What 1stAveMachine does

1stAveMachine is a global creative production studio founded in 2004 and headquartered in Brooklyn, New York, with additional offices in London, Los Angeles/Malibu, and Buenos Aires. The company produces high-end video content across multiple formats including live action production, mixed media, animation, digital and experiential content, music videos, and behind-the-scenes documentary content for Fortune 500 brands and major music artists such as McDonald's, Google, Meta, Samsung, Disney, Coca-Cola, Netflix, Calvin Harris, Ed Sheeran, and OK Go.

The studio operates a collaboration-first model built around a roster of accomplished directors and a dedicated Global AI Team that develops AI-powered storytelling tools and products such as Bedtime AI Storymaker and RoastMeGPT. Core capabilities span the full production lifecycle from concept development through final delivery, with specialized service lines in digital and experiential content including AR/VR experiences and brand activations.

Revenue is generated through project-based professional services — production work and director representation for commercial campaigns, music videos, and branded content. The company holds an environmental partnership with OneTreePlanted, planting trees for every project completed, and was named Digiday's Most Innovative Studio 2025. The company is privately held with no disclosed funding, ownership, or revenue figures, and maintains a lean headcount of 11-50 employees across its four global locations.

Name

1stAveMachine

Legal name

1STAVEMACHINE

Website

https://1stavemachine.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

1stAveMachine is a global creative production studio founded in 2004 that produces live action, animation, digital/experiential content, and music videos for Fortune 500 brands and major music artists across offices in Brooklyn, London, Los Angeles, and Buenos Aires.

Ownership category

akta.pro rank

Product category

Creative Video Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Postproduction Services and Other Motion Picture and Video Industries (51219), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Video production services
• Music video production
• Commercial production
• Digital content creation
• Experiential marketing

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Production Services: Project-based production services including music videos, commercials, animation, mixed media, and digital/experiential content for brands and artists
2. Directing Services: Representation and services of directors for commercial, music video, and branded content projects

Go-to-market motion1 record

Core offering

1stAveMachine is a global creative production studio that produces video content spanning live action, mixed media, animation, digital and experiential installations, and music videos for brands and recording artists. The studio provides end-to-end services from concept through final delivery, backed by a roster of directors and a dedicated AI & Digital team developing AI-powered storytelling tools.

Product overview

1stAveMachine is a global creative production studio offering a comprehensive suite of content creation services. The company operates across four specialized offerings: Live Action Production (full-scale video production), Mixed Media (hybrid live/animated content), Animation (2D/3D animated work), and Digital & Experiential (interactive and AR/VR experiences). The studio also produces Music Videos and Behind The Scenes content. A dedicated AI & Digital team drives innovation in AI-powered storytelling. All services are delivered through a collaboration-first model, with offices in Brooklyn (HQ), London, Malibu, and Buenos Aires.

Differentiator

Problem solved

Functional benefit

Brands

• 1stave ba: Buenos Aires office and production hub for Latin American operations

Quantifiable outcome

• Digiday named 1stAveMachine Most Innovative Studio 2025

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• OneTreePlantedminorOthersEnvironmental partnership where 1stAveMachine plants trees for every project completed through OneTreePlanted organization

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Radical Media: Radical Media is a global independent production studio producing commercials, music videos, and branded content for major brands and artists — a near-direct peer in service mix and client caliber to 1stAveMachine.
• Anonymous Content: Anonymous Content is a production and talent management company producing commercials, music videos, and long-form content with a deep director roster, closely matching 1stAveMachine's director-driven commercial and music video model.
• Prettybird: Prettybird is a director-led creative production studio producing commercials, music videos, and branded content for global brands, comparable to 1stAveMachine in client roster and creative positioning.
• Smuggler: Smuggler is a global commercial and music video production company with offices in multiple markets, overlapping directly with 1stAveMachine's commercial production, director roster, and music video capabilities.
• Pulse Films: Pulse Films produces music videos, commercials, and branded content for major global brands and artists, comparable to 1stAveMachine's music video and brand content production focus.
• Partizan: Partizan is a global production company specializing in music videos, commercials, and branded content with offices in multiple cities, a direct competitor for the same director-driven, brand-funded production work 1stAveMachine pursues.
• Somesuch: Somesuch is a London-based production company producing commercials, music videos, and branded content, overlapping with 1stAveMachine London and competing for the same UK and European brand budgets.
• Iconoclast: Iconoclast is a global production company focused on music videos, commercials, and branded content for major artists and brands, directly comparable to 1stAveMachine's music-video and commercial offerings.

Broad incumbents

• Hogarth (WPP): Hogarth is WPP's global production network serving advertising, content, and localization needs for major brands at much larger scale; it competes with 1stAveMachine for the same brand production budgets but within a holding-company portfolio.

Emerging players

• Variable: Variable is a digital-native creative and production studio producing branded and AI-augmented content, comparable to 1stAveMachine's AI & Digital offering but with a stronger emphasis on emerging digital and AI-led formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet?
• Facebookfacebook.com/sharer/sharer.php?

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1stAveMachine