What Celemi does

Celemi (legal entity: Celemiab Systems AB) is a Sweden-headquartered, privately held provider of business simulation-based corporate learning, founded in 1985 in Amsterdam by Klas Mellander, Krister Nathanaelson, and Margareta Barchan. The company develops and sells an 11-product portfolio of experiential business simulations covering business acumen (CELEMI Apples & Oranges™), strategic leadership (CELEMI Decision Base™), strategy execution (CELEMI Enterprise™), talent management (CELEMI Tango™), sustainability (CELEMI Sustainability™), agile mindset (CELEMI Agile Move™), project management (CELEMI Cayenne™), change management (CELEMI Exploring Change™), supply chain (CELEMI PartnerStock™), strategic thinking (CELEMI Performance™), and sales management (CELEMI Sales Endeavour™). Simulations are delivered in board-based and digital formats, with digital delivery run through CELEMI Learning Space™, a cloud-based synchronous facilitator-led platform with multilingual support, three-role dashboards, SSO integration, and GDPR-compliant EU hosting.

Celemi monetizes through annual subscription licenses for the CELEMI Learning Space™ platform and individual simulation products, complemented by professional services revenue from custom simulation development projects and facilitator certification programs. The company operates a hybrid go-to-market combining direct enterprise sales with a global distribution channel of 150 certified partners across 75 countries offering delivery in 26+ languages. Customers are predominantly large enterprise and Fortune 500 organizations across manufacturing, life sciences, technology, financial services, automotive, aerospace, and hospitality (including Siemens, Sandvik, ABB, Airbus, Volvo, Tencent, Alibaba, and Swedbank). Pricing is quote-based and not publicly disclosed. The company maintains offices in Malmö (HQ), Chicago, and Shanghai, employs 51-100 people, and is owned independently with no disclosed parent company or active institutional funding.

Name

Celemi

Legal name

Celemiab Systems AB

Website

https://celemi.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Celemi sells a portfolio of 11 facilitator-led business simulation products and the CELEMI Learning Space™ cloud platform to large enterprises globally, distributed through direct sales and 150 certified partners across 75 countries.

Ownership category

akta.pro rank

Product category

Business Simulation Software

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

akta.pro secondary industries

Simulation, Scenario & Serious Games Design (EDAGAKAH), Simulation-Based Learning & Virtual Labs (EDAGAEAG)

Keywords

• Business simulation games
• Corporate training software
• Experiential learning platforms
• Leadership development simulations
• Business acumen training

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Business Simulation Licenses: Organizations purchase annual licenses to run CELEMI business simulations globally, integrating simulations into ongoing learning programs. Both off-the-shelf simulations and custom-developed solutions are available on a licensing basis.
2. Custom Business Simulation Development: Celemi develops tailor-made simulations matched to unique client business needs, involving phases such as pre-study, design, pilot testing, revision, and production. Pricing is negotiated on a project basis.
3. Facilitation Services: Celemi provides certified facilitators globally through its partner network. Organizations can tap into the global network of certified facilitators or get certified to lead simulations themselves.
4. CELEMI Learning Space™ Platform Access: Annual licenses for the CELEMI Learning Space platform enable organizations to run simulations globally. The platform supports multilingual delivery, administration, and reporting at scale.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Celemi develops and sells facilitator-led business simulation games used for corporate training and leadership development, delivered through its proprietary CELEMI Learning Space™ cloud platform or as board-based in-person experiences. The portfolio comprises 11 distinct simulation products covering business acumen, financial literacy, strategic leadership, sustainability, talent management, project management, change management, and supply chain, plus custom-built simulations developed for individual client needs.

Product overview

Celemi offers a portfolio of facilitated business simulation games designed for corporate training and leadership development. The core offerings include CELEMI Apples & Oranges™ (business acumen), CELEMI Decision Base™ (strategic leadership), CELEMI Enterprise™ (strategy execution), CELEMI Tango™ (talent management), CELEMI Sustainability™ (responsible business), CELEMI Agile Move™ (agile mindset), CELEMI Cayenne™ (project management), CELEMI Exploring Change™ (change management), CELEMI PartnerStock™ (supply chain), CELEMI Performance™ (strategic thinking), and CELEMI Sales Endeavour™ (sales management). These simulations are delivered through the CELEMI Learning Space™ platform (digital versions) or as board-based in-person experiences. Custom business simulations can also be developed for unique organizational needs. The company operates globally with 140+ partners across 70+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• CELEMI Apples & Oranges™: Business acumen simulation for non-finance professionals - a bestselling simulation covering business finance for everyone
• CELEMI Agile Move™
• CELEMI Decision Base™
• CELEMI Enterprise™
• CELEMI Sustainability™
• CELEMI Tango™
• CELEMI Cayenne™
• CELEMI Exploring Change™
• CELEMI PartnerStock™
• CELEMI Performance™
• CELEMI Sales Endeavour™
• CELEMI Learning Space™

Products and services

• CELEMI Apples & Oranges™

Quantifiable outcome

• One corporate client claims that rolling out a Celemi solution increased their profits that year by 1 billion euro.
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Global Certified Partner NetworkcoreChannel Partner/ Reseller/ DistributorCelemi's global partner network comprises 150 certified specialists operating in 75 countries. The network includes some of the world's most prestigious business schools and leading management consultants as well as specialized training companies. Partners are certified to deliver Celemi simulations and adapt content to local language and cultural contexts, enabling seamless global rollouts.
• Business Schools and Management ConsultantscoreChannel Partner/ Reseller/ DistributorCelemi's partner network includes prestigious business schools and leading management consultants who use Celemi simulations in their executive education and leadership development programs. These partners contribute to global consistency while providing local adaptation and credibility.
• Certified Individual FacilitatorscoreChannel Partner/ Reseller/ DistributorIndividuals can get certified to lead Celemi business simulations. Celemi provides training and certification to empower managers, business leaders, or other designated representatives to become effective facilitators. This extends Celemi's reach while creating a trained ecosystem of delivery professionals.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cesim: Cesim provides digital-only business, finance and healthcare simulations for educational institutions and corporations. While currently a Celemi partner (rather than direct head-to-head), it represents the closest pure-digital simulation competitor and an adjacent offering for similar buyer personas.
• Capsim Management Simulations: Capsim is a long-standing U.S. provider of business simulations used in business schools and corporate training programs (including strategy, capstone and finance simulations). Directly comparable as a facilitator-led simulation alternative with both academic and enterprise channels.
• Smartsims (MBA Strategic Management Simulations): Smartsims sells online and board-based business strategy simulations (e.g. NewVenture, CEO) to business schools and corporate training departments. Overlaps with Celemi's experiential learning methodology and enterprise channel-partner model.
• Paradigm Learning: Paradigm Learning develops business simulations and business acumen learning programs (such as Business Safari and Business Acumen) sold to corporations. Directly comparable as a simulation-led business acumen and leadership development vendor.
• BTS Group AB: BTS is the most directly comparable peer: a publicly listed Swedish-headquartered business simulation and leadership development firm serving global Fortune 500 enterprises with off-the-shelf and custom strategic simulations. It competes head-to-head with Celemi in business acumen and strategy simulations for enterprise L&D.

Broad incumbents

• Harvard Business Publishing Corporate Learning: Harvard Business Publishing Corporate Learning offers case-based and simulation-rich leadership development to Fortune 500 L&D organizations. A broader incumbent alternative that competes for enterprise L&D budget against Celemi's simulation-led programs.
• Center for Creative Leadership (CCL): CCL is a long-established leadership research and education institution running executive programs and leadership simulations. Comparable as a higher-end, research-backed incumbent whose programs address the same senior-leader persona Celemi serves.
• Korn Ferry (Leadership & Talent Consulting): Korn Ferry is a global organizational consulting firm offering leadership development and talent solutions to large enterprises. Comparable as a broad incumbent that bundles leadership training with broader talent and consulting services targeting the same buyer.
• Development Dimensions International (DDI): DDI is a global leadership development firm offering assessment, training and simulations for leadership pipelines. Comparable as a broad incumbent in enterprise leadership development where Celemi's experiential programs compete for the same budget.

Emerging players

• ExperiencePoint: ExperiencePoint delivers business simulation-based workshops (e.g. The Business Experience) targeting innovation, strategy and customer experience for mid-market and enterprise audiences. A comparable experiential learning peer with narrower product depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/celemi
• Facebookfacebook.com/celemi
• LinkedInlinkedin.com/company/celemi
• Xx.com/celemi

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celemi