Cali Bamboo

What Cali Bamboo does

Cali Bamboo, LLC (operating as CALI, CALI Floors, and Cali Bamboo) is a privately held, founder-led direct-to-consumer flooring company founded in 2004 and headquartered in Encinitas, California. The company manufactures and sells residential floor coverings across four interior sub-brands — CALI Vinyl (luxury vinyl plank, including Longboards, Longboards Icons, Legends, Laguna, Trestles, High Tide, Windersea, Select Premium, Select XL, and Select), CALI Laminate (Mavericks, Santa Cruz, Pacifica, Shorebreak), CALI Hardwoods (engineered hardwood: Barrel, Meritage, Cellar, Whiskey & Wine, First Press, Varietals), and CALI Bamboo (engineered bamboo) — alongside an outdoor line (CALI Decking composite planks and railing, CALI Turf), bamboo plywood, and coordinated molding/trim accessories. Underlying technology centers on Fossilized bamboo processing for durability, 100% waterproof vinyl plank construction, click-lock installation systems (Angle-Angle, Drop-Lock), and wear layers up to 22mil, with FloorScore indoor air quality certification and a 50-year residential warranty backing most vinyl products.

Name

Cali Bamboo

Legal name

Cali Bamboo, LLC

Website

https://califloors.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Cali Bamboo is a privately held direct-to-consumer flooring company selling vinyl, laminate, engineered hardwood, bamboo, and composite decking through califloors.com to U.S. residential homeowners, with Synchrony financing and a 50-year warranty.

Ownership category

akta.pro rank

Product category

Sustainable Flooring & Building Materials

NAICS

Floor Covering Retailers (449121)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Bamboo, Cork & Eco Flooring Retail (CRAIAGAG)

akta.pro secondary industries

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA), Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

Keywords

• Bamboo flooring products
• Luxury vinyl plank
• Engineered hardwood flooring
• Composite decking materials
• Waterproof laminate flooring

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Flooring Product Sales: One-time sale of flooring products including bamboo, hardwood, vinyl, and laminate. Products sold directly through e-commerce with quote-based pricing for most items.
2. Financing Partnership: Partnered with Synchrony to provide consumer financing options, enabling higher-ticket purchases with no interest if paid within 12 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Cali Bamboo, LLC manufactures and sells sustainable flooring products direct-to-consumer through califloors.com. The portfolio spans luxury vinyl plank (CALI Vinyl), engineered hardwood (CALI Hardwoods), waterproof laminate (CALI Laminate), and engineered bamboo (CALI Bamboo) flooring, complemented by outdoor CALI Decking, CALI Turf, molding/trim accessories, and bamboo plywood. Products are marketed as 100% waterproof, FloorScore-certified, pet-friendly, and backed by a 50-year residential warranty.

Product overview

Cali Bamboo offers a comprehensive flooring portfolio organized under distinct sub-brands: CALI Vinyl (luxury vinyl plank with 9 collections including Longboards, Longboards Icons, Legends, Laguna, Trestles, High Tide, Windersea, Select Premium, Select XL, and Select), CALI Hardwoods (engineered hardwood with Barrel, Meritage, Cellar, Whiskey & Wine, First Press, and Varietals collections), CALI Laminate (waterproof laminate with Mavericks, Santa Cruz, Pacifica, and Shorebreak collections), and CALI Bamboo (engineered bamboo flooring). The company also offers outdoor products including composite CALI Decking, CALI Turf, Molding & Trim accessories, and bamboo plywood. All CALI Vinyl products are 100% waterproof, FloorScore certified, pet-friendly, and backed by 50-year residential warranties.

Differentiator

Problem solved

Functional benefit

Brands

• CALI Vinyl: Luxury vinyl plank flooring products including Longboards, Legends, Laguna, Trestles, High Tide, Windersea, Select Premium, Select XL, and Select collections.
• CALI Laminate
• CALI Hardwoods
• CALI Bamboo
• CALI Decking

Products and services

• CALI Vinyl (Luxury Vinyl Plank Flooring) A line of 100% waterproof luxury vinyl plank flooring with click-lock installation and FloorScore indoor air quality certification. Includes the Longboards, Longboards Icons, Legends, Laguna, Trestles, High Tide, Windersea, Select Premium, Select XL, and Select collections, in plank lengths ranging from ~48 to 72 inches. Targeted at residential homeowners, pet owners, and DIY installers seeking durable, scratch-resistant, easy-to-clean flooring backed by a 50-year residential warranty.
• CALI Hardwoods (Engineered Hardwood Flooring) Engineered hardwood flooring sold under the Meritage, Cellar, Whiskey & Wine, First Press, Varietals, and Barrel collections. The Barrel collection uses engineered white oak with tongue-and-groove milling in extra-wide (8+ inches) and wide+ (6.5-8 inches) planks. Aimed at residential customers seeking real hardwood visuals and traditional finishes.
• CALI Laminate (Waterproof Laminate Flooring) Waterproof laminate flooring sold under the Mavericks, Santa Cruz, Pacifica, and Shorebreak collections. Mavericks supports float or glue-down installation; Shorebreak offers realistic stone and marble textures such as Tiburon Marble. Targeted at homeowners wanting laminate visuals with waterproof performance.
• CALI Bamboo (Engineered Bamboo Flooring) Engineered bamboo flooring products, including Natural Altitude and Mocha Altitude variants, built to resist dry air and temperature changes. Positioned around the company's proprietary Fossilized Bamboo durability technology and FloorScore indoor air quality certification.
• CALI Decking (Composite Decking & Railing) Composite decking planks and railing systems for outdoor living spaces, plus installation supplies. Sold as CALI Decking to complement the indoor flooring portfolio.
• CALI Turf (Artificial Turf) Artificial turf products for outdoor residential applications, sold alongside CALI Decking.
• Bamboo Plywood Bamboo plywood products sold under the CALI Bamboo umbrella for building and project use.
• Molding & Trim (Flooring Accessories and Installation Supplies) Coordinated stair treads, transition trim pieces, and installation supplies sold to support the flooring product lines.

Quantifiable outcome

• 100% waterproof vinyl flooring
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Trex Company: Leading composite decking manufacturer with adjacent outdoor living products. Comparable to CALI's CALI Decking and CALI Turf outdoor sub-brands in product category and sustainability positioning, though Trex is a public company focused exclusively on outdoor composite decking.

Broad incumbents

• Wayfair: Massive online home goods marketplace including extensive flooring category with transparent pricing. Comparable to CALI as a digital-first home improvement retailer, though Wayfair is a broad multi-category player rather than flooring specialist.
• Shaw Industries: One of the largest flooring manufacturers in North America (subsidiary of Berkshire Hathaway), producing carpet, hardwood, vinyl, and laminate. Comparable as a broad incumbent in CALI's product categories, though Shaw primarily serves wholesale and B2B channels rather than direct-to-consumer.
• Mohawk Industries: Global flooring manufacturer with broad portfolio across ceramic tile, carpet, hardwood, vinyl, and laminate. Comparable to CALI as a broad incumbent in the same categories, though Mohawk is a publicly traded multinational with primarily B2B distribution.
• Mannington Mills: Privately held US flooring manufacturer producing vinyl, hardwood, laminate, and porcelain tile for residential and commercial markets. Comparable to CALI across product categories with similar privately-held status and US-centric focus.

Emerging players

• BuildDirect: Online flooring and building materials retailer delivering hardwood, vinyl, tile, and laminate direct to consumers. Comparable to CALI's e-commerce-first DTC model, though with broader building materials scope and somewhat different customer mix (more pros).

Direct peers

• LL Flooring (formerly Lumber Liquidators): Specialty flooring retailer selling hardwood, vinyl, laminate, and bamboo flooring directly to consumers online and through retail stores. Highly comparable to CALI's DTC e-commerce model and bamboo/vinyl product mix.
• Floor & Decor Holdings: Large specialty flooring retailer operating nationwide warehouse-format stores, offering hardwood, vinyl, laminate, and tile flooring. Directly comparable to CALI as a multi-category flooring retailer serving residential customers, though Floor & Decor operates physical stores and serves pros/retail hybrid demand.
• COREtec (US Floors / Shaw): Pioneering LVP/LVT brand (originally US Floors, now under Shaw) that helped popularize rigid-core luxury vinyl plank. Directly comparable to CALI's CALI Vinyl sub-brand in product category, target customer, and waterproof click-lock format.
• Pergo (now Mohawk-owned brand): Laminate flooring originator now owned by Mohawk Industries, selling hardwood, vinyl, and laminate flooring to consumers. Comparable to CALI's CALI Laminate sub-brand in product category and DIY-friendly positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CaliFloors
• Facebookfacebook.com/califloorsco
• Instagraminstagram.com/califloors
• Pinterestpinterest.com/califloors
• Xx.com/cali_floors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cali Bamboo