McKissock - Online School
McKissock Learning is a US online professional education platform delivering licensing, qualifying, and continuing education courses to licensed appraisers, real estate agents, home inspectors, land surveyors, and engineers across all 50 states.
- Company typePrivate
- Founded1990
- HeadquartersWarren, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What McKissock - Online School does
McKissock Learning is a US-based online professional education platform founded in 1990 in Warren, Pennsylvania, and operated as a brand within the Colibri Group family of companies. It delivers licensing, qualifying, and continuing education to licensed professionals across five regulated verticals: property appraisal (its core and longest-standing business, where it claims the #1 market position for appraisers for over 20 years), real estate agents and brokers, home inspectors, land surveyors, and professional engineers. The catalog comprises 500+ courses covering all 50 states plus US territories, with state board approvals from ARELLO, AQB, and IDECC, and an exclusive partnership with The Appraisal Foundation as the sole provider of the National Online USPAP Update Course since 2010.
The platform is built on a learning management system accessible via web, mobile, and tablet, with delivery formats spanning self-paced online, livestream virtual classroom, and in-person seminars. Recent technology investments include Rubi Tutor, an AI-powered in-course learning companion, and Rubi AI Purchase Advisor, a 24/7 generative AI chatbot guiding course selection. Proprietary certification brands — Certified Green Home Appraiser (CGHA), Certified Luxury Home Appraiser (CLHA), URAR Mastery, and the Real Estate AI Specialist (REAIS) — extend the product set beyond statutorily required CE.
The revenue model combines one-time course and package sales (priced $195–$2,915 depending on hours and state requirements), annual subscription memberships (Appraisal Unlimited Learning, CE Plus) for recurring revenue, premium-priced livestream and in-person seminars, and certification designation fees. GTM is product-led growth: self-serve website enrollment augmented by inside-sales enrollment advisors and Affirm installment financing. The customer base is a long tail of individual licensed professionals, with 250,000+ trained annually and 2 million+ served since founding.
McKissock - Online School firmographics
Firmographics- Name
- McKissock - Online School
- Legal name
- McKissock
- Website
- https://mckissock.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- McKissock Learning is a US online professional education platform delivering licensing, qualifying, and continuing education courses to licensed appraisers, real estate agents, home inspectors, land surveyors, and engineers across all 50 states.
- Ownership category
- akta.pro rank
McKissock - Online School industry classification
Industry- Product category
- Online Professional Education
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (611430), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- MOOC & Open Course Platforms (EDAFAIAA)
- akta.pro secondary industry
- Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)
Keywords
Where McKissock - Online School is headquartered
LocationHeadquarters
- HQ city
- Warren
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
McKissock - Online School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Course Sales (Individual/Packages): One-time purchase of individual courses or bundled packages for licensing, qualifying education, and continuing education. Courses range from $0 to $2,000+ depending on package complexity and state requirements.
- Subscription Memberships: Annual subscription memberships (CE Membership, Appraisal Unlimited Learning Membership, Real Estate CE Plus Membership) providing access to entire course libraries, professional development content, webinars, and learning tools. Renewed on annual or multi-year basis.
- Livestream/Classroom Courses: Live virtual classroom and in-person seminar courses with premium pricing, often including textbooks and additional support materials
- Professional Certifications: Fees for professional certifications including Certified Green Home Appraiser (CGHA) and Certified Luxury Home Appraiser (CLHA) designation programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Trainee Learning Subscription (Alabama - 87 hrs) |
| One time/ perpetual license | Pay-as-you-go | Trainee Basic Package (Alabama - 87 hrs) |
| Subscription | Annual | California Trainee Learning Subscription (94 hrs) |
| Subscription | Annual | Connecticut Trainee Learning Subscription (86 hrs) |
| Subscription | Annual | Florida Trainee Learning Subscription (104 hrs) |
| Subscription | Annual | Georgia Trainee Learning Subscription (102 hrs) |
| Subscription | Annual | Kansas Licensed Learning Subscription (162 hrs) |
| Unit Pricing | Pay-as-you-go | Individual Courses |
| Other | Monthly | Affirm Financing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
McKissock - Online School product offering
Product offeringCore offering
McKissock is an online education platform that delivers licensing, qualifying, and continuing education courses for licensed professionals in five verticals: property appraisal, real estate, home inspection, land surveying, and professional engineering. Courses are offered as self-paced online, livestream, and in-person seminars, paired with subscription memberships (CE Membership, Appraisal Unlimited Learning, Real Estate CE Plus) and proprietary certification designations (CGHA, CLHA, URAR Mastery, REAIS).
Product overview
McKissock Learning is an online professional education platform offering a comprehensive portfolio of licensing, qualifying, and continuing education courses across five professional verticals: Appraisal (the #1 choice for appraisers for over 20 years), Real Estate, Home Inspection, Land Surveying, and Engineering. The platform delivers courses through multiple formats including self-paced online, livestream, and classroom options. Key products include Rubi Tutor (AI-powered learning companion), Rubi AI Purchase Advisor (AI chatbot for course selection), various certification programs (Certified Green Home Appraiser, Certified Luxury Home Appraiser, URAR Mastery), professional development tracks (AI MasterTracks, Real Estate AI Specialist), exam prep products, and subscription-based membership programs (Appraisal Unlimited Learning, CE Plus). The platform serves all 50 states with state- and board-approved courses and operates as part of the Colibri Group family of brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Appraisal Education
- Real Estate Education
- Home Inspection Courses
- Land Surveyor Education
- Engineering PDH Courses
- Appraisal Unlimited Learning Membership
- Real Estate CE Plus Membership
- Certified Green Home Appraiser (CGHA)
- Certified Luxury Home Appraiser (CLHA)
- URAR Mastery Certification Program
- Real Estate AI Specialist (REAIS)
- AI MasterTracks
- Appraisal Exam Prep Products
- Collateral Risk Solutions
- Banking Suite
Companies that use McKissock - Online School
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
McKissock - Online School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
McKissock - Online School partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and sister brand.
- Superior School of Real EstateminorNorth Carolina-focused real estate school acquired in December 2015, joining McKissock and Colibri to offer comprehensive online and live classroom training in the real estate industry.
- The Appraisal FoundationcoreMcKissock has been the exclusive provider of The Appraisal Foundation's National Online USPAP Update Course since 2010. The Appraisal Foundation sets standards and qualifications for the appraisal profession in the U.S.
- Colibri Group (Parent Company)coreColibri Group is the parent company providing learning solutions for licensed professionals in real estate, property appraisal, engineering, nursing, mental health, massage therapy, and cosmetology.
- Institute for Luxury Home Marketingsister brandPremier independent authority in training and designation for real estate agents working in the luxury residential market. Provides Certified Luxury Home Marketing Specialist (CLHMS) designation.
- Colibri Real Estatesister brandSister brand founded in 1996 helping over 200,000 aspiring real estate professionals with pre-licensing, post-licensing courses, and exam test prep.
- American Society of Home Inspectors (ASHI)coreMcKissock offers ASHI-approved continuing education courses for ASHI members seeking to maintain their home inspector certification.
- International Association of Certified Home Inspectors (InterNACHI)coreMcKissock offers InterNACHI-approved CE courses for certified home inspectors maintaining their InterNACHI membership and credentials.
- California Real Estate Inspection Association (CREIA)coreMcKissock offers CREIA-approved continuing education courses for California real estate inspectors maintaining CREIA membership and certifications.
- AffirmminorThird-party financing partner enabling zero-interest installment payment options for course packages, with payments as low as $60-$102/month on qualifying purchases.
- ARELLO, AQB, IDECC (Regulatory Bodies)coreCourse approvals from ARELLO, AQB, and IDECC ensure courses meet regulatory standards for appraiser licensing and continuing education across states.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
McKissock - Online School competitors and assessment
Company assessmentDirect peers
- The CE Shop: Major online provider of real estate pre-licensing and continuing education across U.S. states. Directly comparable to McKissock in real estate CE, with overlapping customer base of agents and brokers seeking state-approved online courses.
- Kaplan Real Estate Education: Long-standing online and live real estate licensing and CE provider. Competes head-to-head with McKissock for real estate agent and broker pre-licensing, exam prep, and continuing education.
- OnCourse Learning (dba OnCourse Systems, OCLS): Online education provider offering real estate, mortgage, and home inspection licensing and CE. Directly comparable to McKissock's home inspection and real estate verticals with similar state-approved course catalog.
- 360training (LMS platform for regulated CE): Online CE platform for real estate, mortgage, insurance, and other regulated professions. Competes with McKissock in state-approved continuing education with a similar self-paced, multi-vertical model.
- Colibri Real Estate: Sister brand under Colibri Group focused on real estate pre-licensing, post-licensing, and exam prep. Operates within the same parent platform and overlapping customer base as McKissock's real estate CE business.
- Hondros Learning: Ohio-based real estate and financial services education provider offering pre-licensing and CE in multiple states. Direct overlap with McKissock in real estate licensing courses and continuing education.
Broad incumbents
- Appraisal Institute: The leading professional association for real estate appraisers, offering its own designation programs and education. Competes with McKissock in the appraisal professional development space as a broader, association-led incumbent.
- Coursera: Large online learning platform offering professional development and continuing education across many fields. Comparable as a broad EdTech incumbent pursuing credentialed, professional learners adjacent to McKissock's market.
Emerging players
- Udemy Business: Online course marketplace with a growing catalog of professional development and certification-aligned content. Adjacent competitor for self-paced, on-demand professional learning outside formal CE requirements.
Regional players
- Institute for Luxury Home Marketing: Sister brand within Colibri Group focused on luxury home marketing designation (CLHMS). Closely related to McKissock's Certified Luxury Home Appraiser (CLHA) program and shares the same parent company and customer overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
McKissock - Online School social profiles
Digital presenceMcKissock - Online School compliance and trust
Trust signalCompliance1 record
McKissock - Online School financial estimates
Financial estimateRevenue estimate
Valuation estimate
McKissock - Online School leadership team
Management profileNumber of profiles
McKissock - Online School funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McKissock - Online School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McKissock - Online School
What does McKissock - Online School do?
McKissock is an online education platform that delivers licensing, qualifying, and continuing education courses for licensed professionals in five verticals: property appraisal, real estate, home inspection, land surveying, and professional engineering. Courses are offered as self-paced online, livestream, and in-person seminars, paired with subscription memberships (CE Membership, Appraisal Unlimited Learning, Real Estate CE Plus) and proprietary certification designations (CGHA, CLHA, URAR Mastery, REAIS).
Is McKissock - Online School a public or private company?
McKissock - Online School is a private company. It is classified as private equity controlled and is currently operating.
When was McKissock - Online School founded?
McKissock - Online School was founded in 1990. It employs 101 to 250 people.
Where is McKissock - Online School based?
McKissock - Online School is headquartered in Warren, United States, in the North America region.
How does McKissock - Online School make money?
Four revenue lines are on record. Course Sales (Individual/Packages) is the primary driver. The others are subscription Memberships, livestream/Classroom Courses and professional Certifications.
Who are McKissock - Online School's main competitors?
Direct peers on record are The CE Shop, Kaplan Real Estate Education, OnCourse Learning (dba OnCourse Systems, OCLS), 360training (LMS platform for regulated CE), Colibri Real Estate and Hondros Learning. Broad incumbents are Appraisal Institute and Coursera. Udemy Business is listed as an emerging player. Institute for Luxury Home Marketing is listed as a regional player.
Does McKissock - Online School have an API?
No public API is recorded for McKissock - Online School.
What industry is McKissock - Online School in?
McKissock - Online School's product category is Online Professional Education. Its primary akta.pro industry code is EDAFAIAA, MOOC & Open Course Platforms, with a secondary code of EDAAALAI, Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE). Its NAICS code is 61171 and its SIC code is 8200.