Extendly For HighLevel
Extendly For HighLevel is a California-based provider of white-label support, onboarding, and AI-powered operational infrastructure built specifically for agencies on the HighLevel (GoHighLevel) CRM platform, serving over 5,000 agencies and 400,000+ sub-accounts since 2021.
- Company typePrivate
- Founded2021
- HeadquartersCalifornia, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Extendly For HighLevel does
Extendly For HighLevel is a California-based, privately-held company (Extendly, LLC, a subsidiary of Wahi Inc.) that provides white-label support, client onboarding, and AI-powered operational infrastructure specifically for agencies operating on the HighLevel (GoHighLevel) CRM platform. Founded in 2021 by Beant Singh, the company has grown to serve over 5,000 agencies since inception, with more than 1,000 agencies relying on Extendly monthly and its ExtendlyOS platform supporting 400,000+ sub-accounts. Its flagship product, ExtendlyOS, combines an AI-powered support system (Support AI V2), a white-label help center widget, a curated knowledge base of 2,000+ how-to articles, and onboarding tooling — all delivered under the agency's own brand. The company ranked #1 in the HighLevel App Marketplace and reports 94-96% customer satisfaction with a 56-second average first response time. Extendly has executed four acquisitions (GHL Experts, Cultivating Sales' GHL Certification Program, SaaS Boltons, and Noomerik) to consolidate community, training, and product surface within the HighLevel ecosystem.
Extendly monetizes through multiple recurring revenue streams: tiered white-label support subscriptions ($299-$999/month or annual equivalents with up to 37% discount), Plus plans bundling SaaS Sales & Strategy Coaching ($1,649-$2,699/year), unit-priced client onboarding bundles ($99-$149 per onboarding), one-time snapshot template purchases, and an annual Blueprint Partner Program ($3,000/year founding rate plus $39/month per active sub-account). A 20% lifetime-recurring affiliate program has paid out over $1M in commissions, and an ExtendlyOS Freemium tier launched in October 2025 reached #1 in the HighLevel Marketplace as a top-of-funnel acquisition engine. Distribution is anchored by direct sales through extendly.com, the HighLevel App Marketplace, and community-led growth via monthly Town Hall events, the Blueprint Community, and the Ideas Portal.
The company's AI capabilities center on Support AI V2 — a $750,000+ investment trained on hundreds of thousands of domain-specific HighLevel support interactions — supplemented by an AI Employee suite (Voice AI, Conversation AI, Reviews AI). Notable customer signals include 47% of all 2024 Platinum and Diamond SaaSPreneur Award-winning agencies relying on Extendly, over 250 HighLevel agencies that won SaaSPreneur Awards as clients, and 642 Google reviews with a #1 public rating. The primary customer segment is SaaSpreneurs and HighLevel agencies, with a secondary push into direct business owners via the Extendly Business line. All customers are bound to the HighLevel ecosystem, which creates deep ecosystem lock-in but also concentrates platform dependency risk.
Extendly For HighLevel firmographics
Firmographics- Name
- Extendly For HighLevel
- Legal name
- Extendly, LLC
- Website
- https://getextendly.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Extendly For HighLevel is a California-based provider of white-label support, onboarding, and AI-powered operational infrastructure built specifically for agencies on the HighLevel (GoHighLevel) CRM platform, serving over 5,000 agencies and 400,000+ sub-accounts since 2021.
- Ownership category
- akta.pro rank
Extendly For HighLevel industry classification
Industry- Product category
- White-Label CRM Support Platform
- NAICS
- Other Computer Related Services (541519), Custom Computer Programming Services (541511), Telephone Call Centers (56142)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Extendly For HighLevel is headquartered
LocationHeadquarters
- HQ city
- California
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Extendly For HighLevel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- White-Label Support Subscriptions: Monthly and annual subscription plans providing 24/7 white-label tech support, onboarding, and ExtendlyOS access for HighLevel agencies. Plans are tiered by number of sub-accounts (10, 20, 40, 75, or unlimited). Subscription begins on payment date and auto-renews monthly.
- Client Onboarding Services: Done-for-you white-label client onboarding packages sold in bundles: Starter Pack (3 onboardings at $149 each), Growth Pack (10 onboardings at $125 each), Agency Pack (25 onboardings at $99 each). Includes two-call onboarding, snapshot setup, and training.
- Snapshot Templates: Pre-built snapshot templates (Ultimate Snapshots) sold as one-time purchases. Snapshots include pre-configured funnels, workflows, and automations. Ultimate Small Business Snapshot and Ultimate Quick Start Snapshot serve as foundational templates for agencies.
- Blueprint Partner Program: Annual partnership fee ($3,000/year founding rate, $8,000-$10,000 future rate) providing access to the partner ecosystem, AI tools, coaching, and fulfillment engine. Additional per-sub-account fee of $39/month for active accounts using the delivery engine (onboarding, launch, support, ascension).
- Affiliate Program: Lifetime recurring commissions paid to affiliates who refer new clients to Extendly's support plans. Extendly has paid out over $1 million in affiliate commissions. Earn 20% for sharing Extendly with others.
- SaaS Sales & Strategy Coaching: SaaS Sales & Strategy Coaching included in Plus plan tiers. Includes 2x per week LIVE coaching calls, video trainings on prospecting, sales strategies, and SaaS business operations, and a one-call close model. Additional workshops and webinars on AI implementation and packaging are offered for free or as part of events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full-Service Customer Support - 10 to Unlimited Sub-Accounts |
| Subscription | Annual | Plus Agency Support - With Sales Coaching |
| Freemium | Monthly | ExtendlyOS Freemium |
| Unit Pricing | Pay-as-you-go | Client Onboarding Packages |
| Subscription | Annual | Blueprint Partner Program |
| One time/ perpetual license | Monthly | Snapshot Templates (One-Time Purchase) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Extendly For HighLevel product offering
Product offeringCore offering
Extendly provides white-label 24/7 tech support, done-for-you client onboarding, AI-powered support tools (ExtendlyOS and Support AI V2), and an AI business operating system (Extendly Business) for HighLevel (GoHighLevel) CRM agencies and SaaSpreneurs. Offerings let agencies resell branded support, scale onboarding, and deploy AI automation without building internal support infrastructure.
Product overview
Extendly For HighLevel is a white-label support, onboarding, and operational infrastructure company specifically built for the HighLevel (GoHighLevel) CRM ecosystem. The portfolio consists of two main segments: Extendly Business for general business owners seeking AI-powered operating systems, and White Label Extendly for SaaSpreneurs and HighLevel agency owners. The core platform is ExtendlyOS, which provides the white-label support infrastructure including Support AI V2, knowledge base editor, and branded widgets. Supporting products include 24/7 White Label Support (human agent services), Done-for-You Client Onboarding (a 2-call setup and training system), Theme Customizer, Snapshot Store, and Branded Video production. The company has expanded through acquisitions including GHL Experts (add-on solutions for 5,000+ agencies), SaaS Boltons (community platform), and The Academy for HighLevel (training certification program). Pricing tiers support 10 to unlimited sub-accounts, with a Freemium plan reaching #1 in the HighLevel Marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- ExtendlyOS: Complete operating system and AI tools for agencies; white-label support platform with AI support, knowledge base, and analytics.
- Support AI V2
- The Academy for HighLevel
Products and services
- ExtendlyOS White-label operating system for HighLevel agencies that bundles help desk, knowledge base, and AI-assisted support tooling so agencies can deliver branded 24/7 client support. Offered in paid tiers plus a freemium plan.
- 24/7 White-Label Tech Support Done-by-certified-HighLevel-specialists, fully white-labeled technical support service that agencies can resell to their end clients under their own brand, replacing the need for in-house support staff.
- Done-for-You Client Onboarding Done-for-you onboarding engagements that configure HighLevel accounts, workflows, snapshots, and integrations for an agency's new clients, packaged as a service the agency can resell.
- Support AI V2 AI-powered support and ticketing module that augments the ExtendlyOS help desk with AI-assisted responses, knowledge-base automation, and triage for incoming client tickets.
- Extendly Business AI-powered business operating system for local business owners running on HighLevel, bundling lead capture, follow-up, scheduling, reviews, and re-engagement automation into a single branded platform.
- SaaS Sales & Strategy Coaching Coaching program for agency owners and SaaSpreneurs covering SaaS sales process, sales scripts, and growth strategy, delivered as a paid service offering.
- Snapshot Store Marketplace-style library of pre-built HighLevel snapshots and templates that agencies can purchase and deploy for their clients.
- Blueprint Partner Program Partner program that enables certified HighLevel agencies and consultants to resell, refer, or co-deliver Extendly products and earn commissions, with structured tiers and onboarding.
Quantifiable outcome
- 94-96% Customer Satisfaction Score
- +7 more outcomes
Companies that use Extendly For HighLevel
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Extendly For HighLevel technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Extendly For HighLevel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- SaaS BoltonscoreExtendly acquired SaaS Boltons, a platform for HighLevel users and SaaS businesses, to strengthen its support services for entrepreneurs. The acquisition was intended to foster a community for SaaS businesses and HighLevel users to collaborate, share insights, and grow.
- Cultivating Sales (GHL Certification Program)coreExtendly acquired Cultivating Sales' GHL Certification Program in January 2023 to create The Academy for HighLevel, aimed at training agency owners and staff on the HighLevel CRM platform. The program includes lessons, resources, and live training to enhance user skills and support business growth.
- GHL ExpertscoreExtendly signed a definitive agreement to acquire GHL Experts in January 2023, combining GHL Experts' community of over 5,000 agencies and its software stack with Extendly's white label support services. This acquisition strengthened Extendly's support services and product offerings for marketing agencies and the HighLevel software community.
- GoHighLevel (HighLevel)flagshipExtendly is the premier white-label support, onboarding, and operational infrastructure partner for HighLevel (GoHighLevel) agencies. ExtendlyOS is #1 in the HighLevel App Marketplace and provides 24/7 certified support, AI tools, and onboarding specifically built for the HighLevel CRM platform. The relationship is deeply integrated: Extendly operates within the HighLevel ecosystem and its products are distributed through the HighLevel platform.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Extendly For HighLevel competitors and assessment
Company assessmentBroad incumbents
- Zendesk: Enterprise customer support and helpdesk platform with AI capabilities. While not HighLevel-specific, Zendesk offers white-label support functionality that competes with ExtendlyOS at the broader customer support platform layer.
- GoHighLevel: The core CRM platform that Extendly is built on top of. Functions as both Extendly's primary partner/distribution channel (#1 Marketplace App) and a potential competitive threat if HighLevel builds competing in-house support and onboarding capabilities.
- Intercom: Customer support platform with AI agent capabilities (Fin) and helpdesk functionality. A larger, more established player in the broader customer support software category that Extendly's ExtendlyOS competes against for white-label support deployments.
- Help Scout: Customer support platform serving SaaS companies with helpdesk, knowledge base, and AI capabilities. Competes in the broader customer support technology category where ExtendlyOS is positioned for white-label deployment.
- Vendasta: Public-comp-adjacent white-label platform for digital agencies and resellers, offering a marketplace of products and fulfillment services. Significantly broader and more mature than Extendly, but operates on the same fundamental model of white-label SaaS enablement for agency partners.
- Freshdesk: Customer support software from Freshworks with helpdesk, AI agents, and multi-channel support. A more established and broader-scoped competitor in the customer support platform space where ExtendlyOS operates.
Direct peers
- DashClicks: White-label digital marketing services platform serving agencies with fulfillment, software, and support infrastructure. Comparable business model of providing white-label services to agencies looking to scale without building internal operational teams.
- WP Buffs: White-label 24/7 technical support services for WordPress agencies. Operates the same agency-focused white-label support delivery model as Extendly, targeting a different vertical but with structurally similar customer relationship and value proposition.
- Service Provider Pro: White-label client portal, automation, and support platform for WordPress and SaaS agencies. Closely analogous business model—providing operational infrastructure to agencies that resell services under their own brand.
- HL Pro Tools: Direct competitor providing HighLevel-specific snapshots, training, and support services for SaaS agencies. Targets the same primary customer segment (HighLevel agency owners / SaaSpreneurs) with overlapping product offerings including templates and onboarding services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Extendly For HighLevel social profiles
Digital presenceExtendly For HighLevel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extendly For HighLevel leadership team
Management profileNumber of profiles
Profiles1 record
Extendly For HighLevel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extendly For HighLevel M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extendly For HighLevel
What does Extendly For HighLevel do?
Extendly provides white-label 24/7 tech support, done-for-you client onboarding, AI-powered support tools (ExtendlyOS and Support AI V2), and an AI business operating system (Extendly Business) for HighLevel (GoHighLevel) CRM agencies and SaaSpreneurs. Offerings let agencies resell branded support, scale onboarding, and deploy AI automation without building internal support infrastructure.
Is Extendly For HighLevel a public or private company?
Extendly For HighLevel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Extendly For HighLevel founded?
Extendly For HighLevel was founded in 2021.
Where is Extendly For HighLevel based?
Extendly For HighLevel is headquartered in California, United States, in the North America region.
How does Extendly For HighLevel make money?
Six revenue lines are on record. White-Label Support Subscriptions are the primary driver. The others are client Onboarding Services, snapshot Templates, blueprint Partner Program, affiliate Program and saaS Sales & Strategy Coaching.
Who are Extendly For HighLevel's main competitors?
Broad incumbents on record are Zendesk, GoHighLevel, Intercom, Help Scout, Vendasta and Freshdesk. Direct peers are DashClicks, WP Buffs, Service Provider Pro and HL Pro Tools.
Does Extendly For HighLevel have an API?
No public API is recorded for Extendly For HighLevel.
What industry is Extendly For HighLevel in?
Extendly For HighLevel's product category is White-Label CRM Support Platform. Its primary akta.pro industry code is BPAAACAC, Software/Application Support (SaaS, Enterprise Apps), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541519 and its SIC code is 7372.