BetterQA
BetterQA is a Cluj-Napoca-based independent QA services company combining 50+ ISTQB-certified engineers with five proprietary AI-powered testing tools (BugBoard, Flows, Auditi, BetterFlow, AI Security Toolkit) to serve enterprise clients in healthcare, fintech, retail, and government via managed services, staff augmentation, and standalone SaaS.
- Company typePrivate
- Founded2018
- HeadquartersCluj-napoca, Romania
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BetterQA does
BetterQA is an independent software quality assurance services company headquartered in Cluj-Napoca, Romania, founded in 2018 by Tudor Brad and Ana Brad. The company combines 50+ ISTQB-certified QA engineers with five proprietary AI-powered testing tools to deliver managed QA services, staff augmentation, and standalone SaaS subscriptions to enterprise clients across healthcare, fintech, retail, media, mobility, and regulated industries. Named customers include McDonald's, Nestlé, Le Figaro, Sephora, GoDaddy, Pluto TV, SKF, Owlet Care, Butter Payments, Collaboard, AdviNow Medical, Vulog, and OXID eShop, with the NATO Communications and Information Agency as a defense-sector client. The company has been bootstrapped since founding with no disclosed external funding rounds, and is recognized on the FT 1000 Europe's Fastest-Growing Companies (2026), Clutch 500 (2026), Clutch Global 100 (2024), and ITProfiles Top 100 (2025, ranked #26).
The proprietary technology stack consists of five internally developed tools: BugBoard (AI test management that generates test cases from screenshots and code changes via MCP-connected IDE integration), Flows (self-healing browser automation recorder exporting to Playwright, Cypress, Selenium, and Puppeteer), Auditi (WCAG, GDPR, and FDA compliance auditing following user journeys), BetterFlow (team transparency correlating GitHub commits, Jira tickets, and logged hours), and an AI Security Toolkit that orchestrates 30+ scanners through 9 specialist AI agents in a 7-phase pipeline covering SAST, SCA, DAST, secrets detection, and prompt injection testing with 95%+ OWASP Top 10 coverage. Four MCP servers on npm (@betterqa/bugboard, @betterqa/security-toolkit, @betterqa/scanner, @betterqa/flows-mcp) enable direct AI-agent integration with Claude Code, Cursor, and Windsurf. The company holds ISO 27001, 9001, 14001, and 13485 certifications, and operates as a NATO NCIA Basic Order Agreement holder (NCAGE: 1JGAL).
Revenue is generated primarily through monthly retainer managed-services engagements and staff augmentation, with engineers embedded into client teams, joined to client standups, Slack channels, and Jira boards. The go-to-market is sales-led enterprise field sales targeting CTOs, VP Engineering, and QA Leads, fronted by a 2-week proof-of-concept with payment only on value delivery, 30-minute discovery calls with the Managing Director, and 48-hour custom proposal turnaround. A standalone UI Automation Subscription SaaS is sold separately at €220 to €550 per month. Channel partners WillDom and CoCoMore deliver BetterQA services to enterprise clients. The company has 200+ cumulative completed engagements and a 4.9 Clutch rating across 63+ verified reviews, with active operations in North America, Western Europe, Eastern Europe, and Latin America.
BetterQA firmographics
Firmographics- Name
- BetterQA
- Legal name
- Better Quality Assurance S.R.L.
- Website
- https://betterqa.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BetterQA is a Cluj-Napoca-based independent QA services company combining 50+ ISTQB-certified engineers with five proprietary AI-powered testing tools (BugBoard, Flows, Auditi, BetterFlow, AI Security Toolkit) to serve enterprise clients in healthcare, fintech, retail, and government via managed services, staff augmentation, and standalone SaaS.
- Ownership category
- akta.pro rank
BetterQA industry classification
Industry- Product category
- Software Testing Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Testing, QA & Release/Deployment Enablement (BPAEAAAN)
- akta.pro secondary industries
- Quality Engineering & Test Automation (QE/QA) (BPAEAFAJ), Enterprise Application Testing & QA Services (BPAEAGAI)
Keywords
Where BetterQA is headquartered
LocationHeadquarters
- HQ city
- Cluj-napoca
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
BetterQA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed QA Services: Monthly retainer engagements with dedicated QA engineers embedded into client teams. Engagements start at 1-2 engineers and scale based on project needs. All 5 proprietary tools included at no extra cost.
- UI Automation Subscription (SaaS): Standalone SaaS subscription for UI automation testing with daily scans and email reports. Four tiers based on page count and domain requirements. Also available as standalone subscriptions separate from managed services.
- Staff Augmentation: Add experienced QA engineers directly into client teams and workflows. Engineers join standups, Slack channels, Jira boards. Review requirements before code is written.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Peace of Mind Plan - Up To 50 Pages, 1 Domain |
| Subscription | Monthly | Reliable Performance Plan - Up To 200 Pages |
| Subscription | Monthly | Professional Plan - Up To 500 Pages |
| Subscription | Monthly | Complete Assurance Plan - More Than 500 Pages, Multiple Domains |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
BetterQA product offering
Product offeringCore offering
BetterQA delivers independent software quality assurance services for enterprise and mid-market clients, combining 50+ ISTQB-certified QA engineers with five proprietary AI-powered testing tools they built in-house. Engagements are sold as monthly retainers with embedded engineers or staff augmentation, bundled with all proprietary tooling at no extra per-seat cost, and supported by standalone SaaS subscriptions for UI automation. The model targets organizations that need independent validation outside their development teams across functional, security, mobile, healthtech, fintech, and accessibility testing.
Product overview
BetterQA is an independent QA services company that combines 50+ human QA engineers with 5 proprietary AI-powered testing tools. The core offering includes managed QA services with all proprietary tools included at no extra cost, plus standalone SaaS subscriptions. The five proprietary tools are: BugBoard (AI test management), Flows (self-healing automation recorder), BetterFlow (team transparency), Auditi (WCAG compliance), and AI Security Toolkit (orchestrated security scanning with 9 AI agents). The flagship Agentic QA Testing service uses autonomous AI agents for test generation and execution. Tools are available as standalone SaaS products or bundled with managed QA engagements. Four MCP servers enable AI agent integration with Claude Code, Cursor, and Windsurf editors.
Differentiator
Problem solved
Functional benefit
Brands
- BugBoard: AI-powered test management platform that generates test cases from requirements, analyzes release readiness, and creates bugs from screenshots. Integrates via MCP protocol.
- Flows
- Auditi
- BetterFlow
- AI Security Toolkit
Products and services
- BugBoard AI-powered test management platform that generates test cases from code changes and screenshots in ~30 seconds, analyzes release readiness, creates bugs automatically with title/steps/severity, and pushes them to Jira via an MCP-connected IDE plugin.
- Flows Self-healing browser automation recorder, delivered as a Chrome extension, that records once and replays forever with AI-powered selectors that survive UI changes. Exports tests to Playwright, Cypress, Selenium, and Puppeteer.
- BetterFlow Team transparency and time-tracking tool that correlates GitHub commits, Jira tickets, and logged hours to show actual output versus activity, proving 8 hours equals 8 hours worked.
- Auditi WCAG, GDPR, and FDA compliance auditing platform that follows actual user journeys through an application and generates version-based reports to compare releases against accessibility standards.
- AI Security Toolkit AI-orchestrated security scanning platform combining 30+ tools (SAST, SCA, DAST, secrets detection) with 9 specialist AI agents via a Claude-powered 7-phase pipeline, delivering 95%+ OWASP Top 10 coverage and attack-chain analysis.
- UI Automation Subscription Standalone SaaS subscription for UI automation testing with daily scans and email reports, offered in four tiers (Peace of Mind up to 50 pages €220/month, Reliable Performance up to 200 pages €330/month, Professional up to 500 pages €550/month, and Complete Assurance for 500+ pages/multiple domains at custom pricing).
- Managed QA Services End-to-end testing ownership delivered on a monthly retainer, with dedicated QA engineers embedded into client teams and all five proprietary tools included at no extra cost. Engagements start at 1–2 engineers and scale based on project needs.
- Staff Augmentation Adds experienced QA engineers directly into client teams and workflows; engineers join standups, Slack channels, and Jira boards and review requirements before code is written.
Quantifiable outcome
- AI test generation: 30 seconds (vs 1 week manually)
- +4 more outcomes
Companies that use BetterQA
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles5 records
BetterQA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability11 records
Feature5 records
BetterQA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- WillDomcoreStrategic QA partnership. WillDom delivers BetterQA services as their QA partner for enterprise clients including McDonald's, Sephora, GoDaddy, Pluto TV, SKF. BetterQA provides testing services through WillDom's client relationships.
- CoCoMorecoreDelivery partner for Nestlé engagement. CoCoMore delivers BetterQA testing services alongside their digital agency services for global brands.
- NATO NCIAflagshipNATO Communications and Information Agency. BetterQA is a NATO NCIA Basic Order Agreement holder (NCAGE: 1JGAL). Trusted for defense and government software testing. Earned seal of approval for NATO-level QA.
- PangeacoreGlobal Network partner. Pangea Top 7% recognition. Provides global network for delivery and collaboration.
- AHK (German-Romanian Chamber of Commerce)minorMember since 2019. Supports German-Romanian business relationships and client introductions.
- BRCC (British-Romanian Chamber of Commerce)minorMember since 2020. Supports British-Romanian business relationships.
- RACC-IT (Romanian-American Chamber of Commerce IT Committee)minorMember since 2021. Romanian-American business network and IT committee participation.
- MHTBA (Montana High Tech Business Alliance)minorMember since 2022. Montana High Tech Business Alliance for US market connections.
- BERROC (Belgian-Romanian Chamber of Commerce)minorMember since 2024. Belgian-Romanian business network.
- ANIS (Romanian IT Association)minorRomanian IT Association member. Industry association for IT companies in Romania.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
BetterQA competitors and assessment
Company assessmentDirect peers
- Testlio: Global QA testing services company that combines a managed testing network with platform tooling for functional and crowdsourced testing. Directly comparable to BetterQA in offering managed QA services with embedded engineers and a tooling moat (e.g., Testlio Platform).
- QASource: Large QA-only services firm offering manual testing, test automation, AI testing, and security testing to enterprise clients. Closely comparable to BetterQA in its pure-play QA positioning, vertical coverage (healthcare, fintech, SaaS), and managed-services engagement model.
- QATestLab: Eastern European (Ukraine/Poland-based) QA services provider with a comparable suite of functional, automation, mobile, performance, and security testing offerings. Direct peer in geography, scale, and customer segments.
- TestFort: Eastern European software testing and QA company with manual and automated testing practices serving US and EU enterprise clients. Comparable to BetterQA in service scope, nearshore delivery model, and tooling-augmented testing approach.
- Rainforest QA: Crowdsourced + AI-augmented functional QA platform with managed testing services. Direct peer to BetterQA in offering a blend of human-in-the-loop testing, AI tooling, and managed delivery aimed at SaaS engineering teams.
Broad incumbents
- Katalon: Established AI-augmented test automation platform with broad adoption across enterprise QA teams. Overlaps with BetterQA's Flows and BugBoard tooling on functional and API test automation; already a BetterQA partner, signaling overlap in target buyer (QA Leads, VP Engineering).
- Tricentis: Enterprise testing platform covering functional, performance, and security testing (Tosca, qTest, NeoLoad). Comparable broad-incumbent player in the same QA tooling and services category BetterQA competes in, but at substantially greater scale.
- Sauce Labs: Cloud-based testing platform for web and mobile with deep enterprise penetration. Broad-incumbent peer in test infrastructure; BetterQA's Flows and BugBoard tooling competes in adjacent territory where Sauce Labs' solutions are commonly deployed.
Emerging players
- testRigor: AI-first, natural-language test automation platform that competes head-on with BetterQA's Flows self-healing recorder. Strong overlap in generative AI test case creation and self-healing selector space; notable emerging competitor.
- Functionize: AI-powered test automation platform using machine learning for self-healing tests and visual validation. Overlaps directly with BetterQA's AI-augmented automation and self-healing thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
BetterQA social profiles
Digital presenceBetterQA compliance and trust
Trust signalCompliance14 records
BetterQA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetterQA leadership team
Management profileNumber of profiles
Profiles2 records
BetterQA subsidiaries and ownership
Company hierarchySubsidiaries7 records
BetterQA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetterQA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetterQA
What does BetterQA do?
BetterQA delivers independent software quality assurance services for enterprise and mid-market clients, combining 50+ ISTQB-certified QA engineers with five proprietary AI-powered testing tools they built in-house. Engagements are sold as monthly retainers with embedded engineers or staff augmentation, bundled with all proprietary tooling at no extra per-seat cost, and supported by standalone SaaS subscriptions for UI automation. The model targets organizations that need independent validation outside their development teams across functional, security, mobile, healthtech, fintech, and accessibility testing.
Is BetterQA a public or private company?
BetterQA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BetterQA founded?
BetterQA was founded in 2018. It employs 11 to 50 people.
Where is BetterQA based?
BetterQA is headquartered in Cluj-napoca, Romania, in the Europe region.
How does BetterQA make money?
Three revenue lines are on record. Managed QA Services are the primary driver. The others are UI Automation Subscription (SaaS) and staff Augmentation.
Who are BetterQA's main competitors?
Direct peers on record are Testlio, QASource, QATestLab, TestFort and Rainforest QA. Broad incumbents are Katalon, Tricentis and Sauce Labs. Emerging players are testRigor and Functionize.
Does BetterQA have an API?
Yes. BetterQA offers MCP (Model Context Protocol) servers for integration with AI agents. Four MCP servers are available on npm: @betterqa/bugboard, @betterqa/security-toolkit, @betterqa/scanner, and @betterqa/flows-mcp. These allow AI agents (Claude, Cursor, Windsurf, Claude Code) to control and interact with BetterQA's testing tools directly. Flows MCP server can be installed globally via 'npm install -g @betterqa/flows-mcp' and provides tools for generating tests from prompts, exploring sites, creating test suites, analyzing failures, and fixing selectors. The Flows extension also connects to the BugBoard API for authentication and optional cloud sync. Developer documentation is at www.npmjs.com/package/@betterqa/flows-mcp.
What industry is BetterQA in?
BetterQA's product category is Software Testing Services. Its primary akta.pro industry code is BPAEAAAN, Testing, QA & Release/Deployment Enablement, with a secondary code of BPAEAFAJ, Quality Engineering & Test Automation (QE/QA). Its NAICS code is 541511 and its SIC code is 7370.