La Rebaja

What La Rebaja does

La Rebaja is a privately held, for-profit Colombian online drugstore and mini-market focused on beauty products, operating from Cali under the domain larebajavirtual.com. The company is positioned as a direct-to-consumer e-commerce retailer spanning personal care, cosmetics, and pharmacy-adjacent SKUs, serving consumers who prefer online purchase channels over traditional brick-and-mortar drugstores.

The company runs a lean operating model with an employee base in the 11–50 range, consistent with a small-format digital retailer handling catalog management, fulfillment, customer service, and last-mile distribution. Its commercial surface is its proprietary e-commerce website, which functions as both storefront and likely order-capture channel; no mobile app, third-party marketplace listing, or public API/integration footprint is disclosed in the input.

Revenue mechanics are not disclosed: pricing, ticket size, shipping policy, margin structure, and customer segments are all absent from the input. There is no information on funding rounds, ownership, parent company, leadership team, awards, certifications, or strategic transactions that would support a view on capitalization, governance, or expansion strategy. The business is best characterized as an early-stage, single-market Colombian online pharmacy and beauty retailer whose scale, traction, and competitive dynamics cannot be confirmed without further data.

Name

La Rebaja

Website

https://larebajavirtual.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

La Rebaja is a privately held Colombian online drugstore and mini-market based in Cali that sells beauty products to consumers via its e-commerce storefront at larebajavirtual.com.

Ownership category

akta.pro rank

Product category

Online Drugstore & Beauty Retail

NAICS

Pharmacies and Drug Retailers (456110), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Retail-Variety Stores (5331)

akta.pro primary industry

Discount Drugstores with Beauty & Personal Care Focus (Value Beauty) (CRAEAHAH)

akta.pro secondary industries

Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA), Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL), Beauty & Personal Care Omnichannel (CRAFAEAB)

Keywords

• Drugstore pharmacy retail
• Beauty products online
• Cosmetics ecommerce store
• Personal care products
• Health wellness retail

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Core offering

La Rebaja operates an online drugstore and mini market that retails beauty products, cosmetics, and personal care items directly to end consumers via its e-commerce website (larebajavirtual.com). The company combines pharmaceutical/drugstore merchandising with beauty retail, offering a curated assortment of products accessible through an online storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Drugstore & Beauty Mini Market

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Éxito: Colombia's largest retail chain with a strong omnichannel presence including beauty, health, and pharmacy products via its online store. Comparable as a multi-category retailer selling overlapping beauty and wellness SKUs to Colombian consumers.
• Mercado Libre Colombia: Dominant Latin American e-commerce marketplace with substantial beauty, health, and personal care GMV. Competes for the same online beauty and OTC consumer wallet as La Rebaja, though at a vastly larger scale.
• Droguerías Cafam: Pharmacy affiliate of the Cafam benefits group with broad drugstore and personal care assortment across Colombia. A larger incumbent offering overlapping OTC, beauty, and personal care products online.
• Droguería Colsubsidio: Pharmacy network operated by the Colsubsidio compensation fund with retail drugstore and online channels. Comparable to La Rebaja as a Colombian drugstore competitor with associated beauty/personal care assortment.
• Rappi: Colombian-founded super-app with significant pharmacy and beauty delivery verticals. Comparable to La Rebaja as a digital channel delivering OTC, beauty, and personal care products to Colombian consumers.

Direct peers

• Farmatodo: One of Colombia's largest pharmacy chains with a strong online storefront selling prescription, OTC, beauty, and personal care products. Directly comparable to La Rebaja as a Colombian drugstore competing for the same online shopper.
• Cruz Verde: Major Colombian pharmacy chain with national reach and an e-commerce channel. Competes head-to-head with La Rebaja in the online drugstore and beauty/personal care category.

Emerging players

• Jokr: Latin American quick-commerce platform that has historically operated in Colombia delivering beauty, personal care, and convenience items. Comparable as a digital-first retailer targeting the same basket of beauty and everyday health products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/larebaja
• LinkedInlinkedin.com/company/la-rebaja

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Rebaja