in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Margarita Packs

Quantifiable outcome

• Multiple 2023 industry awards including Double Gold at SIP Awards, Double Gold at San Francisco RTD Competition, Perfect Score (100/100) at Chilled 100 Awards, Bartender's Seal of Approval, and Breakout Brand Award.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CWSpirits.comcoreChannel Partner/ Reseller/ DistributorCWSpirits.com handles ecommerce support for Slrrrp Shots, managing online order inquiries and fulfillment. Support email is [email protected]. The products are also sold via shop.slrrrp.com which appears to be integrated with CWSpirits.com. The brand sells through cwspirits.com as a distribution/fulfillment partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veronika's Treats: Veronika's Treats is a direct competitor in the pre-made gelatin shot / jello shot category, offering ready-to-consume alcohol-infused gelatin shots in multiple flavors. Most directly comparable to SLRRRP by product format, consumption occasion, and target consumer.
• Sugarfina: Sugarfina is an adult confectionery brand selling alcohol-infused candies and gummies, targeting the same adult gifting/celebration occasion as SLRRRP. Comparable in product format (gummy/chew confections with alcohol) and gifting/retail channel mix.

Emerging players

• Tipsy Scoop: Tipsy Scoop makes alcohol-infused ice cream and frozen desserts, occupying the same party-occasion, novelty-alternative position as SLRRRP but in a frozen format. Targets the same adult celebration use case with a different delivery format.
• Frozie: Frozie produces alcoholic frozen popsicles and slushies, occupying the same party-occasion, novelty adult-beverage niche as SLRRRP but in a frozen format. Comparable in target occasion and impulse/on-premise retail strategy.
• Alcheme: Alcheme produces alcohol-infused frozen confections and novelties targeting adult celebration occasions. Adjacent to SLRRRP through the adult confectionery format and similar impulse/on-premise channels.

Broad incumbents

• High Noon: High Noon is a major RTD vodka seltzer brand and a category leader in the broader ready-to-drink alcoholic beverage space. Comparable to SLRRRP as a competitor for the same consumer alcohol occasions and shelf space, but at significantly larger scale.
• BeatBox Beverages: BeatBox Beverages is a fast-growing RTD cocktail brand competing for the same party/casual occasion shelf and on-premise placements as SLRRRP. A broader-incumbent reference point for RTD alcohol sales velocity and channel strategy.
• Cutwater Spirits: Cutwater Spirits is a leading canned cocktail and spirits brand with broad U.S. retail and on-premise distribution. Comparable to SLRRRP as a reference point for scaling an alcohol-brand portfolio across multi-base spirits and RTD formats.
• Vizzy Hard Seltzer: Vizzy is a major hard seltzer brand from Molson Coors competing for the same casual RTD alcohol occasions and shelf placements as SLRRRP. Useful as a broader-incumbent benchmark for flavored RTD shopper marketing and trade promotions.

Others

• Jelly Belly: Jelly Belly is a major jelly bean and gummy confectionery manufacturer. Comparable to SLRRRP as a reference for confectionery/gummy manufacturing scale, retail distribution, and flavor-line extension strategy, though not a direct alcohol competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/slrrrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLRRRP