Ocean Blue Innovation
Ocean Blue Innovation is a Hermosa Beach-based B2B beverage formulation and development consultancy that helps beverage entrepreneurs, startups, and established CPG brands bring new drinks to market through scientific formulation, prototyping, regulatory support, and end-to-end launch services.
- Company typePrivate
- Founded2019
- HeadquartersHermosa Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ocean Blue Innovation does
Ocean Blue Innovation is a US-based beverage formulation and development consultancy headquartered in Hermosa Beach, California, founded in 2019 by CEO Marty Molina, a former senior executive at Nestle and PepsiCo with over 30 years of CPG industry experience. The company operates a B2B professional services model, providing end-to-end beverage product development — from concept and consumer insights through formulation, lab prototyping, regulatory compliance, supply chain coordination, branding, and launch support — to a client mix spanning individual beverage entrepreneurs, venture-backed startups, mid-market brands, and established CPG enterprises. Its portfolio includes high-profile brands such as Lemon Perfect, Poppi, Koia, Voss, Rebbl, Kevita, Zico Coconut Water, and PepsiCo innovation work, with a self-reported 4.8-star rating across more than 40 client reviews validating market reception.
The underlying technology is grounded in applied food science rather than software: a cross-functional team of food scientists, lab technicians, and design and marketing professionals executes a standardized four-stage process (Engagement, Insights, R&D, Product Launch) that delivers first-round bench samples within 15 business days, with typical project timelines of 45-120 days depending on SKU complexity. The service catalog is anchored by two core offerings — beverage formulation services and beverage development services — supplemented by category-specific lines such as Custom Energy Drinks and Custom Sodas, plus add-on modules for supply chain management, graphic design, sales and marketing strategy, investor presentations, financial forecasts, and product prototypes. Customers retain full intellectual property of the resulting formulations.
Revenue is generated on a project-based professional services model, with typical beverage formulation projects priced between $20,000 and $45,000, supplemented by broader development and consulting engagements. The go-to-market motion is consultative and inside/field-sales-driven, combining website content marketing, podcast appearances (including the CEO's appearances on Genius Juice and Taste Radio), client testimonials, and free initial consultations available by phone and online form. Marketing and client acquisition efforts target both startup founders and enterprise CPG innovation teams across North America.
Ocean Blue Innovation firmographics
Firmographics- Name
- Ocean Blue Innovation
- Legal name
- Ocean Blue Innovation, LLC
- Website
- https://oceanblueinnovation.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ocean Blue Innovation is a Hermosa Beach-based B2B beverage formulation and development consultancy that helps beverage entrepreneurs, startups, and established CPG brands bring new drinks to market through scientific formulation, prototyping, regulatory support, and end-to-end launch services.
- Ownership category
- akta.pro rank
Ocean Blue Innovation industry classification
Industry- Product category
- Beverage Development & Formulation Consulting
- NAICS
- Beverage Manufacturing (3121), Scientific Research and Development Services (5417)
- SIC
- Beverages (2080), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where Ocean Blue Innovation is headquartered
LocationHeadquarters
- HQ city
- Hermosa Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ocean Blue Innovation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Beverage Development and Formulation Services: The company generates revenue through professional consulting and formulation services for beverage brands. Services include custom energy drinks, functional health beverages, and full-scale product launch support. Revenue is project-based, with typical formulation projects ranging from concept development through lab testing to commercial formula handover.
- Custom Beverage Formulation Projects: Project-based revenue model for beverage formulation services. Typical project costs range between $20,000 and $45,000, covering concept development, lab testing, formulation optimization, and stability analysis. The company provides complete commercial formula packages and intellectual property transfer to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Typical beverage formulation project |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Ocean Blue Innovation product offering
Product offeringCore offering
Ocean Blue Innovation is a beverage development and formulation consultancy that partners with beverage entrepreneurs, startups, emerging brands, and established CPG companies to formulate and launch new drinks. The company provides end-to-end services covering concept development, scientific formulation, ingredient sourcing, prototyping, lab testing, manufacturing coordination, branding, regulatory compliance, and quality assurance, with a standardized four-step process (Engagement, Insights, R&D, Product Launch) that delivers first bench samples within 15 business days and completes most projects in 45-120 days.
Product overview
Ocean Blue Innovation offers a comprehensive beverage development platform built around core formulation and consulting services. The primary offerings include Beverage Formulation Services (the scientific recipe development process) and Beverage Development Services (end-to-end product development), complemented by specialized sub-products such as Custom Energy Drinks, Custom Sodas, and Custom Beverages. Additional add-on modules including Supply Chain Management, Sales and Marketing Strategy, Graphic Design Services, Investor Presentations, Financial Forecasts, and Product Prototypes provide complete turnkey solutions. The platform serves beverage entrepreneurs from initial concept through commercial launch, functioning as an R&D partner for startups, emerging brands, and established enterprises.
Differentiator
Problem solved
Functional benefit
Products and services
- Beverage Development Services End-to-end beverage development services guiding clients from concept through product launch, including consumer insights, food science, manufacturing, and regulatory support; offered to beverage brands, entrepreneurs, and CPG companies.
- Beverage Formulation Services Scientific process of developing beverage recipes that can be consistently produced commercially, including flavor balance, texture, stability, and regulatory compliance; delivered as a project engagement covering concept through commercial formula handover.
- Beverage Consulting Expert guidance on beverage business strategy including concept development, cost of goods, margin optimization, sales and marketing strategy, and investor engagement for beverage brands and entrepreneurs.
- Custom Energy Drinks Specialized development of custom energy drink formulations with unique flavors and performance-boosting ingredients for entrepreneurs and fitness brands.
- Custom Sodas Crafting of personalized soda beverages with custom flavors, sweetness levels, packaging, and label designs for brands and events.
- Custom Beverages Creation of personalized drinks matching individual taste and style preferences, including cream sodas, root beer, fruit blends, and specialty formulations for brands and entrepreneurs.
Quantifiable outcome
- 4.8-star rating from over 40 client reviews
- +2 more outcomes
Companies that use Ocean Blue Innovation
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Ocean Blue Innovation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ocean Blue Innovation partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Lemon PerfectcoreFeatured on Taste Radio podcast discussing Lemon Perfect's journey to becoming a billion-dollar beverage brand. Ocean Blue Innovation has worked on Lemon Perfect's beverage development, showcasing their capability with high-growth emerging brands.
- Genius JuicecoreCEO Marty Molina appeared on Genius Juice podcast as a guest speaker, discussing beverage industry experience and Ocean Blue Innovation's formulation capabilities. This media partnership helps showcase Ocean Blue's expertise to the beverage startup ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Ocean Blue Innovation competitors and assessment
Company assessmentDirect peers
- BevSource: Beverage development, formulation, and sourcing consultancy serving startups through enterprise. Closely comparable operating model and customer base to Ocean Blue Innovation.
- MetaBrand: Beverage brand-building and formulation consultancy that develops and co-invests in emerging beverage brands. Comparable in target customer (startup/emerging brands) and service scope.
- First Bev Group: Beverage industry advisory and consultancy supporting founders and operators across formulation, strategy, and commercialization. Comparable customer segment and service offering.
- Beverage Builders: Consultancy supporting beverage entrepreneurs through formulation, manufacturing coordination, and launch support. Highly comparable service stack and startup customer focus.
- Velocity Beverage Group: Beverage development consultancy offering formulation, regulatory, and commercialization services to emerging and established brands. Directly comparable service model.
Broad incumbents
- Mérieux NutriSciences: Large-scale food and beverage testing, R&D, and consulting services firm. Overlaps with Ocean Blue's scientific/regulatory capabilities but at significantly larger scale and broader scope.
- Intertek: Global testing, inspection, and certification firm with significant food and beverage capabilities. Adjacent to Ocean Blue's quality assurance and regulatory functions but as part of a much larger portfolio.
- Eurofins Scientific: Global food and beverage testing and product development services provider. Comparable R&D and analytical capabilities but operates at significantly larger scale and broader category footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ocean Blue Innovation social profiles
Digital presenceOcean Blue Innovation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocean Blue Innovation leadership team
Management profileNumber of profiles
Profiles1 record
Ocean Blue Innovation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocean Blue Innovation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocean Blue Innovation
What does Ocean Blue Innovation do?
Ocean Blue Innovation is a beverage development and formulation consultancy that partners with beverage entrepreneurs, startups, emerging brands, and established CPG companies to formulate and launch new drinks. The company provides end-to-end services covering concept development, scientific formulation, ingredient sourcing, prototyping, lab testing, manufacturing coordination, branding, regulatory compliance, and quality assurance, with a standardized four-step process (Engagement, Insights, R&D, Product Launch) that delivers first bench samples within 15 business days and completes most projects in 45-120 days.
Is Ocean Blue Innovation a public or private company?
Ocean Blue Innovation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ocean Blue Innovation founded?
Ocean Blue Innovation was founded in 2019. It employs 11 to 50 people.
Where is Ocean Blue Innovation based?
Ocean Blue Innovation is headquartered in Hermosa Beach, United States, in the North America region.
How does Ocean Blue Innovation make money?
Two revenue lines are on record. Beverage Development and Formulation Services are the primary driver. The others are custom Beverage Formulation Projects.
Who are Ocean Blue Innovation's main competitors?
Direct peers on record are BevSource, MetaBrand, First Bev Group, Beverage Builders and Velocity Beverage Group. Broad incumbents are Mérieux NutriSciences, Intertek and Eurofins Scientific.
Does Ocean Blue Innovation have an API?
No public API is recorded for Ocean Blue Innovation.
What industry is Ocean Blue Innovation in?
Ocean Blue Innovation's product category is Beverage Development & Formulation Consulting. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 3121 and its SIC code is 2080.