DrinkTanks
DrinkTanks is a Bend, Oregon-based premium insulated drinkware company founded in 2013, selling vacuum-insulated growlers, cups, barware, coolers, and dispensing equipment to consumers, breweries, and wholesale partners via DTC, Amazon, and B2B channels.
- Company typePrivate
- Founded2013
- HeadquartersBend, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What DrinkTanks does
DrinkTanks is a privately held American drinkware company founded in 2013 in Bend, Oregon. The company designs and sells premium insulated stainless steel drinkware, including growlers, tumblers, cups, barware, can sleeves, soft coolers, and dispensing equipment. Its core technology is double-walled vacuum-insulated stainless steel construction, complemented by multiple patented hardware features including the Dual-Bail closure, Keg Cap, Travel Keg Pro, Kegulator, and FrostLock designs. Products are organized across five lines: Craft, Session, Proof Barware, ColdCore, and Dispensing.
The company sells to three primary customer segments: individual consumers via a direct-to-consumer e-commerce website, small and mid-sized breweries and growler fill stations through wholesale and B2B channels, and broader retail customers via Amazon. Pricing for individual products spans from $8.99 for small accessories to $239.99 for the premium Travel Keg Pro. Beyond durable hardware, the company offers custom laser-engraved orders with a 10-business-day lead time and operates a 10% first-order email incentive to capture new customers. The brand is supported by recommended endorsements from 7,000+ breweries and growler fill stations, an internal team of Certified Cicerones for domain credibility, and an active presence across Facebook, Instagram, TikTok, YouTube, and email marketing.
Operationally, DrinkTanks ships from a single warehouse in Portland, Oregon, with free shipping offered on Continental US orders over $149. The product cadence across 2023-2025 has been active, including the Travel Keg Pro launch (2023), a Derek DeYoung artist collaboration (2023), the Kegulator dispensing system (2024), the ColdCore soft cooler line (2024-2025), and the Proof Barware line (2025). The company remains small and privately held, with no public funding or revenue disclosures.
DrinkTanks firmographics
Firmographics- Name
- DrinkTanks
- Legal name
- DrinkTanks Corporation
- Website
- https://drinktanks.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DrinkTanks is a Bend, Oregon-based premium insulated drinkware company founded in 2013, selling vacuum-insulated growlers, cups, barware, coolers, and dispensing equipment to consumers, breweries, and wholesale partners via DTC, Amazon, and B2B channels.
- Ownership category
- akta.pro rank
DrinkTanks industry classification
Industry- Product category
- Insulated Drinkware
- NAICS
- Metal Can Manufacturing (332431)
- SIC
- Metal Cans (3411)
- akta.pro primary industry
- Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
- akta.pro secondary industries
- Kegging & Draught Packaging Operations (AFAFAJAI), Sealing & Liner Systems (Induction Seals, Liners, Wads) (IMALALAM)
Keywords
Where DrinkTanks is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DrinkTanks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Direct E-commerce Sales: Primary revenue stream through direct-to-consumer sales via drinktanks.com, selling premium insulated drinkware and accessories at price points ranging from $8.99 to $239.99
- Wholesale/Retail Distribution: B2B revenue through retailer and wholesale distribution program
- Custom Engraving Services: Premium customization services for growlers and cups using laser engraving; custom orders ship within 10 business days
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Can Sleeves - Standard, Slim, and Tall Boy sizes |
| Unit Pricing | Pay-as-you-go | Proof Wine Cup - 10 oz insulated wine cup |
| Unit Pricing | Pay-as-you-go | Proof Shot Glass Set - 4-piece set with carrying case |
| Unit Pricing | Pay-as-you-go | Proof Cocktail Shaker - Insulated barware |
| Unit Pricing | Pay-as-you-go | ColdCore 8L Soft Cooler |
| Unit Pricing | Pay-as-you-go | Craft Growlers - 32 oz, 64 oz, and 128 oz sizes |
| Unit Pricing | Pay-as-you-go | Session Growlers - 32 oz and 64 oz sizes |
| Unit Pricing | Pay-as-you-go | Dispensing Products - Kegulator, Travel Keg Pro, CO2 cartridges |
| Unit Pricing | Pay-as-you-go | Craft Cups - 10 oz and 16 oz sizes |
| Unit Pricing | Pay-as-you-go | Accessories - Caps, lids, brushes, powder, cleaning packs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
DrinkTanks product offering
Product offeringCore offering
DrinkTanks designs, manufactures, and sells premium double-walled vacuum insulated stainless steel drinkware, including growlers (32 oz, 64 oz, and 128 oz), insulated craft and pint cups, Proof Barware (wine cup, shot glass set, cocktail shaker), FrostLock can sleeves, an 8L soft cooler, and CO2-based portable keg/dispensing systems (Kegulator, Travel Keg Pro). The company's signature differentiator is a patented dual-bail closure system designed to preserve carbonation for up to 30 days and deliver 45-hour cold retention on Craft line products.
Product overview
DrinkTanks is a premium insulated drinkware company offering multiple product lines centered around temperature retention and beverage freshness technology. The core offerings include the Craft Line (premium growlers in 10oz to 128oz sizes with patented dual-bail closure for up to 45-hour cold retention and 30-day carbonation preservation) and Session Line (portable cups and growlers for active lifestyles with 24+ hour cold retention). Recent expansions include Proof Barware (wine cups, shot glass sets, cocktail shakers for outdoor use), ColdCore Line (insulated can sleeves and soft coolers), and Dispensing accessories (CO2 injectors, cartridges, and portable keg systems). All products feature double-walled vacuum insulation technology with no-condensation exterior surfaces. The company also offers custom laser engraving services and sells accessories including cleaning products, replacement caps, and growler brushes. Founded in Bend, Oregon in 2013, DrinkTanks serves both retail consumers and wholesale/retailer channels.
Differentiator
Problem solved
Functional benefit
Brands
- Craft Line: Premium growlers and accessories offering unmatched storage and dispensing with vacuum insulation and dual-bail closure system for up to 45-hour cold retention.
- Session Line
- Proof Barware
- ColdCore Line
- Dispensing
Products and services
- Craft 64 oz Growler Premium double-walled vacuum insulated 64 oz growler with patented dual-bail closure system. Keeps beverages cold for up to 45 hours and preserves carbonation for up to 30 days unopened. Sold direct-to-consumer through drinktanks.com.
- Craft 32 oz Growler Mid-size vacuum insulated 32 oz Craft growler with 3/4 inch cork insulated cap for superior temperature retention. Compatible with DrinkTanks dispensing accessories.
- Craft 128 oz Growler Extra-large 128 oz vacuum insulated growler with internal ounce markings and dual-bail closure system for extended carbonation retention.
Quantifiable outcome
- Craft growlers keep beverages cold for 45 hours (sometimes more)
- +4 more outcomes
Companies that use DrinkTanks
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
DrinkTanks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DrinkTanks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Derek DeYoungminorArtist collaboration featuring Derek DeYoung's fish artwork on Can Sleeve products. DeYoung is known for painting fish in his unique style and palette. Three patterns featuring his artwork are available on Can Sleeve products.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
DrinkTanks competitors and assessment
Company assessmentEmerging players
- Owala: Fast-growing DTC insulated drinkware brand with distinctive lid designs and youth-skewing marketing. Comparable as a smaller DTC-native challenger in the premium insulated bottle/cup category.
Broad incumbents
- YETI: Large public premium outdoor lifestyle brand offering drinkware (Rambler line), coolers, and bags. Comparable via overlapping insulated drinkware category and premium positioning, though YETI operates across a much broader portfolio.
- Stanley: Iconic drinkware brand with strong presence in insulated tumblers, bottles, and barware. Overlaps directly on vacuum-insulated stainless steel drinkware and the retail/wholesale channels DrinkTanks also serves.
- Contigo: Established mass-market drinkware brand offering travel mugs, water bottles, and kids' tumblers. Comparable via overlapping insulated drinkware category and broad retail distribution, though positioned at a lower price tier.
Direct peers
- RTIC Outdoors: Direct-to-consumer premium drinkware and cooler brand competing on value-versus-premium positioning. Comparable on stainless steel insulated bottles, tumblers, and the soft-cooler category DrinkTanks entered with the ColdCore 8L.
- Simple Modern: Insulated drinkware brand offering tumblers, water bottles, and accessories across a broad price range with strong Amazon and DTC presence. Comparable on SKU breadth and channel mix.
- GrowlerWerks: Specialist manufacturer of pressurized growlers and tap systems (uKeg) for craft beer. The closest peer on the growler-plus-CO2-dispensing platform that defines DrinkTanks' core technology.
- HydroFlask: Premium vacuum-insulated stainless steel drinkware brand offering bottles, cups, and food flasks across outdoor and lifestyle segments. Direct comparable on product (double-wall vacuum insulation), target customer (active lifestyle), and premium DTC-plus-retail GTM.
- Miir: Premium stainless steel drinkware brand with sustainability positioning, custom engraving, and B2B gifting program. Comparable via premium positioning, laser engraving service, and gifting/engraving vertical.
- BrüMate: Premium insulated drinkware brand specializing in insulated tumblers, growlers, and barware with a strong DTC and lifestyle-marketing approach. Closest direct comparable on premium pricing, adult-beverage focus, and the cocktail/barware expansion DrinkTanks just launched.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
DrinkTanks social profiles
Digital presenceDrinkTanks financial estimates
Financial estimateRevenue estimate
Valuation estimate
DrinkTanks leadership team
Management profileNumber of profiles
Profiles1 record
DrinkTanks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DrinkTanks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DrinkTanks
What does DrinkTanks do?
DrinkTanks designs, manufactures, and sells premium double-walled vacuum insulated stainless steel drinkware, including growlers (32 oz, 64 oz, and 128 oz), insulated craft and pint cups, Proof Barware (wine cup, shot glass set, cocktail shaker), FrostLock can sleeves, an 8L soft cooler, and CO2-based portable keg/dispensing systems (Kegulator, Travel Keg Pro). The company's signature differentiator is a patented dual-bail closure system designed to preserve carbonation for up to 30 days and deliver 45-hour cold retention on Craft line products.
Is DrinkTanks a public or private company?
DrinkTanks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DrinkTanks founded?
DrinkTanks was founded in 2013. It employs 1 to 10 people.
Where is DrinkTanks based?
DrinkTanks is headquartered in Bend, United States, in the North America region.
How does DrinkTanks make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution and custom Engraving Services.
Who are DrinkTanks's main competitors?
Owala is listed as an emerging player. Broad incumbents are YETI, Stanley and Contigo. Direct peers are RTIC Outdoors, Simple Modern, GrowlerWerks, HydroFlask, Miir and BrüMate.
Does DrinkTanks have an API?
No public API is recorded for DrinkTanks.
What industry is DrinkTanks in?
DrinkTanks's product category is Insulated Drinkware. Its primary akta.pro industry code is IMALAHAD, Beverage Packaging (Bottles, Cans, Cartons, Kegs), with a secondary code of AFAFAJAI, Kegging & Draught Packaging Operations. Its NAICS code is 332431 and its SIC code is 3411.