What Unified Streaming does

Unified Streaming B.V. is a privately-held Dutch software company founded in 2012 in Amsterdam that provides modular streaming infrastructure software for video and audio. Its core product suite — Unified Origin (a just-in-time packaging server), Unified Packager (static packaging), Unified Capture (frame-accurate clipping), Unified Remix (personalization via scene-based metadata), Unified Virtual Channel (channel assembly and experimentation), and Unified Radio (HTTP audio) — enables broadcasters, streaming services, and content owners to deliver content across DASH, HLS, HSS, HDS, and CMAF formats with multi-DRM protection (Widevine, PlayReady, FairPlay), forensic watermarking (Irdeto TraceMark, Nagra NexGuard), SCTE-35 ad insertion, and dynamic manifest manipulation. The platform integrates with AWS and compatible object stores, supports deployment on multiple Linux distributions and Windows, and runs as modules within the Apache HTTP server.

The company serves over 140 customers globally, including tier-1 broadcasters and OTT platforms such as BBC, HBO, NPO, TFI, Globo, Foxtel, Viaplay, Mubi, and Bedrock, with deployments reaching millions of end users monthly (e.g., Bedrock's M6+ service). Revenue is generated primarily through enterprise software licensing on an annual subscription basis, supplemented by professional services for integration and custom development; pricing is quote-based with evaluation and self-serve license management available through a dedicated portal and AWS Marketplace. Unified Streaming differentiates through deep contribution to industry standards bodies (MPEG, DASH-IF, SVTA, C2PA), co-developed innovations such as high-frequency DRM key rotation with castLabs, and an enterprise field-sales motion complemented by thought leadership content, conference presence at IBC and NAB, and a self-serve demo portal. The company is independently owned with no disclosed institutional funding and operates with a small team of 11–50 employees.

Name

Unified Streaming

Legal name

UNIFIED STREAMING B.V.

Website

https://unified-streaming.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Unified Streaming provides modular streaming infrastructure software (packaging, origin, DRM, watermarking, ad insertion) for broadcasters, OTT platforms, and content owners worldwide, serving 140+ customers including BBC, HBO, Globo, and Viaplay.

Ownership category

akta.pro rank

Product category

Video Streaming Infrastructure Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Video Player Delivery & Playback Optimization (ABR, QoE) (MPAHAIAD)

akta.pro secondary industries

DRM License Delivery & Key Management (Streaming Control Plane) (MPAHAIAJ), DRM, License Delivery & Content Protection (Widevine/FairPlay/PlayReady) (MPAHAJAI)

Keywords

• Video streaming software
• Origin server packaging
• Multi-DRM protection
• Live streaming infrastructure
• Content personalization engine

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software licensing and subscriptions: Unified Streaming generates revenue primarily through licensing its software products (Unified Origin, Packager, Capture, Remix, Virtual Channel, Radio) to broadcasters, streaming services, and content owners. Customers obtain license keys through the company's license manager portal and are offered evaluation options. The revenue model is characterized by recurring software licensing fees with perpetual license options for some deployments.
2. Professional services and technical consulting: The company provides technical consulting, integration support, and custom development services alongside its software products, contributing to revenue through professional services engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Unified Streaming sells a suite of enterprise streaming software products (Unified Origin, Unified Packager, Unified Capture, Unified Remix, Unified Radio, Unified Virtual Channel) that enable broadcasters, streaming services, and content owners to dynamically and statically package, capture, deliver, and personalize video and audio content across formats including DASH, HLS, HSS, HDS, and CMAF. The platform supports multi-DRM protection, forensic watermarking, ad insertion, content stitching, and AI-ready workflows, and is licensed via annual subscriptions with quote-based enterprise pricing.

Product overview

Unified Streaming provides a modular streaming technology platform built around core products: Unified Origin (just-in-time packaging server), Unified Packager (static packaging), Unified Capture (clip creation), Unified Remix (personalization engine), Unified Radio (audio streaming), and Unified Virtual Channel (channel creation). These core products serve a portfolio of solutions including VOD dynamic and static packaging, live streaming with restart/catch-up, ad replacement and insertion, content stitching, Live2VOD, audio streaming, manifest customization, and media processing. The platform enables broadcasters and streaming services to stream, reuse, and monetize content across formats (DASH, HLS, HSS, HDS) with AI-ready workflows for content personalization and authenticity verification via C2PA.

Differentiator

Problem solved

Functional benefit

Products and services

• Unified Origin Core video origin server enabling just-in-time packaging and delivery of streaming content. Streams any format (DASH, HLS, HSS, HDS) from a single source with adaptive bitrate support for both VOD and live streaming, targeted at broadcasters, streaming services, and content owners.
• Unified Packager Static packaging solution that prepares content for streaming by converting video assets into multiple formats (MPEG-DASH, HLS, HSS, HDS) with support for subtitles, trickplay, and DRM encryption, targeted at content owners preparing assets for distribution.
• Unified Capture Frame-accurate clip creation tool for extracting precise segments from live streams or VOD content. Supports both live-to-VOD capture and VOD clipping workflows for broadcasters and streaming operators.
• Unified Remix Personalization engine that enables dynamic content assembly using contextual metadata. Processes video through scene recognition to create frame-accurate, personalized streams for nPVR, VOD, AVOD, and VOD2Live workflows, targeted at streaming operators seeking AI-driven personalization.
• Unified Radio HTTP radio streaming solution for delivering audio content via DASH or HLS with the same dynamic packaging capabilities as the video products, targeted at radio broadcasters and audio streaming operators.
• Unified Virtual Channel Channel creation and experimentation platform enabling rapid creation of new linear channels and A/B testing of programming schedules without infrastructure changes, targeted at broadcasters building virtual channel lineups.
• VOD Dynamic Packaging Just-in-time packaging solution that streams content from a single source, dynamically adapting to viewer device and network conditions without pre-packaging multiple format variants, for streaming operators delivering VOD content at scale.
• VOD Static Packaging Pre-packaging solution that prepares content for streaming ahead of delivery, optimizing for storage efficiency and CDN caching, targeted at content owners preparing large VOD libraries for distribution.
• Live Streaming Live event streaming solution with restart, catch-up, and DVR capabilities. Supports low-latency modes including DVB-DASH Low Latency and HLS Playlist Delta Updates, targeted at broadcasters and sports streaming operators.
• Ad Replacement for Live Server-side ad replacement for live streams using SCTE-35 markers, enabling dynamic ad insertion without disrupting viewing experience, for broadcasters monetizing live event content.
• Ad Insertion for VOD Dynamic ad insertion for video-on-demand content using SCTE-35 timed metadata and manifest manipulation, targeted at streaming services monetizing VOD libraries with advertising.
• Content Stitching for VOD Personalized content assembly combining multiple video segments into custom streams, enabled by scene recognition and contextual metadata, for streaming operators delivering personalized VOD experiences.
• Live2VOD Automatic VOD production from live streams, enabling on-demand access to broadcast content after live events, targeted at broadcasters converting live programming into on-demand assets.
• Audio Streaming Audio-specific streaming solution supporting radio and music delivery via DASH and HLS with Unified Radio technology, targeted at radio broadcasters and music streaming operators.
• Manifest Customization Dynamic manifest manipulation enabling device-specific manifests, geographic restrictions, and feature flags without re-packaging content, targeted at streaming operators with complex delivery requirements.
• Virtual Channels Solution for programming linear channels from on-demand content libraries, enabling broadcasters to create always-on channels with dynamic programming schedules without additional infrastructure.
• Unified Media Processing Unit Media processing enhancement solution for transcoding, encoding, and thumbnail generation as part of the media workflow pipeline, targeted at streaming operators building end-to-end media processing chains.

Quantifiable outcome

• Serving over 140 broadcasters, telcos, streaming platforms, content creators, and ecosystem partners worldwide
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• castLabscoreTechnology or Integration · 27 March 2025Unified Streaming and castLabs co-developed a high-frequency key rotation (HFKR) solution for secure live streaming that rotates DRM keys every 10 seconds. The solution integrates Unified Origin with castLabs' DRMtoday license delivery network and PRESTOplay video player technology. The collaboration addresses piracy of premium live content (sports, movie premieres) by optimizing key rotation efficiency and reducing server load through embedded metadata. A joint demo was showcased at NAB Show 2025.
• IrdetocoreTechnology or IntegrationIrdeto TraceMark forensic watermarking service is integrated into Unified Origin workflows for both live (DASH & HLS) and VOD DASH byte-range streaming. The integration enables per-session watermarking through segment switching, with A/B versions hosted by Origin and switching handled at the CDN edge level for scalable, imperceptible watermarking.
• Nagra (Kudelski Group)coreTechnology or IntegrationNagra NexGuard Streaming forensic watermarking is supported via the Apache SmartEmbedder (ASE) module, which integrates with Unified Origin through the IsmProxyPass directive. The solution enables per-session watermarking for both progressive download and ABR streaming modes, with unique transaction IDs embedded in stream URLs.
• DRMtoday (castLabs)coreTechnology or IntegrationDRMtoday, castLabs' multi-DRM license delivery network, is a key component of the high-frequency key rotation solution co-developed with Unified Streaming. It handles license requests from players with optimized request distribution to prevent server overloads during high-frequency key rotation.
• Coalition for Content Provenance and Authenticity (C2PA)coreStrategic or Co-development PartnerUnified Streaming is an active contributor to the C2PA specification, an open standard launched in 2021 under the Linux Foundation for embedding signed metadata into digital media to verify authenticity and provenance. Unified Streaming researchers have been evangelizing C2PA adoption and created a publicly accessible proof-of-concept for streaming DASH live with C2PA manifests, contributing to MPEG standardization.
• Streaming Video Technology Alliance (SVTA)minorStrategic or Co-development PartnerUnified Streaming participates in the Streaming Video Technology Alliance, an industry consortium addressing technical challenges in video delivery at scale. The company contributes to technical documents and working groups alongside other major streaming industry players.
• Apache Software FoundationminorStrategic or Co-development PartnerUnified Streaming's core products (Unified Origin, Unified Remix) run as modules within the Apache HTTP server. The company maintains deep integration with Apache and contributes to open-source streaming infrastructure development.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Edgio: Edgio (formerly Verizon Digital Media Services / Limelight Networks) offers CDN and streaming delivery infrastructure at scale. It competes with Unified Streaming on the origin/edge layer for high-volume live and VOD streaming customers.
• Brightcove: Brightcove is a larger, established video cloud platform providing end-to-end OTT and streaming services. It overlaps with Unified Streaming's origin/packaging capabilities but bundles a much broader player, CMS, and monetization stack.
• AWS Elemental Media Services: AWS Media Services (MediaLive, MediaPackage, MediaConvert) provides cloud-based video processing, packaging, and origin services. It is the dominant hyperscaler competitor to Unified Streaming's origin and packaging products for broadcasters already in AWS.
• Fastly: Fastly operates a programmable edge cloud including video streaming and packaging services. It overlaps with Unified Streaming's origin and dynamic packaging capabilities, particularly for customers seeking edge compute integration.
• Azure Media Services: Microsoft Azure Media Services provides cloud-based encoding, packaging, and DRM-protected streaming delivery. It competes as a bundled alternative for enterprise streaming buyers already standardized on Azure infrastructure.

Direct peers

• Bitmovin: Bitmovin provides video encoding, packaging, and player infrastructure for streaming services. It is a direct competitor in DASH/HLS packaging, multi-DRM, and adaptive bitrate delivery, targeting the same broadcaster and OTT customer base as Unified Streaming.
• Mux: Mux offers video API infrastructure including encoding, streaming, and player services for developers and streaming platforms. It competes head-to-head with Unified Streaming in cloud-based packaging and origin services, particularly with developer-focused and OTT customers.
• Wowza Streaming Engine: Wowza provides streaming server software for live and on-demand video delivery, supporting similar protocols and DRM. It is one of the closest legacy comparables to Unified Origin in enterprise streaming server software.
• JW Player: JW Player offers video player and streaming infrastructure with packaging, DRM, and monetization features. It overlaps with Unified Streaming's player-side and packaging offerings for broadcasters and content owners.

Emerging players

• castLabs: castLabs provides multi-DRM license delivery (DRMtoday) and player technology (PRESTOplay) and is a direct technology partner of Unified Streaming on the HFKR anti-piracy solution. It is an adjacent rather than direct competitor, sitting in the DRM/player layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UnifiedStream
• LinkedInlinkedin.com/company/unified-streaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unified Streaming