Cruz Verde
Cruz Verde (Farmacias Cruz Verde) is a pharmacy retail chain based in Ibagué that sells pharmaceutical products and provides health-related services to retail consumers, operating with 151 employees and positioning itself as a specialist in medication dispensing.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingServices
Cruz Verde firmographics
Firmographics- Name
- Cruz Verde
- Website
- https://cruzverde.com
- Company type
- Private
- Headcount range
- 101–250 employees
- Short description
- Cruz Verde (Farmacias Cruz Verde) is a pharmacy retail chain based in Ibagué that sells pharmaceutical products and provides health-related services to retail consumers, operating with 151 employees and positioning itself as a specialist in medication dispensing.
- Ownership category
- akta.pro rank
Cruz Verde industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
Keywords
Cruz Verde business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Cruz Verde product offering
Product offeringCore offering
Cruz Verde (Farmacias Cruz Verde) operates a pharmacy retail chain that sells pharmaceutical products and offers medication-focused services directly to individual consumers. Its tagline 'Expertos en medicamentos' indicates that the core value proposition is specialized expertise in dispensing medicines and advising customers on pharmaceutical products rather than a broad general-merchandise assortment.
Differentiator
Problem solved
Functional benefit
Products and services
- Farmacias Cruz Verde retail pharmacy service Brick-and-mortar pharmacy retail offering that dispenses prescription and over-the-counter pharmaceutical products and provides medication-related advice to individual consumers, positioned as 'Expertos en medicamentos.'
Companies that use Cruz Verde
Customer profileIdeal customer profiles1 record
Cruz Verde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cruz Verde competitors and assessment
Company assessmentOthers
- Copservir: Colombian cooperative associated with the broader Farmacias Cruz Verde national network and the Universidad Cooperativa de Colombia. Relevant ecosystem participant given the Cruz Verde brand association and similar pharmacy retail operations.
Broad incumbents
- Comfandi: Colombian compensation fund with pharmacy and health service operations, primarily serving Valle del Cauca. Comparable as an incumbent operator combining pharmacy retail with broader health/welfare services for an affiliated member base.
- Colsubsidio: Major Colombian compensation fund (caja de compensación) operating a broad portfolio of healthcare and pharmacy services, including its own pharmacy locations. Comparable as a broader incumbent with pharmacy retail as one component of an integrated health and welfare offering.
Regional players
- Inkafarma: Largest pharmacy chain in Peru, operating a multi-format retail pharmacy model comparable in category and customer experience. Relevant peer for benchmarking Latin American pharmacy retail operating standards, though geographically distinct.
- Farmacias Ahumada: Major Chilean pharmacy chain with national retail pharmacy operations. Comparable as a regional Latin American pharmacy retailer in product mix, customer base, and regulatory environment, though operating in Chile rather than Colombia.
Direct peers
- Farmacias Pasteur: Colombian pharmacy chain operating multiple retail locations, focused on prescription dispensing and pharmaceutical retail. Directly comparable in operating model and product offering within the Colombian market.
- Droguerías La Rebaja: Large Colombian pharmacy chain with extensive national footprint, focused on affordable prescription and OTC dispensing. Comparable as a direct competitor in the Colombian retail pharmacy category with similar product mix and price-driven positioning.
- Farmatodo: Major Colombian pharmacy and personal care retail chain with multi-city presence and omnichannel capabilities. Directly comparable as a national-scale pharmacy retailer operating under the same regulatory and consumer context in Colombia.
Market position
Customer concentration
Cruz Verde social profiles
Digital presenceCruz Verde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cruz Verde leadership team
Management profileNumber of profiles
Cruz Verde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cruz Verde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cruz Verde
What does Cruz Verde do?
Cruz Verde (Farmacias Cruz Verde) operates a pharmacy retail chain that sells pharmaceutical products and offers medication-focused services directly to individual consumers. Its tagline 'Expertos en medicamentos' indicates that the core value proposition is specialized expertise in dispensing medicines and advising customers on pharmaceutical products rather than a broad general-merchandise assortment.
When was Cruz Verde founded?
Cruz Verde was founded in -1. It employs 101 to 250 people.
Who are Cruz Verde's main competitors?
Copservir is listed as an others. Broad incumbents are Comfandi and Colsubsidio. Regional players are Inkafarma and Farmacias Ahumada. Direct peers are Farmacias Pasteur, Droguerías La Rebaja and Farmatodo.
Does Cruz Verde have an API?
No public API is recorded for Cruz Verde.
What industry is Cruz Verde in?
Cruz Verde's product category is Retail Pharmacy. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent). Its NAICS code is 456110 and its SIC code is 5912.