HellaBlack
HellaBlack is a private, two-sided online marketplace founded in 2019 and based in Washington, US, connecting independent artisan sellers with individual consumers seeking handmade products across seven categories including jewelry, clothing, home goods, and beauty items. The company is currently re-branding.
- Company typePrivate
- Founded2019
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
HellaBlack firmographics
Firmographics- Name
- HellaBlack
- Legal name
- HellaBlack
- Website
- https://hellablack.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HellaBlack is a private, two-sided online marketplace founded in 2019 and based in Washington, US, connecting independent artisan sellers with individual consumers seeking handmade products across seven categories including jewelry, clothing, home goods, and beauty items. The company is currently re-branding.
- Ownership category
- akta.pro rank
HellaBlack industry classification
Industry- Product category
- Online Handmade Goods Marketplace
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry Retailers (458310), Health and Personal Care Retailers (4561)
- SIC
- Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Digital Marketplaces for Downloadables (Creators/Assets) (CRAFAIAH)
- akta.pro secondary industry
- Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)
Keywords
Where HellaBlack is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
HellaBlack business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Marketplace Sales: Marketplace platform model connecting artisan sellers with buyers. Specific commission structure or transaction fee details not publicly disclosed in available source.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
HellaBlack product offering
Product offeringCore offering
HellaBlack operates an online marketplace that connects independent artisan and handmade-goods sellers with individual consumers across seven product categories: jewelry and accessories, clothing and shoes, kids and baby, home and living, arts and fabrics, celebrations, and bath and beauty. Sellers apply to join the platform through a Google Forms onboarding process, while buyers can register and browse handmade listings via the hellablack.com website.
Differentiator
Problem solved
Functional benefit
Products and services
- HellaBlack Online Marketplace An online marketplace platform at hellablack.com that connects independent artisan and handmade-goods sellers with individual consumer buyers across seven categories: jewelry and accessories, clothing and shoes, kids and baby, home and living, arts and fabrics, celebrations, and bath and beauty.
- Seller Onboarding Program An onboarding program for independent artisan sellers to apply and list their handmade products on the HellaBlack marketplace, conducted via a Google Forms application process.
Companies that use HellaBlack
Customer profileSegments2 records
Ideal customer profiles2 records
HellaBlack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HellaBlack competitors and assessment
Company assessmentDirect peers
- Etsy: Etsy is the dominant online marketplace for handmade, vintage, and artisan goods across categories including jewelry, clothing, home décor, and beauty — the same multi-category handmade structure HellaBlack targets.
- ArtFire: ArtFire is an independent online marketplace focused on handmade crafts, fine art, and vintage goods, offering artisan sellers a category-overlapping alternative to HellaBlack with a similar boutique positioning.
- Zibbet: Zibbet is an online marketplace for handmade goods and independent designers, directly competing with HellaBlack for the same artisan seller base across jewelry, apparel, and home categories.
- Bonanza: Bonanza is an online marketplace that includes handmade and artisan items alongside broader categories, providing sellers with a comparable multi-category destination to HellaBlack.
- Aftcra: Aftcra is a curated handmade-only marketplace focused on American-made artisan goods, overlapping with HellaBlack's seller-focused positioning and category mix.
- IndieMe: IndieMe is an online handmade marketplace for independent designers across apparel, jewelry, and home goods, with a comparable curation model and overlapping target sellers.
- Storenvy: Storenvy is an online marketplace and storefront platform for independent brands and handmade sellers, directly comparable to HellaBlack across category breadth and seller-targeting approach.
Broad incumbents
- Amazon Handmade: Amazon Handmade is a curated handmade-goods marketplace operating within Amazon's broader e-commerce ecosystem, competing for the same artisan sellers and buyers that HellaBlack serves but with vastly greater traffic and Prime-enabled fulfillment.
Regional players
- Folksy: Folksy is a UK-based handmade marketplace for British designers and makers, sharing HellaBlack's category breadth and artisan-onboarding model but operating in a distinct geography.
Others
- Shopify: Shopify enables individual artisans and small brands to set up their own direct-to-consumer storefronts, providing a build-vs-join-marketplace alternative for the same seller segment HellaBlack serves.
Market position
Customer concentration
HellaBlack social profiles
Digital presenceHellaBlack financial estimates
Financial estimateRevenue estimate
Valuation estimate
HellaBlack leadership team
Management profileNumber of profiles
Profiles1 record
HellaBlack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HellaBlack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HellaBlack
What does HellaBlack do?
HellaBlack operates an online marketplace that connects independent artisan and handmade-goods sellers with individual consumers across seven product categories: jewelry and accessories, clothing and shoes, kids and baby, home and living, arts and fabrics, celebrations, and bath and beauty. Sellers apply to join the platform through a Google Forms onboarding process, while buyers can register and browse handmade listings via the hellablack.com website.
Is HellaBlack a public or private company?
HellaBlack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HellaBlack founded?
HellaBlack was founded in 2019. It employs 1 to 10 people.
Where is HellaBlack based?
HellaBlack is headquartered in Washington, United States, in the North America region.
How does HellaBlack make money?
One revenue line is on record: marketplace Sales.
Who are HellaBlack's main competitors?
Direct peers on record are Etsy, ArtFire, Zibbet, Bonanza, Aftcra, IndieMe and Storenvy. Amazon Handmade is listed as a broad incumbent. Folksy is listed as a regional player. Shopify is listed as an others.
Does HellaBlack have an API?
No public API is recorded for HellaBlack.
What industry is HellaBlack in?
HellaBlack's product category is Online Handmade Goods Marketplace. Its primary akta.pro industry code is CRAFAIAH, Digital Marketplaces for Downloadables (Creators/Assets), with a secondary code of CRAKABAD, Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven). Its NAICS code is 458 and its SIC code is 5600.