3Sixty Duty Free

What 3Sixty Duty Free does

3Sixty Duty Free (legal entity 3Sixty Duty Free & More Holdings, LLC; headquartered in North Miami, Florida) is the world's largest in-flight duty-free specialty retailer, founded in 1987 as DFASS Group by Executive Chairman Bernard "Benny" Klepach and rebranded to 3Sixty in October 2018. The company operates across five continents with 600+ full-time employees and a worldwide network of 120 packing and fulfillment stations, serving a captive audience of more than 400 million international and domestic airline passengers per year through its inflight channel. Following a 2020 strategic investment by Hotel Shilla (a 44% stake), 3Sixty has accelerated its omnichannel pivot.

The company's revenue is built on four retail channels: (1) inflight duty-free retail — catalog, digital and cart-based onboard shopping for jewelry, watches, cosmetics, fragrances, liquor and tobacco, sold at savings of up to 40%+ versus street retail; (2) airport and cruise-port retail — 41 stores totaling 64,000 sq ft across 13 airports and cruise terminals throughout the Americas (including DFW, Fort Lauderdale, Ontario International, Newark, Charlotte, Bogotá, Mexico locations); (3) digital/omnichannel — KrisShop joint venture with Singapore Airlines (70%) and SATS (15%), a Temptations white-label e-retail platform for Malaysia Airlines integrated with its Enrich loyalty program, pre-order platforms powered by Grab and Omnevo, and home-delivery mail-order services; and (4) ancillary distribution and ship-supply for perfume, cosmetics and liquor brands. Long-term concessions (e.g., 10-year Ontario International) and JV economics underpin the model.

The platform is differentiated less by proprietary technology than by concessionary distribution: Buy On Board (BOB) and omnichannel e-commerce are delivered through third-party technology providers (notably Omnevo for Virgin Atlantic) rather than in-house IP. Named anchor customers include Singapore Airlines, Air Canada, Avianca Holdings, Virgin Atlantic, Thai Airways, Malaysia Airlines, GlobalX, Ontario International Airport, DFW, and Fort Lauderdale International. Pricing follows transaction-fee concession economics on merchandise sales; specific pricing tiers are not publicly disclosed.

Name

3Sixty Duty Free

Legal name

3Sixty Duty Free & More Holdings, LLC

Website

https://3sixtydutyfree.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

3Sixty Duty Free is the world's largest in-flight duty-free specialty retailer, operating airport stores, cruise-port stores, and omnichannel pre-order platforms for major flag carriers including Singapore Airlines, Air Canada, Avianca, Virgin Atlantic, Thai Airways, and Malaysia Airlines across five continents.

Ownership category

akta.pro rank

Product category

Travel Retail / Duty-Free Retail

NAICS

All Other Specialty Food Retailers (445298), Wholesale Trade Agents and Brokers (4251)

SIC

Retail-Convenience Stores (5412), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Travel Hub Convenience Alcohol/Tobacco Retail (Newsstand/Convenience in Airports/Stations) (CRANAIAJ)

akta.pro secondary industries

Cruise Ship Duty-Free Alcohol & Tobacco Retail (CRANAIAC), Ferry & Port Duty-Free Alcohol & Tobacco Retail (CRANAIAD)

Keywords

• Duty free retail
• Inflight retail services
• Airport specialty retail
• Buy on board
• Travel retail distribution

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Inflight Duty Free Retail: On-board duty-free shopping through catalogs in seatback pockets and digital devices. Passengers purchase products like jewelry, watches, cosmetics, fragrances, liquor & tobacco during international flights, offering savings of up to 40% or more.
2. Airport Duty Free & Specialty Retail: Physical retail stores in airports across the Americas. Operates 41 shops with 64,000 total square footage, offering duty-free and duty-paid merchandise to travelers.
3. Buy On Board (BOB) Services: Technology solutions for onboard retail with integrated front and back office functions for airlines
4. On Board Pouring: Liquor and wine pouring services for inflight consumption on airlines
5. Cruise Port Duty Free: Duty-free retail operations at cruise terminals in Mexico, Belize, and Singapore
6. Mail Order Services: Online ordering and fulfillment for delivery to customers' homes or offices
7. Distribution: Distribution opportunities for perfume, cosmetics, and liquor brands in relevant development markets

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

3Sixty operates duty-free and specialty retail across inflight, airport, and cruise port channels. The company provides on-board duty-free shopping, Buy On Board (BOB) programs, and On Board Pouring services for major airlines; operates 41 duty-free and specialty shops at 13 airports across the Americas; runs cruise port duty-free retail in Mexico, Belize and Singapore; and delivers omnichannel digital platforms (KrisShop JV with SIA, Temptations for Malaysia Airlines, pre-order and mail order). It also distributes perfume, cosmetics and liquor brands into development markets.

Product overview

3Sixty Duty Free (previously DFASS Group) is the world's largest in-flight duty-free specialty retailer and a growing force in airport and cruise port retail. The company operates across multiple channels: (1) Inflight Retail with duty-free shopping, Buy On Board (BOB) Services, and On Board Pouring; (2) Airport Retail with duty free and specialty stores at 41 locations across 13 airports and cruise terminals in the Americas; (3) Digital platforms including KrisShop (Singapore Airlines JV), Temptations (Malaysia Airlines white-label), and Pre-Order/Mail Order services; (4) Distribution for Perfume & Cosmetics and Liquor brands; and (5) Ship Supply Division. The company serves airline partners including Singapore Airlines, Air Canada, Avianca, Virgin Atlantic, Thai Airways, Malaysia Airlines, and GlobalX, reaching over 400 million passengers annually. Operations span five continents with 600+ employees and 120 packing/fulfillment stations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 40%+ savings for passengers on duty-free items
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, growth and flagship.

• Thai AirwayscoreChannel Partner/ Reseller/ Distributor · 5 October 2023Awarded contract to operate inflight duty-free service for Thai Airways. Significant milestone in 3Sixty's strategic partnerships with leading airlines.
• Virgin AtlanticcoreStrategic or Co-development Partner · 23 July 2021Extended partnership since 2014 for next-generation omnichannel solution supported by Omnevo. Major change aligned to Virgin Atlantic brand experience with state-of-the-art e-commerce platform.
• OmnevocoreTechnology or Integration · 23 July 2021Technology partner for next-generation omnichannel platform with Virgin Atlantic. Leader in aviation e-commerce technology.
• Global Crossing Airlines (GlobalX)growthChannel Partner/ Reseller/ Distributor · 10 June 2021New partnership for in-flight duty-free program. Initial phase includes inflight duty-free with plans for pre-order service, home delivery, and onboard pouring program.
• GrabgrowthTechnology or Integration · 15 October 2020First retail partnership at DFW. Grab platform enables pre-order shopping with collection in store or delivery to gate. Touch-free retail experience for travelers.
• Malaysia AirlinescoreChannel Partner/ Reseller/ Distributor · 5 August 2020Partnership for Temptations e-retail platform. Enhanced e-retail shopping experience with seamless integration with frequent flyer program Enrich. 55% traffic increase observed.
• Estee Lauder CompaniescoreStrategic or Co-development Partner · 2 April 2020Joint venture for concept store at Dallas Fort Worth Terminal D. Awarded Best New Shop by DFNI-Americas. Innovative retail space targeting younger shoppers with technology and experiential service.
• Avianca HoldingsflagshipStrategic or Co-development Partner · 31 January 2019Joint Business Agreement to convert inflight concessions into JBA. Development of On Line Market Platform for 30M+ passengers across Avianca, Aerogal, TACA, LACSA airlines. 6,000 weekly flights, 100+ destinations, 27 countries.
• AOEcoreTechnology or Integration · 31 January 2019Strategic technology partner for developing On Line Market Platform with Avianca Holdings. World's leading non-aviation digitalization company.
• Singapore AirlinesflagshipStrategic or Co-development Partner · 1 December 2018Joint venture to operate KrisShop and Scootalogue retail programs. SIA holds 70%, 3Sixty (Singapore) and SATS each hold 15%. ~$35M joint investment. Transforming KrisShop into omnichannel e-commerce platform.
• SATSflagshipStrategic or Co-development Partner · 1 December 2018Joint venture partner with Singapore Airlines and 3Sixty for KrisShop Pte Ltd. SATS contributes gateway services expertise including airfreight handling, passenger services, and food solutions.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Regional players

• King Power: Thai duty-free group holding major concessions at Bangkok and other Thai airports. Comparable to 3Sixty in inflight duty-free and airport concessions in Southeast Asia, especially given Thai Airways as a 3Sixty partner.
• Everrich Duty Free: Taiwan-based duty-free operator with strong inflight supply and Asia-Pacific retail concessions. Comparable to 3Sixty's inflight business and APAC distribution model, though geographically focused on Taiwan and select Asian hubs.

Direct peers

• Aer Rianta International: Irish state-owned international duty-free and airport retailer operating concessions across multiple continents. Closest functional peer to 3Sixty in mid-scale airport duty-free concessions, inflight supply, and specialty retail; comparable size and concession-led model.

Emerging players

• China Tourism Group Duty Free (CDF): Chinese state-owned duty-free leader with growing offshore airport and downtown duty-free operations. Comparable in scale of concessions and brand distribution; an emerging global peer relevant to 3Sixty's Asia ambitions and brand-supplier distribution business.

Broad incumbents

• Lotte Duty Free: Korean duty-free operator and key competitor to Hotel Shilla in Asia-Pacific duty-free. Adjacent competitor to 3Sixty for airline concessions and brand-supplier distribution in APAC; relevant given 3Sixty's Shilla partnership and APAC ambitions.
• Dubai Duty Free: Government-owned retailer operating the world's single largest duty-free operation at Dubai International. Comparable to 3Sixty in airport duty-free scale, inflight supply partnerships, and luxury/concession categories; concentrated in Middle East.
• DFS Group: Owned by LVMH, DFS is the world's largest luxury travel retailer operating airport downtown duty-free stores globally. Direct overlap with 3Sixty in airport duty-free retail and luxury brand distribution; broader scale and deeper luxury brand relationships differentiate DFS as a global incumbent.
• Avolta (formerly Dufry): Formed from the 2023 merger of Dufry and Autogrill, Avolta is the world's largest travel retailer and food service provider in travel hubs. Highly comparable to 3Sixty across airport duty-free, specialty retail, and food/buy-on-board concessions; meaningfully larger scale and broader geographic footprint.
• Gebr. Heinemann: Hamburg-based family-owned travel retailer operating duty-free across European airports and on ferries/cruise ships. Direct peer to 3Sixty in airport and cruise port duty-free; stronger in Europe and on-board maritime retail, where 3Sixty is comparatively underweight.

Others

• The Shilla Duty Free (Hotel Shilla): Duty-free arm of Hotel Shilla, which owns 44% of 3Sixty. Directly comparable business model (airport duty-free, hotel retail, brand distribution), and a strategic partner/related party rather than a direct competitor in most markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights9 records

Customer concentration

• Facebookfacebook.com/3SixtyDutyFree
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Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3Sixty Duty Free