ExperiencePoint
ExperiencePoint is a Toronto-based private company founded in 1996 that designs and delivers experiential learning workshops on human-centered design, innovation, and change management. It serves Fortune 100/500 enterprises globally through proprietary simulations, virtual and in-person delivery, and a Train the Trainer certification program.
- Company typePrivate
- Founded1996
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ExperiencePoint does
ExperiencePoint Inc. is a Toronto, Canada-based private professional training company founded in 1996 by James Chisholm and Greg Warman. The firm designs and delivers experiential learning workshops centered on human-centered design, innovation capability building, and change management, primarily serving Fortune 100/500 enterprise clients globally. Its core product portfolio includes ExperienceInnovation™ Learn (a 4-8 hour simulation co-developed with IDEO that compresses a 4-month innovation project into 4 hours), ExperienceInnovation™ Aware (90-minute introduction), ExperienceChange™ (change management simulation used at The Wharton School), Impact by ExperiencePoint™ (a 1-14 hour virtual innovation sprint launched in 2020 in response to COVID-19), and Spark by ExperiencePoint™ (15-20 minute episodic learning). Supporting programs include a Train the Trainer certification enabling internal client facilitator pools, KickstartChange™, and a human-centered AI Training solution area. Technology infrastructure combines proprietary simulation software, MURAL digital whiteboards for real-time collaboration, and Zoom-based delivery, with programs available in English, Mandarin, and Spanish.
ExperiencePoint firmographics
Firmographics- Name
- ExperiencePoint
- Legal name
- ExperiencePoint Inc.
- Website
- https://experiencepoint.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ExperiencePoint is a Toronto-based private company founded in 1996 that designs and delivers experiential learning workshops on human-centered design, innovation, and change management. It serves Fortune 100/500 enterprises globally through proprietary simulations, virtual and in-person delivery, and a Train the Trainer certification program.
- Ownership category
- akta.pro rank
ExperiencePoint industry classification
Industry- Product category
- Corporate Training Services
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Innovation & Design Thinking Programs (EDAMAHAD)
- akta.pro secondary industries
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Simulation & Scenario-Based Learning Authoring (EDAFAHAD)
Keywords
Where ExperiencePoint is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
ExperiencePoint business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Experiential Learning Workshops: ExperiencePoint generates revenue through delivering experiential learning workshops including ExperienceInnovation™ Learn, Impact by ExperiencePoint™, ExperienceInnovation™ Aware, ExperienceChange™, and Spark by ExperiencePoint™. Programs are delivered virtually or in-person by ExperiencePoint-trained facilitators. Pricing is quote-based and varies by program duration, customization, and scale.
- Train the Trainer Certification: The company certifies facilitators within client organizations to deliver their workshops, creating a scalable revenue model. Minimum participant requirements apply (20+). Subject to delivery team fees, expenses and other terms and conditions.
- Organizational Transformation Programs: Comprehensive workforce transformation programs that combine training people approach with developing the right conditions for new capabilities to thrive. Includes catalyst programs, leadership summits, and culture transformation initiatives tailored to client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Spark by ExperiencePoint™ - Contact for pricing |
| Subscription | Multi-year contract | ExperienceInnovation™ | Learn - Contact for pricing |
| Subscription | Multi-year contract | Impact by ExperiencePoint™ - Contact for pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
ExperiencePoint product offering
Product offeringCore offering
ExperiencePoint designs and delivers experiential learning workshops for enterprise teams, centered on proprietary simulations that build skills in innovation, change management, and emerging-technology adoption (including AI). Offerings are delivered by a network of master facilitators in person, virtually via Zoom with MURAL collaboration, or through a train-the-trainer certification model that scales reach inside client organizations.
Product overview
ExperiencePoint is a workforce transformation company offering experiential learning solutions for innovation and change management. The product portfolio centers on three main workshop families: ExperienceInnovation™ (design thinking workshops built in collaboration with IDEO including Learn, Aware, and Apply), ExperienceChange™ (change management), and Impact by ExperiencePoint™ (virtual innovation sprints). Supporting offerings include Spark by ExperiencePoint™ (15-20 minute bite-sized learning episodes), AI Training (human-centered AI adoption), Train the Trainer (facilitator certification), and various solution areas for events, programs, problem-solving sprints, and capability at scale. The company also provides resources including The Prototype Blog, eBooks, and webinars. All offerings use human-centered design/design thinking methodology to help organizations build innovation capability and manage change.
Differentiator
Problem solved
Functional benefit
Products and services
- ExperienceInnovation Learn
Quantifiable outcome
- Over $100 million in transaction savings achieved by a Fortune 500 tech client within 6 months
- +8 more outcomes
Companies that use ExperiencePoint
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles1 record
ExperiencePoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
ExperiencePoint partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- IDEOcoreIDEO, a global design company, collaborated with ExperiencePoint to build the ExperienceInnovation™ family of experiential design thinking workshops. IDEO's methodology and design thinking principles are foundational to ExperiencePoint's training programs. IDEO's brainstorming rules (7 rules) are incorporated into the workshops.
- Baker Tilly USflagshipJoint venture partnership that earned the Brandon Hall Group 2023 Bronze Award for excellence in the Best Results of a Learning Program. Baker Tilly US and ExperiencePoint collaborated on delivering results-driven learning programs for clients.
- MURALcoreMURAL is used as the digital collaboration platform for Impact by ExperiencePoint and other virtual workshops. Teams collaborate in real-time using MURAL boards for brainstorming, ideation, and project work during virtual sessions.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
ExperiencePoint competitors and assessment
Company assessmentBroad incumbents
- Deloitte (Deloitte Learning / Doblin): Deloitte's Human Capital practice and Doblin innovation unit deliver enterprise training, change management, and innovation programs to Fortune 500 clients, overlapping ExperiencePoint's enterprise change and design-led transformation offerings.
- McKinsey & Company (McKinsey Academy / OrgSolutions): McKinsey runs large-scale leadership, transformation, and capability-building programs through McKinsey Academy and OrgSolutions. It competes for the same enterprise L&D and transformation budgets that ExperiencePoint targets.
- Bain & Company: Bain's consulting practice includes organization, change, and capability-building work for global enterprises. It addresses the same executive-education and transformation budgets as ExperiencePoint.
- IDEO (IDEO U): IDEO is the design firm that collaborated with ExperiencePoint to build the ExperienceInnovation™ family of workshops and runs its own IDEO U learning business. It is the closest comparable on design thinking content and is also a partner of ExperiencePoint.
Emerging players
- Motiv Strategies: Motiv is an innovation consulting and training firm specializing in innovation culture, capability, and design thinking programs. It competes directly with ExperiencePoint for enterprise design thinking and innovation training budgets.
- Frog Design (frog): Frog is a global design and innovation consultancy that runs design-led training and capability programs for enterprises. It overlaps with ExperiencePoint on human-centered design training but emphasizes design execution alongside education.
- Strategyzer: Strategyzer offers workshops, books, and a software platform (Business Model Canvas, Testing Business Ideas) for innovation and business-model training. It is a comparable practitioner-led innovation training business targeting enterprise audiences.
Direct peers
- LUMA Institute: LUMA Institute is a focused practitioner of human-centered design and innovation training, offering workshops, certifications, and a curriculum for educators and practitioners — directly comparable as a specialist design thinking training provider.
Others
- Design Management Institute: DMI is an industry organization that delivers design leadership education, certifications, and events. It is an adjacent provider to ExperiencePoint's academic partnership and thought leadership channels in design-led business performance.
Regional players
- International Society of Technology in Education (ISTE): ISTE is a US-focused education organization offering professional development and certification for educators and leaders. It is a partial comparable for ExperiencePoint's executive education and trainer certification programs in adjacent verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ExperiencePoint social profiles
Digital presenceExperiencePoint compliance and trust
Trust signalCompliance4 records
ExperiencePoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
ExperiencePoint leadership team
Management profileNumber of profiles
Profiles9 records
ExperiencePoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ExperiencePoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ExperiencePoint
What does ExperiencePoint do?
ExperiencePoint designs and delivers experiential learning workshops for enterprise teams, centered on proprietary simulations that build skills in innovation, change management, and emerging-technology adoption (including AI). Offerings are delivered by a network of master facilitators in person, virtually via Zoom with MURAL collaboration, or through a train-the-trainer certification model that scales reach inside client organizations.
Is ExperiencePoint a public or private company?
ExperiencePoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ExperiencePoint founded?
ExperiencePoint was founded in 1996. It employs 51 to 100 people.
Where is ExperiencePoint based?
ExperiencePoint is headquartered in Toronto, Canada, in the North America region.
How does ExperiencePoint make money?
Three revenue lines are on record. Experiential Learning Workshops are the primary driver. The others are train the Trainer Certification and organizational Transformation Programs.
Who are ExperiencePoint's main competitors?
Broad incumbents on record are Deloitte (Deloitte Learning / Doblin), McKinsey & Company (McKinsey Academy / OrgSolutions), Bain & Company and IDEO (IDEO U). Emerging players are Motiv Strategies, Frog Design (frog) and Strategyzer. LUMA Institute is listed as a direct peer. Design Management Institute is listed as an others. International Society of Technology in Education (ISTE) is listed as a regional player.
Does ExperiencePoint have an API?
No public API is recorded for ExperiencePoint.
What industry is ExperiencePoint in?
ExperiencePoint's product category is Corporate Training Services. Its primary akta.pro industry code is EDAMAHAD, Innovation & Design Thinking Programs, with a secondary code of BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 611430 and its SIC code is 8742.