WIM

What WIM does

WIM Creative Agency (legal entity: Verwegen Communicatie B.V.) is a full-service Dutch creative agency headquartered in Veghel, Netherlands, founded circa 1991 and operating as part of the Mensen Van group. The firm delivers integrated marketing communication services spanning brand strategy, campaign development and activation, online marketing (including paid media on Meta, LinkedIn, and Google; SEO/SEA; account-based marketing; and email), in-house photography (brand, lifestyle, food), video and animation production, WordPress-based web development, and social media management. Its client base is concentrated in enterprise and mid-market Dutch and international brands, with named engagements for dsm-firmenich, MotoPort, Chiquita, BRITA Benelux, Jumbo, the Dutch Red Cross (Rode Kruis), AAA-LUX, SVN Notarissen, AVIA, and others across industries including food ingredients, motorcycle retail, consumer goods, nonprofit, construction, automotive fuel, and LED lighting.

The technology stack combines standard digital agency tooling — WordPress and Gravity Forms for web builds, Meta/Google/LinkedIn ad platforms, social media management tools — with AI-powered creative production tools that generate realistic product imagery and lifestyle variations at scale, most notably deployed for dsm-firmenich global marketing. The agency also operates TicketWIM, an internal support center platform for client service management (support.wearewim.nl). Headcount sits in the 11-50 employee range, and the company has won an Effie Award and multiple SAN Accenten for its Jumbo/Super de Boer opening campaign — described as the first Brabantse bureau to win an Effie.

The business model is professional services revenue generated through custom project fees and multi-year retainer arrangements with enterprise clients. GTM is sales-led via direct enterprise field sales, pitches, and ongoing partnership building (e.g., MotoPort since 2022). Geographic scope is the Netherlands (primary), Belgium (Benelux), and Australia, with no disclosed venture capital, private equity investment, funding rounds, or public listing. The company is privately held under the Mensen Van parent group.

Name

WIM

Legal name

Verwegen Communicatie B.V.

Website

https://wearewim.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

WIM Creative Agency is a full-service Dutch creative agency delivering brand strategy, campaigns, online marketing, photography, video, and web development to enterprise and mid-market clients across food, retail, automotive, nonprofit, and B2B sectors.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative agency services
• Brand strategy consulting
• Campaign development
• Online marketing
• Content production

Headquarters

HQ city

Veghel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative and marketing communication services including brand strategy, campaign development, online marketing, content creation, web development, and photography. Revenue generated through project fees, retainers, and ongoing client collaborations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

WIM Creative Agency is a full-service Dutch creative agency that delivers integrated marketing communication services to enterprise and mid-market clients. Its core offerings span brand strategy, campaign development and activation, online marketing (paid media, SEO/SEA, ABM), in-house photography, video and animation, WordPress-based web development, and social media management. Clients such as dsm-firmenich, MotoPort, Chiquita, BRITA, Jumbo, and Rode Kruis receive end-to-end creative and marketing support.

Product overview

WIM Creative Agency is a full-service Dutch creative agency headquartered in Veghel, Netherlands, operating as part of the Mensen Van group. The agency offers an integrated portfolio of creative and marketing services spanning brand strategy, campaign development and activation, online marketing (including paid media, SEO/SEA, and ABM), in-house photography (brand, lifestyle, food), video and animation production, web development (primarily WordPress-based), and social media management. The core offering is a unified suite of services rather than a modular software platform. The agency also operates TicketWIM, a named support center tool for client service management, accessible at support.wearewim.nl.

Differentiator

Problem solved

Functional benefit

Brands

• TicketWIM: Support center platform for WIM Creative Agency clients

Products and services

• Merkstrategie (Brand Strategy) Strategic brand consulting services that help clients define their brand positioning, identity, and messaging framework as the foundation for all marketing and communication activities.
• Campagnes en activaties (Campaigns and Activations) Full-service campaign development and activation services spanning online and offline channels, including concepting, creative execution, and multi-channel rollout for retail, consumer, and B2B campaigns.
• Online Marketing Digital marketing services encompassing online campaigns, paid media (Google Ads, LinkedIn Ads, Meta), SEO/SEA strategies, social media management, account-based marketing (ABM), email marketing, and campaign optimization based on data analytics.
• Fotografie (Photography) In-house photography services covering brand photography, lifestyle photography, and food photography for marketing and advertising materials, delivered by an in-house studio team.
• Video & Animatie (Video Production and Animation) Video and animation production including explainers, product videos, corporate videos, motion graphics, 3D animation, and social media content.
• Webdevelopment (Web Development) Website design and development services, primarily built on WordPress, including UX design, wireframing, front-end and back-end development, and integrations such as Gravity Forms for dynamic functionality.
• Social Media Management Management of social media channels including content strategy, community management, influencer marketing, social advertising (Meta, TikTok, Instagram), and social analytics for clients across B2C and B2B sectors.
• TicketWIM Named support center and ticket management tool operated by WIM Creative Agency to handle client inquiries and support requests, accessed at support.wearewim.nl.

Quantifiable outcome

• Reached 75% of Dutch population with single Rode Kruis campaign
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Mensen Vanparent companyOthersWIM Creative Agency is part of Mensen Van group (Onderdeel van Mensen Van), a creative agency network or holding company based in the Netherlands

Scale indicators17 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Dept: Dept is a Dutch-headquartered, full-service digital creative and technology agency that delivers strategy, creative, content, and engineering for enterprise brands. Highly comparable to WIM in service scope (brand, campaigns, digital, web/UX) and Dutch roots, though at significantly larger scale.
• ACE: ACE is a Dutch independent full-service creative agency providing brand strategy, campaigns, content, and digital marketing to enterprise and consumer clients. Closely comparable to WIM in size, independent positioning, and integrated service model.
• TBWA\NEBOKO: TBWA\NEBOKO is a Dutch full-service creative agency within the TBWA global network, serving major Dutch and international brands across strategy, creative, and digital. Directly comparable to WIM in service mix and Dutch enterprise client base, but with network scale advantages.
• DDB Amsterdam: DDB Amsterdam is a Dutch full-service creative agency within the DDB Worldwide network, offering brand strategy, campaigns, and integrated marketing to enterprise clients. Comparable to WIM in creative-agency model and Netherlands enterprise focus, with global network backing.
• Achtung!: Achtung! is an independent Dutch full-service creative agency delivering brand strategy, campaigns, content, and digital marketing. Closely comparable to WIM as a Netherlands-based independent with a similar integrated service portfolio for enterprise and consumer clients.
• N=5: N=5 is a Dutch independent creative agency providing brand strategy, campaigns, content production, and digital marketing to enterprise clients. Comparable to WIM in service scope, size, and Dutch-market positioning.
• Anomaly: Anomaly is a global independent creative agency offering brand strategy, campaigns, content, and digital marketing with an integrated 'media + creative + IP' model. Comparable to WIM in its integrated full-service approach and independent positioning, though operating at significantly larger scale.

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a globally recognized independent creative agency known for integrated brand campaigns and digital production for major global brands. Comparable to WIM in independent creative-agency model, but operates at a much larger scale with a globally diversified client base.
• 72andSunny: 72andSunny is a global creative agency delivering brand strategy, campaigns, and integrated marketing for major consumer and tech brands. Comparable to WIM in integrated creative-services model, though it operates globally at significantly larger scale.
• Deloitte Digital: Deloitte Digital is the global digital creative and marketing arm of Deloitte, offering strategy, creative, content, and technology services to enterprise clients. Comparable to WIM in offering enterprise clients integrated brand-to-execution services, though bundled within a much larger consulting organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wearewim
• Xx.com/wearewim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIM