Tacolicious
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Tacolicious firmographics
Firmographics- Name
- Tacolicious
- Website
- https://tacolicious.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Tacolicious industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Tacolicious is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tacolicious business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Service: Traditional sit-down restaurant service at two San Francisco locations (Marina and Mission districts) offering full food and bar menu
- Pickup and Delivery: Online ordering for customer pickup and delivery services throughout the Bay Area
- Catering Services: Full-service catering including self-serve taco bars, hosted taco bars, passed appetizers, weddings, and corporate events with pickup, delivery, and full-service options
- Private Dining: Private room rentals at Mission location for celebrations, gatherings, and work events; full buyouts available
- Gift Cards and Merchandise: Physical and digital gift cards available for purchase at restaurant locations; cookbook sales through Amazon and in-restaurant
- School Project Fundraising: Monday dine-in, pickup, and catering programs that donate a portion of proceeds to local San Francisco schools
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular Menu Pricing |
| Unit Pricing | Pay-as-you-go | Lunch Special |
| Unit Pricing | Pay-as-you-go | Happy Hour |
| Unit Pricing | Pay-as-you-go | Kids Menu |
| Unit Pricing | Pay-as-you-go | Taco Tuesday |
| Unit Pricing | Pay-as-you-go | Catering - Pickup |
| Unit Pricing | Pay-as-you-go | Catering - Delivery |
| Unit Pricing | Pay-as-you-go | Catering - Full Service |
| One time/ perpetual license | One time/ perpetual license | Cookbook |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Tacolicious product offering
Product offeringCore offering
Tacolicious is a San Francisco Cal-Mex restaurant group operating dine-in service at two locations (Marina and Mission districts) with a full menu of made-to-order tacos, sides, salads, entrees, fresh-pressed juices, and a full bar. The company also provides pickup and delivery ordering, multi-tier catering services (pickup, delivery, and full-service), private event dining, physical and digital gift cards, and a published cookbook, supplemented by a sister agave-spirits bar (Mosto) and a community fundraising initiative (Tacolicious School Project).
Product overview
Tacolicious is a San Francisco-based Cal-Mex restaurant group operating three brick-and-mortar locations (Marina, Mission, and Valencia Street). The core offering centers on in-store dining featuring housemade organic corn tortillas, antibiotic-and hormone-free meats, and freshly prepared tacos, sides, and cocktails. The company extends its business through a catering division offering self-serve taco bars, hosted taco bars, and full-service catering for events; a private dining program with configurable event spaces; the Tacolicious School Project community fundraising initiative; and a published cookbook. The sister brand Mosto operates as a separate agave-spirits bar. Additional services include pickup/delivery ordering, gift cards (physical and digital), and regular events such as Lotería (Mexican Bingo) nights.
Differentiator
Problem solved
Functional benefit
Brands
- Mosto: An agave-spirits bar serving al pastor tacos fresh off the trompo, smash burgers, and a large selection of mezcals and tequilas. Located next to the Mission location.
- MF Chicken
Products and services
- Tacolicious Restaurant Dine-In Service Full-service Cal-Mex dine-in restaurant offering made-to-order tacos, sides, small plates, salads, entrees, and a full bar with housemade organic corn tortillas and antibiotic- and hormone-free meats.
- Tacolicious Pickup and Delivery Online ordering service for customer pickup and third-party delivery (including DoorDash integration), allowing customers to order Tacolicious food for at-home consumption.
- Tacolicious Catering Catering service throughout the San Francisco Bay Area offering self-serve taco/nacho bars, hosted taco bars, full-service catering, and private dining for weddings, corporate functions, and parties. Available in three tiers: pickup (no minimum), delivery ($500 minimum, 20% service fee), and full-service ($1,000 minimum).
- Tacolicious Private Dining Private event spaces at San Francisco locations, including enclosed heated patios and configurable rooms accommodating up to 50 seated or 75 standing guests, with optional full buyouts for celebrations, gatherings, and work events.
- Tacolicious Cookbook Published cookbook featuring restaurant recipes including house salsas, signature tacos, snacks, and cocktail recipes, available at restaurant locations and through online retailers including Amazon.
- Tacolicious Gift Cards Physical gift cards available for purchase at all Tacolicious restaurant locations and digital gift cards available through the Yiftee platform, redeemable for tacos and margaritas.
- Mosto Sister bar adjacent to the Mission location serving al pastor tacos fresh off the trompo, smash burgers, and a large selection of mezcals and tequilas. Operated by the same ownership group.
Quantifiable outcome
- Over $1.2 million donated to local San Francisco public schools
Companies that use Tacolicious
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Tacolicious technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Tacolicious partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MostocoreSister bar located next to the Mission location, serving al pastor tacos fresh off the trompo, smash burgers, and a large selection of mezcals and tequilas. Operated by the same ownership group.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Tacolicious competitors and assessment
Company assessmentDirect peers
- Nopalito: San Francisco upscale Cal-Mex sit-down restaurant operated by the same parent group as Nopa, with a similar premium ingredient positioning, full bar, and family-friendly but elevated dining experience. Closely comparable concept, format, and price point to Tacolicious.
- Gracias Madre: West Coast upscale Cal-Mex restaurant (San Francisco and Southern California locations) with a premium ingredient-led menu and craft cocktail program. Comparable on price point, ingredient philosophy, and elevated casual Cal-Mex positioning.
- La Taqueria: Iconic San Francisco Mission-style taqueria focused on handmade tacos and burritos with longstanding local reputation. Comparable on cuisine category and SF market presence, though positioned at a more traditional/fast-casual tier than Tacolicious.
- Cala: San Francisco Mexican-influenced upscale restaurant led by chef Gabriela Cámara. Comparable on upscale Cal-Mex positioning, full-service sit-down format with bar program, and premium price point within the same SF market.
- El Farolito: Long-running San Francisco Mission-style Mexican restaurant with multiple locations. Comparable on cuisine category (Cal-Mex), SF market presence, and casual sit-down/takeout format, though positioned more fast-casual than Tacolicious.
- Tacos Sinaloa: Bay Area traditional Mexican taqueria focused on tacos, burritos, and seafood specialties. Comparable on cuisine focus and Bay Area operating geography, though positioned at a more value/fast-casual tier.
- Casa Sanchez Foods: Long-standing San Francisco Mexican market and restaurant serving prepared Cal-Mex food alongside retail. Comparable on cuisine category and SF market presence, with a similarly mission/community-rooted brand.
Broad incumbents
- Rosa Mexicano: National upscale Mexican restaurant group (East Coast-focused) with full bar programs and elevated Cal-Mex menus. Comparable on premium positioning, sit-down full-service format, and bar-led revenue mix, but at materially larger scale.
- Bartaco: Multi-unit upscale Mexican fast-casual chain operating across the Eastern and Southwestern US with a tequila/mezcal bar program. Comparable on elevated Mexican positioning and bar-led model, though more fast-casual in service style.
- Chipotle Mexican Grill: Largest mass-market Mexican fast-casual chain in the US. Comparable on cuisine category (Mexican/tacos) and consumer audience overlap, though positioned very differently in price point, dining format, and operational scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tacolicious social profiles
Digital presenceTacolicious financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tacolicious leadership team
Management profileNumber of profiles
Profiles1 record
Tacolicious funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tacolicious M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tacolicious
What does Tacolicious do?
Tacolicious is a San Francisco Cal-Mex restaurant group operating dine-in service at two locations (Marina and Mission districts) with a full menu of made-to-order tacos, sides, salads, entrees, fresh-pressed juices, and a full bar. The company also provides pickup and delivery ordering, multi-tier catering services (pickup, delivery, and full-service), private event dining, physical and digital gift cards, and a published cookbook, supplemented by a sister agave-spirits bar (Mosto) and a community fundraising initiative (Tacolicious School Project).
Is Tacolicious a public or private company?
Tacolicious is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tacolicious founded?
Tacolicious was founded in 2009. It employs 251 to 500 people.
Where is Tacolicious based?
Tacolicious is headquartered in San Francisco, United States, in the North America region.
How does Tacolicious make money?
Six revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are pickup and Delivery, catering Services, private Dining, gift Cards and Merchandise and school Project Fundraising.
Who are Tacolicious's main competitors?
Direct peers on record are Nopalito, Gracias Madre, La Taqueria, Cala, El Farolito, Tacos Sinaloa and Casa Sanchez Foods. Broad incumbents are Rosa Mexicano, Bartaco and Chipotle Mexican Grill.
Does Tacolicious have an API?
No public API is recorded for Tacolicious.
What industry is Tacolicious in?
Tacolicious's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.