What SFMG Wealth Advisors does

SFMG Wealth Advisors is a fee-only Registered Investment Advisor founded in 2002 by Craig M. Greenway and Kevin W. Margolis, headquartered in Plano, Texas with a second office in Austin. The firm serves high-net-worth individuals, executives, entrepreneurs, established professionals, and private equity investors with a $1M minimum in investable assets, offering comprehensive wealth management spanning investment management, financial planning, tax planning, estate planning, retirement planning, education planning, insurance planning, and charitable planning. Its alternative investments platform provides clients access to private credit, real estate, venture capital, venture debt, hedge funds, and private equity, with the firm applying a roughly 1-in-100 due diligence approval rate before offering opportunities to clients.

The firm operates on an asset-based advisory fee model with no commissions on products or trades, generating recurring revenue tied to assets under management. It employs approximately 30 professionals across advisory, financial planning, investment analysis, compliance, operations, technology, marketing, and executive leadership, organized around a team-based advisory model with a low advisor-to-client ratio. The ownership structure is employee-stakeholder based, having added seven new stakeholders in February 2022 and executing an internal leadership transition with co-founder Craig Greenway's retirement in December 2023.

SFMG's technology stack is centered on the Orion Advisor client portal, iOS and Android mobile applications, and — as of February 2026 — early adoption of the Mili Office agentic AI platform for workflow automation across CRM, financial planning software, calendar, and custodian integrations. The firm holds no proprietary technology assets or patents and has not raised external funding, operating entirely on internally generated fee revenue under employee ownership. Its distribution relies on direct, relationship-based wealth advisory engagement, with geographic concentration in Texas and a stated capacity for national reach via virtual meetings.

Name

SFMG Wealth Advisors

Legal name

SFMG Wealth Advisors

Website

https://sfmg.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

SFMG Wealth Advisors is a fee-only Registered Investment Advisor in Plano and Austin, Texas, providing comprehensive wealth management, financial planning, and vetted alternative investments to high-net-worth individuals, executives, entrepreneurs, and private equity investors with a $1M investable asset minimum.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industries

Alternative Investments for Private Wealth (Hedge Funds, PE/VC Access, Private Credit) (FSAAABAI), Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Fee-only wealth management
• Fiduciary financial advisory
• Investment management services
• Comprehensive financial planning
• Alternative investment access

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Asset-Based Advisory Fees: Fees charged on managed assets (AUM-based). Client pays a fee based on the assets managed and planning services provided. No commissions on investments or trades. This is the primary revenue stream for the fee-only fiduciary model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SFMG Wealth Advisors is a fee-only Registered Investment Advisor that delivers comprehensive wealth management and investment advisory services to high-net-worth individuals and families. Core services include investment management across public and private asset classes, full-scope financial planning (tax, estate, retirement, education, insurance, corporate benefits, charitable), and access to vetted alternative investments such as private credit, real estate, venture capital, hedge funds, and private equity.

Product overview

SFMG Wealth Advisors is a fee-only wealth management firm offering comprehensive financial planning and investment management services. The firm operates two core service lines: Comprehensive Wealth Management covering investment management across stocks, bonds, mutual funds, ETFs, private equity, real estate, commodities, and hedge funds, along with full financial planning (corporate benefits, education, tax, insurance, estate, retirement, charitable, and business owner planning); and Alternative Investments providing access to vetted private credit, real estate, venture capital, venture debt, hedge funds, and private equity. Supporting these core services are Tax Management Solutions (tax-loss harvesting, concentrated stock solutions, charitable strategies, year-end planning) and a client-facing mobile app and online portal for account access. In February 2026, SFMG became an early adopter of Mili Office, an agentic AI platform that automates workflows including form-filling and system integrations with CRMs, financial planning software, calendars, and custodians.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Advisors can serve 25% more clients using AI workflow automation

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

One partnership is on record.

• MilicoreTechnology or Integration · 23 February 2026SFMG is an early adopter of Mili Office, an agentic AI platform for wealth advisors that connects to existing systems including CRMs, financial planning software, calendars, and custodians to handle complete workflows end-to-end. The platform enables advisors to automate tasks such as form-filling and serves 25% more clients.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Avion Wealth: Fee-only RIA serving HNW clients with comprehensive wealth management and alternative investments. Co-listed with SFMG as an early adopter of Mili Office agentic AI platform, making it a near-perfect functional and operational peer.
• Presidio Capital Management: Texas-based wealth management firm offering portfolio management and financial planning to HNW clients. Co-listed with SFMG as an early Mili Office adopter, overlapping directly in service mix, geography, and AI strategy.
• The Sum: Fee-only RIA offering comprehensive financial planning and investment management to HNW individuals. Co-listed with SFMG as a Mili Office early adopter, sharing business model, client profile, and technology adoption profile.
• RGT Wealth Advisors: Texas-based RIA providing wealth management, tax planning, and investment advisory to HNW clients. Notably, SFMG's Manager of Financial Planning Shannon Pope previously worked at RGT, indicating direct functional overlap in the Texas RIA market.
• PFG Wealth Advisors: Dallas-area wealth management firm serving HNW clients with comprehensive planning and investment services. SFMG's Manager of Financial Planning Shannon Pope previously worked there; same geographic and service overlap as SFMG.
• Cockram Wealth Advisors: Independent, fee-only RIA providing personalized wealth management to HNW families and individuals. Comparable in size, fee-only model, and comprehensive planning orientation to SFMG.
• Fort Pitt Capital Group: Independent, employee-owned RIA providing customized wealth management to HNW individuals, families, and institutions. Comparable independent fee-only model, employee ownership structure, and comprehensive planning service offering.

Broad incumbents

• Wealth Enhancement Group: Large national RIA platform that has aggressively consolidated independent wealth managers. Comparable fee-only RIA model but at vastly greater scale; represents the consolidator archetype that competes for HNW clients and acquires firms like SFMG.
• Carson Group: National wealth management firm offering financial advisors coaching, technology, and back-office support. Broad incumbent offering similar services to financial advisors with comparable HNW client focus, but at much larger scale.
• Edelman Financial Engines: Largest independent RIA in the U.S., serving mass-affluent and HNW clients with investment management and financial planning. Represents the scale-play alternative that competes for SFMG's HNW segment with broader geographic reach and digital tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sfmg-wealth-advisors
• Xx.com/SFMG_Wealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFMG Wealth Advisors