Lemon Perfect
Lemon Perfect is a privately held, Atlanta-based beverage company that produces organic, zero-sugar cold-pressed lemon enhanced waters with electrolytes and 100% daily value of vitamin C. Founded in 2017, it serves health-conscious US consumers through its own e-commerce site, Amazon, and major grocery, convenience, and specialty retailers.
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lemon Perfect does
Lemon Perfect is a privately held, Atlanta-headquartered beverage company that produces organic, zero-sugar cold-pressed lemon enhanced waters. Founded in 2017 by Yanni Hufnagel, the company's lineup comprises six flavored 15.2 oz SKUs (Original, Peach, Watermelon, Blueberry, Dragon Fruit, Coconut) and a 4-Flavor Variety Pack, each formulated with half a squeezed organic lemon, electrolytes, and 100% daily value of vitamin C. The products carry USDA Organic, Non-GMO Project Verified, Gluten-Free, OU Kosher, NSF Certified for Sport, and vegan certifications, and are positioned as a healthier alternative to plain or sugary drinks for health-conscious consumers.
Lemon Perfect's go-to-market combines a direct-to-consumer e-commerce storefront (lemonperfect.com) with a 15%-discount subscription tier, Amazon and Instacart online channels, and a national retail footprint that spans major grocery chains (Kroger, Whole Foods, Publix, Wegmans, Costco, Sprouts, HEB, Giant Eagle, Harris Teeter, The Giant Company, Shop Right, Winn Dixie), convenience stores (CVS, Speedway, Sheetz), and specialty retailers (Erewhon, Cumberland). Demand generation relies on Instagram, email/SMS programs, Amazon Prime Day activations, and the high-profile endorsement of investor and brand backer Beyoncé Knowles-Carter. Total disclosed funding exceeds $68 million across the $31M Series A (April 2022), the ~$37M round led by Goat Rodeo Capital Management (February 2023, post-money $150M), and earlier seed activity; the Series A was guided to support distribution expansion with revenue projected to double in 2022.
The company is currently in a professionalization phase. Jeff Popkin was appointed CEO in October 2024, succeeding founder-led operations, and Mari Lee joined as CMO in June 2025. Lemon Perfect has also taken a minority strategic stake in POPWTR, a new zero-sugar flavored sparkling water brand founded by Yanni Hufnagel in April 2026, extending the company's reach into the adjacent sparkling water category. The company is incorporated in Delaware, operates from 956 Brady Ave NW in Atlanta, employs 51–100 people, and has not publicly disclosed revenue.
Lemon Perfect firmographics
Firmographics- Name
- Lemon Perfect
- Legal name
- The Lemon Perfect Company
- Website
- https://lemonperfect.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lemon Perfect is a privately held, Atlanta-based beverage company that produces organic, zero-sugar cold-pressed lemon enhanced waters with electrolytes and 100% daily value of vitamin C. Founded in 2017, it serves health-conscious US consumers through its own e-commerce site, Amazon, and major grocery, convenience, and specialty retailers.
- Ownership category
- akta.pro rank
Lemon Perfect industry classification
Industry- Product category
- Enhanced Water Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industries
- Sports Drinks & Hydration Beverages (CRADAHAK), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
Keywords
Where Lemon Perfect is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lemon Perfect business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Product Sales: Lemon Perfect generates revenue primarily through the sale of its flavored lemon water beverages. The company sells directly through its e-commerce platform and via Amazon marketplace, with subscription options available for recurring purchases. Products are also distributed through retail partners including grocery chains, convenience stores, and specialty retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription option with 15% savings |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Lemon Perfect product offering
Product offeringCore offering
Lemon Perfect produces and sells cold-pressed, organic, zero-sugar lemon water beverages containing half a squeezed organic lemon per bottle and 100% daily value of vitamin C. The portfolio includes six flavors (Original, Peach, Watermelon, Blueberry, Dragon Fruit, Coconut) plus a 4-Flavor Variety Pack, sold through its own e-commerce site (with subscription), Amazon, and national grocery, convenience, and specialty retailers across the United States.
Product overview
Lemon Perfect is a single-brand enhanced lemon water beverage company offering six distinct flavored variants (Original Lemon, Peach, Watermelon, Blueberry, Dragon Fruit, and Coconut) plus a 4-Flavor Variety Pack. All products are positioned as organic, zero-sugar beverages with 100% daily value of vitamin C, marketed as a healthier alternative to plain water. The product line shares a unified brand identity, consistent ingredient profile (half squeezed organic lemon), and are sold through major retail chains and online channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Lemon Enhanced Water
Quantifiable outcome
- Revenue expected to double in 2022 following Series A funding
Companies that use Lemon Perfect
Customer profileSegments1 record
Ideal customer profiles1 record
Lemon Perfect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lemon Perfect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- POPWTRminorPOPWTR is a new flavored sparkling water brand founded by Yanni Hufnagel, who previously founded Lemon Perfect. Lemon Perfect is a partner and partial owner in POPWTR, representing a strategic investment in a related brand in the flavored water space.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Lemon Perfect competitors and assessment
Company assessmentDirect peers
- Hint Water: Hint is the archetypal direct competitor — premium, unsweetened/lightly sweetened flavored still water sold across DTC, Amazon, and major US grocery and convenience, with a similar health-and-wellness positioning to Lemon Perfect.
- CORE Hydration: CORE is a pH-balanced enhanced still water with electrolytes and minerals, sold across US grocery, club, and convenience — overlapping with Lemon Perfect on functional hydration positioning and distribution.
- Bai Antioxidant Infusion: Bai is an antioxidant-infused, low-sugar flavored water brand (now under PepsiCo) that closely mirrors Lemon Perfect's clean-label, vitamin-forward positioning at a similar price point.
- Liquid Death: Liquid Death is a viral, brand-led flavored and sparkling water company with a strong cultural-marketing playbook (social, sponsorship, celebrity-adjacent creators) — directly comparable to Lemon Perfect's celebrity-driven GTM motion.
Broad incumbents
- Vitaminwater (Glacéau): Coca-Cola-owned functional flavored water with added vitamins, sold ubiquitously in US retail; competes head-to-head with Lemon Perfect for the same shelf set and consumer occasion, but at vastly greater scale.
- Propel Water: PepsiCo's Propel is a vitamin- and electrolyte-enhanced flavored water positioned around fitness/hydration — directly overlaps with Lemon Perfect's NSF Certified for Sport and 'healthy hydration' claims, with far broader distribution.
- Aha Sparkling Water: Coca-Cola's Aha is a sparkling water with added vitamins and bold flavors, sold across US grocery and convenience — competing with Lemon Perfect for the same enhanced-water consumer and shelf space.
- Talking Rain (Sparkling Ice): Sparkling Ice is a large-scale, broadly distributed flavored sparkling water brand with vitamins — competing in the same enhanced-water category with broader flavors and deeper retailer relationships than Lemon Perfect.
- LIFEWTR: PepsiCo's LIFEWTR is a premium purified water with electrolytes and added minerals, sold in US retail and food service — overlapping with Lemon Perfect on the 'premium functional hydration' positioning in grocery and convenience.
Emerging players
- Liquid I.V. Liquid I.V. is a hydration multiplier (electrolyte powder) sold in mainstream retail, DTC, and Amazon — overlapping with Lemon Perfect on functional hydration messaging and channel mix, though in a powder format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Lemon Perfect social profiles
Digital presenceLemon Perfect compliance and trust
Trust signalCompliance5 records
Lemon Perfect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lemon Perfect leadership team
Management profileNumber of profiles
Profiles5 records
Lemon Perfect subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lemon Perfect funding detail
Funding detailFunding overview
Funding rounds5 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lemon Perfect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lemon Perfect
What does Lemon Perfect do?
Lemon Perfect produces and sells cold-pressed, organic, zero-sugar lemon water beverages containing half a squeezed organic lemon per bottle and 100% daily value of vitamin C. The portfolio includes six flavors (Original, Peach, Watermelon, Blueberry, Dragon Fruit, Coconut) plus a 4-Flavor Variety Pack, sold through its own e-commerce site (with subscription), Amazon, and national grocery, convenience, and specialty retailers across the United States.
Is Lemon Perfect a public or private company?
Lemon Perfect is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lemon Perfect founded?
Lemon Perfect was founded in 2017. It employs 51 to 100 people.
Where is Lemon Perfect based?
Lemon Perfect is headquartered in Atlanta, United States, in the North America region.
How does Lemon Perfect make money?
One revenue line is on record: product Sales.
Who are Lemon Perfect's main competitors?
Direct peers on record are Hint Water, CORE Hydration, Bai Antioxidant Infusion and Liquid Death. Broad incumbents are Vitaminwater (Glacéau), Propel Water, Aha Sparkling Water, Talking Rain (Sparkling Ice) and LIFEWTR. Liquid I.V. is listed as an emerging player.
Does Lemon Perfect have an API?
No public API is recorded for Lemon Perfect.
What industry is Lemon Perfect in?
Lemon Perfect's product category is Enhanced Water Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of CRADAHAK, Sports Drinks & Hydration Beverages. Its NAICS code is 3121 and its SIC code is 2080.