Productivity

What Productivity does

Productivity Inc. is a privately held, full-service CNC machine tool and fabrication equipment distributor founded in 1968 in Minneapolis, Minnesota, operating across 12 states in the Upper Midwest and Rocky Mountain regions. The company distributes capital equipment from over 30 machine tool builders across 20 categories (including Haas, Makino, Matsuura, Citizen-Cincom, Citizen-Miyano, Hwacheon, FANUC, Trumpf, Amada, Omax) and more than 250 tooling and accessory lines, holding exclusive Haas Factory Outlet status in a 10-state territory. Beyond distribution, Productivity designs and integrates proprietary robotic automation through its RoboFlex brand (1,000+ systems installed by 20 dedicated automation engineers), sells proprietary cutting tools under the Redline Tools brand, and operates MachinesUsed.com for used equipment sales and auctions.

The company operates a 1-to-1 sales-to-service model with over 70 service and applications engineers, supported by dedicated repair facilities for live tools and rotary tables, preventive maintenance programs, and an ISO 9001:2015-certified quality management system. Revenue is generated through hardware sales (new and used equipment, tooling, industrial supplies), professional services (repair, preventive maintenance, applications engineering, training with 300+ classes annually serving 1,000+ students), transaction-based used equipment sales, and financing arrangements. Customer acquisition is primarily through a direct enterprise field sales motion across five office locations, complemented by national e-commerce channels for tooling and used equipment.

Productivity serves primarily mid-market and enterprise manufacturers in aerospace, medical, automotive, die/mold, general machining, and sheet metal fabrication industries, with documented customer relationships spanning 15 to 20+ years. The 2015 acquisition of Moncktons Machine Tools expanded its Rocky Mountain footprint, with full brand consolidation completed in 2023. The company is employee-owned, with no disclosed external investors or parent, and operates as a regional channel partner for global OEMs while extending into proprietary automation, integrated supply, and metrology services.

Name

Productivity

Legal name

Productivity Inc.

Website

https://productivity.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Productivity Inc. is a privately held CNC machine tool and fabrication equipment distributor founded in 1968, serving manufacturers across 12 U.S. Midwest and Rocky Mountain states with equipment distribution, proprietary RoboFlex automation, tooling supply, and lifecycle service and training.

Ownership category

akta.pro rank

Product category

Industrial Machinery Distribution

NAICS

Machine Tool Manufacturing (333517), All Other Miscellaneous General Purpose Machinery Manufacturing (333998)

SIC

Machine Tools, Metal Cutting Types (3541), General Industrial Machinery & Equipment (3560), Misc Industrial & Commercial Machinery & Equipment (3590), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM), CNC, Servo & Motion Control Systems (EDAOAHAK)

Keywords

• CNC machine tool distribution
• Fabrication equipment supply
• Industrial automation integration
• Cutting tooling supply
• Machine tool service

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Inventory, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CNC Machine Tools & Fabrication Equipment Distribution: Productivity distributes CNC machines (mills, lathes, Swiss, 5-axis), fabrication equipment (lasers, press brakes, waterjets, saws, etc.), and automation/robotics systems from leading manufacturers. Revenue is generated through the sale of capital equipment, typically as a distributor/channel partner. Equipment is sold to manufacturers across aerospace, medical, automotive, die/mold, and general machining industries.
2. Tooling & Industrial Supply Sales: Sale of cutting tools, inserts, toolholders, abrasives, safety equipment, MRO supplies, and related industrial consumables. Includes the company's proprietary Redline Tools brand and integrated supply programs with point-of-use vending solutions.
3. Service, Repair & Preventive Maintenance: CNC machine tool repair and service, preventive maintenance programs, live tool repair/rebuild, rotary table repair/rebuild, and RoboFlex automation service and maintenance. Revenue generated through service contracts and per-incident service calls. 90-day warranty on all repairs.
4. Used Equipment & Liquidation Services: Sale of used CNC machines and equipment through MachinesUsed.com division, including buy, trade-in, auction, and consignment services. Also provides certified industrial appraisals (USPAP-compliant) and full liquidation services.
5. Applications Engineering & Training: On-site training, programming support, process assistance, in-house advanced training classes, and turnkey solutions. Productivity offers over 300 formal CNC training classes annually to over 1,000 students.
6. Financing Services: Productivity offers financing options to help customers procure machine tools. A financing page is referenced on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Productivity distributes CNC machine tools (mills, lathes, Swiss, 5-axis), fabrication equipment (lasers, press brakes, waterjets, saws), and industrial automation/robotics from over 30 leading OEMs across 12 states. It complements distribution with the proprietary RoboFlex automation line, Redline Tools cutting tools, an e-commerce tooling storefront, full-lifecycle CNC service and preventive maintenance, live tool and rotary table repair, used equipment sales via MachinesUsed.com, and over 300 annual training classes.

Product overview

Productivity is a full-service metalworking CNC machine tools distributor and equipment dealer established in 1968, operating as a regional representative for multiple OEM builders. The company operates a single unified offering architecture built around (1) new CNC machine tool distribution representing 25+ OEM brands including Haas, Makino, Matsuura, Citizen-Cincom, and Hwacheon, organized by product type into CNC machining centers (vertical, horizontal, 5-axis) and CNC lathes (Swiss-type, standard); (2) fabrication equipment including laser cutting systems, press brakes, waterjet cutting, and turret punch presses from brands like Amada, Han's Laser, and Trumpf; (3) automation and robotics solutions under the RoboFlex proprietary brand plus distributed products from FANUC, Productive Robotics, RoboJobUSA, and Midaco; and (4) lifecycle support services encompassing machine tool service and repair, preventive maintenance programs, CNC parts supply, live tool and rotary table repair, application engineering, operator training, and used equipment sales through MachinesUsed.com. The company serves 12 Midwestern and Rocky Mountain states from five office locations as a Haas Factory Outlet and ISO 9001-certified distributor.

Differentiator

Problem solved

Functional benefit

Brands

• RoboFlex: Custom pre-engineered robotic automation systems for CNC machine tending and fabrication automation, including Flex EP-C (Economy Package - Collaborative), Flex VP (Value Package), Flex GT (Grid Table), Flex DS (Docking System), Flex CS (Conveyor System), Flex PS (Pallet Station), Flex DC (Drawer Cabinet), and Flex FF (Flex Feeder).
• Redline Tools
• MachinesUsed.com
• Applied CIM Technologies (ACT)
• Productivity Quality

Products and services

• Haas CNC Machines Haas vertical and horizontal machining centers, CNC lathes, and multi-axis solutions distributed exclusively as the Haas Factory Outlet for a 10-state territory; backed by dedicated Haas showrooms, local parts inventory, and fully stocked service vans.
• Makino CNC Machines High-performance Makino CNC machining centers, vertical and horizontal machining centers, EDM systems, and 5-axis platforms distributed for aerospace, die/mold, medical, and high-performance parts production.
• Matsuura CNC Machines Matsuura high-performance CNC machining centers with a strong focus on 5-axis, multi-pallet, and high-speed milling applications for aerospace, medical, and precision engineering industries.
• Citizen-Cincom Swiss-Type CNC Lathes Citizen CINCOM Swiss-type CNC lathes for precision small-part machining serving medical, electronics, aerospace, and automotive industries.
• Citizen-Miyano CNC Lathes Citizen-Miyano high-rigidity fixed headstock CNC lathes for high-volume precision component production serving medical, electronics, aerospace, and automotive industries.
• Hwacheon CNC Machines Hwacheon CNC lathes, vertical and horizontal machining centers, and mold & die-specific machines known for high rigidity, thermal stability, and precision, distributed to industrial metalworking customers.
• Laser Cutting Systems CNC laser cutting systems for metal fabrication, including fiber, CO2, and tube laser cutting solutions from brands such as Trumpf, Han's Laser, and Bodor, sold to fabrication shops.
• Press Brake Systems CNC press brakes for precision sheet metal bending and forming from brands including Durma, Amada, and Euromac, distributed to fabrication and metalworking customers.
• Waterjet Cutting Systems Omax abrasive waterjet cutting systems featuring Intelli-MAX software and direct drive pump technology for precision cutting of various materials without heat-affected zones.
• Turret Punch Presses CNC turret punch presses from Amada and Euromac for high-speed sheet metal fabrication and hole punching operations in metalworking shops.
• RoboFlex Automation Systems Proprietary pre-engineered and fully customized robotic automation systems for CNC machine tending, multi-machine loading, assembly, material handling, palletizing, and fabrication automation, including the FLEX product line (EP-C, VP, GT, DS, CS, PS, DC, FF). 20 dedicated automation engineers have designed and installed over 1,000 systems.
• FANUC Robotics Industrial FANUC robot systems and CNC controls including articulated arms, collaborative robots, and robot integration solutions for manufacturing automation, with Productivity providing FANUC robot maintenance.
• Productive Robotics OB7 Cobots Collaborative robot arms from Productive Robotics (OB7 series) featuring 7-axis arms with teach-by-touch programming for machining, assembly, and material handling applications.
• RoboJob CNC Automation RoboJob compact and modular robot loading systems for lathes and milling machines enabling lights-out operations with quick changeovers, distributed by Productivity.
• Midaco Pallet Changers Midaco automatic pallet changers and workpiece loading systems for CNC machining centers to reduce spindle downtime and support lights-out manufacturing.
• CNC Machine Tool Service and Repair Comprehensive repair, calibration, and troubleshooting services for CNC machine tools including servo drives, spindle motors, and control systems; 90%+ first-call completion rate backed by fully stocked service vans; 90-day limited warranty on all repairs.
• Preventive Maintenance Programs Scheduled preventive maintenance services for CNC machines including oil analysis, calibration, inspection, and RoboFlex maintenance on flexible service levels with annual reminders, dedicated personnel, and easy scheduling.
• Live Tool and Rotary Table Repair

Quantifiable outcome

• 90%+ first call completion rate for CNC machine tool service calls
• +4 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

44 partnerships are on record, tiered core, major and minor.

• Haas Automation (Haas Factory Outlet)coreChannel Partner/ Reseller/ Distributor · 9 June 2000Productivity has been an exclusive Haas Factory Outlet since June 9, 2000, distributing, servicing, and supporting the full line of Haas CNC machine tools across a 10-state territory in the Midwest and Mountain West. HFO Productivity maintains extensive local parts inventory for next-day delivery and fields a fleet of service vans stocked with 90% of needed parts. The partnership includes dedicated Haas showrooms in all three primary locations.
• MakinocoreChannel Partner/ Reseller/ DistributorProductivity distributes Makino advanced CNC machining centers, vertical and horizontal machining centers, EDM systems, and 5-axis platforms. Makino machines are used in aerospace, die/mold, medical, and high-performance parts production.
• MatsuuracoreChannel Partner/ Reseller/ DistributorProductivity distributes Matsuura high-performance CNC machining centers with a strong focus on 5-axis, multi-pallet, and high-speed milling applications, serving aerospace, medical, and precision engineering industries.
• Citizen Machinery (Citizen-Cincom & Citizen-Miyano)coreChannel Partner/ Reseller/ DistributorProductivity distributes Citizen Swiss-type CNC lathes (CINCOM line) and Miyano high-rigidity fixed headstock CNC lathes, serving medical, electronics, aerospace, and automotive industries. Productivity is also an authorized national repair facility for Citizen.
• HwacheonmajorChannel Partner/ Reseller/ DistributorProductivity distributes Hwacheon CNC lathes, vertical and horizontal machining centers, and mold & die-specific machines known for high rigidity, thermal stability, and precision.
• FANUCcoreChannel Partner/ Reseller/ DistributorProductivity distributes FANUC CNC systems and industrial robots, a global leader in factory automation. FANUC control systems are standard on thousands of CNC machines worldwide. Productivity also provides FANUC robot maintenance.
• Haas AutomationcoreChannel Partner/ Reseller/ DistributorProductivity distributes Haas CNC vertical and horizontal machining centers, lathes, rotary tables, and automation solutions as exclusive Haas Factory Outlet.
• DurmamajorChannel Partner/ Reseller/ DistributorProductivity distributes Durma metal fabrication machinery including press brakes, shears, punch presses, and laser cutting machines.
• EuromacmajorChannel Partner/ Reseller/ DistributorProductivity distributes Euromac CNC punching machines, bending systems, and sheet metal automation equipment for small to mid-size fabrication shops.
• OmaxmajorChannel Partner/ Reseller/ DistributorProductivity distributes Omax abrasive waterjet cutting systems featuring Intelli-MAX software and direct drive pump technology.
• TrumpfmajorChannel Partner/ Reseller/ DistributorProductivity distributes Trumpf industrial lasers for cutting, welding, and marking systems serving high-tech industries.
• Productive RoboticsmajorChannel Partner/ Reseller/ DistributorProductivity distributes Productive Robotics collaborative robots (OB7 series) featuring 7-axis arms with teach-by-touch programming for machining, assembly, and material handling.
• CosenmajorChannel Partner/ Reseller/ DistributorProductivity distributes Cosen band saws including horizontal, vertical, and CNC-controlled saws for metal cutting in steel service centers, manufacturing plants, and fabrication shops.
• AmadamajorChannel Partner/ Reseller/ DistributorProductivity distributes Amada sheet metal fabrication machinery including precision laser cutting systems, press brakes, turret punch presses, and automation solutions.
• MidacominorChannel Partner/ Reseller/ DistributorProductivity distributes Midaco pallet changers, automation accessories, and operator efficiency tools for CNC machining centers to reduce spindle downtime and support lights-out manufacturing.
• ANCAminorChannel Partner/ Reseller/ DistributorProductivity distributes ANCA high-precision CNC tool and cutter grinders for aerospace, medical, automotive, and general engineering applications.
• JUNKERminorChannel Partner/ Reseller/ DistributorProductivity distributes JUNKER grinding machines.
• KellenbergerminorChannel Partner/ Reseller/ DistributorProductivity distributes Kellenberger high-precision grinding machines.
• OkamotominorChannel Partner/ Reseller/ DistributorProductivity distributes Okamoto surface, cylindrical, and gear grinders for toolrooms and production facilities.
• HasegawaminorChannel Partner/ Reseller/ DistributorProductivity distributes Hasegawa specialized CNC lathes and turning centers for high-precision small-part machining in automotive and aerospace.
• Extrude HoneminorChannel Partner/ Reseller/ DistributorProductivity distributes Extrude Hone surface finishing and deburring technologies including abrasive flow machining (AFM) and electrochemical machining (ECM) for aerospace, automotive, energy, and medical industries.
• iFP (Industrial Finishing Plants)minorChannel Partner/ Reseller/ DistributorProductivity distributes iFP precision cleaning and surface treatment equipment including solvent and aqueous cleaning systems for aerospace, medical, optics, and electronics industries.
• Koike AronsonminorChannel Partner/ Reseller/ DistributorProductivity distributes Koike CNC plasma and oxy-fuel cutting tables, welding carriages, and pipe cutting machines for shipbuilding and steel fabrication.
• BodorminorChannel Partner/ Reseller/ DistributorProductivity distributes Bodor fiber laser cutting systems for sheet metal processing including fully enclosed laser cutters, tube cutting systems, and automation options.
• Han\'s LaserminorChannel Partner/ Reseller/ DistributorProductivity distributes Han\'s Laser laser cutting, welding, engraving, and marking systems for metal fabrication, automotive, electronics, and packaging.
• Ecco ToolminorChannel Partner/ Reseller/ DistributorProductivity distributes Ecco Tool precision cutting tools including dovetail form tools, reamers, and carbide-tipped solutions for automotive, aerospace, and medical industries.
• MG (Moretti Giovanni)minorChannel Partner/ Reseller/ DistributorProductivity distributes MG plate and section bending machines including 3- and 4-roll plate rollers, angle rolls, and custom bending solutions for steel fabrication and structural engineering.
• Republic Lagun MachinesminorChannel Partner/ Reseller/ DistributorProductivity distributes Republic Lagun manual and CNC milling machines, lathes, and grinders for toolrooms, R&D, and job shops.
• ScotchmanminorChannel Partner/ Reseller/ DistributorProductivity distributes Scotchman ironworkers, cold saws, and tube and pipe notchers for fabrication shops, metalworking schools, and industrial maintenance.
• Sharp IndustriesminorChannel Partner/ Reseller/ DistributorProductivity distributes Sharp Industries precision machine tools including manual and CNC mills, lathes, grinders, and EDM machines for educational, job shop, and industrial settings.
• TsuneminorChannel Partner/ Reseller/ DistributorProductivity distributes Tsune high-precision circular saw machines for ferrous and non-ferrous bar cutting in high-volume production and forging applications.
• United PrecisionminorChannel Partner/ Reseller/ DistributorProductivity distributes United Precision large-format CNC machine tools including horizontal boring mills, gantry mills, vertical turning lathes, and multi-axis machining systems for energy, aerospace, and heavy equipment sectors.
• USACHminorChannel Partner/ Reseller/ DistributorProductivity distributes USACH high-precision ID/OD grinding machines for aerospace, defense, and medical industries, now part of the Hardinge family.
• ClausingminorChannel Partner/ Reseller/ DistributorProductivity distributes Clausing manual and CNC machine tools including lathes, mills, drill presses, and grinders for education, job shops, and industrial applications.
• Acer GroupminorChannel Partner/ Reseller/ DistributorProductivity distributes Acer Group CNC machining centers, manual and CNC milling machines, surface grinders, and engine lathes with U.S.-based support facilities.
• Apex Machine GroupminorChannel Partner/ Reseller/ DistributorProductivity distributes Apex Machine Group equipment.
• BelmontminorChannel Partner/ Reseller/ DistributorProductivity distributes Belmont EDM solutions including EDM machines, tooling, and automation systems for mold and die, aerospace, and medical manufacturing.
• BTMminorChannel Partner/ Reseller/ DistributorProductivity distributes BTM metal joining and forming equipment including clinching presses, piercing units, and automated assembly systems for automotive and appliance manufacturing.
• Mitsui High-tec Inc.minorChannel Partner/ Reseller/ DistributorProductivity distributes Mitsui High-tec ultra-precision surface grinders, motor core dies, and semiconductor manufacturing equipment.
• MuratecminorChannel Partner/ Reseller/ DistributorProductivity distributes Muratec CNC turning centers and sheet metal fabrication machines for high-volume environments with twin-spindle and gantry automation.
• MarvelminorChannel Partner/ Reseller/ DistributorProductivity distributes Marvel band saws for metal fabrication.
• HeimatecminorChannel Partner/ Reseller/ DistributorProductivity is an authorized national repair facility for Heimatec live tools in addition to Citizen.
• RoboJobminorChannel Partner/ Reseller/ DistributorProductivity distributes RoboJob compact and modular robot loading systems for lathes and milling machines, enabling lights-out operations with quick changeovers.
• Moncktons Machine ToolsmajorChannel Partner/ Reseller/ DistributorAcquired in 2015, Moncktons Machine Tools (originally DLM or Duboc-Lane and Monckton, Inc. in 1952) served the Rocky Mountain states (Utah, Colorado, Wyoming, and New Mexico). The company officially merged and took the name Productivity Inc in 2023, finalizing the integration of two long-established distributors.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Methods Machine Tools: Methods Machine Tools is a US-based CNC machine tool distributor with multi-region coverage, representing many of the same Japanese and European OEM builders (e.g., Makino-class lines) that Productivity distributes. Both compete for capital equipment sales into job shops and contract manufacturers across overlapping geographies.
• Hartwig: Hartwig is a regional CNC machine tool distributor and automation integrator serving the Midwest and other US regions. Like Productivity, Hartwig combines new equipment distribution, factory automation, tooling, and field service, directly competing for the same mid-market manufacturer customer base.
• Ellison Technologies: Ellison Technologies is a US CNC machine tool distributor and automation integrator with multi-state coverage. It offers similar multi-OEM representation, application engineering, and service capabilities that mirror Productivity's full-lifecycle distribution model.
• Gosiger: Gosiger is a major US distributor of CNC machine tools (including Okuma and Fanuc robotics lines) with deep service and automation capabilities. Both companies compete for metalworking capital equipment sales and turnkey automation projects in similar end markets such as aerospace, medical, and automotive.
• T.J. Snow: T.J. Snow is a regional CNC machine tool distributor and welding/automation integrator with a similar full-service model (equipment, automation, tooling, training, and service) operating in the southeastern and central US. Comparable in size and structure to Productivity.

Others

• Haas Automation: Haas Automation is Productivity's most important OEM partner, for which Productivity holds exclusive Haas Factory Outlet rights in a 10-state territory. Haas is the upstream supplier whose brand and product line Productivity distributes; it is a strategic relationship rather than a direct competitor, but it sets the terms of Productivity's largest product category.
• FANUC America: FANUC America is Productivity's key partner for CNC controls, servo systems, and industrial robots, and is a global leader in factory automation. While primarily an OEM, FANUC's direct robot-selling and integration efforts through FANUC Authorized System Integrators overlap with Productivity's RoboFlex automation business.

Broad incumbents

• MSC Industrial: MSC Industrial is a national broad-line industrial distributor offering metalworking tools, MRO supplies, and capital equipment solutions. While MSC is not a direct CNC machine tool distributor, it competes for tooling, supplies, and integrated-supply spend with Productivity's Advanced Supply division.
• Grainger: Grainger is the largest US broad-line industrial distributor, offering tools, MRO supplies, and facility maintenance products. While Grainger does not focus on CNC machine tools, it competes for industrial supply spend and is the benchmark national incumbent against which Productivity's regional density is measured.
• Fastenal: Fastenal is a national industrial supply and fastener distributor with significant vending/integrated supply capabilities. Its vending and onsite supply programs overlap directly with Productivity's Advanced Supply integrated-tooling division for tooling and MRO contracts at manufacturing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Productivity