What Tukel, Inc. Accounting does

Tukel, Inc. Accounting is a Delaware-incorporated, founder-owned cloud accounting firm founded in 2018 by Cenk Tukel, a former CFO and board member of PepsiCo subsidiaries. The firm delivers bookkeeping, tax filing, HR and payroll, and virtual CFO/advisory services to online small businesses, with a stated specialization in SaaS/PaaS, software, e-commerce, and online educator clients that have non-US founders or non-US teams operating US-incorporated entities. Service delivery is anchored on the Xero accounting platform (Gold Partner status), supplemented by Gusto for payroll and Dext (formerly Hubdoc) for receipt and document capture, with integrations spanning Stripe, PayPal, Shopify, BigCommerce, Amazon, and Kajabi.

The business model is a modular subscription plus one-time-fee structure. Monthly recurring bookkeeping ranges from $389 (up to $250k in client revenue) to $2,249 (above $2M); annual subscriptions receive a 10% discount and are non-cancelable, while monthly plans carry 30-day notice. Tax filing is priced at $1,249-$2,649 per engagement and includes $1M of audit defense coverage; HR and payroll starts at $599/month plus $49 per employee; CFO advisory is $399/hour or $399/month as a bookkeeping add-on with a 12-month commitment. GTM is sales-led, driven by founder-led Calendly discovery Zoom calls, content marketing on the website, LinkedIn presence, and email nurture.

The firm operates with 1-10 employees (with 7 named professionals from E&Y, PwC, Siemens, GE, Mazars, TAV Airports), a Delaware mailing address in Claymont, and an operations base in Istanbul, Turkey. The company is bootstrapped with no external institutional funding disclosed, and has received 2022-2023 industry recognition as a Top 10 accounting firm, Top 10 CFO service provider, and Top 10 innovative firm.

Name

Tukel, Inc. Accounting

Legal name

Tukel, Inc.

Website

https://tukelinc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Tukel, Inc. is a Delaware-incorporated cloud accounting firm providing bookkeeping, tax, payroll, and virtual CFO services via Xero, Gusto, and Dext to online small businesses, with a specialization in US-incorporated companies owned by non-US founders or staffed by non-US teams.

Ownership category

akta.pro rank

Product category

Outsourced Accounting and Tax Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Finance Services (6199)

akta.pro primary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

akta.pro secondary industry

Expense Management & Reimbursements Administration (BPACAIAH)

Keywords

• Bookkeeping services
• Tax preparation
• Virtual CFO advisory
• Payroll processing
• Small business accounting

Headquarters

HQ city

Claymont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Bookkeeping Services: Monthly recurring bookkeeping service using Xero platform. Tiered pricing based on annual gross revenue or expenses (whichever is higher). Starting from $389/month for businesses up to $250k revenue, scaling to $2,249/month for $2M+ revenue. Includes dedicated bookkeeper, unlimited one-on-one support, monthly financial reports, Xero subscription. Annual payment option with 10% discount.
2. Tax Filing Services: One-time tax return preparation and filing service. Pricing varies by business size: $1,249 for up to $50k revenue, $1,749 for $51k-$250k, $2,649 for $251k-$2M+. Includes federal and state corporate income tax filing, Delaware Franchise tax, Form 5472 support, $1M Tax Audit Defense Coverage, unlimited email support.
3. HR & Payroll Services: Monthly payroll management service starting at $599/month base plus $49 per employee/month. Includes full-service payroll, onboarding, employer state registrations, time-off management, health benefits administration, customizable employee handbook, 1099/W2 forms issuance.
4. CFO/Advisory Services: Hourly CFO consulting at $399/hour with 12-month commitment option. Monthly virtual CFO calls (1 hour) with strategic CFO covering growth, negotiation, cost-saving ideas, KPI benchmarking, cash flow forecasting, tax planning. Can be bundled with bookkeeping services at discounted rate.
5. Setup and Onboarding Fees: One-time Xero setup fee of $450. Historical cleanup service starting from $350. Add-on services for multi-currency, inventory tracking, and project-specific expense management available at custom pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Tukel, Inc. Accounting provides outsourced bookkeeping, tax preparation, HR/payroll, and virtual CFO/advisory services to US-incorporated online small businesses, with particular specialization in non-US founders and non-US teams. Services are delivered through the Xero accounting platform with Dext for receipt capture and Gusto for payroll, paired with dedicated human bookkeepers and unlimited one-on-one support.

Product overview

Tukel, Inc. Accounting is a service-based accounting firm offering a modular suite of financial services built around Xero accounting software. The core offering consists of four main services: Bookkeeping (monthly transaction management and reporting), Tax Filing (annual federal/state return preparation), HR & Payroll (employee management via Gusto), and CFO/Advisory (strategic finance guidance). Clients can purchase individual services or bundle them, with the bookkeeping service serving as the foundational module that feeds data into tax, payroll, and advisory offerings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Tax audit defense coverage included up to $1M
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationXero is the primary accounting platform partner. Tukel, Inc. is a Xero Gold Partner with full integration capabilities. Services include Xero Growth Plan subscription, bank reconciliations, comparative financial reporting, and tax-ready financials. All bookkeeping services are delivered through the Xero platform.
• GustocoreTechnology or IntegrationGusto is the payroll service provider partner for HR and payroll services. Tukel, Inc. is a Xero and Gusto Certified Partner Advisor. Services include full-service payroll, employee onboarding, tax filings, and HR compliance management integrated with Xero.
• Dext (Hubdoc)coreTechnology or IntegrationDext (formerly Hubdoc) is the document management partner for receipt and expense capture. Included in bookkeeping service plans. Users photograph receipts with mobile app and the team manages categorization and bookkeeping automatically.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Finvisor: Outsourced bookkeeping and fractional CFO services for SMBs and startups with subscription bundles; very similar modular offering (bookkeeping + tax + CFO) and ICP overlap with Tukel.
• inDinero: Outsourced accounting, tax, and CFO services for growth-stage and SMB clients with subscription pricing; offers comparable bookkeeping + advisory bundles to Tukel across the US market.
• Xendoo: Subscription bookkeeping and accounting for SMBs with dedicated bookkeepers and cloud software; comparable in pricing tier structure ($400–$1,500/mo range) and small-business ICP.
• Bench.co: Subscription-based online bookkeeping for SMBs with bundled software + dedicated bookkeeper model; competes head-to-head with Tukel's $389/mo+ entry tier and targets similar small business customers.
• Botkeeper: AI-driven bookkeeping service combining automated workflows with human accountants for SMBs and accounting firms; a direct competitor leveraging automation to undercut traditional bookkeeping pricing.
• Decimal: Tech-enabled accounting, bookkeeping, and tax services for SMBs with a focus on online and tech-forward businesses; closely comparable to Tukel on customer profile and bundled delivery model.
• 1-800Accountant: National SMB-focused accounting, tax, and advisory firm with subscription service plans targeting small businesses; competes in the same SMB outsourced accounting category as Tukel with broader marketing reach.
• Pilot.com: VC-backed online bookkeeping, tax, and CFO services primarily for startups and SaaS companies; the closest direct competitor to Tukel in the online SMB accounting niche, with overlapping ICP (tech/SaaS founders) and comparable Xero-centric delivery.

Others

• Karbon HQ: Workflow and practice-management software specifically built for accounting firms; Tukel already uses Karbon (per client portal link), making it an enabling technology partner/supplier rather than a direct competitor.

Broad incumbents

• Baker Tilly (US): Large US accounting and advisory firm with dedicated international tax and cross-border practice; not a niche specialist but competes for the same non-US-founder-with-US-business segment at the higher end.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tukelinc-accounting

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tukel, Inc. Accounting