Vendasta
Vendasta is an AI workforce platform that sells role-based AI Employees and integrated marketing, sales, and operations software to SMBs through a global network of 66,000+ channel partners reaching 8.2 million+ businesses.
- Company typePrivate
- Founded2008
- HeadquartersSaskatoon, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Vendasta does
Vendasta is a Canadian AI workforce platform that builds and distributes role-based AI Employees and an integrated suite of marketing, sales, and operations software to small and medium-sized businesses (SMBs) through a global channel-partner network. Its core product is an AI Workforce comprising seven launched AI Employees (Receptionist, Reputation Specialist, Sales Assistant, Data Analyst, Inside Salesperson, Support Agent, plus a Custom AI Employees platform) plus three announced additions (AI Social Media Manager, AI Salesperson, AI SEO Expert), orchestrated on top of proprietary SMB data accumulated across its network. Supporting products include CRM AI (a self-updating CRM with conversation intelligence and sales coaching), Conversations AI, Reputation AI, Social Marketing, WordPress Hosting on Google Cloud, Advertising Intelligence (MatchCraft), and Yesware sales engagement, plus Vendasta Vibe (an AI app builder in Beta). The platform exposes Platform REST APIs and Marketplace APIs for partner and ISV integrations.
Vendasta generates revenue through five interlocking streams: subscription SaaS (including a $89/month Starter tier and quote-based packages), marketplace transactions (commissions on apps and digital services resold by partners), usage-based AI Credits (consumption pricing for AI Employees, e.g., the Italiaonline deployment), white-label/OEM reselling where partners rebrand the platform, and professional services including AI Employee Setup and Vendasta Services. Go-to-market is overwhelmingly indirect: 66,000+ channel partners (agencies, franchises, MSPs, ISVs, broadcasters) reach 8.2 million+ SMBs globally, supplemented by a self-serve 14-day free trial, demo-led direct sales, and enterprise national-scale partnerships such as Italiaonline (Italy, 100,000+ SMBs via ~700 consultants) and Telkom (South Africa).
Founded in 2008 in Saskatoon as VendAsta (alongside MyFrontSteps), the company rebranded in 2015, has cumulatively raised over $192 million (including a $119.5 million round in 2021), and disclosed over $100 million CAD in annual recurring revenue as of August 2025. Vendasta has executed four acquisitions to extend its footprint (CalendarHero 2021, MatchCraft 2022, Yesware 2022, Broadly 2023) and operates from Saskatoon (HQ), Boca Raton (US), and Chennai (India) with 600-700+ employees. Brendan King serves as CEO; the board includes Eric Johnson (CEO of SurveyMonkey) and Brent Remai (CMO of Cloudflare).
Vendasta firmographics
Firmographics- Name
- Vendasta
- Legal name
- Vendasta Technologies
- Website
- http://www.vendasta.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Vendasta is an AI workforce platform that sells role-based AI Employees and integrated marketing, sales, and operations software to SMBs through a global network of 66,000+ channel partners reaching 8.2 million+ businesses.
- Ownership category
- akta.pro rank
Where Vendasta is headquartered
LocationHeadquarters
- HQ city
- Saskatoon
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Vendasta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription (SaaS): Recurring subscription revenue from agencies, franchises, software vendors, MSPs and SMBs who license Vendasta's AI platform, CRM, reputation, social marketing, local SEO, advertising intelligence, and hosting products. Includes tiered plans with a Starter plan at $89/month.
- Marketplace Transactions: Vendasta operates a marketplace where channel partners resell digital products and services to their SMB clients, generating transaction-based revenue. Software vendors distribute apps into the marketplace.
- Usage-based AI Credits: Consumption-based AI credits that channel partner consultant networks (e.g., Italiaonline's 700 consultants) can package and resell to SMB clients, as used by the MARiO deployment in Italy.
- White-label / OEM Reselling: Channel partners rebrand and resell Vendasta's AI workforce, CRM, and other products under their own brand to local businesses.
- Professional Services: Vendasta Services including AI Employee setup (AI Receptionist Setup, AI Reputation Specialist Setup, AI Data Analyst Setup, AI Inside Salesperson Setup, AI Support Agent Setup), Listings Management, Digital Advertising, Social Media Management, Website Services, and the AI Workforce Optimization Plan.
- Managed Services / Merchant Services: Vendasta Payments allows partners to invoice clients and accept payments through a secure channel, providing merchant services revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan at $89/month for review/reputation management |
| Freemium | Pay-as-you-go | Free 14-day trial with no credit card required |
| Usage-based | Pay-as-you-go | Consumption-based AI credits packaged and resold by consultant networks (e.g., Italiaonline) |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels11 records
Vendasta product offering
Product offeringCore offering
Vendasta operates an AI customer acquisition and engagement platform that combines role-based AI Employees (AI Receptionist, AI Reputation Specialist, AI Sales Assistant, AI Data Analyst, AI Inside Salesperson, AI Support Agent, and Custom AI Employees) with a suite of integrated products (CRM AI, Conversations AI, Reputation AI, Social Marketing, Advertising Intelligence, Local SEO, WordPress Hosting, and the acquired MatchCraft and Yesware products) for SMBs and the channel partners that serve them. The platform is delivered primarily through a network of 60,000+ channel partners and a digital marketplace where software vendors distribute rebrandable apps.
Product overview
Vendasta's offering is a unified AI customer acquisition and engagement platform combining an AI Workforce of role-based AI Employees (AI Receptionist, AI Reputation Specialist, AI Sales Assistant, AI Data Analyst, AI Inside Salesperson, AI Support Agent, and Custom AI Employees) with a suite of integrated products and modules for SMBs and the partners that serve them. The platform includes core products such as CRM AI (a self-updating AI CRM), Conversations AI (omnichannel communications), Reputation AI (review and reputation management), Social Marketing, WordPress Hosting, Advertising Intelligence, Email and SMS Marketing, Local SEO, MatchCraft (acquired ad-tech), and Yesware (acquired sales engagement). These are layered on platform infrastructure including the Vendasta Marketplace (rebrandable digital products), Business App client-facing portal, Multi-location Portal, Snapshot Report, Project Management (Task Manager), Payments (Merchant Services), Automations, and Reporting. Supporting services include Vendasta Vibe (an AI app builder in Beta) and AI Employee Setup Services. Vendasta acquired CalendarHero (2021), MatchCraft (2022), Yesware (2022), and Broadly Inc. (2023) to expand this portfolio, and operates Developer APIs (Platform REST APIs in Early Access, plus Marketplace APIs and Legacy APIs) for partners building on the platform. The entire offering is sold to SMBs through 60,000+ channel partners including agencies, franchisors, ISVs, and MSPs.
Differentiator
Problem solved
Functional benefit
Brands
- MatchCraft: Global advertising platform acquired in 2022, specializing in search, display, and social media advertising solutions for digital marketing agencies and resellers; operates as a Vendasta product line.
- Yesware
Products and services
- Vendasta AI Workforce Umbrella platform that delivers role-based AI Employees to small and medium-sized businesses, automating marketing, sales, and operations work 24/7 with autonomous digital workers handling receptionist, sales, reputation, data analysis, support, and custom roles.
- AI Receptionist An AI employee that answers inbound calls, captures leads, and books appointments 24/7 across phone, SMS, emails, web chat, forms, and social messages.
- AI Reputation Specialist An AI employee that automatically responds to Google and Facebook reviews with brand-safe messaging and converts customer feedback into real-time, actionable insights delivered through chat.
- AI Sales Assistant An AI employee that transcribes meetings, summarizes key insights, provides actionable tips to convert more leads, and automatically updates CRM contact and company records after every meeting.
- AI Data Analyst An AI employee that uses the AIR framework to analyze CRM, Reviews, and Social metrics and turn them into actionable growth roadmaps with automated insights and custom reporting.
- AI Inside Salesperson
Quantifiable outcome
- Increase profit margins by 15% or more with AI Receptionist
- +6 more outcomes
Companies that use Vendasta
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles5 records
Vendasta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability14 records
Feature9 records
Vendasta partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered flagship - flagship national-scale partnership, acquisition - integrated into platform, acquisition - operates independently under vendasta, advisory, core infrastructure - powers wordpress hosting, marketing partner, trust and compliance, major channel partner - telecom, channel partner - agency, channel partner, integration partner, integration partner - crm ai meeting transcription, integration partner - vertical (trades) and integration partner - vertical (home services).
- Italiaonlineflagship - flagship national-scale partnershipItaliaonline, Italy's largest internet company, selected Vendasta to launch MARiO - Italy's first AI employee for SMBs. The partnership deploys Vendasta's AI Employee infrastructure across 100,000+ Italian SMBs via Italiaonline's network of ~700 consultants. MARiO answers calls, captures leads, and books appointments 24/7 across multiple languages, integrated natively into Italiaonline's ecosystem.
- Broadly Inc.acquisition - integrated into platformVendasta acquired Broadly Inc., a customer engagement platform provider for SMBs, to extend Vendasta's marketplace, channel distribution, and technology support to Broadly's customer base.
- Yeswareacquisition - operates independently under vendastaVendasta acquired Yesware, a sales engagement platform founded in 2010 offering email tracking, templates, campaigns, and Salesforce integration. Yesware continues to operate independently under Vendasta and is offered as part of the Vendasta product suite.
- MatchCraftacquisition - integrated into platformVendasta acquired MatchCraft, a leading global software company specializing in search, display, and social media advertising solutions for digital marketing agencies and resellers, now powering Vendasta's Advertising Intelligence offering.
- CalendarHeroacquisition - integrated into platformVendasta acquired AI-powered scheduling software CalendarHero in an all-cash deal, adding over 100,000 users to Vendasta's ecosystem and supporting automation and customer engagement tools for SMBs.
- SurveyMonkey (board observer relationship)advisorySurveyMonkey CEO Eric Johnson joined Vendasta's Board of Directors in November 2025. The board seat brings deep product and operational expertise from SurveyMonkey and CBS Interactive.
- Cloudflare (board observer relationship)advisoryCloudflare CMO Brent Remai joined Vendasta's Board of Directors in November 2025. The board seat brings world-class GTM and category-building experience from Cloudflare, Amazon, McAfee, and HPE.
- Google Cloudcore infrastructure - powers wordpress hostingGoogle Cloud powers Vendasta's WordPress Hosting offering (WordPress sites hosted on Google Cloud). Vendasta is also a verified Google Partner.
- Facebook Marketing Partnermarketing partnerVendasta is a Facebook Marketing Partner, enabling integrated social marketing, advertising, and reputation management capabilities tied to Meta's ecosystem.
- Amazon Ads Verified Partnermarketing partnerVendasta is an Amazon Ads Verified Partner as displayed in the website footer, supporting advertising intelligence and MatchCraft ad management.
- BBB Accredited Businesstrust and complianceVendasta is a BBB Accredited Business (Saskatoon, SK) as referenced in the website footer.
- Telkommajor channel partner - telecomTelkom is a channel partner of Vendasta leveraging the platform to serve local businesses.
- AdPageschannel partner - agencyAdPages is one of Vendasta's featured channel partners, delivering the platform to SMB clients.
- Apartments.com (Apartments)channel partnerApartments.com is a featured channel partner of Vendasta.
- digithrivechannel partnerdigithrive is a featured channel partner of Vendasta.
- Giving Tree Mediachannel partnerGiving Tree Media is a featured channel partner of Vendasta.
- Heartland Mediachannel partnerHeartland Media is a featured channel partner of Vendasta.
- Salem Groupchannel partnerSalem Group is a featured channel partner of Vendasta.
- Social Ordealschannel partnerSocial Ordeals is a featured channel partner of Vendasta.
- Summit Media Solutionschannel partnerSummit Media Solutions is a featured channel partner of Vendasta.
- Tidesmart Globalchannel partnerTidesmart Global is a featured channel partner of Vendasta.
- HubSpotintegration partnerHubSpot integrates with Vendasta's platform, allowing SMBs to connect their CRM and marketing tools.
- Zapierintegration partnerZapier integrates with Vendasta, enabling workflow automation across connected tools.
- QuickBooksintegration partnerQuickBooks integrates with Vendasta for accounting and payments workflows.
- Shopifyintegration partnerShopify Storefront integrates with Vendasta for ecommerce workflows.
- Microsoft Teamsintegration partner - crm ai meeting transcriptionMicrosoft Teams integrates with Vendasta's CRM AI for meeting recording and transcription.
- Google Meetintegration partner - crm ai meeting transcriptionGoogle Meet integrates with Vendasta's CRM AI for meeting recording and transcription.
- Salesforceintegration partnerSalesforce integrates with Vendasta's CRM and Yesware offerings for CRM data sync.
- monday.comintegration partnermonday.com integrates with Vendasta for project management workflows.
- ServiceTitanintegration partner - vertical (trades)ServiceTitan integrates with Vendasta for trades/home services workflows.
- Housecall Prointegration partner - vertical (home services)Housecall Pro integrates with Vendasta for home services workflows.
- Jobberintegration partner - vertical (trades)Jobber integrates with Vendasta for field service workflows.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Vendasta competitors and assessment
Company assessmentDirect peers
- GoHighLevel: GoHighLevel is an all-in-one marketing, CRM, and white-label platform built specifically for agencies and SMBs — Vendasta explicitly calls out GoHighLevel on its comparison pages, indicating direct overlap in agency-first customer acquisition and white-label SaaS.
- Birdeye: Birdeye is a customer experience and reputation management platform for SMBs and multi-location brands. Vendasta acquired Broadly (a Birdeye competitor) and lists Birdeye on its competitive comparison pages, making it a direct peer in reputation AI and listings.
- Podium: Podium is an AI-powered customer communication and lead conversion platform for local businesses, with strong overlap to Vendasta's AI Receptionist, Conversations AI, and reputation offerings in the SMB and multi-location verticals.
- ActiveCampaign: ActiveCampaign is a customer experience automation platform for SMBs combining email marketing, CRM, and AI-driven sales engagement. It overlaps with Vendasta's CRM AI, Email & SMS Marketing, and AI Sales Assistant modules targeting SMB and small-agency customers.
- Thryv: Thryv is an end-to-end SMB business management platform offering marketing, CRM, reputation, payments, and automation — a comparable all-in-one SaaS bundle aimed at the same small-business customer as Vendasta.
- Pipedrive: Pipedrive is an SMB-focused CRM and sales pipeline platform with growing AI sales assistant capabilities. It overlaps with Vendasta's CRM AI and AI Sales Assistant offerings for small and mid-sized businesses.
Broad incumbents
- HubSpot: HubSpot is a broad incumbent CRM, marketing automation, and AI sales assistant suite with overlapping modules in CRM, marketing, reputation, and AI-driven sales — Vendasta integrates with HubSpot but competes for the same SMB and mid-market marketing wallet.
- Yext: Yext is a digital presence platform providing listings management, local SEO, and reputation management for multi-location brands. It directly overlaps Vendasta's Local SEO and Listings Management products at the enterprise/multi-location end of the spectrum.
- Constant Contact: Constant Contact is an established SMB email marketing and digital marketing platform that has expanded into automation, social, and AI. It overlaps with Vendasta's Email & SMS Marketing, Social Marketing, and AI-driven automation modules for SMB customers.
- Wix: Wix is a leading SMB website builder and hosting platform that competes with Vendasta's WordPress Hosting, Social Marketing, and broader SMB digital presence stack, and overlaps in the same SMB self-serve buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Vendasta social profiles
Digital presenceVendasta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vendasta leadership team
Management profileNumber of profiles
Profiles15 records
Vendasta subsidiaries and ownership
Company hierarchySubsidiaries4 records
Vendasta funding detail
Funding detailFunding overview
Funding rounds8 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vendasta M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vendasta
What does Vendasta do?
Vendasta operates an AI customer acquisition and engagement platform that combines role-based AI Employees (AI Receptionist, AI Reputation Specialist, AI Sales Assistant, AI Data Analyst, AI Inside Salesperson, AI Support Agent, and Custom AI Employees) with a suite of integrated products (CRM AI, Conversations AI, Reputation AI, Social Marketing, Advertising Intelligence, Local SEO, WordPress Hosting, and the acquired MatchCraft and Yesware products) for SMBs and the channel partners that serve them. The platform is delivered primarily through a network of 60,000+ channel partners and a digital marketplace where software vendors distribute rebrandable apps.
Is Vendasta a public or private company?
Vendasta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vendasta founded?
Vendasta was founded in 2008. It employs 501 to 1,000 people.
Where is Vendasta based?
Vendasta is headquartered in Saskatoon, Canada, in the North America region.
How does Vendasta make money?
Six revenue lines are on record. Platform Subscription (SaaS) is the primary driver. The others are marketplace Transactions, usage-based AI Credits, white-label / OEM Reselling, professional Services and managed Services / Merchant Services.
Who are Vendasta's main competitors?
Direct peers on record are GoHighLevel, Birdeye, Podium, ActiveCampaign, Thryv and Pipedrive. Broad incumbents are HubSpot, Yext, Constant Contact and Wix.
Does Vendasta have an API?
Yes. Vendasta offers a tiered set of REST APIs available to developers and partners. The current lineup includes Platform REST APIs (Early Access) for building integrations with the Vendasta Platform, Marketplace APIs for developing applications targeting businesses inside the platform, and a Legacy API set that is being formally replaced by the new Platform REST APIs. Developers are guided to the Developer Center (developers.vendasta.com) for API documentation, SDKs, and integration steps. The Vendasta platform also introduces the Galaxy design system framework for building consistent UI. Developer documentation is at developers.vendasta.com.