DrinkTanks

What DrinkTanks does

DrinkTanks is a privately held American drinkware company founded in 2013 in Bend, Oregon. The company designs and sells premium insulated stainless steel drinkware, including growlers, tumblers, cups, barware, can sleeves, soft coolers, and dispensing equipment. Its core technology is double-walled vacuum-insulated stainless steel construction, complemented by multiple patented hardware features including the Dual-Bail closure, Keg Cap, Travel Keg Pro, Kegulator, and FrostLock designs. Products are organized across five lines: Craft, Session, Proof Barware, ColdCore, and Dispensing.

The company sells to three primary customer segments: individual consumers via a direct-to-consumer e-commerce website, small and mid-sized breweries and growler fill stations through wholesale and B2B channels, and broader retail customers via Amazon. Pricing for individual products spans from $8.99 for small accessories to $239.99 for the premium Travel Keg Pro. Beyond durable hardware, the company offers custom laser-engraved orders with a 10-business-day lead time and operates a 10% first-order email incentive to capture new customers. The brand is supported by recommended endorsements from 7,000+ breweries and growler fill stations, an internal team of Certified Cicerones for domain credibility, and an active presence across Facebook, Instagram, TikTok, YouTube, and email marketing.

Operationally, DrinkTanks ships from a single warehouse in Portland, Oregon, with free shipping offered on Continental US orders over $149. The product cadence across 2023-2025 has been active, including the Travel Keg Pro launch (2023), a Derek DeYoung artist collaboration (2023), the Kegulator dispensing system (2024), the ColdCore soft cooler line (2024-2025), and the Proof Barware line (2025). The company remains small and privately held, with no public funding or revenue disclosures.

Name

DrinkTanks

Legal name

DrinkTanks Corporation

Website

https://drinktanks.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

DrinkTanks is a Bend, Oregon-based premium insulated drinkware company founded in 2013, selling vacuum-insulated growlers, cups, barware, coolers, and dispensing equipment to consumers, breweries, and wholesale partners via DTC, Amazon, and B2B channels.

Ownership category

akta.pro rank

Product category

Insulated Drinkware

NAICS

Metal Can Manufacturing (332431)

SIC

Metal Cans (3411)

akta.pro primary industry

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)

akta.pro secondary industries

Kegging & Draught Packaging Operations (AFAFAJAI), Sealing & Liner Systems (Induction Seals, Liners, Wads) (IMALALAM)

Keywords

• Insulated drinkware
• Vacuum insulated growlers
• Stainless steel beverage containers
• Carbonation preserving growlers
• Portable keg systems

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct-to-consumer sales via drinktanks.com, selling premium insulated drinkware and accessories at price points ranging from $8.99 to $239.99
2. Wholesale/Retail Distribution: B2B revenue through retailer and wholesale distribution program
3. Custom Engraving Services: Premium customization services for growlers and cups using laser engraving; custom orders ship within 10 business days

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

DrinkTanks designs, manufactures, and sells premium double-walled vacuum insulated stainless steel drinkware, including growlers (32 oz, 64 oz, and 128 oz), insulated craft and pint cups, Proof Barware (wine cup, shot glass set, cocktail shaker), FrostLock can sleeves, an 8L soft cooler, and CO2-based portable keg/dispensing systems (Kegulator, Travel Keg Pro). The company's signature differentiator is a patented dual-bail closure system designed to preserve carbonation for up to 30 days and deliver 45-hour cold retention on Craft line products.

Product overview

DrinkTanks is a premium insulated drinkware company offering multiple product lines centered around temperature retention and beverage freshness technology. The core offerings include the Craft Line (premium growlers in 10oz to 128oz sizes with patented dual-bail closure for up to 45-hour cold retention and 30-day carbonation preservation) and Session Line (portable cups and growlers for active lifestyles with 24+ hour cold retention). Recent expansions include Proof Barware (wine cups, shot glass sets, cocktail shakers for outdoor use), ColdCore Line (insulated can sleeves and soft coolers), and Dispensing accessories (CO2 injectors, cartridges, and portable keg systems). All products feature double-walled vacuum insulation technology with no-condensation exterior surfaces. The company also offers custom laser engraving services and sells accessories including cleaning products, replacement caps, and growler brushes. Founded in Bend, Oregon in 2013, DrinkTanks serves both retail consumers and wholesale/retailer channels.

Differentiator

Problem solved

Functional benefit

Brands

• Craft Line: Premium growlers and accessories offering unmatched storage and dispensing with vacuum insulation and dual-bail closure system for up to 45-hour cold retention.
• Session Line
• Proof Barware
• ColdCore Line
• Dispensing

Products and services

• Craft 64 oz Growler Premium double-walled vacuum insulated 64 oz growler with patented dual-bail closure system. Keeps beverages cold for up to 45 hours and preserves carbonation for up to 30 days unopened. Sold direct-to-consumer through drinktanks.com.
• Craft 32 oz Growler Mid-size vacuum insulated 32 oz Craft growler with 3/4 inch cork insulated cap for superior temperature retention. Compatible with DrinkTanks dispensing accessories.
• Craft 128 oz Growler Extra-large 128 oz vacuum insulated growler with internal ounce markings and dual-bail closure system for extended carbonation retention.

Quantifiable outcome

• Craft growlers keep beverages cold for 45 hours (sometimes more)
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Derek DeYoungminorStrategic or Co-development Partner · 1 January 2023Artist collaboration featuring Derek DeYoung's fish artwork on Can Sleeve products. DeYoung is known for painting fish in his unique style and palette. Three patterns featuring his artwork are available on Can Sleeve products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Owala: Fast-growing DTC insulated drinkware brand with distinctive lid designs and youth-skewing marketing. Comparable as a smaller DTC-native challenger in the premium insulated bottle/cup category.

Broad incumbents

• YETI: Large public premium outdoor lifestyle brand offering drinkware (Rambler line), coolers, and bags. Comparable via overlapping insulated drinkware category and premium positioning, though YETI operates across a much broader portfolio.
• Stanley: Iconic drinkware brand with strong presence in insulated tumblers, bottles, and barware. Overlaps directly on vacuum-insulated stainless steel drinkware and the retail/wholesale channels DrinkTanks also serves.
• Contigo: Established mass-market drinkware brand offering travel mugs, water bottles, and kids' tumblers. Comparable via overlapping insulated drinkware category and broad retail distribution, though positioned at a lower price tier.

Direct peers

• RTIC Outdoors: Direct-to-consumer premium drinkware and cooler brand competing on value-versus-premium positioning. Comparable on stainless steel insulated bottles, tumblers, and the soft-cooler category DrinkTanks entered with the ColdCore 8L.
• Simple Modern: Insulated drinkware brand offering tumblers, water bottles, and accessories across a broad price range with strong Amazon and DTC presence. Comparable on SKU breadth and channel mix.
• GrowlerWerks: Specialist manufacturer of pressurized growlers and tap systems (uKeg) for craft beer. The closest peer on the growler-plus-CO2-dispensing platform that defines DrinkTanks' core technology.
• HydroFlask: Premium vacuum-insulated stainless steel drinkware brand offering bottles, cups, and food flasks across outdoor and lifestyle segments. Direct comparable on product (double-wall vacuum insulation), target customer (active lifestyle), and premium DTC-plus-retail GTM.
• Miir: Premium stainless steel drinkware brand with sustainability positioning, custom engraving, and B2B gifting program. Comparable via premium positioning, laser engraving service, and gifting/engraving vertical.
• BrüMate: Premium insulated drinkware brand specializing in insulated tumblers, growlers, and barware with a strong DTC and lifestyle-marketing approach. Closest direct comparable on premium pricing, adult-beverage focus, and the cocktail/barware expansion DrinkTanks just launched.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DrinkTanks
• Facebookfacebook.com/drinktanks
• Instagraminstagram.com/drinktanks
• TikToktiktok.com/@drinktanks
• Xx.com/DrinkTanks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DrinkTanks