K Dunn & Associates
K Dunn & Associates is a Eugene, Oregon-based direct-response marketing consultancy founded in 1990 that sells subscription-based marketing systems (MAP, Practice-Building, Seminar/Webinar Marketing) to mid-market professional practices in estate planning, cosmetic and refractive surgery, financial planning, dental, and real estate.
- Company typePrivate
- Founded1990
- HeadquartersEugene, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What K Dunn & Associates does
K Dunn & Associates is a privately-held, founder-led direct-response marketing consultancy headquartered at 590 Pearl St., Suite 109, Eugene, Oregon. Founded in 1990 by Kathryn Dunn — a direct-response copywriter trained at Grey Advertising and with Jay Abraham — the firm builds turn-key marketing systems for professional practices that sell highly-complex, elective services. Its portfolio centers on the Marketing Alliance Program (MAP), the Practice-Building System, and the Seminar/Webinar Marketing System, each delivered as a monthly subscription that bundles proven advertising promotions, seminar and webinar presentations, reservation scripts, and ongoing coaching. The firm operates across six vertical sub-brands: Estate Planning & Elder Law, Cosmetic Surgery, Refractive Surgery (LASIK & Cataract), Financial Planning, Cosmetic & Dental Surgery, and Real Estate Sales, each with a dedicated microsite (e.g., EstatePlanningMAP, CosmeticMAP, RefractiveMAP).
The core technology comprises direct-response advertising templates (newspaper and direct mail), seminar/webinar presentation systems, and an in-house Seminar Reservation Service that handles intake and day-before confirmation calls to drive 80–84% show rates. There is no AI/ML component; the IP is human copy and process, refined over 34 years and retained after the founder divested her interest in the American Academy of Estate Planning Attorneys in 1996. Documented client outcomes include cost-per-lead of $22–$36, average seminar reservations of ~80 per campaign, and individual cases ranging from 59 to 224 reservations per promotion.
Revenue mechanics are subscription-based: historical pricing was $1,000 per month per MAP member for access to the marketing programs, presentations, and unlimited coaching (including initial weekly onboarding calls). The firm sells exclusively via direct sales — free 30-minute phone consultations serve as the primary conversion mechanism, with no resellers, distributors, or marketplace channels. Customer concentration is low: the firm has coached 750+ professionals since 1990 across 20+ US states, with no large enterprise contracts and a deliberately fragmented mid-market customer base protected by an exclusive-territory model (one like-business per market). The team is six people, founder-operated, with no external institutional investment, no parent company, and no M&A history documented.
K Dunn & Associates firmographics
Firmographics- Name
- K Dunn & Associates
- Legal name
- K Dunn & Associates
- Website
- https://kdunn.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- K Dunn & Associates is a Eugene, Oregon-based direct-response marketing consultancy founded in 1990 that sells subscription-based marketing systems (MAP, Practice-Building, Seminar/Webinar Marketing) to mid-market professional practices in estate planning, cosmetic and refractive surgery, financial planning, dental, and real estate.
- Ownership category
- akta.pro rank
K Dunn & Associates industry classification
Industry- Product category
- Professional Practice Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where K Dunn & Associates is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
K Dunn & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- MAP Membership (Marketing Alliance Program): Monthly membership program providing access to proprietary marketing systems, proven promotions, presentations, scripts, and unlimited coaching. Historically charged $1,000 per month for use of marketing programs.
- Seminar Marketing Membership: Dedicated seminar marketing membership with access to advertising templates, presentation systems, and coaching for professionals wanting to implement seminar-based lead generation.
- Practice-Building Membership: Comprehensive membership program helping professionals generate prospects and convert them to clients through proven promotional systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MAP Membership - Marketing Alliance Program |
| Subscription | Monthly | Seminar Marketing Membership |
| Subscription | Monthly | Practice-Building Membership |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
K Dunn & Associates product offering
Product offeringCore offering
K Dunn & Associates provides turn-key direct-response marketing systems and coaching to professional practices in select verticals including estate planning, cosmetic surgery, refractive surgery, financial planning, cosmetic dental surgery, and real estate. Its flagship offering is the Marketing Alliance Program (MAP), a membership that bundles proven advertising promotions, seminar and webinar presentation systems, scripts, media buying, and ongoing coaching so practitioners can generate and convert qualified leads.
Product overview
K Dunn & Associates is a direct-response marketing firm offering a unified portfolio of marketing programs for professionals selling highly-complex, high-ticket, elective services. The core offering is the Marketing Alliance Program (MAP), which provides turn-key marketing systems including proven advertising promotions, seminar/webinar marketing materials, and ongoing coaching. The Practice-Building System and Seminar Marketing Membership are complementary membership tiers that include access to advertising templates, presentation systems, and consultation scripts. Industry-specific sub-brands (Estate Planning MAP, Cosmetic Surgery MAP, Refractive Surgery MAP, Financial Planning MAP, Cosmetic Dental MAP, Real Estate MAP) apply the same marketing methodology to distinct vertical markets. Add-on services include a Seminar Reservation Service (call center for reservations and confirmation calls) and various advertising formats (newspaper ads, direct mail).
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Alliance Program (MAP) A comprehensive membership program providing turn-key direct-response marketing systems for professional practices in select industries, including proven advertising promotions, seminar and webinar presentations, media research and placement, and ongoing coaching. Available in vertical-specific variants for estate planning, cosmetic surgery, refractive surgery, financial planning, cosmetic dental, and real estate.
- Practice-Building System A membership system designed to help professionals generate prospects and convert them to clients, featuring proven direct-response marketing programs and step-by-step implementation guidance with weekly coaching calls.
- Seminar/Webinar Marketing System A turn-key marketing system providing advertising promotions, proven presentations, and event marketing systems with unlimited coaching to help professionals conduct successful public seminars and webinars to attract new clients.
- Seminar Reservation Service A call center service that takes initial seminar reservations and performs confirmation calls the day before events to improve show rates for client seminars and webinars.
Quantifiable outcome
- Average of 80 seminar reservations per campaign across 2026 sampling
- +4 more outcomes
Companies that use K Dunn & Associates
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
K Dunn & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
K Dunn & Associates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Academy of Estate Planning AttorneyshistoricalFounded in 1992 by Kathryn Dunn and her partner. Academy members used K Dunn & Associates marketing programs, especially seminar promotions, to fill estate planning seminars nationwide. Kathryn sold her interest in 1996 while retaining proprietary marketing materials that became part of current Practice-Building System and MAP membership.
Scale indicators7 records
Recent moves1 record
Expansion highlights5 records
K Dunn & Associates competitors and assessment
Company assessmentBroad incumbents
- ActiveCampaign: Email/automation platform widely used by small professional firms for lead nurture and seminar funnels; overlaps with K Dunn's direct mail/email-driven follow-up workflows.
- Jay Abraham (Abraham Group): Long-standing direct-response marketing consulting and training business. Comparable in methodology (direct response) and audience (practice owners), and explicitly connected to K Dunn via the founder's training history.
- Infusionsoft (Keap): CRM and marketing automation platform built for small professional service businesses; adjacent in addressing the same customer pain (lead generation and follow-up) with a software-plus-coaching model.
Direct peers
- DigitalMarketer: Marketing training and certification platform with a similar 'proven system + community + coaching' value proposition, though DigitalMarketer skews more digital-first and broader in audience.
- MarketingProfs: Marketing training, certification, and resources for practitioners; comparable in monetizing marketing expertise through memberships and educational content aimed at professional marketers.
- Hinge Marketing: Branding and marketing firm dedicated exclusively to professional services firms (law, accounting, consulting, financial services). Closely comparable in vertical focus and B2B professional services marketing.
- Duct Tape Marketing: Franchise-style marketing system targeting small professional service firms with packaged playbooks, coaching, and lead-generation frameworks. Highly comparable to K Dunn's MAP in model, customer profile, and recurring membership structure.
- StoryBrand (Marketing Made Simple): Marketing framework and coaching company helping small businesses and professional practices clarify messaging and generate leads. Comparable in selling a branded marketing system plus coaching to professional service firms.
Others
- Vengreso (sales/marketing enablement): Sales and marketing training/coaching provider for B2B professional services; comparable in monetizing marketing methodology through coaching and training subscriptions.
- Rainmaker Digital (Copyblogger): Content marketing education and software for professional services; adjacent in serving professional firms with marketing education and content systems, though more digitally oriented.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
K Dunn & Associates social profiles
Digital presenceK Dunn & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
K Dunn & Associates leadership team
Management profileNumber of profiles
Profiles6 records
K Dunn & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K Dunn & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K Dunn & Associates
What does K Dunn & Associates do?
K Dunn & Associates provides turn-key direct-response marketing systems and coaching to professional practices in select verticals including estate planning, cosmetic surgery, refractive surgery, financial planning, cosmetic dental surgery, and real estate. Its flagship offering is the Marketing Alliance Program (MAP), a membership that bundles proven advertising promotions, seminar and webinar presentation systems, scripts, media buying, and ongoing coaching so practitioners can generate and convert qualified leads.
Is K Dunn & Associates a public or private company?
K Dunn & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was K Dunn & Associates founded?
K Dunn & Associates was founded in 1990. It employs 1 to 10 people.
Where is K Dunn & Associates based?
K Dunn & Associates is headquartered in Eugene, United States, in the North America region.
How does K Dunn & Associates make money?
Three revenue lines are on record. MAP Membership (Marketing Alliance Program) is the primary driver. The others are seminar Marketing Membership and practice-Building Membership.
Who are K Dunn & Associates's main competitors?
Broad incumbents on record are ActiveCampaign, Jay Abraham (Abraham Group) and Infusionsoft (Keap). Direct peers are DigitalMarketer, MarketingProfs, Hinge Marketing, Duct Tape Marketing and StoryBrand (Marketing Made Simple). Others are Vengreso (sales/marketing enablement) and Rainmaker Digital (Copyblogger).
Does K Dunn & Associates have an API?
No public API is recorded for K Dunn & Associates.
What industry is K Dunn & Associates in?
K Dunn & Associates's product category is Professional Practice Marketing Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 541810 and its SIC code is 7310.