imito

What imito does

imito AG is a Swiss health-tech company founded in 2015–2016 in Zürich by Chrysanth Sulzberger (CEO) and Manuel Studer (CTO), building a mobile-first clinical documentation and wound management platform for hospitals. Its product suite comprises imitoCam for secure medical photo and video documentation with PACS archiving, imitoWound for digital wound documentation with AI measurement, WoundGenius as the underlying AI wound-assessment technology and SDK, and imitoScan for smartphone-based document digitization. The platform uses computer-vision algorithms combined with printable calibration markers to compute wound area automatically, and integrates into hospital IT environments via the FHIR, HL7, LDAP, SAML and DICOM standards, supporting PACS, VNA and major EMR systems including Dedalus ORBIS U.

The company's technology is grounded in a proprietary training corpus of roughly 4,000 wounds and 8M+ medical photos collected across deployments since 2016, with clinical accuracy validated by 15+ peer-reviewed research papers. imito is deployed in 70+ hospitals and used by 100K+ healthcare professionals across Germany, Austria, Switzerland and Brazil, spanning university hospitals, rehabilitation clinics, diabetes centers and wound-care specialists. Key customers include University Hospital Basel (first customer and co-developer, 2016), University Hospital Hamburg-Eppendorf, CHUV Lausanne, Kantonsspital Winterthur, Sana Kliniken Leipziger Land, Diabetes Clinic Mergentheim, Zurzach Care, Klinikum Ingolstadt, UKGM and Regensburg University Hospital.

imito generates revenue through three streams: enterprise SaaS subscriptions for its apps (quote-based, annual billing, sized to hospital deployment), SDK and technology licensing of WoundGenius to partners such as Urgo Medical (embedded in their Healico app) and Dedalus HealthCare (embedded in ORBIS U), and professional services for EMR integration projects. Distribution combines direct enterprise field sales with channel partners including TecCurar in Brazil and Bechtle for device delivery, supported by an active presence at European healthcare conferences such as DMEA, EWMA, DEWU, IFAS and EPUAP. The company is privately held, bootstrapped with no disclosed external funding, GDPR-compliant and addresses MDR/FDA requirements for its medical-device positioning.

Name

imito

Legal name

imito AG

Website

https://imito.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss health-tech company providing mobile-first clinical photo documentation and AI-powered wound measurement apps to 70+ hospitals in DACH and Brazil, with deep EMR/PACS integration and WoundGenius SDK licensing to partners like Urgo Medical and Dedalus HealthCare.

Ownership category

akta.pro rank

Product category

Clinical Wound Management Software

akta.pro primary industry

EHR/EMR Integration & Interoperability Middleware (HL7/FHIR) (HLALAKAD)

akta.pro secondary industry

EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN)

Keywords

• Clinical photo documentation
• Wound management software
• AI wound measurement
• EMR integration platform
• Medical photography apps

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions (SaaS): Annual or multi-year subscription model for healthcare organizations accessing imitoCam, imitoWound, and imitoScan applications. Pricing is quote-based and negotiated per customer deployment size and requirements.
2. Technology Licensing (SDK): Licensing of WoundGenius measurement technology to third-party healthcare software providers for embedding in their own applications, such as the partnership with Urgo Medical for their Healico app.
3. Enterprise Integration Services: Professional services for implementing and integrating imito apps into hospital IT infrastructure, including EMR/EHR integration projects with systems like ORBIS U.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

imito develops and sells a suite of mobile clinical applications for hospitals and healthcare systems, including imitoCam for secure medical photo/video documentation, imitoWound for AI-powered wound documentation and measurement, WoundGenius for automated wound assessment, and imitoScan for patient document digitization. The products integrate with EMR/EHR and PACS systems using FHIR, HL7, LDAP, SAML, and DICOM standards, and are deployed across 70+ hospitals in the DACH region and Brazil.

Product overview

imito offers a suite of four integrated clinical apps for wound management and medical photography: imitoCam (medical photo/video documentation), imitoWound (wound documentation with AI measurement), WoundGenius (AI-powered wound assessment technology), and imitoScan (patient document scanning). The products are designed to work standalone or together, sharing a common infrastructure with EMR/PACS integration via standards like FHIR and HL7. WoundGenius also functions as a technology platform licensed to partners. imitoMeasure has been discontinued and replaced by WoundGenius. The company targets hospitals and healthcare facilities, with over 70 hospitals and 100K+ users globally.

Differentiator

Problem solved

Functional benefit

Brands

• imitoCam: Medical photo and video documentation app - a secure, fast, and fully integrated solution for clinical photo documentation allowing medical staff to capture medical conditions visually and integrate with electronic medical records.
• imitoWound
• WoundGenius
• imitoScan
• imitoMeasure

Products and services

• imitoCam Secure, fast medical photo and video documentation mobile app for clinicians, enabling visual capture of medical conditions with photos archived immediately to PACS. Supports up to 10-minute video recording and is designed for hospital-wide deployment on iOS, iPadOS, and Android devices.
• imitoWound Digital wound management mobile app with AI-powered wound documentation and measurement, enabling wound assessment in 5 minutes instead of 20 through automatic wound edge detection and area calculation. Based on international documentation standards and integrates into hospital IT infrastructure.
• WoundGenius AI-powered wound assessment technology offered as a standalone product and as an SDK for partner integration. Provides scientifically validated automatic wound measurement with seamless EMR integration, including a March 2026 market release embedded into Dedalus HealthCare's ORBIS U digital patient record.
• imitoScan Mobile scanning app for rapid digitization of patient documents using the smartphone camera, with documents saved immediately to the correct patient file in the hospital information system.

Quantifiable outcome

• Wound documentation time reduced from 20 minutes to 5 minutes (75% reduction)
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dedalus HealthCare GmbHcoreTechnology or Integration · 26 March 2026Strategic partnership with Dedalus, Europe's leading healthcare software provider, for market release of AI-powered wound measurement (WoundGenius) integrated into ORBIS U electronic patient record system. First time clinics receive scientifically validated, automatic wound analysis directly at point of care, seamlessly embedded into digital patient record.
• TecCurarcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Brazilian channel partner for Latin American market expansion. Joint presence at Hospitalar 2026 in São Paulo and HardTech Innovation 2026 in Itajubá, demonstrating commitment to regional market development.
• Urgo MedicalcoreOEM/ Whitelabel/ Licensing Partner · 15 November 2023Licensing partnership where Urgo Medical embeds imito's WoundGenius automatic wound measurement technology into their Healico wound app. Urgo Medical is a leading advanced wound care company, representing significant validation of imito's technology.
• University of Geneva / Prof. Sebastian ProbstcoreStrategic or Co-development Partner · 1 December 2021Innosuisse-funded innovation project for AI-based Clinical Decision Support System for wound treatment. Established cooperation with Prof. Sebastian Probst and Geneva School of Health Science for development of application supporting clinical decision-making in wound treatment.
• University Hospital BaselcoreStrategic or Co-development Partner · 1 January 2016First customer and co-development partner for imitoCam. Medical Instagram for doctors and nurses with medical photo documentation was developed together with University Hospital Basel.
• BechtleminorChannel Partner/ Reseller/ DistributorGerman IT distributor providing Apple device deployments for imito customers, such as Sana Kliniken Leipziger Land deployment on Apple devices.
• Ascom DACHminorChannel Partner/ Reseller/ DistributorHealthcare IT partner for joint business workshops in DACH region. Demonstrated automatic wound measurement on Ascom Myco4 device at partner events.
• COM plan + service DresdenminorChannel Partner/ Reseller/ DistributorOrganized healthcare sector business workshop with Ascom DACH where imito demonstrated wound measurement capabilities.
• Health Innovation Hub (Kantonsspital Baden)minorStrategic or Co-development PartnerCollaborated on annual imito Keynote 2019 event, hosting the keynote together with the Health Innovation Hub from Kantonsspital Baden.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthy.io: Healthy.io turns smartphone cameras into clinical-grade diagnostic tools (urinalysis, wound, CKD). Comparable to imito in using consumer mobile hardware plus AI to deliver clinical assessments at point of care with EHR integration.
• Tissue Analytics (a Net Health company): Tissue Analytics (acquired by Net Health) provides AI-driven wound imaging and documentation integrated into the Net Health EHR for wound care. Directly comparable to imito on computer-vision wound measurement and clinical workflow automation.
• eKare: eKare builds 3D wound imaging and AI-based measurement software for hospitals, wound clinics, and clinical trials. Comparable to imito's WoundGenius in wound segmentation, measurement, and EMR integration use cases.
• WoundZoom (Net Health): WoundZoom is Net Health's enterprise wound management platform combining digital wound measurement, documentation, and analytics. Comparable to imitoWound in targeting hospital wound care teams with EMR-integrated measurement workflows.
• Swift Medical: Swift Medical offers a smartphone-based AI wound imaging and measurement platform used by hospitals and home health agencies. It is the closest direct competitor to imitoWound/WoundGenius, with overlapping core functionality in AI-powered wound measurement and EHR integration.

Emerging players

• MolecuLight: MolecuLight makes handheld fluorescence imaging devices that detect bacterial burden in wounds. Adjacent to imito's wound assessment space — same end users (wound care nurses) and same clinical workflow — but uses dedicated hardware rather than smartphones.
• Parable Health: Parable Health offers a digital wound care platform with AI image capture, measurement, and EHR integration for hospitals and post-acute providers. Overlaps with imito in AI wound measurement and EMR integration for hospital wound care teams.

Broad incumbents

• Dedalus HealthCare: Dedalus is one of Europe's largest healthcare software providers, with the ORBIS U EHR platform. imito is now an embedded partner inside ORBIS U; Dedalus is a broad incumbent whose distribution imito can ride, but which could also internalize wound AI over time.
• Net Health: Net Health is a large U.S. specialty EHR company for wound care, rehab, and home health. Acquired Tissue Analytics and offers WoundZoom. A broader incumbent that competes with imito in hospital wound care documentation at a much larger scale.

Others

• Urgo Medical: Urgo Medical is a leading advanced wound care products company that licenses imito's WoundGenius into its Healico app. A channel partner and customer rather than a direct competitor, but with adjacent wound-care expertise and direct exposure to the same clinical buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5XSlrhSBUSEsyvyZUzI2Xw
• LinkedInlinkedin.com/company/imito-ag
• Instagraminstagram.com/imito_ag
• Xx.com/imito_ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about imito