MoistureShield

What MoistureShield does

MoistureShield is a U.S. composite decking brand founded in 1988 and headquartered in Springdale, Arkansas, that designs and manufactures wood plastic composite (WPC) deck boards and outdoor living products for residential, commercial, and marine applications. The company's product portfolio centers on four deck board lines — Vision (premium capped composite), Meridian (capped composite with realistic wood-grain finish), Elevate (value-tier capped composite), and Vantage (uncapped composite) — supported by accessories including the InstaDeck outdoor flooring system, Aegis Clip and MoistureShield Deck Clip hidden fasteners, joist tape, cladding, and LED deck lighting. The technical foundation is its proprietary Solid Core technology, an impermeable polymer encapsulation that runs through the entire board, supplemented by CoolDeck heat-mitigation, DiamondDefense scratch-resistant coating, and TruTexture surface technologies; MoistureShield's products contain 95% recycled content and the brand claims zero structural field failures in over 30 years of market presence.

MoistureShield's business model is a one-time sale of building materials distributed through a multi-channel go-to-market that combines big-box retail (Home Depot, Lowe's), a nationwide independent building material dealer network (American Sales, Builders FirstSource, Truss Fab, Foxworth-Galbraith, The Home Center), a certified contractor program (MoistureShield Valued Partner), and direct-to-consumer touchpoints on its website (deck planning tools, budget calculator, project inspiration hub). Pricing is quote-based through the dealer network and is not publicly disclosed, with product-line, color, and volume as the primary variables. The company maintains consumer-facing marketing across website, social media (Facebook, Pinterest, YouTube, Instagram, LinkedIn), and industry trade shows such as Deck Expo.

As of April 2026, MoistureShield's operating assets — including its Arkansas manufacturing facility and CoolDeck technology — were acquired from Oldcastle APG (a CRH plc subsidiary) by Deckorators, a division of UFP Industries (NASDAQ: UFPI), for $56 million, with the stated objective of doubling Deckorators' WPC capacity to approximately $200 million by 2027. MoistureShield continues to operate as a brand under the Deckorators division, with customer service now routed through [email protected], and the brand remains focused on the U.S. market with no disclosed international operations.

Name

MoistureShield

Legal name

MoistureShield

Website

https://moistureshield.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

MoistureShield is a U.S. composite decking brand (founded 1988, Springdale, Arkansas) that manufactures wood plastic composite deck boards under proprietary Solid Core technology for residential, commercial, and marine applications, sold through big-box retailers, independent dealers, and certified contractors. The brand was acquired by UFP Industries' Deckorators division in April 2026.

Ownership category

akta.pro rank

Product category

Composite Decking

NAICS

Wood Product Manufacturing (321), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212)

SIC

Lumber & Wood Products (No Furniture) (2400), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

akta.pro secondary industry

Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)

Keywords

• Composite decking materials
• Wood plastic composite boards
• Outdoor decking systems
• Decking accessories fasteners
• Capstock composite decking

Headquarters

HQ city

Springdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Composite Decking Products: Sale of wood plastic composite decking materials including Vision, Meridian, Elevate, and Vantage product lines, along with accessories like hidden fasteners, joist tape, cladding, and InstaDeck outdoor flooring system. Products sold through retail dealers and directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MoistureShield manufactures and sells wood plastic composite (WPC) decking boards and complementary outdoor living products, including four core board lines (Vision, Meridian, Elevate, Vantage) and accessories such as the InstaDeck outdoor flooring system, hidden fasteners (Aegis Clip, MoistureShield Deck Clip), joist tape, cladding, and deck lighting. All boards feature proprietary Solid Core technology for moisture, rot, and insect resistance, with products made from 95% recycled content. The line is sold to homeowners, contractors, and commercial buyers through a nationwide network of home improvement retailers, independent dealers, and certified contractors.

Product overview

MoistureShield is a composite decking and outdoor living products company offering a portfolio of wood composite decking products protected by its proprietary Solid Core technology. The core product lineup includes four distinct deck board lines: Vision® (premium capped composite with DiamondDefense™ coating), Meridian™ (capped composite with TruTexture™ wood-grain finish), Elevate™ (value-tier capped composite), and Vantage™ (uncapped composite that works like real wood). These are complemented by the InstaDeck® outdoor flooring system, hidden fasteners (Aegis Clip™ and MoistureShield Deck Clip), joist tape, cladding, and deck lighting accessories. The company was acquired by UFP Industries' Deckorators division in April 2026. All products feature the company's Solid Core technology providing moisture, rot, and insect resistance with zero structural field failures in over 30 years. The portfolio serves residential, commercial, pool, and marine applications.

Differentiator

Problem solved

Functional benefit

Brands

• Vision: MoistureShield Vision is the strongest capped wood composite board with DiamondDefense coating, offering 50-year fade and stain warranty and 50-year structural warranty.
• Meridian
• Elevate
• Vantage
• InstaDeck

Products and services

• Vision Capped Wood Composite Decking
• Meridian Capped Wood Composite Decking Capped wood composite deck board featuring TruTexture Surface for authentic wood-grain finish with reduced pattern repetition and enriched color variegation. Includes CoolDeck Technology and carries a 40-year fade/stain warranty. Mid-tier offering balancing aesthetics and performance.
• Elevate Capped Wood Composite Decking Introductory capped wood composite board offering advanced protection and aesthetics at an affordable price point. Features solid core technology and comes with a 30-year fade/stain warranty. Value-tier product for cost-conscious decking projects.
• Vantage Wood Composite Decking Uncapped wood composite deck board that works like real wood, allowing cutting, ripping, and bending with standard tools. Features reversible boards with natural wood-grain texture on both sides and self-healing properties. Includes solid core protection with 50-year structural warranty.
• InstaDeck Outdoor Flooring System Outdoor flooring system featuring a locking tile foundation that allows creation of freestanding, ground-level decks without screws. Compatible with all MoistureShield decking lines and can be combined with Belgard pavers. Made in the USA with a Limited Lifetime Warranty.
• Aegis Clip Hidden Deck Fastener Hidden deck fastening clip with teeth that fit perfectly into deck board grooves, reducing lateral movement for added stability. Made with glass-reinforced plastic for strength, compatible with wood and metal frames.
• MoistureShield Deck Clip Hidden Fastener Hidden deck fastener that elevates boards off joists to reduce structural rot and mold. Made in high-strength carbon or stainless steel, compatible with wood frames. Backed by a limited lifetime warranty against loose deck boards.
• Joist Tape Patented acrylic adhesive and woven cloth substrate tape that creates a tight seal over deck joists and screws to prevent moisture infiltration. Tears easily by hand without tools, can be repositioned without residue. Available in 2", 4", and 6" widths with 65-foot length.
• Composite Cladding Panels Composite exterior wall panels using MoistureShield decking materials for architectural detailing. Built with solid core offering 360-degree protection on all sides, eligible for LEED green building credit. Used for exterior wall cladding applications.
• Deck Lighting System LED lighting system and solar post caps available for all MoistureShield deck railing systems to illuminate outdoor decks.

Quantifiable outcome

• Zero structural field failures in over 30 years of operation
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Deckorators (UFP Industries)coreOEM/ Whitelabel/ Licensing Partner · 7 April 2026Deckorators, a division of UFP Industries, acquired MoistureShield's composite decking operating assets including manufacturing facilities in Arkansas, product brands, and the proprietary CoolDeck technology. The acquisition was completed for $56 million in April 2026 and is expected to double Deckorators' wood plastic composite capacity to $200 million by 2027.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TimberTech (AZEK Building Products): TimberTech, owned by AZEK, is a leading composite and PVC decking brand with comparable product tiers and a similar pro-contractor and big-box distribution strategy. Directly competes with MoistureShield in capped composite decking for residential and commercial applications.
• Trex Company: Trex is the market-leading composite decking manufacturer offering capped composite and PVC decking lines sold through the same big-box and dealer channels as MoistureShield. It is the most direct competitor and benchmark for category scale, brand investment, and pricing power.
• Deckorators (UFP Industries): Deckorators is the UFP Industries division that acquired MoistureShield in April 2026 and sells competing composite decking, railing, and deck accessory products. As the new parent and a direct competitor within the same portfolio, it is the most operationally intertwined peer.
• Fiberon (Fortress Building Products): Fiberon is a competing composite decking manufacturer offering capped and uncapped composite lines sold through dealers and big-box retailers. Comparable product portfolio, warranty structure, and target customer segments make it a direct peer in the composite decking category.
• Envision Decking (EnviroBuild Holdings): Envision Decking offers composite decking lines with similar capped composite technology, distributed through independent lumberyards and building material dealers. Comparable mid-tier positioning with overlapping contractor and dealer channels makes it a relevant peer.

Broad incumbents

• Barrette Outdoor Living: Barrette Outdoor Living is a broad outdoor building products manufacturer offering decking, railing, fencing, and related accessories through big-box and dealer channels. Comparable product adjacency and channel overlap, but operates across a wider outdoor living portfolio.
• CertainTeed (Saint-Gobain): CertainTeed is a large building products manufacturer offering composite decking as part of a broader exterior building products portfolio under Saint-Gobain. It overlaps with MoistureShield in decking but competes across a much wider product range and channel footprint.

Regional players

• Geolam: Geolam is a hybrid wood-aluminum composite decking manufacturer serving commercial and architectural specifications, with stronger presence in European and Middle Eastern markets. Comparable hybrid composite technology but limited geographic overlap with MoistureShield's US-only footprint.

Emerging players

• Cali Bamboo (Cali Floors): Cali Bamboo (now Cali Floors) offers composite and bamboo-based decking products targeted at sustainability-conscious homeowners and DIY consumers. Comparable recycled/sustainable content story and direct-to-consumer-plus-retail motion make it an emerging peer.
• Lumberock Premium Decking: Lumberock manufactures mineral-filled composite and PVC decking targeted at water-adjacent and marine applications, overlapping with MoistureShield's pool, dock, and marina use cases. Smaller scale and narrower focus make it an emerging niche peer rather than a direct full-line competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MoistureShield
• Facebookfacebook.com/MoistureShield
• LinkedInlinkedin.com/company/aert-inc
• Instagraminstagram.com/moistureshield
• Pinterestpinterest.com/moistureshield

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoistureShield