Storenvy
Storenvy is a two-sided online marketplace where independent artists, makers, and indie brands open free branded stores to sell unique goods directly to consumers. The platform earns revenue via transaction fees on sales processed through Stripe and PayPal.
- Company typePrivate
- Founded2010
- HeadquartersChico, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Storenvy does
Storenvy is a privately held, two-sided online marketplace founded in 2010 that connects independent artists, makers, and small indie brands with consumers seeking unique, non-mass-produced goods. The platform enables sellers to open free, customizable branded storefronts within the Storenvy ecosystem, while buyers discover products through trending feeds, Editor's Picks curation, category browsing across 10 verticals (Women's, Men's, Jewelry, Art, Home, Kids, Music, Health & Beauty, Specialty, Tech), and social discovery features including 'Envies' (wishlists), brand following, and personalized style feeds. Storenvy generates revenue through marketplace transaction fees or commissions on sales, with payments processed natively through Stripe and PayPal integrations. The company's go-to-market is self-serve product-led growth: sellers can launch a store in minutes at no upfront cost, and buyer acquisition is driven by organic marketplace discovery, editorial curation, and social/community features rather than paid acquisition.
The platform operates a public developer API at developers.storenvy.com, signaling ecosystem extensibility, though no proprietary technology stack or AI/ML infrastructure is disclosed in the available data. Storenvy is headquartered in Malvern, Pennsylvania, with a founding origin in Chico, California, and operates with 11–50 employees. The company has raised $6.5M in disclosed venture funding across two rounds (2011 seed of $1.5M led by First Round Capital and Spark Capital; 2013 round of $5M led by Intel Capital and Spark Capital, with First Round Capital also participating), with no subsequent funding rounds appearing in the source data.
Storenvy firmographics
Firmographics- Name
- Storenvy
- Legal name
- Storenvy
- Website
- https://storenvy.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Storenvy is a two-sided online marketplace where independent artists, makers, and indie brands open free branded stores to sell unique goods directly to consumers. The platform earns revenue via transaction fees on sales processed through Stripe and PayPal.
- Ownership category
- akta.pro rank
Storenvy industry classification
Industry- Product category
- Online Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Extreme Value General Merchandise Discounters (CRAEAAAE)
Keywords
Where Storenvy is headquartered
LocationHeadquarters
- HQ city
- Chico
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Storenvy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Transaction Fees: Storenvy operates as a marketplace platform where sellers open stores and sell products. The revenue is generated through transaction fees or commissions on sales made through the platform. Sellers can launch custom stores for free and payments are processed through Stripe or PayPal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free store setup for sellers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Storenvy product offering
Product offeringCore offering
Storenvy operates a social e-commerce marketplace platform where independent brands, artists, makers, and individual sellers can open their own custom stores for free and sell handmade, indie, and unique products directly to consumers. The platform combines individual seller storefronts with marketplace-wide discovery features (trending, on-sale, editor's picks, personalized feeds) and processes payments through Stripe or PayPal.
Product overview
Storenvy operates as a unified e-commerce marketplace platform serving as the core product offering. The platform enables buyers and sellers to transact directly through individual seller stores within the marketplace. The platform features a social discovery element with trending products, on-sale items, editor's picks, and category-based browsing across Women's, Men's, Jewelry, Art, Home, Kids, Music, Health & Beauty, Specialty, and Tech categories. Sellers can open their own custom stores, process payments via Stripe or PayPal, and manage shipping and returns policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Storenvy Marketplace A two-sided social e-commerce marketplace platform enabling independent brands, artists, makers, and individual sellers to open free customizable online stores and sell handmade, indie, art, fashion, jewelry, home, and specialty products directly to global consumers. Features include trending products, On Sale section, Editor's Picks, Envies (wishlists), followed brands, personalized style-based feeds, and integrated Stripe/PayPal payment processing.
Companies that use Storenvy
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Storenvy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Storenvy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecoreStripe is integrated as the primary payment processor for Storenvy transactions. Sellers can receive payments through Stripe for their store sales on the platform. This partnership is fundamental to the platform's checkout and payment infrastructure.
- PayPalcorePayPal serves as an alternative payment method for buyers on Storenvy. This integration allows sellers to accept PayPal payments in addition to credit cards through Stripe. Both payment options are presented at checkout to provide buyer flexibility.
Recent moves5 records
Expansion highlights4 records
Storenvy competitors and assessment
Company assessmentDirect peers
- Etsy: Largest global marketplace for handmade, vintage, and indie goods. Storenvy is explicitly positioned as an Etsy alternative for sellers seeking lower fees and more brand control over similar handmade/indie inventory.
- Bonanza: General online marketplace with a notable indie and small-merchant seller base. Competes with Storenvy for sellers seeking lower-fee, brand-friendly alternatives to Amazon and eBay.
Emerging players
- Depop: Social-first fashion marketplace emphasizing indie and vintage sellers with strong community/follow features. Highly comparable social-discovery model and indie fashion seller overlap with Storenvy.
- Tundra: Zero-commission B2B wholesale marketplace for independent brands. Directly challenges the take-rate economics of marketplace players like Storenvy for the same indie seller demographic.
- Faire: Wholesale marketplace connecting independent brands and makers with retail buyers. Targets the same indie seller base as Storenvy with a different (B2B wholesale) monetization angle and aggressive capital.
- IndieMe: Marketplace focused on handmade and indie makers/artisans, with a curated approach similar to Storenvy's. Targets the same indie artisan seller persona and unique-goods buyer.
- Big Cartel: E-commerce platform purpose-built for independent artists and makers to launch branded stores. Competes for the same indie seller persona, though without the marketplace discovery layer Storenvy offers.
Broad incumbents
- Shopify: Dominant e-commerce platform enabling independent merchants to launch branded storefronts. Storenvy combines Shopify-style custom storefronts with Etsy-style marketplace discovery, competing for the same indie seller audience.
- eBay: Massive general-merchandise marketplace hosting many small/independent sellers. Competes with Storenvy on marketplace discovery and SMB seller acquisition, though with a much broader (non-curated) assortment.
- Amazon Handmade: Amazon's curated handmade-goods marketplace offering Prime fulfillment. Competes for both indie sellers (with logistics upside) and style-conscious buyers seeking unique products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Storenvy social profiles
Digital presenceStorenvy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storenvy leadership team
Management profileNumber of profiles
Storenvy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storenvy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storenvy
What does Storenvy do?
Storenvy operates a social e-commerce marketplace platform where independent brands, artists, makers, and individual sellers can open their own custom stores for free and sell handmade, indie, and unique products directly to consumers. The platform combines individual seller storefronts with marketplace-wide discovery features (trending, on-sale, editor's picks, personalized feeds) and processes payments through Stripe or PayPal.
Is Storenvy a public or private company?
Storenvy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Storenvy founded?
Storenvy was founded in 2010. It employs 11 to 50 people.
Where is Storenvy based?
Storenvy is headquartered in Chico, United States, in the North America region.
How does Storenvy make money?
One revenue line is on record: marketplace Transaction Fees.
Who are Storenvy's main competitors?
Direct peers on record are Etsy and Bonanza. Emerging players are Depop, Tundra, Faire, IndieMe and Big Cartel. Broad incumbents are Shopify, eBay and Amazon Handmade.
Does Storenvy have an API?
Yes. Storenvy exposes a public API. Developer documentation is at developers.storenvy.com.
What industry is Storenvy in?
Storenvy's product category is Online Marketplace. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAEAAAE, Extreme Value General Merchandise Discounters. Its NAICS code is 455 and its SIC code is 5399.