ÖAMTC
ÖAMTC is Austria's largest nonprofit automobile club, providing membership-based roadside assistance, vehicle inspection, legal advice, travel booking, and e-mobility services to Austrian motorists and motorcyclists. It operates 100+ branches across all nine federal states, an EV charging network of 30,000+ points, and independent product testing programs.
- Company typePrivate
- Founded1909
- HeadquartersVienna, Austria
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What ÖAMTC does
ÖAMTC (Österreichischer Automobil-, Motorrad- und Touring Club), founded in 1909 and headquartered in Vienna, is Austria's largest automobile club, operating as a nonprofit membership association (Verein) under Austrian law. The organization provides a bundled set of mobility services to Austrian motorists and motorcyclists, including roadside assistance (Pannenhilfe) and a Europe-wide Schutzbrief, legal consultation on traffic and travel matters, vehicle inspection under §57a (Pickerl), independent product testing (tires, child seats, bicycles), and an emergency flight-rescue coordination service (Christophorus). The club has explicitly repositioned itself from an automobile club to a broader mobility club (Mobilitätsclub), adding e-mobility, sharing concepts, and digital services to its core offering. The member base serves as the primary customer segment, with services extended to non-members in certain areas such as travel bookings.
The underlying technology stack comprises two proprietary mobile applications (ÖAMTC App with a Nothilfe-Assistent for roadside assistance, and Meine Reise App with Marco Polo travel content and Mapbox-powered mapping), a comprehensive traffic and route information platform, standardized vehicle testing facilities, and the ÖAMTC ePower network of over 30,000 AC and DC EV charging points across Austria. The club operates an extensive content and media operation — including the 'auto touring' magazine, the 'Was uns bewegt' podcast (110+ episodes across major podcast platforms), ÖAMTC TV video content, and active social channels — that reinforces its role as an independent consumer advocate and trusted tester. Distribution combines 100+ Stützpunkte across all nine Austrian federal states with digital channels, phone-based member services, and dedicated travel agency branches.
ÖAMTC's revenue model is multi-streamed: recurring annual membership fees (subscription), commission-based travel agency revenue through ÖAMTC Reisen (transaction fees on flights, hotels, cruises, package holidays, rentals), fees for vehicle inspection and tire testing services, insurance intermediation (travel and vehicle), and (implied) charging-network revenue from ÖAMTC ePower. Travel pricing ranges from approximately €99 for short domestic trips to €4,398 for premium destinations, with members receiving guaranteed discounts across more than 100 partner companies (rental car, hotels, ferries, fuel). The wholly-owned subsidiary structure — ÖAMTC Betriebe GmbH plus per-state Betriebe GmbHs (e.g., ATT-Betriebe for Tirol, VATC-Betriebe for Vorarlberg) — supports operational execution across the federal structure.
ÖAMTC firmographics
Firmographics- Name
- ÖAMTC
- Legal name
- Österreichischer Automobil-, Motorrad- und Touring Club (ÖAMTC)
- Website
- https://oeamtc.at
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ÖAMTC is Austria's largest nonprofit automobile club, providing membership-based roadside assistance, vehicle inspection, legal advice, travel booking, and e-mobility services to Austrian motorists and motorcyclists. It operates 100+ branches across all nine federal states, an EV charging network of 30,000+ points, and independent product testing programs.
- Ownership category
- akta.pro rank
ÖAMTC industry classification
Industry- Product category
- Automotive Club Services
- NAICS
- Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Full-Service OTAs (Flights/Hotels/Packages) (THAKAAAA)
Keywords
Where ÖAMTC is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
ÖAMTC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Membership Fees: Annual membership fees from automobile, motorcycle, and touring members. Membership provides access to roadside assistance (protection brief), legal advice, vehicle inspection services, discounts at partner businesses, and travel services.
- Travel Agency Services: Revenue from booking flights, hotels, package holidays, cruises, rental cars, campers, and ferries through ÖAMTC Reisen. Commission-based model with exclusive member discounts and member-only pricing advantages.
- Vehicle Testing and Inspection Services: Revenue from §57a vehicle inspection (Pickerl), tire testing services, and other technical services offered at club facilities.
- Insurance Services: Insurance intermediary services for members including travel insurance, vehicle insurance, and other coverage products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Member pricing on travel services with exclusive discounts |
| Transaction based/ take rate | Pay-as-you-go | Travel package pricing (flights, hotels, cruises) |
| Unit Pricing | One time/ perpetual license | §57a Vehicle Inspection (Pickerl) |
| Freemium | Monthly | ÖAMTC App Meine Reise |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
ÖAMTC product offering
Product offeringCore offering
ÖAMTC is Austria's largest mobility club, selling annual memberships that bundle roadside assistance (Pannenhilfe/Schutzbrief) across Austria and Europe, §57a vehicle inspection (Pickerl), legal advice for traffic and travel matters, independent product testing (tires, child seats, bicycles), insurance intermediation, and travel agency services (ÖAMTC Reisen). It also operates the ÖAMTC ePower EV charging network with over 30,000 charging points across Austria.
Differentiator
Problem solved
Functional benefit
Brands
- ÖAMTC Reisen: Travel agency services operated by ÖAMTC, offering flights, hotels, package holidays, cruises, and rental cars.
- auto touring
- Was uns bewegt
- ÖAMTC ePower
- Meine Reise
- ÖAMTC TV
Products and services
- ÖAMTC Auto-Mitgliedschaft (Automobile Membership with Schutzbrief) Annual membership for Austrian automobile owners providing roadside assistance (Pannenhilfe) across Austria and Europe, legal consultation, vehicle inspection benefits, partner discounts, and access to travel services.
- ÖAMTC Motorrad-Mitgliedschaft (Motorcycle Membership) Annual membership for motorcycle owners providing motorcycle-tailored roadside assistance, touring support, and travel services for two-wheeled travel across Austria and Europe.
- Schutzbrief (Protection Brief / Roadside Assistance Coverage)
Quantifiable outcome
- Over 30,000 AC and DC charging points available through ÖAMTC ePower network
Companies that use ÖAMTC
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
ÖAMTC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ÖAMTC partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- TUI DeutschlandcoreTUI Deutschland serves as the primary hotel supplier for ÖAMTC Reisen travel packages, providing accommodation inventory across global destinations. TUI handles fulfillment including 24/7 German-speaking customer service via chat, phone, and SMS through the myTUI app.
- AsfinagflagshipJoint initiative 'Arbeitsplatz Straße' (Working Place Street) launched by Asfinag (Austrian motorway operator) and ÖAMTC to improve road worker safety through awareness campaigns and AI-powered solutions. The campaign combines ÖAMTC's mobility expertise with Asfinag's infrastructure management role.
- AviscorePreferred car rental partner providing ÖAMTC members with guaranteed discounts up to 5% and best price guarantee. Premium rental brands including Avis, Europcar, Hertz, and Sixt are featured in the ÖAMTC Mietwagen service.
- TravelhomecoreLeading international camper rental partner operating with automobile clubs including ANWB (Netherlands), FDM (UK), and ADAC (Germany). ÖAMTC Camper service offers worldwide motorhome rentals at member advantage pricing with over 350 pickup locations.
- Best Western Hotels & ResortscoreHotel partner offering ÖAMTC members up to 20% discount on the 'best flexible rate' across Europe. Booking available online or via phone with ÖAMTC club card number.
- ANEK/Superfast FerriesminorFerry operator partner offering ÖAMTC members 20% discount on vehicle tariffs for ferry crossings. Part of the oeamtc-faehren.at booking platform offering over 550 connections across Northern and Southern Europe.
- Marco PolocoreContent partnership providing high-quality travel information, destination highlights, and insider tips within the Meine Reise app. Marco Polo content helps members discover attractions and hidden gems at travel destinations.
- EnilionminorEnergy community specialist enabling ÖAMTC to offer energy community services to members. Partnership allows members to save up to 30% on electricity costs including EV charging through local renewable energy sharing.
- eniliveminorFuel partner offering Enilive Tankbonus program with ÖAMTC members receiving 3 cents/liter discount (double bonus from June-September 2026) on petrol and diesel at participating stations.
- AIT Austrian Institute of TechnologyminorResearch partnership on electromobility charging solutions. AIT's Medusa project aims to develop ultra-fast charging solutions for trucks and buses, achieving full charge in 8 minutes, with ÖAMTC providing industry perspective.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ÖAMTC competitors and assessment
Company assessmentDirect peers
- RAC: UK roadside assistance and motoring services provider with breakdown, insurance, and member services. Direct comparable on core roadside-assistance mechanics and member-based business model, though travel and testing offerings are narrower than ÖAMTC's.
- ANWB: Dutch automobile club offering roadside assistance, travel services, vehicle testing, and member benefits. Direct peer in the European automobile-club category; partnered with ÖAMTC through Travelhome for camper rentals, indicating both overlap and cooperation.
- ACI (Automobile Club d'Italia): Italian automobile club with roadside assistance, travel, vehicle inspection, and member services across Italy. International peer in the European auto-club category with comparable service portfolio and nonprofit-style governance.
- ADAC (Allgemeiner Deutscher Automobil-Club): Germany's largest automobile club with ~21M members, offering the same integrated platform as ÖAMTC: roadside assistance, travel agency, vehicle testing, insurance, and member benefits. Direct comparable in business model, service breadth, and DACH-region footprint, though at materially larger scale.
- RACC (Reial Automòbil Club de Catalunya): Spanish automobile club providing roadside assistance, insurance, travel, and driver training. Direct comparable in business model and service breadth, operating in a different but adjacent European market.
- TCS (Touring Club Schweiz): Swiss automobile club providing roadside assistance, driver training, vehicle testing, and travel services. Closest geographic and structural peer to ÖAMTC given Alpine DACH-region dynamics and similar nonprofit membership-association structure.
Broad incumbents
- DEKRA: Global vehicle testing, inspection, and certification organization. Comparable to ÖAMTC's independent product-testing (tires, child seats, bicycles) and §57a vehicle inspection services, though DEKRA operates as a commercial certification provider across many markets.
- TUI: Major European tourism group and primary hotel supplier for ÖAMTC Reisen. Both partner and partial competitor in the travel/OTA space — TUI's scale, brand, and direct-to-consumer position represent the structural ceiling on ÖAMTC Reisen's travel ambitions.
- Booking.com: Global online travel agency dominating accommodation bookings. Competes with ÖAMTC Reisen on the travel-distribution layer; relevant peer for benchmarking digital travel-booking UX and commission economics, though operating at radically greater scale and lacking ÖAMTC's membership integration.
- AAA (American Automobile Association): Largest US motoring association with ~60M members, offering roadside, travel, insurance, and financial services. Comparable in integrated motoring-club model but operates in a different geography at vastly greater scale and serves as a strategic template rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ÖAMTC social profiles
Digital presenceÖAMTC financial estimates
Financial estimateRevenue estimate
Valuation estimate
ÖAMTC leadership team
Management profileNumber of profiles
Profiles9 records
ÖAMTC subsidiaries and ownership
Company hierarchySubsidiaries8 records
ÖAMTC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ÖAMTC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ÖAMTC
What does ÖAMTC do?
ÖAMTC is Austria's largest mobility club, selling annual memberships that bundle roadside assistance (Pannenhilfe/Schutzbrief) across Austria and Europe, §57a vehicle inspection (Pickerl), legal advice for traffic and travel matters, independent product testing (tires, child seats, bicycles), insurance intermediation, and travel agency services (ÖAMTC Reisen). It also operates the ÖAMTC ePower EV charging network with over 30,000 charging points across Austria.
Is ÖAMTC a public or private company?
ÖAMTC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ÖAMTC founded?
ÖAMTC was founded in 1909. It employs 1,001 to 5,000 people.
Where is ÖAMTC based?
ÖAMTC is headquartered in Vienna, Austria, in the Europe region.
How does ÖAMTC make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are travel Agency Services, vehicle Testing and Inspection Services and insurance Services.
Who are ÖAMTC's main competitors?
Direct peers on record are RAC, ANWB, ACI (Automobile Club d'Italia), ADAC (Allgemeiner Deutscher Automobil-Club), RACC (Reial Automòbil Club de Catalunya) and TCS (Touring Club Schweiz). Broad incumbents are DEKRA, TUI, Booking.com and AAA (American Automobile Association).
Does ÖAMTC have an API?
No public API is recorded for ÖAMTC.
What industry is ÖAMTC in?
ÖAMTC's product category is Automotive Club Services. Its primary akta.pro industry code is THAKAAAA, Full-Service OTAs (Flights/Hotels/Packages). Its NAICS code is 561510 and its SIC code is 4700.